타워 팬 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품 유형별, 기술 유형별, 최종사용자별, 유통 채널별, 지역별 부문, 경쟁(2020-2030년)
Tower Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type, By Technology Type, By End-User, By Distribution Channel, By Region, By Competition, 2020-2030F
상품코드:1771073
리서치사:TechSci Research
발행일:2025년 07월
페이지 정보:영문 180 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
타워 팬 시장의 2024년 시장 규모는 10억 2,000만 달러로, 2030년에는 15억 달러에 달하며, CAGR 6.51%로 성장할 것으로 예측됩니다.
타워팬은 수직형이며 공간 효율이 높은 공기 순환 장비로 주거 및 상업 환경에서 널리 사용되고 있습니다. 세련된 직립형 디자인으로 좁은 공간에서도 효율적으로 작동하며, 수직 진동으로 안정적인 기류를 공급할 수 있습니다. 이러한 팬은 디지털 제어, 원격 제어, 가변 속도 모드, 타이머, 공기 청정 시스템 등의 기능을 갖춘 경우가 많습니다. 시장 성장의 원동력은 도시화, 에너지 효율이 높은 가전제품에 대한 인식 증가, 공간 절약형 미적 냉각 솔루션에 대한 수요 증가로 인한 것입니다.
시장 개요
예측 기간
2026-2030
시장 규모 : 2024년
10억 2,000만 달러
시장 규모 : 2030년
15억 달러
CAGR : 2025-2030년
6.51%
급성장 부문
진동 팬
최대 시장
북미
시장 성장 촉진요인
에너지 효율이 높고 비용 효율적인 냉각 솔루션에 대한 수요 증가
주요 시장 이슈
치열한 시장 경쟁과 제품의 동질화
주요 시장 동향
에너지 효율적이고 환경 친화적인 냉각 솔루션에 대한 수요 증가
목차
제1장 개요
제2장 조사 방법
제3장 개요
제4장 고객의 소리
제5장 세계의 타워 팬 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
제품 유형별(칼럼 팬, 진동 팬)
기술 유형별(기존형 타워 팬, BLDC 타워 팬)
최종사용자별(주택, 상업)
유통 채널별(온라인 소매, 오프라인 소매)
지역별
기업별(2024)
시장 맵
제6장 북미의 타워 팬 시장 전망
시장 규모·예측
시장 점유율·예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 타워 팬 시장 전망
시장 규모·예측
시장 점유율·예측
유럽 : 국가별 분석
독일
영국
이탈리아
프랑스
스페인
제8장 아시아태평양의 타워 팬 시장 전망
시장 규모·예측
시장 점유율·예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 남미의 타워 팬 시장 전망
시장 규모·예측
시장 점유율·예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제10장 중동 및 아프리카의 타워 팬 시장 전망
시장 규모·예측
시장 점유율·예측
중동 및 아프리카 : 국가별 분석
남아프리카공화국
사우디아라비아
아랍에미리트
쿠웨이트
튀르키예
제11장 시장 역학
촉진요인
과제
제12장 시장 동향과 발전
합병과 인수
제품 출시
최근 동향
제13장 기업 개요
Lasko Products, LLC
Dyson Ltd.
Honeywell International Inc.
Vornado Air LLC
Rowenta(Groupe SEB)
Bajaj Electricals Ltd.
Orient Electric Limited
Usha International Ltd.
Midea Group
Holmes Products(Newell Brands)
제14장 전략적 제안
제15장 조사회사 소개·면책사항
KSA
영문 목차
영문목차
The Tower Fan Market was valued at USD 1.02 Billion in 2024 and is anticipated to reach USD 1.50 Billion by 2030, growing at a CAGR of 6.51%. Tower fans are vertical, space-efficient air circulation appliances widely used in residential and commercial settings. Their sleek, upright design allows them to operate efficiently in compact areas while providing consistent airflow through vertical oscillation. These fans are often equipped with features such as digital controls, remote operation, variable speed modes, timers, and air purification systems. Market growth is supported by increasing urbanization, growing awareness of energy-efficient appliances, and the rising demand for space-saving, aesthetically appealing cooling solutions.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 1.02 Billion
Market Size 2030
USD 1.50 Billion
CAGR 2025-2030
6.51%
Fastest Growing Segment
Oscillating Fans
Largest Market
North America
Key Market Drivers
Increasing Demand for Energy-Efficient and Cost-Effective Cooling Solutions
The growing global focus on energy conservation and affordability is a key factor propelling demand for tower fans. In regions experiencing rising temperatures and expanding middle-class populations, consumers are increasingly choosing tower fans as a low-power alternative to conventional air conditioning. These fans provide efficient personal cooling while consuming less electricity, making them cost-effective for daily use. Their aerodynamic design enhances airflow with minimal energy loss, making them an ideal solution for energy-conscious households and commercial spaces. As electricity costs rise and sustainability awareness spreads, the preference for such efficient cooling appliances is expected to accelerate.
Key Market Challenges
Intense Market Competition and Product Homogenization
The tower fan market faces strong competitive pressures due to product saturation and limited differentiation. Numerous manufacturers, particularly from low-cost production regions, offer similar models at highly competitive prices. This has led to a commoditization of tower fans, with limited scope for innovation beyond minor design adjustments. The resulting price competition often compromises product quality and reduces profit margins for established players. Additionally, consumers may struggle to distinguish between brands, leading to purchasing decisions driven mainly by price rather than performance or longevity, which further challenges brand loyalty and premium positioning.
Key Market Trends
Rising Demand for Energy-Efficient and Eco-Friendly Cooling Solutions
An increasing number of consumers are prioritizing eco-friendly and low-energy appliances, driving the adoption of tower fans as a sustainable alternative to energy-intensive cooling systems. With their low electricity consumption, quiet operation, and minimal maintenance requirements, tower fans are gaining popularity among environmentally conscious buyers. This shift aligns with broader trends in green technology and is further supported by regulatory efforts promoting energy-efficient appliances. As governments introduce incentives and labeling standards, manufacturers are focusing on incorporating brushless DC (BLDC) motors and smart features to meet evolving efficiency benchmarks and consumer expectations.
Key Market Players
Lasko Products, LLC
Dyson Ltd.
Honeywell International Inc.
Vornado Air LLC
Rowenta (Groupe SEB)
Bajaj Electricals Ltd.
Orient Electric Limited
Usha International Ltd.
Midea Group
Holmes Products (Newell Brands)
Report Scope:
In this report, the Global Tower Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Tower Fan Market, By Product Type:
Column Fans
Oscillating Fans
Tower Fan Market, By Technology Type:
Conventional Tower Fans
BLDC Tower Fans
Tower Fan Market, By End-User:
Residential
Commercial
Tower Fan Market, By Distribution Channel:
Online Retail
Offline Retail
Tower Fan Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Tower Fan Market.
Available Customizations:
Global Tower Fan Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional Market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Formulation of the Scope
2.4. Assumptions and Limitations
2.5. Sources of Research
2.5.1. Secondary Research
2.5.2. Primary Research
2.6. Approach for the Market Study
2.6.1. The Bottom-Up Approach
2.6.2. The Top-Down Approach
2.7. Methodology Followed for Calculation of Market Size & Market Shares
2.8. Forecasting Methodology
2.8.1. Data Triangulation & Validation
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Tower Fan Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Column Fans, Oscillating Fans)
5.2.2. By Technology Type (Conventional Tower Fans, BLDC Tower Fans)
5.2.3. By End-User (Residential, Commercial)
5.2.4. By Distribution Channel (Online Retail, Offline Retail)
5.2.5. By Region
5.3. By Company (2024)
5.4. Market Map
6. North America Tower Fan Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Technology Type
6.2.3. By End-User
6.2.4. By Distribution Channel
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Tower Fan Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Technology Type
6.3.1.2.3. By End-User
6.3.1.2.4. By Distribution Channel
6.3.2. Canada Tower Fan Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Technology Type
6.3.2.2.3. By End-User
6.3.2.2.4. By Distribution Channel
6.3.3. Mexico Tower Fan Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Technology Type
6.3.3.2.3. By End-User
6.3.3.2.4. By Distribution Channel
7. Europe Tower Fan Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Technology Type
7.2.3. By End-User
7.2.4. By Distribution Channel
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Tower Fan Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Technology Type
7.3.1.2.3. By End-User
7.3.1.2.4. By Distribution Channel
7.3.2. United Kingdom Tower Fan Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Technology Type
7.3.2.2.3. By End-User
7.3.2.2.4. By Distribution Channel
7.3.3. Italy Tower Fan Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Technology Type
7.3.3.2.3. By End-User
7.3.3.2.4. By Distribution Channel
7.3.4. France Tower Fan Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Technology Type
7.3.4.2.3. By End-User
7.3.4.2.4. By Distribution Channel
7.3.5. Spain Tower Fan Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Technology Type
7.3.5.2.3. By End-User
7.3.5.2.4. By Distribution Channel
8. Asia-Pacific Tower Fan Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Technology Type
8.2.3. By End-User
8.2.4. By Distribution Channel
8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Tower Fan Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Technology Type
8.3.1.2.3. By End-User
8.3.1.2.4. By Distribution Channel
8.3.2. India Tower Fan Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Technology Type
8.3.2.2.3. By End-User
8.3.2.2.4. By Distribution Channel
8.3.3. Japan Tower Fan Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Technology Type
8.3.3.2.3. By End-User
8.3.3.2.4. By Distribution Channel
8.3.4. South Korea Tower Fan Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Technology Type
8.3.4.2.3. By End-User
8.3.4.2.4. By Distribution Channel
8.3.5. Australia Tower Fan Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Technology Type
8.3.5.2.3. By End-User
8.3.5.2.4. By Distribution Channel
9. South America Tower Fan Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Technology Type
9.2.3. By End-User
9.2.4. By Distribution Channel
9.2.5. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Tower Fan Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Technology Type
9.3.1.2.3. By End-User
9.3.1.2.4. By Distribution Channel
9.3.2. Argentina Tower Fan Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Technology Type
9.3.2.2.3. By End-User
9.3.2.2.4. By Distribution Channel
9.3.3. Colombia Tower Fan Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Technology Type
9.3.3.2.3. By End-User
9.3.3.2.4. By Distribution Channel
10. Middle East and Africa Tower Fan Market Outlook
