화이트 라벨 화장품 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 제품 유형별, 유통 채널별, 지역별, 경쟁별(2020-2030년)
White Label Cosmetics Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
상품코드:1764145
리서치사:TechSci Research
발행일:2025년 06월
페이지 정보:영문 184 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
화이트 라벨 화장품 세계 시장은 2024년에 10억 2,000만 달러로 평가되었으며, 2030년에는 16억 6,000만 달러에 달하고, CAGR 8.46%로 성장할 것으로 예측됩니다.
이러한 성장은 특히 신생 브랜드와 중소기업 사이에서 개인화된 미용 제품, 빠른 시장 진입, 비용 효율적인 솔루션에 대한 수요가 증가하고 있기 때문입니다. 화이트 라벨 제조는 높은 R&D 비용과 생산 비용을 피하면서 트렌드에 부합하는 고품질 화장품을 제공할 수 있는 전략적 경로를 제공합니다. 윤리적이고 투명한 제품을 원하는 소비자의 선호에 힘입어 클린, 비건, 크루얼티 프리 포뮬러가 인기를 끌고 있으며, E-Commerce와 소셜 미디어의 확산은 특히 Z세대와 밀레니얼 세대를 대상으로 한 브랜드 개발을 가속화하고 있습니다. 또한, 포뮬러와 패키징 혁신의 발전은 브랜드가 경쟁 환경에서 차별화된 제품을 만드는 데 도움이 되고 있으며, 이러한 환경은 스타트업과 기존 소매업체 모두에게 전 세계적으로 매력적인 선택지가 되고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
10억 2,000만 달러
시장 규모 : 2030년
16억 6,000만 달러
CAGR : 2025-2030년
8.46%
급성장 부문
온라인
최대 시장
북미
시장 촉진요인
비용 효율적이고 확장성이 높은 미용 솔루션에 대한 수요 증가
주요 시장 과제
치열한 시장 경쟁과 브랜드 차별화의 어려움
주요 시장 동향
개인화 및 틈새 제품 세분화
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
제품 유형별(스킨케어, 헤어케어, 칼라 코스메틱, 향수)
유통 채널별(슈퍼마켓/하이퍼마켓, 전문점, 온라인, 기타)
지역별
기업별(2024)
시장 맵
제6장 북미의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
프랑스
독일
스페인
이탈리아
영국
제8장 아시아태평양의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
일본
인도
베트남
한국
제9장 중동 및 아프리카의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
남아프리카공화국
사우디아라비아
아랍에미리트
튀르키예
제10장 남미의 화이트 라벨 화장품 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 혼란 : 분쟁, 팬데믹, 무역장벽
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
기업 개요
Audrey Morris Cosmetics International.
NF Skin.
HSA Cosmetics
CarasaLab
Lady Burd
COSMEWAX S.A.
Kdc/one
Intercos S.P.A
Onoxa LLC
Modern Basic Cosmetics
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
ksm
영문 목차
영문목차
The Global White Label Cosmetics Market was valued at USD 1.02 billion in 2024 and is projected to reach USD 1.66 billion by 2030, growing at a CAGR of 8.46%. This growth is driven by increasing demand for personalized beauty products, quick market entry, and cost-effective solutions, particularly among emerging brands and SMEs. White label manufacturing offers a strategic pathway to sidestep high R&D and production costs while delivering trend-aligned, high-quality cosmetics. Clean, vegan, and cruelty-free formulations are gaining traction, supported by consumer preference for ethical and transparent products. The proliferation of e-commerce and social media has accelerated brand development, especially among Gen Z and millennial audiences. Furthermore, advancements in formulation and packaging innovation are helping brands create differentiated offerings in a competitive landscape, positioning white label cosmetics as a compelling option for both startups and established retailers globally.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 1.02 Billion
Market Size 2030
USD 1.66 Billion
CAGR 2025-2030
8.46%
Fastest Growing Segment
Online
Largest Market
North America
Key Market Drivers
Rising Demand for Cost-Effective and Scalable Beauty Solutions
A key growth driver for the global white label cosmetics market is the increasing preference for cost-effective and scalable product solutions among new and emerging beauty brands. Traditional cosmetic production involves heavy investment in R&D, compliance, and infrastructure, posing challenges for small players. In contrast, white label manufacturing offers a low-cost, efficient alternative by providing high-quality, pre-formulated products that are ready to brand. This approach accelerates product launches and minimizes capital investment. It also enables rapid responses to evolving beauty trends and customer expectations. With scalability built into the model, brands can test the market with smaller quantities and scale based on demand, reducing financial risk. According to the U.S. Bureau of Labor Statistics, a projected 10% growth in skincare specialist employment from 2023 to 2033 further reflects the increasing consumer focus on professional skincare services. Additionally, bulk production by manufacturers reduces per-unit costs, making white label solutions appealing across global markets.
Key Market Challenges
Intense Market Competition and Brand Differentiation Difficulties
The white label cosmetics market faces a major challenge in the form of intensified competition, which makes brand differentiation increasingly difficult. With reduced entry barriers, numerous new brands are entering the market with similar offerings based on common manufacturer-supplied formulations. This leads to product uniformity and a lack of unique value propositions, particularly in saturated segments like skincare serums and lip balms. Without proprietary innovation, many brands compete primarily on packaging, pricing, or marketing tactics, which may not be sufficient to foster long-term consumer loyalty. Additionally, consumers are becoming more informed and selective, seeking distinctive, transparent, and innovative products. As a result, many white label brands struggle to maintain consumer engagement and repeat purchases. This competitive saturation increases marketing costs and limits brand visibility, making it challenging for companies to sustain growth in an increasingly crowded beauty market.
Key Market Trends
Personalization and Niche Product Segmentation
A key trend shaping the white label cosmetics industry is the rise of personalization and niche segmentation. While traditionally seen as generic, white label offerings are now evolving to include more tailored and consumer-specific solutions. Leveraging AI and data analytics, brands can customize products based on skin types, environmental factors, or personal preferences. This trend extends to niche markets including men's grooming, halal-certified products, senior-focused skincare, and solutions for sensitive or allergy-prone skin. Manufacturers are responding with micro-batch production, flexible ingredient options, and customizable packaging to cater to these segments. This marks a shift from generic to personalized beauty, where brand success is tied to how effectively a product reflects the individuality and values of its consumer base. Personalized white label offerings enable smaller brands to establish stronger emotional connections, fostering customer loyalty and driving repeat business in a competitive marketplace.
Key Market Players
Audrey Morris Cosmetics International.
NF Skin.
HSA Cosmetics
CarasaLab
Lady Burd
COSMEWAX S.A.
Kdc/one
Intercos S.P.A
Onoxa LLC
Modern Basic Cosmetics
Report Scope:
In this report, the Global White Label Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
White Label Cosmetics Market, By Product Type:
Skincare
Haircare
Color Cosmetics
Fragrance
White Label Cosmetics Market, By Distribution Channel:
Supermarkets/Hypermarkets
Specialty Stores
Online
Others
White Label Cosmetics Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
South Korea
Vietnam
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global White Label Cosmetics Market.
Available Customizations:
Global White Label Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Global White Label Cosmetics Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Skincare, Haircare, Color Cosmetics, Fragrance)
5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. North America White Label Cosmetics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. North America: Country Analysis
6.3.1. United States White Label Cosmetics Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Distribution Channel
6.3.2. Canada White Label Cosmetics Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Distribution Channel
6.3.3. Mexico White Label Cosmetics Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Distribution Channel
7. Europe White Label Cosmetics Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. Europe: Country Analysis
7.3.1. France White Label Cosmetics Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.2. Germany White Label Cosmetics Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.3. Spain White Label Cosmetics Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
7.3.4. Italy White Label Cosmetics Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Distribution Channel
7.3.5. United Kingdom White Label Cosmetics Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Distribution Channel
8. Asia-Pacific White Label Cosmetics Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1.China White Label Cosmetics Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.2.Japan White Label Cosmetics Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.3. India White Label Cosmetics Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
8.3.4. Vietnam White Label Cosmetics Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Distribution Channel
8.3.5. South Korea White Label Cosmetics Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Distribution Channel
9. Middle East & Africa White Label Cosmetics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. MEA: Country Analysis
9.3.1. South Africa White Label Cosmetics Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.2. Saudi Arabia White Label Cosmetics Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.3. UAE White Label Cosmetics Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
9.3.4. Turkey White Label Cosmetics Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Product Type
9.3.4.2.2. By Distribution Channel
10. South America White Label Cosmetics Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil White Label Cosmetics Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.2. Argentina White Label Cosmetics Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.3. Colombia White Label Cosmetics Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Disruptions: Conflicts, Pandemics and Trade Barriers