세계의 엔드포인트 보호 플랫폼 시장(2020-2030년) : 산업 규모, 점유율, 동향, 기회, 예측 - 솔루션별, 전개별, 용도별, 지역별 부문, 경쟁
Endpoint Protection Platform Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By Deployment, By Application, By Region, By Competition, 2020-2030F
상품코드:1763987
리서치사:TechSci Research
발행일:2025년 06월
페이지 정보:영문 188 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 엔드포인트 보호 플랫폼(EPP) 시장은 2024년에 133억 달러로 평가되었고, 2030년에는 261억 달러에 이를 전망이며 예측 기간 동안 CAGR은 11.7%로 예측됩니다.
이 시장은 랜섬웨어, 피싱, 제로데이 공격 등의 사이버 위협의 고도화와 빈도 증가에 의해 급속히 확대되면서 선진적인 엔드포인트 보안 솔루션의 도입을 조직에 촉구하고 있습니다. BYOD(Bring Your Own Device) 정책은 취약한 엔드포인트의 수를 크게 늘리고 있습니다. 따라서 IT 인프라의 복잡성이 증가하고 엄격한 엔드포인트 보호가 필요합니다. 관련 규제 또한 엔드포인트 디바이스를 보호하기 위해 조직에 더욱 의무를 부여하고 있습니다. EPP에서 AI와 머신러닝의 채용이 진행됨에 따라 위협의 탐지와 운영 효율성이 향상되고 확장성이 높은 클라우드 기반 플랫폼으로의 전환이 시장의 성장을 지원하고 있습니다.
시장 개요
예측 기간
2026-2030
시장 규모(2024년)
133억 달러
시장 규모(2030년)
261억 달러
CAGR(2025-2030년)
11.7%
급성장 부문
소프트웨어
최대 시장
북미
시장 성장 촉진요인
사이버 위협의 고도화와 빈도 증가
주요 시장 과제
다양화 및 진화하는 엔드포인트 생태계 관리의 복잡화
주요 시장 동향
EPP 솔루션에서 인공지능(AI)과 머신러닝(ML) 통합
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
금액별
시장 점유율 및 예측
솔루션별(소프트웨어, 서비스)
용도별(은행, 금융 서비스 및 보험(BFSI), 헬스케어 및 생명 과학, 정부 및 방위, 소매 및 전자상거래, IT 및 통신, 에너지 및 유틸리티, 제조, 기타)
전개별(클라우드, On-Premise)
지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
기업별(2024년)
시장 맵
제6장 북미 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미 엔드포인트 보호 플랫폼 시장 전망
시장 규모와 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
합병과 인수
제품 출시
최근 동향
제13장 기업 프로파일
Microsoft Corporation
Broadcom Inc.
Trend Micro Incorporated
CrowdStrike Holdings, Inc.
McAfee Corp.
Sophos Ltd.(a subsidiary of Thoma Bravo)
SentinelOne, Inc.
Bitdefender LLC
제14장 전략적 제안
제15장 기업 소개와 면책사항
CSM
영문 목차
영문목차
The Global Endpoint Protection Platform (EPP) Market was valued at USD 13.3 billion in 2024 and is projected to reach USD 26.1 billion by 2030, growing at a CAGR of 11.7% during the forecast period. This market is expanding rapidly due to the increasing sophistication and frequency of cyber threats such as ransomware, phishing, and zero-day attacks, which are driving organizations to adopt advanced endpoint security solutions. The proliferation of remote and hybrid work models, along with BYOD (Bring Your Own Device) policies, has significantly increased the number of vulnerable endpoints. Additionally, digital transformation initiatives supported by technologies like AI, IoT, and cloud computing have amplified IT infrastructure complexity, necessitating robust endpoint protection. Regulatory mandates such as GDPR, HIPAA, and CCPA further compel organizations to safeguard endpoint devices to avoid compliance violations and protect data privacy. The growing adoption of AI and machine learning in EPPs enhances threat detection and operational efficiency, while the shift toward scalable, cloud-based platforms supports market growth. As businesses prioritize unified security platforms to mitigate evolving cyber risks, EPP solutions are becoming a core element of modern enterprise cybersecurity strategies.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 13.3 Billion
Market Size 2030
USD 26.1 Billion
CAGR 2025-2030
11.7%
Fastest Growing Segment
Software
Largest Market
North America
Key Market Drivers
Increasing Sophistication and Volume of Cyber Threats
The accelerating complexity and volume of cyberattacks targeting endpoint devices is a major catalyst for growth in the Endpoint Protection Platform (EPP) market. Traditional security tools are inadequate against advanced threats such as ransomware, advanced persistent threats (APTs), fileless malware, and zero-day exploits. Endpoints-spanning desktops, mobile devices, and tablets-are now primary attack surfaces for threat actors seeking unauthorized access to sensitive data.
To address this, EPPs are evolving to incorporate real-time detection, threat intelligence integration, behavioral analytics, and automated response mechanisms. Artificial intelligence and machine learning enable these platforms to detect previously unknown threats and predict malicious activity with greater accuracy. The rise in cyber incidents involving critical infrastructure, healthcare systems, and government entities has further reinforced the need for advanced endpoint defenses. Regulatory pressure and the high financial and reputational costs of breaches are compelling organizations to invest in modern EPP solutions, solidifying this trend as a dominant driver of market demand.
Key Market Challenges
Complexity of Managing Diverse and Evolving Endpoint Ecosystems
Managing a growing array of endpoint devices poses a major challenge for enterprises implementing EPP solutions. Organizations now rely on a broad spectrum of endpoints-including desktops, laptops, mobile phones, tablets, IoT devices, and virtual machines-across various platforms and networks. This diversity complicates the delivery of uniform security policies and comprehensive protection.
The shift to remote and hybrid work environments has increased reliance on personal and non-secure networks, further widening the threat landscape. Security teams are tasked with ensuring centralized control, real-time visibility, and effective threat response across a fragmented ecosystem. This complexity can hinder the implementation and scalability of EPP solutions, making it more difficult to maintain consistent and effective endpoint protection across all operational environments.
Key Market Trends
Integration of Artificial Intelligence (AI) and Machine Learning (ML) in EPP Solutions
A key trend shaping the Endpoint Protection Platform market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) into endpoint security solutions. As cyber threats grow more sophisticated, conventional antivirus systems are no longer adequate. AI and ML technologies empower EPPs to deliver proactive, intelligent threat detection and response.
These platforms analyze large volumes of data to identify patterns, detect anomalies, and recognize emerging threats in real time. Continuous learning capabilities allow EPP systems to refine detection accuracy, reduce false positives, and adapt to new attack methods. Predictive analytics driven by AI further enhances an organization's ability to preempt and mitigate potential threats, making AI/ML integration a transformative element of modern endpoint protection strategies.
Key Market Players
Microsoft Corporation
Broadcom Inc.
Trend Micro Incorporated
CrowdStrike Holdings, Inc.
McAfee Corp.
Sophos Ltd. (a subsidiary of Thoma Bravo)
SentinelOne, Inc.
Bitdefender LLC
Report Scope:
In this report, the Global Endpoint Protection Platform Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Endpoint Protection Platform Market, By Solution:
Software
Service
Endpoint Protection Platform Market, By Application:
BFSI
Healthcare & Life Sciences
Government & Defense
Retail & eCommerce
IT & Telecom
Energy & Utilities
Manufacturing
Others
Endpoint Protection Platform Market, By Deployment:
Cloud
On-premise
Endpoint Protection Platform Market, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
South America
Brazil
Colombia
Argentina
Middle East & Africa
Saudi Arabia
UAE
South Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Endpoint Protection Platform Market.
Available Customizations:
Global Endpoint Protection Platform Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Endpoint Protection Platform Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Solution (Software, Service)
5.2.2. By Application (BFSI, Healthcare & Life Sciences, Government & Defense, Retail & eCommerce, IT & Telecom, Energy & Utilities, Manufacturing, Others)
5.2.3. By Deployment (Cloud, On-premise)
5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
5.3. By Company (2024)
5.4. Market Map
6. North America Endpoint Protection Platform Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Solution
6.2.2. By Application
6.2.3. By Deployment
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Endpoint Protection Platform Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Solution
6.3.1.2.2. By Application
6.3.1.2.3. By Deployment
6.3.2. Canada Endpoint Protection Platform Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Solution
6.3.2.2.2. By Application
6.3.2.2.3. By Deployment
6.3.3. Mexico Endpoint Protection Platform Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Solution
6.3.3.2.2. By Application
6.3.3.2.3. By Deployment
7. Europe Endpoint Protection Platform Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Solution
7.2.2. By Application
7.2.3. By Deployment
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Endpoint Protection Platform Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Solution
7.3.1.2.2. By Application
7.3.1.2.3. By Deployment
7.3.2. France Endpoint Protection Platform Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Solution
7.3.2.2.2. By Application
7.3.2.2.3. By Deployment
7.3.3. United Kingdom Endpoint Protection Platform Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Solution
7.3.3.2.2. By Application
7.3.3.2.3. By Deployment
7.3.4. Italy Endpoint Protection Platform Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Solution
7.3.4.2.2. By Application
7.3.4.2.3. By Deployment
7.3.5. Spain Endpoint Protection Platform Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Solution
7.3.5.2.2. By Application
7.3.5.2.3. By Deployment
8. Asia Pacific Endpoint Protection Platform Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Solution
8.2.2. By Application
8.2.3. By Deployment
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Endpoint Protection Platform Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Solution
8.3.1.2.2. By Application
8.3.1.2.3. By Deployment
8.3.2. India Endpoint Protection Platform Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Solution
8.3.2.2.2. By Application
8.3.2.2.3. By Deployment
8.3.3. Japan Endpoint Protection Platform Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Solution
8.3.3.2.2. By Application
8.3.3.2.3. By Deployment
8.3.4. South Korea Endpoint Protection Platform Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Solution
8.3.4.2.2. By Application
8.3.4.2.3. By Deployment
8.3.5. Australia Endpoint Protection Platform Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Solution
8.3.5.2.2. By Application
8.3.5.2.3. By Deployment
9. Middle East & Africa Endpoint Protection Platform Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Solution
9.2.2. By Application
9.2.3. By Deployment
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Endpoint Protection Platform Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Solution
9.3.1.2.2. By Application
9.3.1.2.3. By Deployment
9.3.2. UAE Endpoint Protection Platform Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Solution
9.3.2.2.2. By Application
9.3.2.2.3. By Deployment
9.3.3. South Africa Endpoint Protection Platform Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Solution
9.3.3.2.2. By Application
9.3.3.2.3. By Deployment
10. South America Endpoint Protection Platform Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Solution
10.2.2. By Application
10.2.3. By Deployment
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Endpoint Protection Platform Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Solution
10.3.1.2.2. By Application
10.3.1.2.3. By Deployment
10.3.2. Colombia Endpoint Protection Platform Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Solution
10.3.2.2.2. By Application
10.3.2.2.3. By Deployment
10.3.3. Argentina Endpoint Protection Platform Market Outlook
