OTC 의약품 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 제품별, 제형별, 지역별, 경쟁별(2020-2030년)
Over the Counter Drugs Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Dosage Form, By Region and Competition, 2020-2030F
상품코드:1763963
리서치사:TechSci Research
발행일:2025년 06월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
OTC 의약품 세계 시장은 2024년에 102억 5,000만 달러로 평가되었으며, 2030년에는 154억 8,000만 달러에 달할 것으로 예측되며, 예측 기간 동안 CAGR 7.31%를 기록할 것으로 예상됩니다.
OTC 의약품은 처방전 없이도 두통, 알레르기, 감기, 소화기 질환, 가벼운 피부 염증 등 일반적인 건강 상태를 관리할 수 있는 편리하고 비용 효율적인 선택입니다. 헬스케어 비용의 증가와 셀프 케어에 대한 관심이 높아지면서 시장 성장의 주요 요인으로 작용하고 있습니다. 소비자들은 전문가 진료의 필요성을 줄여주는 접근성 높은 대체 치료법을 원하고 있으며, 제약사들은 OTC 포트폴리오를 확장하고, 혁신적인 전달 방식과 소비자 교육에 투자하고 있습니다. 그러나 약사 감독 및 규제 강화가 제한적인 지역에서는 과다 복용의 위험과 자가 치료로 인한 합병증 발생 가능성 등 부적절한 사용과 관련된 문제로 인해 시장 확대가 제한되고 있습니다.
The Global Over the Counter (OTC) Drugs Market was valued at USD 10.25 Billion in 2024 and is projected to reach USD 15.48 Billion by 2030, registering a CAGR of 7.31% during the forecast period. OTC drugs are a convenient and cost-effective option for managing common health conditions such as headaches, allergies, colds, digestive issues, and minor skin irritations without requiring a prescription. Increasing healthcare costs and a growing inclination toward self-care are major contributors to market growth. Consumers are seeking accessible treatment alternatives that reduce the need for professional consultations, prompting pharmaceutical companies to expand their OTC portfolios and invest in innovative delivery forms and consumer awareness initiatives. However, the market's expansion is tempered by challenges related to improper use, including risks of overuse and potential complications due to self-medication, particularly in regions with limited pharmacist oversight or regulatory enforcement.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 10.25 Billion
Market Size 2030
USD 15.48 Billion
CAGR 2025-2030
7.31%
Fastest Growing Segment
Cough
Largest Market
North America
Key Market Drivers
Growth in Healthcare Industry
The growing global healthcare industry significantly supports the expansion of the OTC drugs market. Generating over USD 4 trillion annually, the healthcare sector includes highly profitable domains such as pharmaceuticals and biotechnology, which contribute nearly USD 850 billion, and medical technology and diagnostics, accounting for more than USD 400 billion. As healthcare systems become more focused on patient-centered care and cost efficiency, consumers are increasingly turning to OTC medications to manage routine health issues independently. This shift reflects a broader movement toward preventative care, convenience, and greater consumer empowerment, which is driving demand for safe, effective, and readily available OTC treatment options.
Key Market Challenges
Risk of Misuse and Self-Medication
A major concern in the OTC drugs market is the potential for misuse and self-medication. The ease of access to OTC products, while beneficial for minor ailments, can result in unintended health risks when these products are used without adequate medical guidance. Improper dosing, extended use beyond recommended guidelines, or reliance on OTC drugs to manage symptoms of more serious conditions can lead to adverse outcomes. Misuse is particularly common with medications such as analgesics, antacids, and antihistamines, which consumers may not fully understand in terms of contraindications or possible drug interactions. This lack of oversight increases the risk of masking underlying illnesses or exacerbating health issues due to incorrect use.
Key Market Trends
Growth of Niche OTC Segments
The market is witnessing rising interest in niche OTC segments tailored to specific consumer needs and health conditions. As awareness of individual health concerns grows, consumers are seeking more targeted non-prescription solutions that go beyond general-purpose remedies. Categories such as sleep aids, digestive health supplements, women's health products, pediatric treatments, and plant-based options are gaining momentum. These offerings respond to a rising preference for self-managed wellness and preventive care. For instance, sleep aids typically rely on antihistamines like diphenhydramine and doxylamine to reduce wakefulness. Growing attention to conditions such as insomnia, digestive discomfort, and seasonal allergies has fueled demand for customized OTC solutions, encouraging companies to diversify their offerings and explore functional innovations aligned with consumer wellness trends.
Key Market Players
Sanofi SA
Pfizer Inc.
GlaxoSmithKline plc
Perrigo Company plc
Reckitt Benckiser Group PLC
Takeda Pharmaceutical Company Ltd
Boehringer Ingelheim International GmbH
Sun Pharmaceutical Industries Ltd.
Teva Pharmaceutical Industries Ltd.
Glenmark Pharmaceuticals Ltd.
Report Scope
In this report, the Global Over the Counter (OTC) Drugs Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Over the Counter (OTC) Drugs Market, By Product:
Cough
Cold & Flu
Vitamins, Mineral, & Supplements (VMS)
Analgesics
Gastrointestinal Products
Dermatology Products
Others
Over the Counter (OTC) Drugs Market, By Dosage Form:
Tablets
Capsules
Liquids & Solutions
Cream/Lotion/Ointments
Others
Over the Counter (OTC) Drugs Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Over the Counter (OTC) Drugs Market.
Available Customizations
Global Over the Counter (OTC) Drugs Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Impact of COVID-19 on Global Over the Counter (OTC) Drugs Market
5. Global Over the Counter (OTC) Drugs Market Outlook
