세계의 택시내 디지털 사이니지 시장 : 산업규모, 점유율, 동향, 기회, 예측, 차량별, 디스플레이별, 지역별, 경쟁별(2020-2030년)
In-taxi Digital Signage Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle (Luxury/Premium Taxi, Economy/Budget Taxi), By Display (LCD, LED), By Region & Competition, 2020-2030F
상품코드:1748886
리서치사:TechSci Research
발행일:2025년 06월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 택시내 디지털 사이니지 시장은 2024년에는 7억 176만 달러로 평가되었고, 2030년에는 8억 4,775만 달러에 이를 것으로 예측되며, 예측 기간 중 CAGR은 3.20%를 나타낼 전망입니다.
시장 성장은 기술의 급속한 발전과 상호작용형 및 맞춤형 택시 내 경험에 대한 수요 증가에 의해 주도되고 있습니다. 택시에 디지털 스크린을 통합하면 실시간 맞춤형 광고가 가능해지며, 이는 승차 공유 서비스와 차량 운영업체에게 새로운 수익 기회를 제공합니다. 승객들은 뉴스, 프로모션, 엔터테인먼트 등 부가 가치 콘텐츠를 통해 여행 경험을 향상시킬 수 있습니다. 스마트 교통 시스템이 확산됨에 따라 디지털 사이니지는 소비자 및 광고주 모두에게 매력적인 연결된 이동 환경을 창출하는 데 필수적인 역할을 하고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모(2024년)
7억 176만 달러
시장 규모(2030년)
8억 4,775만 달러
CAGR(2025-2030년)
3.20%
급성장 부문
럭셔리/프리미엄 택시
최대 시장
북미
시장 성장 촉진요인
디지털 광고 성장
주요 시장 과제
고액의 초기 투자
주요 시장 동향
대화형 콘텐츠에 대한 수요 증가
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 세계의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
금액별
시장 점유율 및 예측
차량(럭셔리/프리미엄 택시, 이코노미/저가 택시)
디스플레이별(LCD, LED)
지역별
기업별(2024년)
시장 맵
제5장 북미의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
금액별
시장 점유율 및 예측
차량별
디스플레이별
국가별
북미 : 국가별 분석
미국
캐나다
멕시코
제6장 유럽의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
시장 점유율 및 예측
유럽 : 국가별 분석
프랑스
독일
스페인
이탈리아
영국
제7장 아시아태평양의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
일본
인도
베트남
한국
제8장 중동 및 아프리카의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
남아프리카
사우디아라비아
아랍에미리트(UAE)
튀르키예
제9장 남미의 택시내 디지털 사이니지 시장 전망
시장 규모와 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제10장 시장 역학
성장 촉진요인
과제
제11장 주요 시장의 혼란
분쟁
유행
무역장벽
제12장 시장 동향과 발전
제13장 경쟁 구도
기업 프로파일
Clear Vision Advertisement
London Taxi Advertising
Curb Mobility LLC
Blue Line Media
BillboardsIn
Bona Phandle Media
Enroute View Media Inc.
Cabby Tabby Technologies
42Gears Mobility Systems Pvt. Ltd
Swipe Technologies
제14장 전략적 제안
제15장 기업 소개와 면책사항
HBR
영문 목차
영문목차
The Global In-taxi Digital Signage Market was valued at USD 701.76 million in 2024 and is projected to reach USD 847.75 million by 2030, growing at a CAGR of 3.20% during the forecast period. Market growth is being driven by rapid technological advancements and a rising demand for interactive and personalized in-cab experiences. The integration of digital screens in taxis enables real-time, targeted advertising, opening new revenue opportunities for ride-hailing services and fleet operators. Passengers benefit from value-added content such as news, promotions, and entertainment, enhancing their journey experience. With smart transportation systems becoming more prevalent, digital signage is playing an essential role in creating engaging, connected ride environments that appeal to both consumers and advertisers.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 701.76 Million
Market Size 2030
USD 847.75 Million
CAGR 2025-2030
3.20%
Fastest Growing Segment
Luxury/Premium Taxi
Largest Market
North America
Key Market Drivers
Growth of Digital Advertising
The growing prominence of digital advertising is a major factor propelling the in-taxi digital signage market. Advertisers are increasingly moving away from traditional channels in favor of dynamic, targeted platforms like digital taxi screens, which offer tailored content based on location, time of day, and passenger profile. This medium allows for maximum viewer engagement during transit and offers high exposure in urban areas with dense traffic. As a result, taxi fleets are becoming valuable digital real estate, creating revenue-generation opportunities for operators. Advanced systems now enable real-time updates and interactive advertising, further enhancing campaign effectiveness and appeal.
Key Market Challenges
High Initial Investment
A significant barrier to the adoption of in-taxi digital signage is the high initial setup cost. Taxi operators must invest in hardware, installation, software customization, and ongoing maintenance, which can be financially prohibitive-especially for smaller operators or those in cost-sensitive markets. Although these systems can generate advertising revenue, the upfront expense often outweighs short-term returns, limiting adoption. In older or financially constrained fleets, this issue is further compounded by the additional burden of modernization and integration with existing infrastructure.
Key Market Trends
Growing Demand for Interactive Content
Interactive content is becoming a central trend in the in-taxi digital signage market. Passengers now expect more than passive advertisements-they seek engagement and personalization. Digital signage systems are evolving to offer touch-based interfaces, ride integration, loyalty program tie-ins, and customizable entertainment options. These interactive features enhance user experience and open up new marketing opportunities for brands looking to connect directly with consumers. This trend aligns with broader shifts toward immersive digital experiences in transportation and is expected to shape the next wave of innovation in the industry.
Key Market Players
Clear Vision Advertisement
London Taxi Advertising
Curb Mobility LLC
Blue Line Media
BillboardsIn
Bona Phandle Media
Enroute View Media Inc.
Cabby Tabby Technologies
42Gears Mobility Systems Pvt. Ltd
Swipe Technologies
Report Scope:
In this report, the Global In-taxi Digital Signage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
In-taxi Digital Signage Market, By Vehicle:
Luxury/Premium Taxi
Economy/Budget Taxi
In-taxi Digital Signage Market, By Display:
LCD
LED
In-taxi Digital Signage Market, By Region:
North America
United States
Canada
Mexico
Europe & CIS
France
Germany
Spain
Italy
United Kingdom
Asia-Pacific
China
Japan
India
Vietnam
South Korea
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
South America
Brazil
Argentina
Columbia
Competitive Landscape
Company Profiles: Detailed analysis of the major Global In-taxi Digital Signage Market companies.
Available Customizations:
Global In-taxi Digital Signage Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Global In-taxi Digital Signage Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Vehicle (Luxury/Premium Taxi, Economy/Budget Taxi)
4.2.2. By Display (LCD, LED)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. North America In-taxi Digital Signage Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Vehicle
5.2.2. By Display
5.2.3. By Country
5.3. North America: Country Analysis
5.3.1. United States In-taxi Digital Signage Market Outlook
5.3.1.1. Market Size & Forecast
5.3.1.1.1. By Value
5.3.1.2. Market Share & Forecast
5.3.1.2.1. By Vehicle
5.3.1.2.2. By Display
5.3.2. Canada In-taxi Digital Signage Market Outlook
5.3.2.1. Market Size & Forecast
5.3.2.1.1. By Value
5.3.2.2. Market Share & Forecast
5.3.2.2.1. By Vehicle
5.3.2.2.2. By Display
5.3.3. Mexico In-taxi Digital Signage Market Outlook
5.3.3.1. Market Size & Forecast
5.3.3.1.1. By Value
5.3.3.2. Market Share & Forecast
5.3.3.2.1. By Vehicle
5.3.3.2.2. By Display
6. Europe In-taxi Digital Signage Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Vehicle
6.2.2. By Display
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. France In-taxi Digital Signage Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Vehicle
6.3.1.2.2. By Display
6.3.2. Germany In-taxi Digital Signage Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Vehicle
6.3.2.2.2. By Display
6.3.3. Spain In-taxi Digital Signage Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Vehicle
6.3.3.2.2. By Display
6.3.4. Italy In-taxi Digital Signage Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Vehicle
6.3.4.2.2. By Display
6.3.5. United Kingdom In-taxi Digital Signage Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Vehicle
6.3.5.2.2. By Display
7. Asia-Pacific In-taxi Digital Signage Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Vehicle
7.2.2. By Display
7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1. China In-taxi Digital Signage Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Vehicle
7.3.1.2.2. By Display
7.3.2. Japan In-taxi Digital Signage Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Vehicle
7.3.2.2.2. By Display
7.3.3. India In-taxi Digital Signage Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Vehicle
7.3.3.2.2. By Display
7.3.4. Vietnam In-taxi Digital Signage Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Vehicle
7.3.4.2.2. By Display
7.3.5. South Korea In-taxi Digital Signage Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Vehicle
7.3.5.2.2. By Display
8. Middle East & Africa In-taxi Digital Signage Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Vehicle
8.2.2. By Display
8.2.3. By Country
8.3. MEA: Country Analysis
8.3.1. South Africa In-taxi Digital Signage Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Vehicle
8.3.1.2.2. By Display
8.3.2. Saudi Arabia In-taxi Digital Signage Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Vehicle
8.3.2.2.2. By Display
8.3.3. UAE In-taxi Digital Signage Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Vehicle
8.3.3.2.2. By Display
8.3.4. Turkey In-taxi Digital Signage Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Vehicle
8.3.4.2.2. By Display
9. South America In-taxi Digital Signage Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Vehicle
9.2.2. By Display
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil In-taxi Digital Signage Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Vehicle
9.3.1.2.2. By Display
9.3.2. Argentina In-taxi Digital Signage Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Vehicle
9.3.2.2.2. By Display
9.3.3. Colombia In-taxi Digital Signage Market Outlook
