허브 수면 보조제 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품별, 형태별, 유통 채널별, 최종사용자별, 지역별, 경쟁별(2020-2030년)

Herbal Sleep Aid Supplement Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Form, By Distribution Channel, By End User, By Region and Competition, 2020-2030F

US $ 4,500 ￦ 6,279,000

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한글목차

세계 허브 수면 보조제 시장은 2024년 74억 8,000만 달러로 평가되며, 예측 기간 동안 CAGR 6.02%로 성장하여 2030년에는 106억 4,000만 달러에 달할 것으로 예상됩니다.

이러한 성장의 주요 요인은 수면 관련 질환의 유병률 증가와 의약품 수면 보조제를 대체할 수 있는 천연 식물성 대체품에 대한 선호도가 높아졌기 때문입니다. 불면증, 수면무호흡증, 스트레스로 인한 수면 장애와 같은 증상은 스트레스가 많은 생활습관, 디지털에 대한 과도한 노출, 불규칙한 수면 패턴 등의 요인으로 인해 더욱 흔해지고 있습니다. 발레리안 루트, 카모마일, 멜라토닌, 아슈와간다, 패션 플라워 등의 성분을 함유한 허브 보충제는 높은 안전성과 클린 라벨 및 웰빙 트렌드에 부합하는 것으로 평가받으며 인기를 끌고 있습니다. 이러한 소비자의 변화는 특히 구미젤리, 스트립, 드링크 믹스 등 접근이 용이하고 편리한 형태의 허브 수면 제제에 대한 막대한 투자와 기술 혁신을 촉진하여 시장 개척을 더욱 촉진하고 있습니다.

시장 개요
예측 기간	2026-2030년
시장 규모 : 2024년	74억 8,000만 달러
시장 규모 : 2030년	106억 4,000만 달러
CAGR : 2025-2030년	6.02%
급성장 부문	온라인
최대 시장	북미

시장 촉진요인

수면장애 및 스트레스 관련 질환의 유병률 증가

주요 시장 과제

표준화 및 과학적 검증 부족

주요 시장 동향

자연요법 및 식물요법에 대한 소비자 선호도 증가

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 제품별(멜라토닌, 캐모마일, 발레리안, 라벤더, 트립토판, 기타)
  • 형태별(캡슐, 정제, 분말, 소프트젤, 액체)
  • 유통 채널별(약국·드럭스토어, 온라인, 슈퍼마켓)
  • 최종사용자별(성인, 노인, 아동)
  • 기업별(2024)
  • 지역별
• 시장 맵

제6장 북미의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 멕시코
  • 캐나다

제7장 유럽의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 프랑스
  • 독일
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 한국
  • 일본
  • 호주

제9장 남미의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 아르헨티나
  • 콜롬비아

제10장 중동 및 아프리카의 허브 수면 보조제 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 남아프리카공화국
  • 사우디아라비아
  • 아랍에미리트

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병
• 제품 출시
• 최근 동향

제13장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 능력
• 고객의 능력
• 대체품의 위협

제14장 경쟁 구도

• Natrol LLC
• OLLY Public Benefit Corporation
• Life Extension
• Sandland Sleep
• Hims & Hers Health, Inc.
• American Standard Supplements
• Banyan Botanicals
• Lief Organics
• Redwood Scientific Technologies
• Vitafusion

제15장 전략적 제안

제16장 조사 회사 소개 및 면책사항

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영문 목차

영문목차

The Global Herbal Sleep Aid Supplement Market was valued at USD 7.48 Billion in 2024 and is projected to reach USD 10.64 Billion by 2030, growing at a CAGR of 6.02% during the forecast period. This growth is largely fueled by the increasing incidence of sleep-related disorders and a rising preference for natural, plant-based alternatives to pharmaceutical sleep aids. Conditions such as insomnia, sleep apnea, and stress-induced disturbances are becoming more common, driven by factors like high-stress lifestyles, digital overexposure, and irregular sleep patterns. Herbal supplements featuring ingredients such as valerian root, chamomile, melatonin, ashwagandha, and passionflower are gaining traction for their perceived safety and alignment with clean-label and wellness trends. This consumer shift has prompted significant investment and innovation in herbal sleep formulations, particularly in accessible and convenient formats such as gummies, strips, and drink mixes, further propelling market development.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 7.48 Billion
Market Size 2030	USD 10.64 Billion
CAGR 2025-2030	6.02%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Prevalence of Sleep Disorders and Stress-Related Conditions

The increasing occurrence of sleep disorders and stress-induced conditions is a major driver of the Global Herbal Sleep Aid Supplement Market. Globally, around 16.6% of individuals experience significant nocturnal sleep disturbances, and in the U.S. alone, approximately 50 to 70 million adults are affected by sleep-related issues. Simultaneously, the global burden of mental health conditions, including anxiety and depression, is growing-with WHO reporting 970 million cases in 2019. These mental health issues often disrupt sleep, creating a greater need for effective and gentle solutions. Herbal sleep aids, favored for their calming effects and reduced side effect profile, are emerging as popular options for individuals seeking natural support for both sleep and mental wellness. This growing demand is driving market growth, particularly in North America and other health-conscious regions.

Key Market Challenges

Lack of Standardization and Scientific Validation

The absence of consistent product standardization and robust clinical validation represents a core challenge for the herbal sleep aid supplement market. Many herbal supplements vary significantly in dosage and ingredient concentration, making it difficult to ensure consistent efficacy and safety across different brands. This inconsistency can lead to consumer confusion and distrust, especially when product outcomes vary. Additionally, while certain ingredients like melatonin and valerian root have some scientific backing, the majority of herbal formulations lack comprehensive clinical trials. Without rigorous validation and regulatory clarity, companies struggle to build credibility, and healthcare professionals remain cautious in recommending these products. These gaps limit broader market acceptance and underscore the need for improved standardization, research, and quality assurance.

Key Market Trends

Rising Consumer Preference for Natural and Plant-Based Remedies

A significant trend shaping the herbal sleep aid supplement market is the increasing consumer preference for natural and botanical remedies over synthetic pharmaceuticals. Heightened awareness of potential side effects from traditional medications is prompting consumers to seek safer, plant-derived alternatives. Ingredients such as chamomile, valerian root, lavender, and melatonin are widely recognized for their calming properties and are increasingly featured in sleep supplements. National surveys such as NHANES reveal that over half of American adults use dietary supplements, signaling a broader cultural shift toward wellness-oriented lifestyles. Additionally, government-backed dietary guidelines encouraging nutrient-rich, natural diets align with this shift. This growing inclination toward holistic health solutions continues to drive the expansion of the herbal sleep aid segment, with strong demand anticipated across both developed and emerging markets.

Key Market Players

• Natrol LLC
• OLLY Public Benefit Corporation
• Life Extension
• Sandland Sleep
• Hims & Hers Health, Inc.
• American Standard Supplements
• Banyan Botanicals
• Lief Organics
• Redwood Scientific Technologies
• Vitafusion

Report Scope

In this report, the Global Herbal Sleep Aid Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Herbal Sleep Aid Supplement Market, By Product:

• Melatonin
• Chamomile
• Valerian
• Lavender
• Tryptophan
• Others

Herbal Sleep Aid Supplement Market, By Form:

• Capsules
• Tablets
• Powder
• Soft Gels
• Liquid

Herbal Sleep Aid Supplement Market, By Distribution Channel:

• Pharmacies & Drug Stores
• Online
• Supermarkets

Herbal Sleep Aid Supplement Market, By End User:

• Adults
• Geriatric
• Children

Herbal Sleep Aid Supplement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Herbal Sleep Aid Supplement Market.

Available Customizations

Global Herbal Sleep Aid Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Herbal Sleep Aid Supplement Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Melatonin, Chamomile, Valerian, Lavender, Tryptophan, Others)
  • 5.2.2. By Form (Capsules, Tablets, Powder, Soft Gels, Liquid)
  • 5.2.3. By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets)
  • 5.2.4. By End User (Adults, Geriatric, Children)
  • 5.2.5. By Company (2024)
  • 5.2.6. By Region
• 5.3. Market Map

6. North America Herbal Sleep Aid Supplement Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Form
  • 6.2.3. By Distribution Channel
  • 6.2.4. By End User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Herbal Sleep Aid Supplement Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Distribution Channel
      • 6.3.1.2.4. By End User
  • 6.3.2. Mexico Herbal Sleep Aid Supplement Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Distribution Channel
      • 6.3.2.2.4. By End User
  • 6.3.3. Canada Herbal Sleep Aid Supplement Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Distribution Channel
      • 6.3.3.2.4. By End User

7. Europe Herbal Sleep Aid Supplement Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Form
  • 7.2.3. By Distribution Channel
  • 7.2.4. By End User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Herbal Sleep Aid Supplement Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Distribution Channel
      • 7.3.1.2.4. By End User
  • 7.3.2. Germany Herbal Sleep Aid Supplement Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Distribution Channel
      • 7.3.2.2.4. By End User
  • 7.3.3. United Kingdom Herbal Sleep Aid Supplement Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Distribution Channel
      • 7.3.3.2.4. By End User
  • 7.3.4. Italy Herbal Sleep Aid Supplement Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Distribution Channel
      • 7.3.4.2.4. By End User
  • 7.3.5. Spain Herbal Sleep Aid Supplement Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Distribution Channel
      • 7.3.5.2.4. By End User

8. Asia-Pacific Herbal Sleep Aid Supplement Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Form
  • 8.2.3. By Distribution Channel
  • 8.2.4. By End User
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Herbal Sleep Aid Supplement Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Distribution Channel
      • 8.3.1.2.4. By End User
  • 8.3.2. India Herbal Sleep Aid Supplement Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Distribution Channel
      • 8.3.2.2.4. By End User
  • 8.3.3. South Korea Herbal Sleep Aid Supplement Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Distribution Channel
      • 8.3.3.2.4. By End User
  • 8.3.4. Japan Herbal Sleep Aid Supplement Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Distribution Channel
      • 8.3.4.2.4. By End User
  • 8.3.5. Australia Herbal Sleep Aid Supplement Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Distribution Channel
      • 8.3.5.2.4. By End User

9. South America Herbal Sleep Aid Supplement Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Form
  • 9.2.3. By Distribution Channel
  • 9.2.4. By End User
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Herbal Sleep Aid Supplement Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Distribution Channel
      • 9.3.1.2.4. By End User
  • 9.3.2. Argentina Herbal Sleep Aid Supplement Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Distribution Channel
      • 9.3.2.2.4. By End User
  • 9.3.3. Colombia Herbal Sleep Aid Supplement Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Distribution Channel
      • 9.3.3.2.4. By End User

10. Middle East and Africa Herbal Sleep Aid Supplement Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Form
  • 10.2.3. By Distribution Channel
  • 10.2.4. By End User
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Herbal Sleep Aid Supplement Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Distribution Channel
      • 10.3.1.2.4. By End User
  • 10.3.2. Saudi Arabia Herbal Sleep Aid Supplement Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Distribution Channel
      • 10.3.2.2.4. By End User
  • 10.3.3. UAE Herbal Sleep Aid Supplement Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Distribution Channel
      • 10.3.3.2.4. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Natrol LLC
  • 14.1.1. Business Overview
  • 14.1.2. Company Snapshot
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Recent Developments
  • 14.1.6. Key Personnel Details
  • 14.1.7. SWOT Analysis
• 14.2. OLLY Public Benefit Corporation
• 14.3. Life Extension
• 14.4. Sandland Sleep
• 14.5. Hims & Hers Health, Inc.
• 14.6. American Standard Supplements
• 14.7. Banyan Botanicals
• 14.8. Lief Organics
• 14.9. Redwood Scientific Technologies
• 14.10. Vitafusion

15. Strategic Recommendations

16. About Us & Disclaimer

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