모터홈 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측, 유형별(클래스 A, 클래스 B, 클래스 C), 최종 용도별(플릿 오너, 다이렉트 바이어), 지역별, 경쟁 시장별(2020-2030년)
Motorhome Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Class A, Class B, Class C), By End-User (Fleet Owners, Direct Buyers), By Region & Competition, 2020-2030F
세계의 모터홈 시장 규모는 2024년 131억 3,000만 달러로, 2030년에는 214억 6,000만 달러에 달할 것으로 예상되며, 예측 기간 중 연평균 성장률(CAGR)은 8.53%로 성장할 것으로 예측됩니다.
이 시장은 드라이브 여행, 모험 여행, 유연한 모빌리티 솔루션에 대한 소비자 수요 증가로 인해 꾸준히 성장하고 있습니다. 모터홈은 자급자족형 여행 옵션을 원하는 은퇴자, 디지털 노마드, 아웃도어 애호가들 사이에서 인기를 끌고 있습니다. 스마트 기술, 오프 그리드 기능, 지속가능한 에너지 솔루션의 통합은 최신 모터홈의 매력을 더욱 높여주고 있습니다. 가처분 소득 증가와 여행 취향의 변화에 따라 제조업체들은 편안함, 효율성, 경제성의 균형을 맞춘 혁신적인 모터홈 모델을 개발하고 있습니다. 예를 들어 세계 각 지역의 가처분 소득 증가는 경제 발전을 촉진하고 2050년까지 크게 증가할 것으로 예상됩니다. 북미와 남미에서는 미국이 연간 1.2% 증가율로 선두를 달리고 있으며, 2050년에는 6만 4,767달러에 달합니다. 캐나다가 3만 6,517달러로 그 뒤를 잇고, 멕시코는 0.9%로 소폭 성장합니다. 유럽과 유라시아에서는 동유럽과 유라시아가 가장 눈부신 성장을 보이며, 연간 3%의 증가로, 2050년에는 2만 742달러에 달할 것으로 예측됩니다. 서유럽은 꾸준한 성장을 보이며 2050년에는 3만 1,654달러에 달합니다. 아시아태평양에서는 중국과 인도에서 대폭적인 소득 증가가 전망되며, 2050년까지 중국의 소득은 3만 1,383달러, 인도는 1만 7,609달러로 증가합니다. 호주와 뉴질랜드는 견고한 소득을 유지하며, 4만 2,183달러에 달할 것으로 생각됩니다. 한편, 아프리카와 중동은 보다 완만하게 성장하며, 아프리카의 가처분소득은 2,375달러, 중동은 6,515달러에 달할 것으로 예상됩니다. 이러한 세계의 가처분소득 증가는 특히 중국, 인도 등 신흥 시장에서 소비자의 구매력을 높여 소매, 관광, 자동차 등의 분야에 영향을 미칠 것으로 예상됩니다.
| 시장 개요 |
| 예측 기간 |
2026-2030년 |
| 시장 규모 : 2024년 |
131억 3,000만 달러 |
| 시장 규모 : 2030년 |
214억 6,000만 달러 |
| CAGR: 2025-2030년 |
8.53% |
| 급성장 부문 |
클래스 B |
| 최대 시장 |
북미 |
시장 성장 촉진요인
컴팩트하고 연비가 좋은 모터홈의 인기 상승세
주요 시장 이슈
높은 초기 투자 및 유지보수 비용
주요 시장 동향
밴 컨버전과 DIY 모터홈의 인기 증가
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 세계의 모터홈 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 유형별(클래스 A, 클래스 B, 클래스 C)
- 최종 용도별(플릿 오너, 다이렉트 바이어)
- 지역별
- 상위 5사, 기타(2024)
- 세계의 모터홈 시장 지도제작, 기회 평가
제5장 북미의 모터홈 시장 전망
제6장 유럽·CIS 모터홈 시장 전망
제7장 아시아태평양의 모터홈 시장 전망
제8장 중동 및 아프리카의 모터홈 시장 전망
제9장 남미의 모터홈 시장 전망
제10장 시장 역학
제11장 세계의 모터홈 시장에 대한 COVID-19의 영향
제12장 시장 동향과 발전
제13장 경쟁 구도
- 기업 개요
- Thor Industries, Inc.
- Winnebago Industries, Inc.
- Dethleffs GmbH & Co. KG
- Hymer GmbH & Co. KG
- Forest River Inc.
- Rapido Motorhomes
- The Swift Group
- Tiffin Motorhomes Inc.
- Triple E Recreational Vehicles
- BURSTNER GMBH & CO. KG
제14장 전략적 제안·액션 플랜
제15장 조사회사 소개·면책사항
KSA
The global motorhome market was valued at USD 13.13 billion in 2024 and is projected to reach USD 21.46 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.53% during the forecast period. The market is experiencing steady growth driven by increasing consumer demand for road travel, adventure tourism, and flexible mobility solutions. Motorhomes are becoming increasingly popular among retirees, digital nomads, and outdoor enthusiasts seeking self-sufficient travel options. The integration of smart technologies, off-grid capabilities, and sustainable energy solutions is further enhancing the appeal of modern motorhomes. With rising disposable incomes and shifting travel preferences, manufacturers are developing innovative motorhome models that strike a balance between comfort, efficiency, and affordability. For example, the growth in disposable income across global regions is expected to fuel economic development, with substantial increases projected through 2050. In the Americas, the United States is leading with an annual increase of 1.2%, reaching USD 64,767 by 2050. Canada follows at USD 36,517, while Mexico experiences modest growth at 0.9%. In Europe and Eurasia, Eastern Europe and Eurasia show the most impressive growth, with a 3% annual increase, projected to reach USD 20,742 by 2050. Western Europe will see steady growth, reaching USD 31,654 by 2050. In the Asia-Pacific region, China and India are expected to experience significant income increases, with China's income rising to USD 31,383 and India's to USD 17,609 by 2050. Australia and New Zealand will maintain strong incomes, reaching USD 42,183. Meanwhile, Africa and the Middle East will see more modest growth, with Africa's disposable income expected to rise to USD 2,375 and the Middle East reaching USD 6,515. This global increase in disposable income, particularly in emerging markets such as China and India, is expected to boost consumer purchasing power and influence sectors like retail, tourism, and automotive.
| Market Overview |
|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 13.13 Billion |
| Market Size 2030 | USD 21.46 Billion |
| CAGR 2025-2030 | 8.53% |
| Fastest Growing Segment | Class B |
| Largest Market | North America |
Market Drivers
Increasing Popularity of Compact and Fuel-Efficient Motorhomes
Consumers are shifting toward Class B motorhomes and compact campervans due to their enhanced fuel efficiency and easier handling. These models offer an ideal balance between mobility and comfort, making them suitable for both short getaways and long-term travel. As fuel costs rise, travelers are seeking vehicles that provide better mileage without sacrificing essential amenities. Compact motorhomes also come with lower maintenance costs compared to larger Class A models, making them a more affordable option. Manufacturers are focusing on using lightweight materials and aerodynamic designs to further improve fuel efficiency. Additionally, there is an increasing demand for van conversions, as travelers seek customized, space-efficient travel solutions. Compact motorhomes are particularly popular with solo travelers, couples, and small families who prioritize practicality over excessive space. Rental platforms have also seen a rise in bookings for smaller motorhomes due to their affordability and ease of use. For urban dwellers seeking weekend escapes, compact motorhomes offer the perfect solution.
Key Market Challenges
High Initial Investment and Maintenance Costs
Motorhomes require a substantial upfront investment, with luxury Class A models costing as much as a small home, which limits accessibility for middle-income consumers. Maintenance costs, including insurance, repairs, and fuel, add to the financial burden. The depreciation rate is high, making long-term resale value a challenge. The cost of spare parts and servicing varies widely depending on the model and brand. Owners also need to factor in storage costs when the motorhome is not in use. Warranty coverage is often limited, leading to additional out-of-pocket repair expenses. Many buyers opt for financing options, but high-interest rates can make long-term ownership expensive. These high costs can deter younger consumers, who may prefer more affordable travel alternatives. Manufacturers will need to explore ways to reduce production costs while maintaining quality to attract a wider customer base.
Key Market Trends
Growing Popularity of Van Conversions and DIY Motorhomes
Consumers are increasingly choosing van conversions as a more affordable and customizable alternative to traditional motorhomes. DIY motorhome conversions allow travelers to design interiors that fit their specific needs, from compact kitchens to modular sleeping areas. The #VanLife movement, which has gained popularity through social media, has turned self-built campervans into a lifestyle choice, rather than just a mode of travel. Many enthusiasts prefer used cargo vans as base vehicles, modifying them with insulation, solar panels, and off-grid systems. Converting a van is often more cost-effective than purchasing a factory-built motorhome, making it accessible to a broader audience. Rental companies are also expanding their fleets to include converted campervans, catering to budget-conscious travelers. The rise in online tutorials, workshops, and pre-built conversion kits has made DIY motorhome projects more accessible than ever. Adventure travelers are equipping their converted vans with off-road tires and rugged exteriors for extreme travel conditions. This trend is reshaping the market, driving manufacturers to offer more modular and customizable factory-built options. As consumers seek unique, budget-friendly travel experiences, van conversions continue to gain traction.
Key Market Players
- Thor Industries, Inc.
- Winnebago Industries, Inc.
- Dethleffs GmbH & Co. KG
- Hymer GmbH & Co. KG
- Forest River Inc.
- Rapido Motorhomes
- The Swift Group
- Tiffin Motorhomes Inc.
- Triple E Recreational Vehicles
- BURSTNER GMBH & CO. KG
Report Scope
This report segments the global motorhome market into the following categories, along with detailed industry trends:
Motorhome Market by Type:
Motorhome Market by End-User:
- Fleet Owners
- Direct Buyers
Motorhome Market by Region:
- North America
- United States
- Canada
- Mexico
- Europe & CIS
- France
- Germany
- Spain
- Italy
- United Kingdom
- Asia-Pacific
- China
- Japan
- India
- Vietnam
- South Korea
- Thailand
- Australia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- South America
- Brazil
- Argentina
Competitive Landscape
This section provides a comprehensive analysis of key players in the global motorhome market.
Available Customizations
TechSci Research offers customizations to the Global Motorhome Market report based on specific company requirements. Customization options include:
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Market Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Market Overview
- 3.2. Market Forecast
- 3.3. Key Regions
- 3.4. Key Segments
4. Global Motorhome Market Outlook
- 4.1. Market Size & Forecast
- 4.2. Market Share & Forecast
- 4.2.1. By Type Market Share Analysis (Class A, Class B, Class C)
- 4.2.2. By End-User Market Share Analysis (Fleet Owners, Direct Buyers)
- 4.2.3. By Regional Market Share Analysis
- 4.2.3.1. North America Market Share Analysis
- 4.2.3.2. Europe & CIS Market Share Analysis
- 4.2.3.3. Asia-Pacific Market Share Analysis
- 4.2.3.4. Middle East & Africa Market Share Analysis
- 4.2.3.5. South America Market Share Analysis
- 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
- 4.3. Global Motorhome Market Mapping & Opportunity Assessment
- 4.3.1. By Type Market Mapping & Opportunity Assessment
- 4.3.2. By End-User Market Mapping & Opportunity Assessment
- 4.3.3. By Regional Market Mapping & Opportunity Assessment
5. North America Motorhome Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis
- 5.2.2. By End-User Market Share Analysis
- 5.2.3. By Country Market Share Analysis
- 5.2.3.1. United States Motorhome Market Outlook
- 5.2.3.1.1. Market Size & Forecast
- 5.2.3.1.1.1. By Value
- 5.2.3.1.2. Market Share & Forecast
- 5.2.3.1.2.1. By Type Market Share Analysis
- 5.2.3.1.2.2. By End-User Market Share Analysis
- 5.2.3.2. Canada Motorhome Market Outlook
- 5.2.3.2.1. Market Size & Forecast
- 5.2.3.2.1.1. By Value
- 5.2.3.2.2. Market Share & Forecast
- 5.2.3.2.2.1. By Type Market Share Analysis
- 5.2.3.2.2.2. By End-User Market Share Analysis
- 5.2.3.3. Mexico Motorhome Market Outlook
- 5.2.3.3.1. Market Size & Forecast
- 5.2.3.3.1.1. By Value
- 5.2.3.3.2. Market Share & Forecast
- 5.2.3.3.2.1. By Type Market Share Analysis
- 5.2.3.3.2.2. By End-User Market Share Analysis
6. Europe & CIS Motorhome Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By End-User Market Share Analysis
- 6.2.3. By Country Market Share Analysis
- 6.2.3.1. France Motorhome Market Outlook
- 6.2.3.1.1. Market Size & Forecast
- 6.2.3.1.1.1. By Value
- 6.2.3.1.2. Market Share & Forecast
- 6.2.3.1.2.1. By Type Market Share Analysis
- 6.2.3.1.2.2. By End-User Market Share Analysis
- 6.2.3.2. Germany Motorhome Market Outlook
- 6.2.3.2.1. Market Size & Forecast
- 6.2.3.2.1.1. By Value
- 6.2.3.2.2. Market Share & Forecast
- 6.2.3.2.2.1. By Type Market Share Analysis
- 6.2.3.2.2.2. By End-User Market Share Analysis
- 6.2.3.3. Spain Motorhome Market Outlook
- 6.2.3.3.1. Market Size & Forecast
- 6.2.3.3.1.1. By Value
- 6.2.3.3.2. Market Share & Forecast
- 6.2.3.3.2.1. By Type Market Share Analysis
- 6.2.3.3.2.2. By End-User Market Share Analysis
- 6.2.3.4. Italy Motorhome Market Outlook
- 6.2.3.4.1. Market Size & Forecast
- 6.2.3.4.1.1. By Value
- 6.2.3.4.2. Market Share & Forecast
- 6.2.3.4.2.1. By Type Market Share Analysis
- 6.2.3.4.2.2. By End-User Market Share Analysis
- 6.2.3.5. United Kingdom Motorhome Market Outlook
- 6.2.3.5.1. Market Size & Forecast
- 6.2.3.5.1.1. By Value
- 6.2.3.5.2. Market Share & Forecast
- 6.2.3.5.2.1. By Type Market Share Analysis
- 6.2.3.5.2.2. By End-User Market Share Analysis
7. Asia-Pacific Motorhome Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By End-User Market Share Analysis
- 7.2.3. By Country Market Share Analysis
- 7.2.3.1. China Motorhome Market Outlook
- 7.2.3.1.1. Market Size & Forecast
- 7.2.3.1.1.1. By Value
- 7.2.3.1.2. Market Share & Forecast
- 7.2.3.1.2.1. By Type Market Share Analysis
- 7.2.3.1.2.2. By End-User Market Share Analysis
- 7.2.3.2. Japan Motorhome Market Outlook
- 7.2.3.2.1. Market Size & Forecast
- 7.2.3.2.1.1. By Value
- 7.2.3.2.2. Market Share & Forecast
- 7.2.3.2.2.1. By Type Market Share Analysis
- 7.2.3.2.2.2. By End-User Market Share Analysis
- 7.2.3.3. India Motorhome Market Outlook
- 7.2.3.3.1. Market Size & Forecast
- 7.2.3.3.1.1. By Value
- 7.2.3.3.2. Market Share & Forecast
- 7.2.3.3.2.1. By Type Market Share Analysis
- 7.2.3.3.2.2. By End-User Market Share Analysis
- 7.2.3.4. Vietnam Motorhome Market Outlook
- 7.2.3.4.1. Market Size & Forecast
- 7.2.3.4.1.1. By Value
- 7.2.3.4.2. Market Share & Forecast
- 7.2.3.4.2.1. By Type Market Share Analysis
- 7.2.3.4.2.2. By End-User Market Share Analysis
- 7.2.3.5. South Korea Motorhome Market Outlook
- 7.2.3.5.1. Market Size & Forecast
- 7.2.3.5.1.1. By Value
- 7.2.3.5.2. Market Share & Forecast
- 7.2.3.5.2.1. By Type Market Share Analysis
- 7.2.3.5.2.2. By End-User Market Share Analysis
- 7.2.3.6. Australia Motorhome Market Outlook
- 7.2.3.6.1. Market Size & Forecast
- 7.2.3.6.1.1. By Value
- 7.2.3.6.2. Market Share & Forecast
- 7.2.3.6.2.1. By Type Market Share Analysis
- 7.2.3.6.2.2. By End-User Market Share Analysis
- 7.2.3.7. Thailand Motorhome Market Outlook
- 7.2.3.7.1. Market Size & Forecast
- 7.2.3.7.1.1. By Value
- 7.2.3.7.2. Market Share & Forecast
- 7.2.3.7.2.1. By Type Market Share Analysis
- 7.2.3.7.2.2. By End-User Market Share Analysis
8. Middle East & Africa Motorhome Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By End-User Market Share Analysis
- 8.2.3. By Country Market Share Analysis
- 8.2.3.1. South Africa Motorhome Market Outlook
- 8.2.3.1.1. Market Size & Forecast
- 8.2.3.1.1.1. By Value
- 8.2.3.1.2. Market Share & Forecast
- 8.2.3.1.2.1. By Type Market Share Analysis
- 8.2.3.1.2.2. By End-User Market Share Analysis
- 8.2.3.2. Saudi Arabia Motorhome Market Outlook
- 8.2.3.2.1. Market Size & Forecast
- 8.2.3.2.1.1. By Value
- 8.2.3.2.2. Market Share & Forecast
- 8.2.3.2.2.1. By Type Market Share Analysis
- 8.2.3.2.2.2. By End-User Market Share Analysis
- 8.2.3.3. UAE Motorhome Market Outlook
- 8.2.3.3.1. Market Size & Forecast
- 8.2.3.3.1.1. By Value
- 8.2.3.3.2. Market Share & Forecast
- 8.2.3.3.2.1. By Type Market Share Analysis
- 8.2.3.3.2.2. By End-User Market Share Analysis
- 8.2.3.4. Turkey Motorhome Market Outlook
- 8.2.3.4.1. Market Size & Forecast
- 8.2.3.4.1.1. By Value
- 8.2.3.4.2. Market Share & Forecast
- 8.2.3.4.2.1. By Type Market Share Analysis
- 8.2.3.4.2.2. By End-User Market Share Analysis
9. South America Motorhome Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By End-User Market Share Analysis
- 9.2.3. By Country Market Share Analysis
- 9.2.3.1. Brazil Motorhome Market Outlook
- 9.2.3.1.1. Market Size & Forecast
- 9.2.3.1.1.1. By Value
- 9.2.3.1.2. Market Share & Forecast
- 9.2.3.1.2.1. By Type Market Share Analysis
- 9.2.3.1.2.2. By End-User Market Share Analysis
- 9.2.3.2. Argentina Motorhome Market Outlook
- 9.2.3.2.1. Market Size & Forecast
- 9.2.3.2.1.1. By Value
- 9.2.3.2.2. Market Share & Forecast
- 9.2.3.2.2.1. By Type Market Share Analysis
- 9.2.3.2.2.2. By End-User Market Share Analysis
10. Market Dynamics
- 10.1. Drivers
- 10.2. Challenges
11. Impact of COVID-19 on the Global Motorhome Market
12. Market Trends & Developments
13. Competitive Landscape
- 13.1. Company Profiles
- 13.1.1. Thor Industries, Inc.
- 13.1.1.1. Company Details
- 13.1.1.2. Products
- 13.1.1.3. Financials (As Per Availability)
- 13.1.1.4. Key Market Focus & Geographical Presence
- 13.1.1.5. Recent Developments
- 13.1.1.6. Key Management Personnel
- 13.1.2. Winnebago Industries, Inc.
- 13.1.2.1. Company Details
- 13.1.2.2. Products
- 13.1.2.3. Financials (As Per Availability)
- 13.1.2.4. Key Market Focus & Geographical Presence
- 13.1.2.5. Recent Developments
- 13.1.2.6. Key Management Personnel
- 13.1.3. Dethleffs GmbH & Co. KG
- 13.1.3.1. Company Details
- 13.1.3.2. Products
- 13.1.3.3. Financials (As Per Availability)
- 13.1.3.4. Key Market Focus & Geographical Presence
- 13.1.3.5. Recent Developments
- 13.1.3.6. Key Management Personnel
- 13.1.4. Hymer GmbH & Co. KG
- 13.1.4.1. Company Details
- 13.1.4.2. Products
- 13.1.4.3. Financials (As Per Availability)
- 13.1.4.4. Key Market Focus & Geographical Presence
- 13.1.4.5. Recent Developments
- 13.1.4.6. Key Management Personnel
- 13.1.5. Forest River Inc.
- 13.1.5.1. Company Details
- 13.1.5.2. Products
- 13.1.5.3. Financials (As Per Availability)
- 13.1.5.4. Key Market Focus & Geographical Presence
- 13.1.5.5. Recent Developments
- 13.1.5.6. Key Management Personnel
- 13.1.6. Rapido Motorhomes
- 13.1.6.1. Company Details
- 13.1.6.2. Products
- 13.1.6.3. Financials (As Per Availability)
- 13.1.6.4. Key Market Focus & Geographical Presence
- 13.1.6.5. Recent Developments
- 13.1.6.6. Key Management Personnel
- 13.1.7. The Swift Group
- 13.1.7.1. Company Details
- 13.1.7.2. Products
- 13.1.7.3. Financials (As Per Availability)
- 13.1.7.4. Key Market Focus & Geographical Presence
- 13.1.7.5. Recent Developments
- 13.1.7.6. Key Management Personnel
- 13.1.8. Tiffin Motorhomes Inc.
- 13.1.8.1. Company Details
- 13.1.8.2. Products
- 13.1.8.3. Financials (As Per Availability)
- 13.1.8.4. Key Market Focus & Geographical Presence
- 13.1.8.5. Recent Developments
- 13.1.8.6. Key Management Personnel
- 13.1.9. Triple E Recreational Vehicles
- 13.1.9.1. Company Details
- 13.1.9.2. Products
- 13.1.9.3. Financials (As Per Availability)
- 13.1.9.4. Key Market Focus & Geographical Presence
- 13.1.9.5. Recent Developments
- 13.1.9.6. Key Management Personnel
- 13.1.10. BURSTNER GMBH & CO. KG
- 13.1.10.1. Company Details
- 13.1.10.2. Products
- 13.1.10.3. Financials (As Per Availability)
- 13.1.10.4. Key Market Focus & Geographical Presence
- 13.1.10.5. Recent Developments
- 13.1.10.6. Key Management Personnel
14. Strategic Recommendations/Action Plan
- 14.1. Key Focus Areas
- 14.1.1. Target By Type
- 14.1.2. Target By End-User
15. About Us & Disclaimer
