볼류메트릭 디스플레이 세계 시장 규모는 2023년 14억 3,000만 달러로 예측 기간 동안 연평균 25.84%의 복합 성장률을 기록할 것으로 예상됩니다.
볼류메트릭 디스플레이 시장에는 정의된 공간 내에서 3차원 이미지를 생성하는 기술이 포함되며, 시청자는 특별한 안경 없이도 깊이와 공간 관계를 인식할 수 있습니다. 이러한 디스플레이는 공간의 볼륨에 빛을 투사하여 다양한 각도에서 볼 수 있는 이미지를 형성함으로써 몰입감을 만들어냅니다. 의료 영상, 엔터테인먼트, 광고, 과학적 시각화 등 다양한 산업 분야에 적용되고 있습니다.
| 시장 개요 | |
|---|---|
| 예측 기간 | 2025-2029년 |
| 시장 규모 : 2023년 | 14억 3,000만 달러 |
| 시장 규모 : 2029년 | 57억 3,000만 달러 |
| CAGR : 2024-2029년 | 25.84% |
| 급성장 부문 | OLED |
| 최대 시장 | 북미 |
볼류메트릭 디스플레이 시장은 몇 가지 중요한 요인으로 인해 큰 성장이 예상됩니다. 디스플레이 기술, 특히 광시야각 디스플레이와 홀로그램 디스플레이의 발전은 기술 혁신을 촉진하고 볼류메트릭 디스플레이의 능력을 향상시키고 있습니다. 이러한 기술 개선은 더 높은 해상도, 더 밝은 이미지, 디스플레이의 확장성을 향상시켜 볼류메트릭 디스플레이를 상업적 용도로 더욱 매력적으로 만들고 있습니다. 의료용 영상 처리 분야에서 볼류메트릭 디스플레이에 대한 수요는 시장 성장의 원동력이 될 것으로 예상됩니다. 볼류메트릭 디스플레이는 의료 전문가에게 복잡한 해부학적 구조와 의료 데이터를 3차원으로 시각화할 수 있는 능력을 제공합니다. 이 기능은 진단 정확도, 수술 계획, 의료 교육을 개선하고 환자 결과를 개선하기 때문에 전 세계 병원과 의료 시설에서 볼류메트릭 디스플레이 솔루션을 채택하고 있습니다. 엔터테인먼트 및 광고 업계는 몰입감 있고 매력적인 경험을 제공하기 위해 볼류메트릭 디스플레이를 채택하고 있습니다. 엔터테인먼트 업계에서는 가상현실(VR) 및 증강현실(AR) 애플리케이션에 볼류메트릭 디스플레이를 사용하여 게임 경험을 향상시키고 실제와 같은 시뮬레이션을 생성하는 데 활용하고 있습니다. 광고 분야에서는 볼류메트릭 디스플레이를 통해 브랜드가 혼잡한 소매 환경에서 눈에 띄는 인터랙티브하고 시각적으로 아름다운 디스플레이로 소비자의 시선을 사로잡을 수 있습니다.
데이터 시각화 및 과학 연구에 볼류메트릭 디스플레이의 활용이 증가하고 있는 것도 시장 성장에 기여하고 있습니다. 연구자와 엔지니어들은 볼류메트릭 디스플레이를 활용하여 복잡한 데이터 세트, 시뮬레이션 및 모델을 3차원으로 시각화하여 과학 현상을 더 잘 이해하고 분석할 수 있도록 돕고 있습니다.
이러한 성장 요인에도 불구하고, 높은 제조 비용, 기술적 복잡성, 제한된 컨텐츠 가용성 등은 여전히 보급에 걸림돌로 작용하고 있습니다. 그러나 현재 진행 중인 연구 개발 노력과 주요 업계 기업들의 투자가 이러한 문제를 해결하고 볼류메트릭 디스플레이 시장의 혁신을 촉진하여 향후 몇 년 동안 성장과 확장의 새로운 기회를 창출할 수 있을 것으로 기대됩니다.
헬스케어 분야에서의 수요 증가
게임, 엔터테인먼트, 미디어 산업의 발전
자동차용 체적 측정 기술 통합
볼류메트릭 디스플레이 기술의 높은 비용
제한적인 컨텐츠 가용성 및 호환성
소매 및 광고 분야에서 볼류메트릭 디스플레이 채택 증가
의료 영상 및 시각화 분야에서 볼류메트릭 디스플레이의 통합
볼류메트릭 디스플레이 기술의 발전
Global Volumetric Display market was valued at USD 1.43 billion in 2023 and is projected to register a compound annual growth rate of 25.84% during the forecast period. The Volumetric Display Market encompasses technologies that generate three-dimensional images within a defined space, enabling viewers to perceive depth and spatial relationships without the need for specialized eyewear. These displays create immersive experiences by projecting light onto a volume of space, forming images that can be viewed from various angles. Volumetric displays utilize techniques such as holography, light field displays, and voxel-based rendering to produce realistic 3D visuals. They find applications in diverse industries including medical imaging, entertainment, advertising, and scientific visualization.
| Market Overview | |
|---|---|
| Forecast Period | 2025-2029 |
| Market Size 2023 | USD 1.43 Billion |
| Market Size 2029 | USD 5.73 Billion |
| CAGR 2024-2029 | 25.84% |
| Fastest Growing Segment | OLED (Organic Light Emitting Diode) |
| Largest Market | North America |
The market for volumetric displays is anticipated to experience significant growth due to several key factors. Advancements in display technologies, particularly in light field and holographic displays, are driving innovation and enhancing the capabilities of volumetric displays. These technological improvements result in higher resolution, brighter images, and increased display scalability, making volumetric displays more appealing for commercial applications. The demand for volumetric displays in medical imaging is expected to drive market growth. Volumetric displays provide healthcare professionals with the ability to visualize complex anatomical structures and medical data in three dimensions. This capability enhances diagnostic accuracy, surgical planning, and medical training, leading to improved patient outcomes and driving the adoption of volumetric display solutions in hospitals and medical facilities worldwide. The entertainment and advertising industries are embracing volumetric displays to create immersive and engaging experiences. In entertainment, volumetric displays are utilized in virtual reality (VR) and augmented reality (AR) applications, enhancing gaming experiences and creating lifelike simulations. In advertising, volumetric displays enable brands to capture consumer attention with interactive and visually stunning displays that stand out in crowded retail environments.
The increasing use of volumetric displays for data visualization and scientific research is contributing to market growth. Researchers and engineers leverage volumetric displays to visualize complex datasets, simulations, and models in three dimensions, facilitating better understanding and analysis of scientific phenomena.
Despite these growth drivers, challenges such as high production costs, technical complexities, and limited content availability remain barriers to widespread adoption. However, ongoing research and development efforts, coupled with investments from key industry players, are expected to address these challenges and drive further innovation in the volumetric display market, unlocking new opportunities for growth and expansion in the years to come.
Key Market Driver
Increasing Demand from Healthcare Sector
The healthcare industry has emerged as a major end-user of volumetric display technologies. Volumetric displays allow doctors to visualize medical images in 3D, enabling better diagnosis and treatment planning. This technology is transforming medical education and surgical training by providing immersive 3D anatomical models. It is also finding applications in areas such as cancer therapy simulation, medical modeling and 3D printing. The ability to interact with floating images in mid-air provides surgeons with depth perception and spatial understanding of the affected area. This helps improve surgical outcomes. With growing investments into digital healthcare infrastructure and rising chronic disease burden worldwide, the demand for advanced medical visualization tools like volumetric displays is increasing tremendously.
Advances in Gaming, Entertainment and Media Industries
The gaming, entertainment and media sectors have shown high interest in volumetric displays due to their ability to produce true 3D, multiview content without the need for glasses. Game developers are incorporating these displays to enhance the immersive experience for players. Movie studios find it suitable for pre-visualization of special effects. Advertisers use it for interactive 3D signage. Rising popularity of VR/AR and growing consumer demand for immersive media are fueling innovations in holographic displays. Major tech giants like Microsoft and Facebook are aggressively investing in developing consumer-ready volumetric display products for use in living rooms. This growing focus on immersive entertainment and media experiences will significantly support the market growth in the coming years.
Integration of Volumetric Technology in Automotive Applications
The automotive industry is increasingly adopting volumetric displays for in-vehicle infotainment and driver assistance systems. Automakers are incorporating these displays as part of advanced HUD (head-up display) solutions for presenting vital vehicle performance data and navigation prompts in 3D. This enhances road safety. Volumetric displays also enable life-size virtual simulations of vehicles to evaluate ergonomics and design changes during product development stages. With the advent of autonomous vehicles, these displays will be useful for simulating traffic scenarios during testing and validation. Strict safety and testing regulations will drive more automakers to use volumetric technology for R&D purposes. This growing demand from the automotive sector is a key driver for market growth.
Key Market Challenges
High Cost of Volumetric Display Technology
One of the significant challenges faced by the Volumetric Display market is the high cost associated with the technology. The development and production of volumetric displays require advanced hardware components, sophisticated software algorithms, and precise manufacturing processes. These factors contribute to the overall cost of the technology, making it relatively expensive compared to traditional display solutions. The high cost of volumetric displays poses a barrier to widespread adoption, particularly in price-sensitive markets and industries. To address this challenge, industry players need to focus on research and development efforts to optimize production processes, reduce manufacturing costs, and explore alternative materials and technologies that can offer cost-effective volumetric display solutions without compromising on quality and performance.
Limited Content Availability and Compatibility
Another significant challenge in the Volumetric Display market is the limited availability and compatibility of content. Volumetric displays require specific content formats and adaptations to deliver optimal visual experiences. However, the production of volumetric content is still in its early stages, and there is a lack of standardized tools and platforms for content creation and distribution. This limited content availability hinders the adoption of volumetric displays, as users may not find sufficient content to fully utilize the capabilities of the technology. Additionally, compatibility issues arise when integrating volumetric displays with existing content delivery systems and software applications. Overcoming this challenge requires collaboration among industry stakeholders to establish content standards and platforms, as well as research and development efforts to enhance content creation tools and workflows. By addressing these challenges, the Volumetric Display market can unlock its full potential and cater to the increasing demand for immersive and interactive visual experiences.
Key Market Trends
Increasing Adoption of Volumetric Displays in Retail and Advertising
The Volumetric Display market is witnessing a significant trend of increasing adoption in the retail and advertising sectors. Retailers are leveraging volumetric displays to create captivating and interactive product displays, allowing customers to view products from different angles and perspectives. These displays enhance the shopping experience and help in attracting and engaging customers. In the advertising industry, volumetric displays are being used to create eye-catching and immersive advertisements that stand out from traditional static displays. The ability to showcase products or messages in 3D attracts consumer attention and leaves a lasting impression. As retailers and advertisers continue to seek innovative ways to capture consumer interest, the adoption of volumetric displays in these sectors is expected to grow.
Integration of Volumetric Displays in Medical Imaging and Visualization
Another significant trend in the Volumetric Display market is the integration of these displays in medical imaging and visualization applications. Volumetric displays offer healthcare professionals the ability to view medical images, such as CT scans and MRI scans, in three dimensions. This enhances the accuracy of diagnosis and treatment planning, as it provides a more comprehensive understanding of the patient's anatomy. Volumetric displays also find applications in surgical training and simulation, allowing surgeons to practice complex procedures in a realistic virtual environment. The integration of volumetric displays in medical imaging and visualization is expected to improve patient outcomes and revolutionize the healthcare industry.
Advancements in Holographic Display Technology
Advancements in holographic display technology are driving the growth of the Volumetric Display market. Holographic displays create three-dimensional images by diffracting light, resulting in a realistic and immersive visual experience. Recent advancements in holographic display technology have led to the development of more compact, high-resolution, and cost-effective displays. These displays are being used in various applications, including gaming, entertainment, education, and design. The ability to view holographic content without the need for special glasses or headsets makes them more accessible to a wider audience. As holographic display technology continues to evolve, it is expected to open up new opportunities and applications in industries such as architecture, engineering, and virtual reality..
Segmental Insights
By Type Insights
Based on by type, the Swept-Volume segment dominated the Volumetric Display Market in 2023 and is expected to maintain its dominance during the forecast period. Swept-Volume displays utilize the persistence of vision principle to create volumetric images. These displays consist of a rotating or oscillating screen that rapidly displays a series of 2D images, which are then perceived as a 3D image by the viewer. The Swept-Volume technology offers several advantages, including high resolution, wide viewing angles, and the ability to display full-color volumetric images. These displays find applications in various industries, including entertainment, advertising, and medical imaging. In the entertainment sector, Swept-Volume displays are used to create immersive and interactive experiences in theme parks, museums, and gaming. In the advertising industry, these displays are employed to showcase products in a visually appealing and attention-grabbing manner. Additionally, Swept-Volume displays are utilized in medical imaging for visualizing complex anatomical structures and facilitating surgical planning. The dominance of the Swept-Volume segment can be attributed to its established presence in the market, technological advancements, and the wide range of applications it offers. Furthermore, ongoing research and development efforts to enhance the performance and capabilities of Swept-Volume displays are expected to further solidify its dominance in the Volumetric Display Market during the forecast period.
Regional Insights
In 2023, the North America region dominated the Volumetric Display Market and is expected to maintain its dominance during the forecast period. North America comprises countries such as the United States and Canada, which are known for their technological advancements, strong research and development capabilities, and high adoption of innovative technologies. The dominance of this region can be attributed to several factors. Firstly, North America has a robust presence of key market players, including technology giants and startups, who are actively investing in the development and commercialization of screenless display technologies. These companies have the resources and expertise to drive innovation, create compelling products, and effectively market them to consumers and businesses. Secondly, the region has a strong consumer base with a high affinity for cutting-edge technologies. North American consumers are early adopters and are willing to embrace new and immersive experiences offered by screenless displays. This consumer demand, coupled with the presence of a well-established distribution network, contributes to the region's dominance in the market. Additionally, North America has a thriving entertainment and media industry, which drives the adoption of screenless displays in applications such as gaming, virtual reality, and augmented reality. The region is home to major entertainment companies, studios, and content creators who are constantly seeking innovative ways to engage audiences and deliver immersive experiences. Furthermore, North America has a favorable regulatory environment and supportive government initiatives that encourage technological advancements and foster innovation. These factors create a conducive ecosystem for the growth of the screenless display market in the region. Overall, the North America region is expected to maintain its dominance in the Volumetric Display Market during the forecast period due to its technological leadership, consumer demand, strong industry presence, and supportive ecosystem.
In this report, the Global Volumetric Display Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Volumetric Display Market.
Global Volumetric Display Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: