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Video as a Service Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Deployment Mode and Industry Vertical
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ÆäÀÌÁö Á¤º¸ : ¿µ¹® 154 Pages
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VaaS(Video as a Service) ½ÃÀåÀº 2022³â 40¾ï 2,000¸¸ ´Þ·¯¿¡¼­ ¼ºÀåÇϸç, 2030³â¿¡´Â 154¾ï 7,000¸¸ ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, 2022-2030³âÀÇ CAGRÀº 18.3%¸¦ ±â·ÏÇÒ °ÍÀ¸·Î ÃßÁ¤µÇ°í ÀÖ½À´Ï´Ù.

ÇコÄÉ¾î ºÐ¾ß¿¡¼­´Â ÀÏ»óÀûÀÎ ¾÷¹« °ü¸®¿¡ È­»óȸÀÇ ¼­ºñ½º¸¦ Ȱ¿ëÇÏ´Â »ç·Ê°¡ ´Ã°í ÀÖ½À´Ï´Ù. ÀÇ»ç¿Í ȯÀÚµéÀº ¿Â¶óÀÎ »ó´ã, ¿ø°ÝÀÇ·á »ó´ãÀ» À§ÇÑ ¿ø°ÝÀÇ·á, »ý¸í°úÇÐ ºÐ¾ßÀÇ ¿¬±¸ Ȱµ¿ µî ´Ù¾çÇÑ ¸ñÀûÀ¸·Î Ŭ¶ó¿ìµå ±â¹Ý ºñµð¿À ¼ÒÇÁÆ®¿þ¾î¸¦ »ç¿ëÇϰí ÀÖ½À´Ï´Ù. ÇコÄÉ¾î »ê¾÷ÀÇ È®ÀåÀº ¼ÒºñÀÚµé »çÀÌ¿¡¼­ ¼Ö·ç¼Ç äÅÃÀ» Áõ°¡½ÃÄÑ ¼¼°è VaaS(Video as a Service) ½ÃÀåÀ» ÁÖµµÇϰí ÀÖÀ¸¸ç, Veritis Group Inc.ÀÇ µ¥ÀÌÅÍ¿¡ µû¸£¸é 2022³â 12¿ù, ÇコÄÉ¾î ºÎ¹®ÀÇ 85%°¡ ÇÙ½É ¾÷¹«¿¡ Ŭ¶ó¿ìµå¸¦ »ç¿ëÇϱ⠽ÃÀÛÇß½À´Ï´Ù. °ÍÀ¸·Î ³ªÅ¸³µ½À´Ï´Ù. Ŭ¶ó¿ìµå ¼ÒÇÁÆ®¿þ¾î¿Í ¼Ö·ç¼ÇÀº »õ·Î¿î µðÁöÅÐ °Ç°­ ȯ°æ¿¡ ¸Â°Ô ÀÇ·á ¼­ºñ½º¸¦ °íµµÈ­Çϰí, ÀÇ»ç¿Í ȯÀÚ °£ È­»ó ȸÀÇ ¿¹¾à, ¿Â¶óÀÎ Áø·á ¹× ±âŸ ȯÀÚ Á᫐ ¼­ºñ½º µî »ç¿ëÀÚ¿¡°Ô Å« ÀÌÁ¡À» Á¦°øÇÕ´Ï´Ù. Service)´Â ÀÇ»ç¿Í ȯÀÚ°¡ À̵¿ ½Ã°£À» ´ÜÃàÇϰí, ÀÇ·á Á¶¾ðÀÇ Áö¿¬À» ¹æÁöÇϰí, ´ë±â ½Ã°£À» ÁÙ¿© ºñ¿ëÀ» Àý°¨ÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁÝ´Ï´Ù. ÀÌ ¼­ºñ½º´Â ¶ÇÇÑ ÀÇ·á Àü¹®°¡°¡ ¿ø°ÝÁö¿¡¼­ ȯÀÚ¸¦ ¸ð´ÏÅ͸µ ÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇϸç, ¿ø°ÝÁö¿¡¼­ »ç°í°¡ ¹ß»ýÇϰųª ÀÇ·á ½Ã¼³¿¡¼­ ¸Ö¸® ¶³¾îÁø °÷¿¡ °ÅÁÖÇϴ ȯÀÚ¿¡°Ô ¸Å¿ì Áß¿äÇÕ´Ï´Ù.

VaaS(Video as a Service)´Â ÀÇ·á Àü¹®°¡°¡ º´¿ø ½Ã½ºÅÛ¿¡ Á¢¼ÓÇØ È­»ó ȸÀÇ Áß¿¡ °Ë»ç °á°ú¿Í ÀÇ·á ±â·ÏÀ» ºÐ¼®ÇÒ ¼ö ÀÖ°Ô ÇØÁÝ´Ï´Ù. ½Ç½Ã°£ ½Ã°¢Àû Ä¿¹Â´ÏÄÉÀ̼ÇÀ» À§ÇØ ¼ºÀåÇÏ´Â ÇコÄÉ¾î »ê¾÷¿¡¼­ ¼­ºñ½ºÇü ºñµð¿À(Video as a Service)ÀÇ Ã¤ÅÃÀÌ Áõ°¡Çϸ鼭 ¼­ºñ½ºÇü ºñµð¿À(Video as a Service) ½ÃÀåÀÌ ¼ºÀåÇϰí ÀÖ½À´Ï´Ù.

¼¼°è VaaS(Video as a Service) ½ÃÀå ±Ô¸ð´Â ±¸Ãà ÇüÅ¿¡ µû¶ó ÆÛºí¸¯ Ŭ¶ó¿ìµå, ÇÁ¶óÀ̺ø Ŭ¶ó¿ìµå, ÇÏÀ̺긮µå Ŭ¶ó¿ìµå·Î ±¸ºÐµË´Ï´Ù. ÇÏÀ̺긮µå Ŭ¶ó¿ìµå ºÐ¾ß´Â ¿¹Ãø ±â°£ Áß ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ÇÏÀ̺긮µå Ŭ¶ó¿ìµå¸¦ ÅëÇØ ±â¾÷Àº ±â¹Ð µ¥ÀÌÅ͸¦ ¿ÂÇÁ·¹¹Ì½º¿¡ º¸°üÇϸ鼭 ƯÁ¤ ¿öÅ©·Îµå¸¦ À§ÇØ ÆÛºí¸¯ Ŭ¶ó¿ìµåÀÇ È®À强°ú ¸®¼Ò½º¸¦ Ȱ¿ëÇÒ ¼ö ÀÖ½À´Ï´Ù. À̸¦ ÅëÇØ ±â¾÷Àº ´Ù¾çÇÑ ¿öÅ©·Îµå¸¦ È¿À²ÀûÀ¸·Î ó¸®ÇÒ ¼ö ÀÖ½À´Ï´Ù. µû¶ó¼­ ÇÏÀ̺긮µå Ŭ¶ó¿ìµå¿Í ¼­ºñ½ºÇü ºñµð¿À(Video as a Service)ÀÇ ±â´ÉÀ» ÅëÇÕÇÔÀ¸·Î½á ±â¾÷Àº À¯¿¬¼º, º¸¾È, ºñ¿ë È¿À²¼ºÀÇ ±ÕÇüÀ» ¸ÂÃ߸鼭 ƯÁ¤ ¿ä±¸ »çÇ×À» ÃæÁ·ÇÏ´Â °­·ÂÇϰí È®Àå °¡´ÉÇÑ ºñµð¿À ÀÎÇÁ¶ó¸¦ ±¸ÃàÇÒ ¼ö ÀÖ½À´Ï´Ù.

Ŭ¶ó¿ìµå ÄÄÇ»ÆÃ, AI, µ¥ÀÌÅÍ ºÐ¼®°ú °°Àº ÷´Ü ±â¼úÀÇ Ã¤ÅÃÀÌ Áõ°¡Çϸ鼭 APACÀÇ ¼­ºñ½ºÇü ºñµð¿À(Video as a Service) äÅ÷üÀÌ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù. ¾÷¹« È¿À²¼ºÀ» °³¼±Çϱâ À§ÇØ AI µµÀÔ¿¡ ÁýÁßÇϰí ÀÖ½À´Ï´Ù. À̵éÀº ÁÖ·Î Á¦Ç° °³¹ß/¼³°è, R&D, ¿µ¾÷/¸¶ÄÉÆÃ, °í°´ Âü¿© ºÐ¾ß¿¡¼­ AI ±â¼úÀÇ ¿µÇâÀ» ¹Þ°í ÀÖÀ¸¸ç, ¼­ºñ½ºÇü ºñµð¿À(Video as a Service, VaaS)¿¡ AI¸¦ ÅëÇÕÇÏ¿© ÆÀ ¹ÌÆÃ, °í°´ ¹× °í°´°úÀÇ Çù¾÷, ¾÷¹« °ü¸® °ü¸®Çϴµ¥ µµ¿òÀÌ µÇ°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ APAC Áö¿ª¿¡¼­´Â IT ¹× Åë½Å, ÇコÄɾî, BFSI ºÐ¾ßÀÇ ÇÁ·ÎÁ§Æ® ¼ö°¡ Å©°Ô Áõ°¡Çϸ鼭 ÀÌ Áö¿ªÀÇ ¼­ºñ½ºÇü ºñµð¿À(Video as a Service) ½ÃÀå ¼ºÀåÀ» °¡¼ÓÇϰí ÀÖ½À´Ï´Ù.

Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, BlueJeans´Â ÀÌ ½ÃÀå Á¶»ç¿¡¼­ ¼Ò°³µÈ ¼­ºñ½ºÇü ºñµð¿À(Video as a Service) ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷ÀÔ´Ï´Ù. ÀÌ ¿Ü¿¡µµ ¼­ºñ½ºÇü ºñµð¿À(Video as a Service) ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷µéÀ» ´ë»óÀ¸·Î ½ÃÀå°ú »ýŰèÀÇ Àü¹ÝÀûÀÎ ¸ð½ÀÀ» ºÐ¼®ÇÏ¿´½À´Ï´Ù.

VaaS(Video as a Service)ÀÇ Àüü ½ÃÀå ±Ô¸ð´Â 1Â÷ ¹× 2Â÷ Á¤º¸¸¦ ÅëÇØ µµÃâµÇ¾úÀ¸¸ç, VaaS(Video as a Service) ½ÃÀå Á¶»ç °úÁ¤À» ½ÃÀÛÇϸ鼭 VaaS(Video as a Service) ½ÃÀå°ú °ü·ÃµÈ Á¤¼ºÀû ¹× Á¤·®Àû Á¤º¸¸¦ ¾ò±â À§ÇØ Ã¶ÀúÇÑ 2Â÷ Á¶»ç¸¦ ½Ç½ÃÇß½À´Ï´Ù. ÁúÀû, ¾çÀû Á¤º¸¸¦ ¾ò±â À§ÇØ ³»ºÎ ¹× ¿ÜºÎ Ãâó¸¦ ÅëÇØ öÀúÇÑ 2Â÷ Á¶»ç¸¦ ½Ç½ÃÇß½À´Ï´Ù. ÀÌ ÇÁ·Î¼¼½º´Â ¸ðµç ½ÃÀå ºÎ¹®¿¡ ´ëÇÑ VaaS(Video as a Service) ½ÃÀå ¼ºÀå¿¡ ´ëÇÑ °³¿ä¿Í ½ÃÀå ¿¹ÃøÀ» ¾ò±â À§ÇÑ ¸ñÀûµµ °¡Áö°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ µ¥ÀÌÅ͸¦ °ËÁõÇϰí ÀÌ ÁÖÁ¦¿¡ ´ëÇÑ º¸´Ù ºÐ¼®ÀûÀÎ ÀλçÀÌÆ®À» ¾ò±â À§ÇØ ¾÷°è °ü°èÀÚ ¹× ³íÆò°¡¸¦ ´ë»óÀ¸·Î ¿©·¯ Â÷·ÊÀÇ 1Â÷ ÀÎÅͺ並 ÁøÇàÇß½À´Ï´Ù. ÀÌ °úÁ¤¿¡´Â ºÎ»çÀå, ½ÃÀå °³Ã´ °ü¸®ÀÚ, ½ÃÀå ÀÎÅÚ¸®Àü½º °ü¸®ÀÚ, ±¹³» ¿µ¾÷ °ü¸®ÀÚ¿Í °°Àº ¾÷°è Àü¹®°¡¿Í ¹ë·ù¿¡ÀÌ¼Ç Àü¹®°¡, ¸®¼­Ä¡ ºÐ¼®°¡, ÁÖ¿ä ¿ÀÇǴϾ𠸮´õ µî VaaS(Video as a Service) ½ÃÀåÀ» Àü¹®À¸·Î ÇÏ´Â ¿ÜºÎ ÄÁ¼³ÅÏÆ®µéÀÌ Âü¿©Çß½À´Ï´Ù. ¿ÜºÎ ÄÁ¼³ÅÏÆ®µéÀÌ Æ÷ÇԵǾî ÀÖ½À´Ï´Ù.

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The video as a service market is expected to grow from US$ 4.02 billion in 2022 and is expected to reach US$ 15.47 billion by 2030; it is estimated to record a CAGR of 18.3% from 2022 to 2030.

The healthcare sector increasingly uses video conferencing services to manage their day-to-day operations. Doctors and patients use cloud-based video software for various purposes, including online consultations, telemedicine for remote healthcare consultations, and research activities in life sciences. Expansion of the healthcare industry increases the adoption of solution among consumers and driving the global video as a service market. According to Veritis Group Inc. data, in December 2022, 85% of the healthcare sector started using the cloud for their core operations. The cloud software and solution provide significant benefits to the user, including advancing healthcare to fit novel digital health settings, scheduling video meetings between doctors and patients, online consultation, and other patient-centric services. The video as a service helps doctors and patients save costs by reducing traveling time, preventing delays in medical advice, and avoiding waiting in a queue. The service also supports healthcare professionals to monitor patients remotely, which is crucial for patients during accidents in remote areas and those who live away from healthcare facilities.

Video as a service allows healthcare professionals to access hospital systems to analyze laboratory results and medical records during a video conference. Rising adoption of video as a service in the growing healthcare industry for real-time visual communication fuels the video as a service market.

Global video as service market size is segmented by deployment mode into public cloud, private cloud, and hybrid cloud. The hybrid cloud segment is projected to grow during the forecast period. Hybrid cloud enables organizations to keep sensitive data on-premises while utilizing the scalability and resources of the public cloud for specific workloads. This allows the organization to handle varying workloads efficiently. Therefore, by integrating the features of hybrid cloud and Video as a Service, organizations can create a robust and scalable video infrastructure that meets their specific needs, providing a balance between flexibility, security, and cost-effectiveness.

The rising adoption of advanced technologies such as cloud computing, AI, and data analytics drives the adoption rate of video as a service in APAC. Several technology startups in APAC are focusing on implementing AI in business to improve operational efficiency. These companies are primarily impacted by AI technology in the areas of product development/design, research and development, sales and marketing, and customer engagement. The integration of AI in video as a service helps in managing team meetings, client and customer collaborations, and work in business operations. In addition, APAC is experiencing strong growth in the number of IT & telecom, healthcare, and BFSI projects, catalyzing the video as a service market growth in the region.

Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are among the key video as a service market players profiled in this market study. Several other essential video as a service market players were analyzed for a holistic view of the market and its ecosystem.

The overall video as a service market size has been derived using both primary and secondary sources. To begin the video as a service market research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the video as a service market. The process also serves the purpose of obtaining an overview and market forecast of the video as a service market growth with respect to all market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights about the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the video as a service market.

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Table Of Contents

1. Introduction

2. Executive Summary

3. Research Methodology

4. Video as a Service Market Landscape

5. Video as a Service Market - Key Industry Dynamics

6. Video as a Service Market - Global Market Analysis

7. Video as a Service Market Analysis - Deployment Mode

8. Video as a Service Market Analysis - Industry Vertical

9. Video as a Service Market - Geographical Analysis

10. Video as a Service Market - Impact of COVID-19 Pandemic

11. Competitive Landscape

12. Industry Landscape

13. Company Profiles

14. Appendix

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