식물성 단백질 보충제 시장 보고서(2026년)
Plant-Based Protein Supplements Global Market Report 2026
상품코드 : 1957661
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

식물성 단백질 보충제 시장 규모는 최근 급성장하고 있습니다. 2025년 36억 5,000만 달러에서 2026년에는 40억 6,000만 달러에 이르고, CAGR 11.3%의 성장이 전망되고 있습니다. 지난 몇 년간의 성장에는 채식주의자 및 비건 인구 증가, 단백질 영양에 대한 인식 증가, 식물성 단백질 공급원 확보의 어려움, 스포츠 영양 분야에서의 조기 도입, 유당불내증에 대한 관심 증가 등이 요인으로 작용한 것으로 보입니다.

식물성 단백질 보충제 시장 규모는 향후 몇 년간 급성장이 전망됩니다. 2030년에는 61억 6,000만 달러에 이르고, CAGR은 11.0%를 나타낼 전망입니다. 예측 기간 동안의 성장 요인으로는 기능성 식품의 용도 확대, 지속 가능한 단백질 공급원에 대한 수요 증가, 식물성 단백질 추출 기술의 혁신, 온라인 소매 채널의 성장, 건강 및 웰빙에 대한 인식 증가 등을 꼽을 수 있습니다. 예측 기간 동안 주요 동향으로는 비건 및 식물성 식단으로의 소비자 이동 증가, 클린 라벨 및 비 유전자 변형(Non-GMO) 단백질 보충제에 대한 수요 증가, 스포츠 및 피트니스 영양 섭취 확대, 맛과 질감 관련 제품 혁신 증가, 알레르겐 프리 및 글루텐 프리 단백질에 대한 선호도 증가 등을 꼽을 수 있습니다.

비건 인구 증가는 향후 몇 년 동안 식물성 단백질 보충제 시장의 성장을 견인할 것으로 예측됩니다. 비건 인구는 지역, 국가, 세계 차원에서 비건 식단과 라이프스타일을 채택한 개인을 말합니다. 비건 인구 증가는 주로 환경에 대한 인식 증가에 의해 주도되고 있습니다. 더 많은 사람들이 탄소발자국을 줄이고 축산업에 따른 환경오염을 줄이기 위해 비건 채식을 선택하고 있기 때문입니다. 식물성 단백질 보충제는 근육의 발달, 회복 및 전반적인 건강 유지에 필요한 필수 영양소와 단백질을 편리하고 고품질의 형태로 제공함으로써 비건 인구의 영양 요구를 충족시키는 동시에 동물성 제품을 피하는 비건 라이프 스타일에 적합합니다. 예를 들어, 영국에 기반을 둔 금융 비교 플랫폼 'Finder UK'에 따르면, 2024년 초 현재 영국에서는 약 250만 명의 성인이 비건 채식을 실천하고 있으며, 이는 전체 인구의 4.7%에 해당합니다. 전년 대비 110만 명이라는 큰 폭 증가를 보여 비건 인구 증가가 식물성 단백질 보충제 시장의 성장을 견인하고 있음을 알 수 있습니다.

식물성 단백질 보충제 시장에서 사업을 전개하고 있는 주요 기업들은 시장에서의 입지를 강화하고 변화하는 소비자 기호에 대응하기 위해 식물성 단백질 파우더 개발 등 제품 혁신에 주력하고 있습니다. 식물성 단백질 파우더는 동물성 단백질을 대체할 수 있도록 농축된 단백질을 공급하도록 제조된 완전 식물성 단백질 보충제로, 동물성 단백질을 대체할 수 있는 영양 보충제입니다. 예를 들어, 2025년 1월 콜롬비아에 본사를 둔 웰니스 및 피트니스 서비스 기업인 자이라 프로틴(Zyra Protein)은 식물성 단백질 파우더를 출시하였습니다. 이 제품은 인공 향료와 감미료(몽크푸르트, 스테비아, 수크랄로스 등)를 넣지 않고, 4가지 천연 알레르기 유발 물질이 없는 원료만을 사용한 깨끗한 배합이 특징입니다. 글루텐 프리, 콩 무함유, 완전 채식주의자 등 다양한 식단에 적합한 제품입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 TAM(Total Addressable Market) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

LSH
영문 목차

영문목차

Plant-based protein supplements are dietary products sourced from plants that provide protein, an essential macronutrient required for muscle repair, growth, and overall bodily functions. These supplements help individuals meet their daily protein needs, particularly those following vegetarian or vegan diets, aiming to reduce animal protein consumption, or seeking convenient protein options to support muscle development and recovery.

The main types of plant-based protein supplements include soy protein, wheat protein, pea protein, and other varieties. Soy protein is a high-quality plant-derived protein obtained from soybeans and is widely used in food products and supplements due to its complete amino acid profile. These supplements are offered in multiple product forms, such as protein powders, protein bars, ready-to-drink beverages, and other formats, and are distributed through channels including mass merchandisers, pharmacies or drugstores, specialty stores, online retail platforms, and others. They are applied in areas such as sports nutrition, functional foods, and other applications.

Tariffs have influenced the plant-based protein supplements market by increasing costs of imported raw materials such as soy, pea, and specialty plant proteins, impacting pricing and margins. Segments like protein powders and ready-to-drink products are most affected, particularly in regions reliant on cross-border agricultural imports such as Asia-Pacific and Europe. Distribution channels including online retail and specialty stores have also experienced price volatility. However, tariffs have encouraged local sourcing of plant proteins, regional manufacturing expansion, and innovation in alternative protein crops, supporting long-term market stability.

The plant-based protein supplements market research report is one of a series of new reports from The Business Research Company that provides plant-based protein supplements market statistics, including plant-based protein supplements industry global market size, regional shares, competitors with a plant-based protein supplements market share, detailed plant-based protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the plant-based protein supplements industry. This plant-based protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The plant-based protein supplements market size has grown rapidly in recent years. It will grow from $3.65 billion in 2025 to $4.06 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to growing vegetarian and vegan population, increasing awareness of protein nutrition, limited availability of plant protein sources, early adoption in sports nutrition, rising lactose intolerance concerns.

The plant-based protein supplements market size is expected to see rapid growth in the next few years. It will grow to $6.16 billion in 2030 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to expansion of functional food applications, increasing demand for sustainable protein sources, innovation in plant protein extraction technologies, growth of online retail channels, rising health and wellness consciousness. Major trends in the forecast period include rising consumer shift toward vegan and plant-based diets, growing demand for clean label and non-gmo protein supplements, expansion of sports and fitness nutrition consumption, increasing product innovation in flavor and texture, rising preference for allergen-free and gluten-free proteins.

The expanding vegan population is anticipated to drive the growth of the plant-based protein supplements market in the coming years. The vegan population refers to individuals within a region, country, or globally who adopt a vegan diet and lifestyle. The growth of the vegan population is largely driven by rising environmental awareness, as more people choose vegan diets to lower their carbon footprint and reduce the environmental impact associated with animal agriculture. Plant-based protein supplements support the nutritional needs of the vegan population by offering a convenient and high-quality source of essential nutrients and protein required for muscle development, recovery, and overall health, while aligning with a vegan lifestyle that avoids animal-derived products. For instance, in January 2025, according to Finder UK, a UK-based financial comparison platform, as of early 2024, around 2.5 million adults in the UK, accounting for 4.7% of the population, followed a vegan diet, reflecting a significant year-over-year increase of 1.1 million people. Therefore, the growing vegan population is fueling the growth of the plant-based protein supplements market.

Major companies operating in the plant-based protein supplements market are emphasizing product innovation, such as the development of plant-based protein powders, to strengthen their market position and address evolving consumer preferences. Plant-based protein powder is a dietary supplement derived entirely from plant sources, formulated to deliver a concentrated protein supply for individuals seeking alternatives to animal-based proteins. For example, in January 2025, Zyra Protein, a Colombia-based wellness and fitness services company, introduced a plant-based protein powder notable for its clean formulation, containing only four natural, allergen-free ingredients without artificial flavors or sweeteners such as monk fruit, stevia, or sucralose. The product is gluten-free, soy-free, and fully vegan, making it suitable for a broad range of dietary requirements.

In January 2023, Marico Ltd., an India-based consumer goods company, acquired a 58% stake in Satiya Nutraceuticals Pvt. Ltd. for $44.5 million (Rs 300 crore). Through this acquisition, Marico Ltd. seeks to expand and strengthen its presence in the rapidly growing health and wellness sector, particularly within plant-based nutrition. Satiya Nutraceuticals Pvt. Ltd. is an India-based company specializing in plant-based protein supplements.

Major companies operating in the plant-based protein supplements market are Abbott Laboratories, Glanbia plc, NOW Foods Inc., Garden of Life LLC, Myprotein, Huel Ltd, Ghost Lifestyle LLC, Bulk Ltd, Ritual Inc., Nutiva Inc., Sunwarrior LLC, TB12 Sports Inc., Nutrabay Online Services Pvt. Ltd., Naked Nutrition, Ka'Chava Inc., MuscleBlaze, Plantigo Nutritional Supplements Pvt Ltd, Ora Organic Inc., Vega, Genetic Nutrition Pvt Ltd, Amazing Grass, Orgain, Vega Sport, KOS Naturals, Aloha, Four Sigmatic, Prana Organic, PlantFusion, True Nutrition, MyVegan, Tone It Up, Purely Inspired, Bob's Red Mill, Nature's Way, Future Kind.

North America was the largest region in the plant-based protein supplements market in 2025. The regions covered in the plant-based protein supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the plant-based protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The plant-based protein supplements market consists of sales of products including almond protein supplements, pumpkin seed protein supplements, capsules, and tablets. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Plant-Based Protein Supplements Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses plant-based protein supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for plant-based protein supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The plant-based protein supplements market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Plant-Based Protein Supplements Market Characteristics

3. Plant-Based Protein Supplements Market Supply Chain Analysis

4. Global Plant-Based Protein Supplements Market Trends And Strategies

5. Plant-Based Protein Supplements Market Analysis Of End Use Industries

6. Plant-Based Protein Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Plant-Based Protein Supplements Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Plant-Based Protein Supplements Total Addressable Market (TAM) Analysis for the Market

9. Plant-Based Protein Supplements Market Segmentation

10. Plant-Based Protein Supplements Market Regional And Country Analysis

11. Asia-Pacific Plant-Based Protein Supplements Market

12. China Plant-Based Protein Supplements Market

13. India Plant-Based Protein Supplements Market

14. Japan Plant-Based Protein Supplements Market

15. Australia Plant-Based Protein Supplements Market

16. Indonesia Plant-Based Protein Supplements Market

17. South Korea Plant-Based Protein Supplements Market

18. Taiwan Plant-Based Protein Supplements Market

19. South East Asia Plant-Based Protein Supplements Market

20. Western Europe Plant-Based Protein Supplements Market

21. UK Plant-Based Protein Supplements Market

22. Germany Plant-Based Protein Supplements Market

23. France Plant-Based Protein Supplements Market

24. Italy Plant-Based Protein Supplements Market

25. Spain Plant-Based Protein Supplements Market

26. Eastern Europe Plant-Based Protein Supplements Market

27. Russia Plant-Based Protein Supplements Market

28. North America Plant-Based Protein Supplements Market

29. USA Plant-Based Protein Supplements Market

30. Canada Plant-Based Protein Supplements Market

31. South America Plant-Based Protein Supplements Market

32. Brazil Plant-Based Protein Supplements Market

33. Middle East Plant-Based Protein Supplements Market

34. Africa Plant-Based Protein Supplements Market

35. Plant-Based Protein Supplements Market Regulatory and Investment Landscape

36. Plant-Based Protein Supplements Market Competitive Landscape And Company Profiles

37. Plant-Based Protein Supplements Market Other Major And Innovative Companies

38. Global Plant-Based Protein Supplements Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Plant-Based Protein Supplements Market

40. Plant-Based Protein Supplements Market High Potential Countries, Segments and Strategies

41. Appendix

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