일반의약품(OTC) 비타민 및 미네랄 보충제 시장 보고서(2026년)
Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Global Market Report 2026
상품코드 : 1957569
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

일반의약품(OTC) 비타민 및 미네랄 보충제 시장 규모는 최근 현저한 성장을 이루고 있습니다. 2025년 543억 3,000만 달러에서 2026년에는 578억 4,000만 달러에 이르고, CAGR 6.5%로 성장할 전망입니다. 지난 수년간의 성장에는 영양소 결핍증 증가, 셀프 메디케이션의 확산, 소매 약국 네트워크의 확대, 가처분 소득 수준의 상승, 기초 영양학에 대한 인식 증가 등이 요인으로 작용한 것으로 보입니다.

시판약(OTC) 비타민·미네랄 보충제 시장 규모는 향후 몇 년간 강력한 성장이 전망됩니다. 2030년에는 734억 달러에 이르고, CAGR은 6.1%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 개인 맞춤형 영양 요구의 확대, 만성 질환을 앓고 있는 고령 인구 증가, 보충제 제형의 혁신, 전자상거래 헬스케어 플랫폼의 확대, 면역 및 에너지 건강에 대한 관심 증가 등을 꼽을 수 있습니다. 주요 동향으로는 예방의학 및 웰니스에 대한 소비자 관심 증가, 종합비타민 및 복합 보충제 수요 증가, 구미 및 액상 보충제 형태의 보급 확대, 온라인 및 소비자 직접 판매 채널 확대, 영양소 결핍 관리에 대한 인식 개선 등을 꼽을 수 있습니다.

건강관리에 대한 인식이 높아짐에 따라 향후 일반의약품(OTC) 비타민 및 미네랄 보충제 시장의 성장을 가속할 것으로 예측됩니다. 건강 관리는 질병이 발생하기를 기다리는 것이 아니라 질병을 피하기 위해 건강 상태를 적극적으로 관리하는 것을 의미하며, 현재 더 많은 사람들이 매일의 미량 영양소 섭취가 장기적인 건강 유지에 도움이 된다는 것을 인식하고 있습니다. 이러한 인식의 변화로 인해 사람들은 영양 부족이나 건강 문제가 발생하기 전에 영양 부족을 보충하는 적극적인 수단으로 건강기능식품을 이용하고 있습니다. OTC 비타민 및 미네랄 보충제 시장은 일상적인 건강 유지 및 예방 의학에 특화된 편리하고 처방전이 필요 없는 선택권을 제공함으로써 이러한 행동을 뒷받침하고 있습니다. 예를 들어, 룩셈부르크에 본사를 둔 정부 기관인 유로스타트(Eurostat)에 따르면, 2025년 10월 기준 예방 의료는 2023년 EU 전체 의료 지출의 3.7%를 차지하는 가장 큰 카테고리로 나타났습니다. 회원국별로는 네덜란드가 5.2%로 가장 높고, 몰타가 0.9%로 가장 낮습니다. 따라서 건강관리에 대한 인식이 높아지면서 OTC 비타민 및 미네랄 보충제 시장의 성장을 견인하고 있습니다.

OTC 비타민 및 미네랄 보충제 시장에서 사업을 전개하는 주요 기업들은 시력 건강을 지원하는 일반의약품 안과용 영양제 등 첨단 제품 개발에 주력하고 있습니다. 일반의약품 눈 영양제는 비타민, 미네랄, 항산화제를 함유한 처방전 없이 구입할 수 있는 제품으로, 눈의 건강을 지원하고 보호하는 데 도움을 줍니다. 시력 선명도 유지, 눈의 피로 완화, 노인황반변성 등 노화에 따른 눈의 문제를 지연시킬 수 있습니다. 예를 들어, 2024년 6월 캐나다에 본사를 둔 안과 건강 제품 기업 보쉬롬(Bausch & Lomb)은 안구건조증을 위한 시판용 영양 보충제 '블링크 뉴트리티어스'를 출시했습니다. 브링크 뉴트리티어는 루테인, 제아잔틴, 커큐민, 비타민D를 포함한 독자적인 블렌드로 구성되어 안구건조증의 근본적인 원인에 작용하여 건강한 눈물 분비를 촉진하고, 2-4주 이내에 눈에 띄는 증상 완화를 가져온다는 것이 임상적으로 입증되었습니다. 임상시험 결과, 눈 증상의 심각성과 눈물막의 항상성을 개선하고 눈물이 눈에 머무는 시간을 33% 연장하는 것으로 확인되었습니다. 안과 관련 상품 코너 또는 온라인에서 구매하실 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 TAM(Total Addressable Market) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

LSH
영문 목차

영문목차

Over-the-counter (OTC) vitamins and minerals dietary supplements are easily accessible, non-prescription products that help fill nutritional gaps in the diet. They are designed to promote overall well-being, strengthen the immune system, enhance energy, and prevent deficiencies. Their convenient availability supports individual efforts toward preventive healthcare and everyday wellness management.

The main product types of OTC vitamins and minerals dietary supplements are vitamins, minerals, and dietary supplements. Vitamins refer to essential organic compounds required in small amounts for various metabolic processes, supporting growth, immunity, and overall health. They are available in various formulations, such as tablets, capsules, softgels, powders, liquids, and gummies, and are sold through several sales channels, including pharmacies, supermarkets and hypermarkets, online retailers, and health food stores. It is applicable in various applications such as pain relief, heart disease, cancer, brain function, eye health, and others for different age groups, including children and adults.

Tariffs have impacted the OTC vitamins and minerals dietary supplements market by increasing the cost of imported raw materials, active ingredients, and packaging components. Product segments such as vitamins, minerals, and herbal supplements are most affected, particularly in regions like Asia-Pacific and North America that rely on cross-border ingredient sourcing. These tariffs have led to higher product prices and margin pressures for manufacturers. However, they have also encouraged local sourcing, domestic manufacturing, and supply chain diversification, strengthening regional production capabilities over the long term.

The over-the-counter (otc) vitamins and minerals dietary supplements market research report is one of a series of new reports from The Business Research Company that provides over-the-counter (otc) vitamins and minerals dietary supplements market statistics, including over-the-counter (otc) vitamins and minerals dietary supplements industry global market size, regional shares, competitors with a over-the-counter (otc) vitamins and minerals dietary supplements market share, detailed over-the-counter (otc) vitamins and minerals dietary supplements market segments, market trends and opportunities, and any further data you may need to thrive in the over-the-counter (otc) vitamins and minerals dietary supplements industry. This over-the-counter (otc) vitamins and minerals dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The over-the-counter (otc) vitamins and minerals dietary supplements market size has grown strongly in recent years. It will grow from $54.33 billion in 2025 to $57.84 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing incidence of nutrient deficiencies, growth of self-medication practices, expanding retail pharmacy networks, rising disposable income levels, growing awareness of basic nutrition.

The over-the-counter (otc) vitamins and minerals dietary supplements market size is expected to see strong growth in the next few years. It will grow to $73.4 billion in 2030 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to personalized nutrition demand growth, rising aging population with chronic conditions, innovation in supplement formulations, expansion of e-commerce health platforms, increasing focus on immune and energy health. Major trends in the forecast period include rising consumer focus on preventive healthcare and wellness, growing demand for multivitamins and combination supplements, increasing popularity of gummies and liquid supplement formats, expansion of online and direct-to-consumer sales channels, higher awareness of nutrient deficiency management.

The growing awareness of preventive healthcare is expected to propel the growth of the over the counter (OTC) vitamins and minerals dietary supplements market going forward. Preventive healthcare means proactively managing health to avoid disease rather than waiting for illness to strike, and more individuals now recognize that taking daily micronutrients helps maintain wellness over the long term. This shift in mindset encourages people to use supplements as a proactive tool to fill nutritional gaps before deficiencies or health issues arise. The OTC vitamins and minerals supplement market supports this behavior by offering convenient, non-prescription options tailored for everyday wellness and preventive care. For instance, in October 2025, according to Eurostat, a Luxembourg-based government agency, preventive care was the largest category, representing 3.7% of all healthcare spending in the EU in 2023. Among member states, its share was highest in the Netherlands (5.2%) and lowest in Malta (0.9%). Therefore, the growing awareness of preventive healthcare is driving the growth of the OTC vitamins and minerals dietary supplements market.

Major companies operating in the OTC vitamins and minerals dietary supplements market are focusing on developing advanced products, such as over-the-counter eye nutritional supplements, to support vision health. Over-the-counter eye nutritional supplements are non-prescription products with vitamins, minerals, and antioxidants to support and protect eye health. They help maintain clear vision, ease eye strain, and may slow age-related eye issues like macular degeneration. For instance, in June 2024, Bausch + Lomb, a Canada-based eye health products company, launched Blink NutriTears, an over-the-counter nutritional supplement for dry eye. Blink NutriTears is formulated with a proprietary blend including lutein, zeaxanthin, curcumin, and vitamin D and is clinically proven to target the root causes of dry eyes, promote healthy tear production, and provide noticeable relief of symptoms within 2 to 4 weeks. The supplement was shown in clinical trials to improve ocular symptom severity and tear film homeostasis, helping tears stay on the eyes 33% longer. It will be available in the eye care aisle or online.

In April 2025, Clayton, Dubilier & Rice, LLC, a US-based private equity company, acquired a 50% controlling stake in consumer healthcare business Opella from Sanofi for €10 billion ($11.38 billion). The transaction aims to position Opella as a standalone leader in consumer health. Further, CD&R seeks to boost Opella's innovation, brand strength, and international expansion. Opella is a US-based company that manufactures and sells over-the-counter (OTC) medications, vitamins, minerals, and dietary supplements.

Major companies operating in the over-the-counter (otc) vitamins and minerals dietary supplements market are Pfizer Inc., Johnson & Johnson, Bayer AG, Sanofi S.A., Abbott Laboratories, GlaxoSmithKline plc, Reckitt Benckiser Group plc, Koninklijke DSM N.V., Nestle S.A., Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings Inc., USANA Health Sciences, Jamieson Wellness Inc., Nature's Way Products LLC, NOW Foods, Blackmores Limited, Swisse Wellness Pty Ltd, New Chapter, Puritan's Pride

North America was the largest region in the over-the-counter vitamins and minerals dietary supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the over-the-counter (otc) vitamins and minerals dietary supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the over-the-counter (otc) vitamins and minerals dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-counter (OTC) vitamins and minerals dietary supplements market consists of sales of effervescent tablets, sprays, and transdermal patches. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses over-the-counter (otc) vitamins and minerals dietary supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for over-the-counter (otc) vitamins and minerals dietary supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The over-the-counter (otc) vitamins and minerals dietary supplements market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Characteristics

3. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Supply Chain Analysis

4. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Trends And Strategies

5. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Analysis Of End Use Industries

6. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Total Addressable Market (TAM) Analysis for the Market

9. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Segmentation

10. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Regional And Country Analysis

11. Asia-Pacific Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

12. China Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

13. India Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

14. Japan Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

15. Australia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

16. Indonesia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

17. South Korea Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

18. Taiwan Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

19. South East Asia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

20. Western Europe Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

21. UK Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

22. Germany Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

23. France Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

24. Italy Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

25. Spain Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

26. Eastern Europe Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

27. Russia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

28. North America Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

29. USA Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

30. Canada Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

31. South America Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

32. Brazil Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

33. Middle East Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

34. Africa Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

35. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Regulatory and Investment Landscape

36. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Competitive Landscape And Company Profiles

37. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Other Major And Innovative Companies

38. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

40. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market High Potential Countries, Segments and Strategies

41. Appendix

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