구매 시점 포장 시장 보고서(2026년)
Point Of Purchase Packaging Global Market Report 2026
상품코드 : 1931533
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

구매 시점 포장(POP) 시장 규모는 현저하게 확대하고 있습니다. 2025년 187억 5,000만 달러에서 2026년에는 198억 4,000만 달러로, CAGR 5.8%로 성장할 것으로 예상되며. 지난 몇 년간의 성장에는 조직화된 소매 형태의 확대, 매장 내 마케팅에 대한 관심 증가, 소비재 브랜딩의 확대, 판촉용 디스플레이 활용 증가, 비용 효율적인 디스플레이 소재의 보급 등이 주요 요인으로 꼽힙니다.

구매 시점 포장(POP) 시장 규모는 향후 몇 년간 강력한 성장이 전망됩니다. 2030년에는 248억 4,000만 달러에 달하고, CAGR은 5.8%를 기록할 전망입니다. 예측 기간 동안의 성장은 지속가능한 소매 마케팅에 대한 수요 증가, 판매 시점의 디지털 참여 확대, 옴니채널 소매 전략의 확대, 재사용 가능한 디스플레이 솔루션에 대한 관심 증가, 소매 포장의 맞춤화 증가에 기인할 것으로 예상됩니다. 예측 기간의 주요 동향으로는 친환경 POP 디스플레이의 사용 증가, 인터랙티브 및 디지털 디스플레이의 채택 확대, 경량 및 모듈식 디자인에 대한 수요 증가, 맞춤형 브랜드 소매 디스플레이의 확대, 재사용 가능한 POP 솔루션에 대한 관심 증가 등을 들 수 있습니다.

E-Commerce의 급격한 성장이 구매 시점 포장 시장의 확대를 견인할 것으로 예상됩니다. E-Commerce란 디지털 플랫폼을 통해 온라인으로 상품과 서비스를 판매하는 것을 말합니다. 이러한 성장은 소비자의 편의성에 대한 선호도가 높아지면서 오프라인 매장을 방문하지 않고도 언제 어디서나 쇼핑을 할 수 있게 된 데에 기인합니다. 온라인 쇼핑이 확대됨에 따라 제품 안전, 브랜딩 및 고객 경험을 향상시키기 위해 구매 시점에 혁신적이고 보호력이 높은 포장 솔루션에 대한 수요가 증가하고 있습니다. 예를 들어, 2024년 2월에 발표된 데이터에 따르면, 미국에 본사를 둔 기술 기업 아마존(E-Commerce, 클라우드 컴퓨팅, 디지털 스트리밍, 인공지능 전문)은 2023년 순매출액이 5억 7,400만 달러에 달할 것이라고 보고했습니다. 이는 2022년 5억 1,300만 달러에서 증가한 수치입니다. 이처럼 E-Commerce의 급격한 성장이 구매 시점 포장 시장의 확대를 견인하고 있습니다.

시장의 주요 기업들은 쿼터 디스플레이 팔레트 솔루션과 같은 신기술 개발에 주력하고 있습니다. 쿼터 디스플레이 팔레트는 일반적으로 전체 팔레트의 4분의 1 크기의 소형 표준화된 팔레트이며, 매장 내 상품 진열에 사용됩니다. 소매 환경에서의 이동, 보관, 가시성을 고려한 디자인입니다. 예를 들어, 2023년 7월 호주에 본사를 둔 재사용 가능한 팔레트 및 컨테이너 제조업체인 CHEP는 100% 폐플라스틱 폐기물로 만든 최초의 디스플레이용 쿼터 팔레트 'Q+'를 발표했습니다. 이 혁신적인 제품은 탄소 배출량과 플라스틱 폐기물 감소를 통해 CHEP의 지속가능성 및 순환 경제 목표를 지원합니다. CHEP의 '공유 및 재사용' 모델의 일환으로 효율적인 매장 내 디스플레이를 위해 설계된 이 제품은 공급망 효율화를 촉진하는 동시에 소매업체와 제조업체가 환경 목표를 달성할 수 있도록 돕습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별, 국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSM
영문 목차

영문목차

Point of purchase (POP) packaging refers to specially designed packaging that aims to capture consumer attention and drive sales at locations such as retail stores, checkout counters, or promotional displays. This packaging often features eye-catching designs, branding elements, and marketing messages to influence consumer purchasing decisions.

The main products in the point of purchase packaging market include counter displays, floor displays, gravity-free displays, pallet displays, sidekick displays, dump bin displays, and clip strip displays. Counter displays are compact packaging units placed on retail countertops to showcase products. The materials used for these displays include paper, foam, plastic, glass, and metal, while the functional attributes encompass eco-friendliness, tamper-evidence, multi-functionality, reusability, and lightweight design. The distribution channels for POP packaging include hypermarkets, supermarkets, convenience stores, department stores, and specialty stores, with primary end users spanning food and beverages, pharmaceuticals, electronics, automotive, personal care, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the point of purchase packaging market by increasing costs of imported paperboard, plastics, metals, printing inks, and display fabrication equipment. Retail-focused markets in North America and Europe are most affected due to reliance on imported display materials, while Asia-Pacific faces higher export costs for POP units. These tariffs are increasing production costs and influencing promotional budgets. However, they are also encouraging local manufacturing of displays, regional material sourcing, and innovation in cost-efficient and sustainable POP packaging solutions.

The point of purchase packaging market research report is one of a series of new reports from The Business Research Company that provides point of purchase packaging market statistics, including point of purchase packaging industry global market size, regional shares, competitors with a point of purchase packaging market share, detailed point of purchase packaging market segments, market trends and opportunities, and any further data you may need to thrive in the point of purchase packaging industry. This point of purchase packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The point of purchase packaging market size has grown strongly in recent years. It will grow from $18.75 billion in 2025 to $19.84 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to growth of organized retail formats, rising emphasis on in-store marketing, expansion of consumer goods branding, increased use of promotional displays, availability of cost-effective display materials.

The point of purchase packaging market size is expected to see strong growth in the next few years. It will grow to $24.84 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for sustainable retail marketing, rising integration of digital engagement at point of sale, expansion of omnichannel retail strategies, growing focus on reusable display solutions, increasing customization in retail packaging. Major trends in the forecast period include increasing use of eco-friendly pop displays, rising adoption of interactive and digital displays, growing demand for lightweight and modular designs, expansion of custom-branded retail displays, enhanced focus on reusable pop solutions.

The surge in e-commerce is expected to drive the growth of the point of purchase packaging market. E-commerce refers to buying and selling goods or services online through digital platforms. Its growth is fueled by increasing consumer preference for convenience, allowing shopping anytime and from anywhere without visiting physical stores. As online shopping expands, the demand for innovative and protective packaging solutions at the point of purchase has increased, ensuring product safety, branding, and an enhanced customer experience. For instance, in February 2024, according to Amazon, a US-based technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, reported net sales of $574 million in 2023, up from $513 million in 2022. Thus, the surge in e-commerce is driving the expansion of the point of purchase packaging market.

Leading companies in the market are focusing on advancing new technologies, such as quarter-display pallet solutions. A quarter-display pallet is a compact, standardized pallet typically one-quarter the size of a full pallet, used for in-store product displays. It is designed for easy movement, stocking, and visibility in retail environments. For instance, in July 2023, CHEP, an Australia-based manufacturer of reusable pallets and containers, launched its Q+ first-ever display quarter pallet made entirely from 100% post-consumer plastic waste. This innovation supports CHEP's sustainability and circular economy goals by reducing carbon emissions and plastic waste. Designed for efficient in-store display and as part of CHEP's 'share and reuse' model, the pallet improves supply chain efficiency while helping retailers and manufacturers meet environmental targets.

In July 2024, Smurfit Kappa Group Plc, an Ireland-based packaging company specializing in paper-based solutions, acquired WestRock for $11.2 billion. This acquisition enhances Smurfit Kappa's eco-friendly, recyclable packaging offerings by leveraging the combined expertise of both companies in sustainable solutions. The strategic move strengthens Smurfit Kappa's position in the global packaging industry, enabling it to serve diverse markets with innovative, sustainable packaging solutions. WestRock is a US-based company specializing in paper and corrugated packaging solutions.

Major companies operating in the point of purchase packaging market are Amcor Plc, Crown Holdings Inc., Ball Corporation, Graphic Packaging Holding Company, DS Smith Ltd., Georgia-Pacific LLC, Packaging Corporation of America, Mondi Group, Sappi Ltd., Visy Industries Australia Pty Ltd., Menasha Packaging Company LLC, Siffron Inc., Creative Displays Now, Fencor Packaging Group Limited, MOCAP Ltd., Sonoco Products Company, Smurfit Kappa Group Plc, Hawver Display, Atlantex Manufacturing Corporation, Freudenberg Group

North America was the largest region in the point of purchase packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of purchase packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the point of purchase packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The point of purchase packaging market consists of sales of single-tier displays, rotating counter displays, interactive digital counter displays, adhesive-backed clip strips, and free-standing floor displays. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Point Of Purchase Packaging Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses point of purchase packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for point of purchase packaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The point of purchase packaging market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Point Of Purchase Packaging Market Characteristics

3. Point Of Purchase Packaging Market Supply Chain Analysis

4. Global Point Of Purchase Packaging Market Trends And Strategies

5. Point Of Purchase Packaging Market Analysis Of End Use Industries

6. Point Of Purchase Packaging Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Point Of Purchase Packaging Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Point Of Purchase Packaging Total Addressable Market (TAM) Analysis for the Market

9. Point Of Purchase Packaging Market Segmentation

10. Point Of Purchase Packaging Market Regional And Country Analysis

11. Asia-Pacific Point Of Purchase Packaging Market

12. China Point Of Purchase Packaging Market

13. India Point Of Purchase Packaging Market

14. Japan Point Of Purchase Packaging Market

15. Australia Point Of Purchase Packaging Market

16. Indonesia Point Of Purchase Packaging Market

17. South Korea Point Of Purchase Packaging Market

18. Taiwan Point Of Purchase Packaging Market

19. South East Asia Point Of Purchase Packaging Market

20. Western Europe Point Of Purchase Packaging Market

21. UK Point Of Purchase Packaging Market

22. Germany Point Of Purchase Packaging Market

23. France Point Of Purchase Packaging Market

24. Italy Point Of Purchase Packaging Market

25. Spain Point Of Purchase Packaging Market

26. Eastern Europe Point Of Purchase Packaging Market

27. Russia Point Of Purchase Packaging Market

28. North America Point Of Purchase Packaging Market

29. USA Point Of Purchase Packaging Market

30. Canada Point Of Purchase Packaging Market

31. South America Point Of Purchase Packaging Market

32. Brazil Point Of Purchase Packaging Market

33. Middle East Point Of Purchase Packaging Market

34. Africa Point Of Purchase Packaging Market

35. Point Of Purchase Packaging Market Regulatory and Investment Landscape

36. Point Of Purchase Packaging Market Competitive Landscape And Company Profiles

37. Point Of Purchase Packaging Market Other Major And Innovative Companies

38. Global Point Of Purchase Packaging Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Point Of Purchase Packaging Market

40. Point Of Purchase Packaging Market High Potential Countries, Segments and Strategies

41. Appendix

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