몰입형 패션 시장 보고서(2026년)
Immersive Fashion Global Market Report 2026
상품코드 : 1931388
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,496,000
PDF & Excel (Single User License) help
PDF & Excel 보고서를 1명만 이용할 수 있는 라이선스입니다. 문서의 일부나 표는 Copy & Paste 가능합니다만 챕터 전체는 불가합니다. 문서의 일부나 표는 Copy & Paste 가능합니다만 챕터 전체는 불가합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF·Excel 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,390,000
PDF & Excel (Site License) help
PDF & Excel 보고서를 동일 기업의 동일 사업장 내의 모든 분이 이용할 수 있는 라이선스입니다. 문서의 일부나 표는 Copy & Paste 가능합니다만 챕터 전체는 불가합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF·Excel 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,284,000
PDF & Excel (Enterprise License) help
PDF & Excel 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 문서의 일부나 표는 Copy & Paste 가능합니다만 챕터 전체는 불가합니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF·Excel 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

몰입형 패션 시장 규모는 최근 비약적으로 확대하고 있습니다. 2025년 29억 7,000만 달러에서 2026년에는 36억 5,000만 달러로, CAGR 22.9%로 성장할 것으로 예상되며. 이러한 성장은 E-Commerce 패션 플랫폼의 확대, 디지털 경험에 대한 소비자의 관심 증가, 소셜 미디어가 주도하는 패션 트렌드의 확산, 소매업계의 AR 툴의 조기 도입, 3D 디자인 소프트웨어의 사용 증가 등이 주요 요인으로 꼽힙니다.

몰입형 패션 시장 규모는 향후 몇 년간 급격한 성장이 전망됩니다. 2030년에는 82억 5,000만 달러에 달하고, CAGR은 22.6%를 기록할 전망입니다. 예측 기간 동안 성장 요인으로는 몰입형 소매 기술에 대한 투자 증가, 개인화된 패션 경험에 대한 수요 증가, 메타버스 패션 플랫폼의 확장, 디지털 독점 의류 시장의 성장, 패션 디자인 워크플로우에 대한 AI 통합 등이 있습니다. 주요 동향으로는 가상 시착 체험의 보급 확대, AR 지원 패션 애플리케이션의 이용 증가, 디지털 패션 자산의 통합 발전, 가상 패션쇼의 확대, 인터랙티브 의류 디자인에 대한 집중도 강화 등이 예측됩니다.

온라인 쇼핑의 증가는 향후 몰입형 패션 시장의 성장을 견인할 것으로 예상됩니다. 온라인 쇼핑은 인터넷을 통해 상품이나 서비스를 구매하는 과정을 말하며, 소비자가 소매업체로부터 디지털 방식으로 구매하고 지정된 장소로 상품을 배송받을 수 있도록 하는 것을 말합니다. 이러한 추세는 주로 편의성, 다양한 상품 라인업, 개인화된 상품 추천을 통해 확대되고 있습니다. 몰입형 쇼핑은 가상현실(VR)과 증강현실(AR)을 활용하여 온라인 쇼핑을 강화하고, 쇼핑객이 상품을 보다 명확하게 시각화하고, 인터랙티브하게 체험할 수 있도록 도와주며, 보다 매력적인 경험으로 이끌어줍니다. 예를 들어, 미국 상무부 인구조사국의 발표에 따르면 2024년 8월 기준 2024년 2분기 미국 소매 E-Commerce 매출액은 2,823억 달러로 2023년 1분기 대비 5.3%(±0.7%) 증가했다고 합니다. 따라서 온라인 쇼핑의 증가가 몰입형 패션 시장의 성장을 주도하고 있습니다.

시장의 주요 기업들은 쇼핑 경험을 향상시키는 첨단 가상 피팅 앱 개발에 주력하고 있습니다. 가상착용 앱은 증강현실 기술을 이용해 의류나 액세서리 등의 상품이 자신에게 어떻게 비치는지 시각화할 수 있는 디지털 툴을 말합니다. 예를 들어, 2024년 7월 프랑스 명품 패션 브랜드 발렌시아가는 애플 비전 프로 헤드셋용 앱을 출시하고, 2025년 봄/여름 컬렉션 쇼를 드론 시점과 입체 영상으로 독점 공개했습니다. 이 혁신적인 앱은 인터랙티브 룩북과 과거 패션쇼 컨텐츠를 통해 발렌시아가 컬렉션에 몰입할 수 있도록 도와주며, 런웨이 쇼와 브랜드 스토리를 새로운 방식으로 경험할 수 있게 해줍니다. 이 앱은 최첨단 기술을 통합하여 관객의 참여도를 높이려는 발렌시아가의 노력을 강조하며, 패션 업계에서 가상현실(VR) 및 증강현실(AR) 활용의 선두주자로서의 브랜드 입지를 공고히 하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별, 국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSM
영문 목차

영문목차

Immersive fashion involves combining digital technology with physical clothing to create interactive and experiential garments. This cutting-edge approach enables wearers to interact with their clothing using technologies such as digital displays, enriching the fashion experience.

The primary technologies in immersive fashion are augmented reality (AR), virtual reality (VR), and mixed reality (MR). Augmented reality (AR) adds digital elements-such as images, sounds, or information to the real world through devices such as smartphones, tablets, or AR glasses. These devices support various applications, including virtual shopping, try-ons, fashion shows, and design and development.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the immersive fashion market by increasing costs of imported display hardware, sensors, wearable electronics, and computing devices used in AR and VR fashion applications. Fashion technology developers in North America and Europe are most affected due to dependence on imported electronics, while Asia-Pacific faces export pricing challenges. These tariffs are increasing development costs and slowing hardware adoption. However, they are also encouraging software-led innovation, localized device assembly, and greater focus on cloud-based immersive fashion solutions.

The immersive fashion market research report is one of a series of new reports from The Business Research Company that provides immersive fashion market statistics, including immersive fashion industry global market size, regional shares, competitors with a immersive fashion market share, detailed immersive fashion market segments, market trends and opportunities, and any further data you may need to thrive in the immersive fashion industry. This immersive fashion market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The immersive fashion market size has grown exponentially in recent years. It will grow from $2.97 billion in 2025 to $3.65 billion in 2026 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to growth of e-commerce fashion platforms, rising consumer interest in digital experiences, expansion of social media-driven fashion trends, early adoption of ar tools in retail, increasing use of 3d design software.

The immersive fashion market size is expected to see exponential growth in the next few years. It will grow to $8.25 billion in 2030 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increasing investment in immersive retail technologies, rising demand for personalized fashion experiences, expansion of metaverse fashion platforms, growth of digital-only apparel markets, integration of ai in fashion design workflows. Major trends in the forecast period include increasing adoption of virtual try-on experiences, rising use of ar-enabled fashion applications, growing integration of digital fashion assets, expansion of virtual fashion shows, enhanced focus on interactive garment design.

The increased online shopping is expected to drive the growth of the immersive fashion market going forward. Online shopping refers to the process of purchasing goods or services over the Internet, allowing consumers to buy from retailers digitally and have items delivered to their location. This trend is growing mainly due to convenience, a wide range of product offerings, and personalized product recommendations. Immersive shopping enhances online shopping by using virtual and augmented reality, helping shoppers better visualize and interact with products, leading to a more engaging experience. For instance, in August 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, the estimated U.S. retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, reflecting a 5.3% (+- 0.7) increase from the first quarter of 2023. Therefore, the increased online shopping is driving the immersive fashion market.

Leading companies in the market are focused on developing advanced virtual try-on app experiences to enhance the shopping experience. Virtual try-on app experiences refer to digital tools that allow users to visualize how products, such as clothing or accessories, will look on them using augmented reality technology. For instance, in July 2024, Balenciaga, a France-based luxury fashion house, launched an app for the Apple Vision Pro headset, offering users exclusive drone views and stereoscopic footage of its Spring or Summer 2025 show. This innovative application allows users to immerse themselves in Balenciaga's collections through interactive lookbooks and past fashion show content, providing a new way to experience runway shows and brand storytelling. The app highlights Balenciaga's commitment to integrating cutting-edge technology to enhance audience engagement, positioning the brand as a leader in the use of virtual and augmented reality within the fashion industry.

In January 2023, KINGBEAT, a Japan-based digital fashion creation company, partnered with Realize Mobile to launch FASHION TECH TOKYO, a revolutionary fashion service. With this partnership, FASHION TECH TOKYO enables apparel companies to create high-resolution 3D digital fashion for VR, AR, and the metaverse, facilitating 3D virtual fashion shows and showcasing items on real-world models and influencers using volumetric video technology. Realize Mobile is a Japan-based company focused on volumetric capture technology.

Major companies operating in the immersive fashion market are Louis Vuitton Moet Hennessy (LVMH), Christian Dior SE, Amazon Web Service, Nike Inc., Adidas AG, Hennes & Mauritz AB (H & M), Luxottica Group S.p.A., Guccio Gucci S.p.A., Ralph Lauren Corporation, ASOS plc, Tommy Hilfiger Corporation, Snap Inc., Burberry Group plc, Hugo Boss Group, Tory Burch LLC, Zara Espana S.A., Farfetch Limited, Balenciaga SA, Obsess Inc., The Fabricant Agency B.V., Aura Vision Labs Ltd., More Dash Inc (DressX)

Europe was the largest region in the immersive fashion market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the immersive fashion market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the immersive fashion market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The immersive fashion market consists of revenues earned by entities by providing services such as virtual styling, digital fashion show production, and virtual try-on experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive fashion market also includes sales of virtual accessories, augmented reality (AR) try-on tools, and 3D fashion models. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Immersive Fashion Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses immersive fashion market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for immersive fashion ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The immersive fashion market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Immersive Fashion Market Characteristics

3. Immersive Fashion Market Supply Chain Analysis

4. Global Immersive Fashion Market Trends And Strategies

5. Immersive Fashion Market Analysis Of End Use Industries

6. Immersive Fashion Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Immersive Fashion Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Immersive Fashion Total Addressable Market (TAM) Analysis for the Market

9. Immersive Fashion Market Segmentation

10. Immersive Fashion Market Regional And Country Analysis

11. Asia-Pacific Immersive Fashion Market

12. China Immersive Fashion Market

13. India Immersive Fashion Market

14. Japan Immersive Fashion Market

15. Australia Immersive Fashion Market

16. Indonesia Immersive Fashion Market

17. South Korea Immersive Fashion Market

18. Taiwan Immersive Fashion Market

19. South East Asia Immersive Fashion Market

20. Western Europe Immersive Fashion Market

21. UK Immersive Fashion Market

22. Germany Immersive Fashion Market

23. France Immersive Fashion Market

24. Italy Immersive Fashion Market

25. Spain Immersive Fashion Market

26. Eastern Europe Immersive Fashion Market

27. Russia Immersive Fashion Market

28. North America Immersive Fashion Market

29. USA Immersive Fashion Market

30. Canada Immersive Fashion Market

31. South America Immersive Fashion Market

32. Brazil Immersive Fashion Market

33. Middle East Immersive Fashion Market

34. Africa Immersive Fashion Market

35. Immersive Fashion Market Regulatory and Investment Landscape

36. Immersive Fashion Market Competitive Landscape And Company Profiles

37. Immersive Fashion Market Other Major And Innovative Companies

38. Global Immersive Fashion Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Immersive Fashion Market

40. Immersive Fashion Market High Potential Countries, Segments and Strategies

41. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기