손목시계, 시계, 계측 기기 시장 보고서(2026년)
Watch, Clock, Measuring Device Global Market Report 2026
상품코드 : 1924410
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

손목시계, 시계, 계측 기기 시장 규모는 최근 현저하게 확대하고 있습니다. 2025년 1,157억 2,000만 달러에서 2026년에는 1,253억 1,000만 달러로, CAGR 8.3%로 성장할 것으로 예상됩니다. 지금까지의 성장 요인으로는 기계식 시계의 장인정신, 쿼츠 기술의 보급, 아날로그 시계에 대한 소비자 선호, 휴대용 계측기기의 수요, 소매 네트워크의 확대 등을 꼽을 수 있습니다.

손목시계, 시계, 계측 기기 시장 규모는 향후 몇 년간 강력한 성장이 전망됩니다. 2030년에는 1,766억 6,000만 달러에 달하고, CAGR은 9.0%가 될 전망입니다. 예측 기간의 성장 요인으로는 스마트폰과의 연동, 웨어러블 기술 보급, 센서의 소형화, AI 탑재형 시간 측정 기기, 커넥티드 홈 기기의 성장 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 스마트워치와의 통합, 웨어러블 건강 모니터링, 정밀 시계 기술 혁신, 휴대용 측정 기기, 소형 및 다기능 시계 등을 들 수 있습니다.

향후 가처분 소득의 증가가 시계 및 계측기 시장의 성장을 견인할 것으로 예상됩니다. 가처분소득은 세금과 생활필수품을 공제한 후 개인이나 가구가 소비나 저축에 사용할 수 있는 금액을 말합니다. 고용기회 확대에 따른 소득 증가에 따라 가처분소득은 증가 추세에 있습니다. 가처분 소득이 증가하면 소비자는 개인용 제품, 기능성 제품, 라이프스타일 개선 제품에 대한 지출을 늘리는 경향이 있으며, 이는 시계 및 계측기류의 판매 확대로 이어집니다. 예를 들어, 미국 상무부 산하 통계기관인 경제분석국(BEA)은 2023년 12월 발표에서 2023년 11월 가처분 개인소득(DPI)이 현 달러 기준과 연쇄 달러 기준 모두 0.4% 증가하여 가처분 소득의 상승 추세를 보였다고 밝혔습니다. 이러한 완만한 증가는 개인소득과 소비지출의 전반적인 상승과 일치하며, 양호한 경제 환경을 보여줍니다. 따라서 가처분 소득의 증가가 시계 및 계측기 시장의 성장을 뒷받침하고 있습니다.

사물인터넷(IoT)을 지원하는 스마트워치는 소비자들 사이에서 선호되는 선택이 되고 있습니다. 인터넷에 연결된 이 스마트워치는 시간 표시, 건강 상태 모니터링, 피트니스 추적, 통화 및 메시지 수신, 엔터테인먼트, 비접촉식 결제, 기타 IoT 기기와의 연동 등 사용자의 삶의 질을 높이기 위한 다양한 기능을 제공합니다. 건강, 편의성, 스마트홈 통합에 대한 소비자의 관심이 높아지면서 스마트워치와 같은 웨어러블 IoT 기기는 다양한 기능성으로 인해 높은 수요를 얻고 있습니다. 예를 들어, 2023년 9월, 미국에 본사를 둔 기술 기기 제조업체인 애플은 Apple Watch Series 9의 출시를 발표했습니다. 이번 신제품은 성능 향상을 위한 S9 칩, 새로운 제스처 조작, 강화된 Siri 기능을 탑재했습니다. 또한, 더 밝은 디스플레이와 고급 건강 추적 기능을 도입하고, 기기의 Siri를 통해 직접 건강 데이터를 기록할 수 있는 기능도 갖추고 있습니다. 이러한 혁신은 사용자에게 보다 원활하고 효율적인 경험을 제공하기 위한 것으로, 웨어러블 건강 모니터링 기기의 보급을 더욱 촉진하고 시계 및 기기 시장의 성장에 기여하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSM
영문 목차

영문목차

A watch is a portable timekeeping device worn on the wrist and secured with a strap, while a clock is a timekeeping device with hands that move across a dial. Measuring devices encompass instruments used to measure various physical parameters. Watches, clocks, and measuring devices serve the purpose of tracking time and physical quantities.

The primary categories of these items are watches and clocks, as well as measuring devices, which help in estimating various parameters. Measurement entails the process of collecting and analyzing physical quantities related to real-world objects and events, and it is vital in the fields of physical sciences, quality assurance, and engineering. These products can be classified into low, mid, and luxury price ranges and are available through offline retail stores and online retail stores. They cater to diverse end-users, including women, men, and unisex customers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the watches, clocks, and measuring devices market by increasing import costs on precision components and electronic modules, leading to higher product prices and slower supply chain operations. Segments such as luxury watches and advanced measuring devices in regions like Europe and North America are most affected. However, tariffs have encouraged some manufacturers to localize production, optimize manufacturing, and invest in cost-effective innovations, providing potential benefits to domestic markets.

The watch, clock, measuring device market research report is one of a series of new reports from The Business Research Company that provides watch, clock, measuring device market statistics, including watch, clock, measuring device industry global market size, regional shares, competitors with a watch, clock, measuring device market share, detailed watch, clock, measuring device market segments, market trends and opportunities, and any further data you may need to thrive in the watch, clock, measuring device industry. This watch, clock, and measuring device market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The watch, clock, measuring device market size has grown strongly in recent years. It will grow from $115.72 billion in 2025 to $125.31 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to mechanical watch craftsmanship, quartz technology adoption, consumer preference for analog clocks, demand for portable measuring instruments, expansion of retail networks.

The watch, clock, measuring device market size is expected to see strong growth in the next few years. It will grow to $176.66 billion in 2030 at a compound annual growth rate (CAGR) of 9.0%. The growth in the forecast period can be attributed to integration with smartphones, wearable technology adoption, miniaturization of sensors, AI-enabled time and measurement devices, growth in connected home devices. Major trends in the forecast period include smart watch integration, wearable health monitoring, precision timekeeping innovations, portable measurement devices, compact & multi-functional clocks.

The rising disposable income is expected to drive the growth of the watch, clock, and measuring device market going forward. Disposable income refers to the amount of money an individual or household has available for spending and saving after taxes and essential expenses. It is increasing due to growing employment opportunities that enhance overall earnings. As disposable income rises, consumers are more likely to spend on personal, functional, and lifestyle-enhancing products, boosting sales of watches, clocks, and measuring devices. For instance, in December 2023, according to the Bureau of Economic Analysis (BEA), a U.S.-based statistical agency under the U.S. Department of Commerce, disposable personal income (DPI) grew by 0.4 percent in November 2023 in both current and chained dollars, indicating an upward trend in available income. This modest increase aligns with the broader rise in personal income and consumption expenditures, signaling a favorable economic environment. Therefore, rising disposable income is supporting the growth of the watch, clock, and measuring device market.

Internet of Things (IoT)-enabled smartwatches have become the preferred choice for consumers. These smartwatches, which are connected to the internet, offer a wide array of features, including timekeeping, health monitoring, fitness tracking, call and message reception, entertainment, contactless payments, and connectivity with other IoT devices, all aimed at enhancing the user's quality of life. As consumer interest in health, convenience, and smart home integration continues to grow, wearable IoT devices like smartwatches are in high demand due to their diverse functionality. For instance, in September 2023, Apple Inc., a US-based company that manufactures technological devices, announced the launch of the Apple Watch Series 9. This new release features the S9 chip for enhanced performance, new gesture controls, and improved Siri capabilities. It also introduced a brighter display and advanced health-tracking features, including the ability to log health data directly via on-device Siri. These innovations are aimed at providing users with a more seamless and efficient experience, further driving the adoption of wearable health-monitoring devices and contributing to the growth of the watch, clock, and measuring device market.

In August 2023, Rolex, a Switzerland-based luxury watch manufacturer acquired Bucherer for an undisclosed amount. This strategic move is aimed at expanding Rolex's presence in the luxury watch market by making its product offerings available in more than 100 Bucherer stores across Europe and the United States. Bucherer a Swiss company specializes in crafting luxury mechanical watches for both men and women.

Major companies operating in the watch, clock, measuring device market are Apple Inc., Fitbit Inc., Samsung Electronics Co. Ltd., Garmin ltd., Huawei Investment & Holding Co. Ltd., Lvmh Moet Hennessy Louis Vuitton SE, Rolex SA, Citizen Watch Co. Ltd., Seiko Holdings Corporation, Casio Computer Co. Ltd., Fossil Group Inc., Timex Group B.V., Swatch Group AG, Patek Philippe SA, The Timken Company, The L.S. Starrett Company, The G-SHOCK Company Ltd., The Bulova Corporation, The Movado Group Inc., The Tissot Company, The Invicta Watch Group, The Shinola Company, Breitling SA, Omega SA, Longines Watch Co. Francillon Ltd., TAG Heuer SA, Audemars Piguet Holding SA, Vacheron Constantin SA, Jaeger-LeCoultre SA, IWC Schaffhausen, Panerai, Cartier SA, Piaget SA, Montblanc International GmbH, Girard-Perregaux SA, Ulysse Nardin SA, Zenith SA, Breguet SA, Blancpain SA, Chopard SA, Hublot SA

Asia-Pacific was the largest region in the watch, clock, measuring device market in 2025. North America is the second-largest region in the watch, clock, measuring device market. The regions covered in the watch, clock, measuring device market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the watch, clock, measuring device market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The watch, clock, and measuring device market consists of sales of alarm clocks, clock materials and parts, time clocks, wall clocks, electrodes, level and bulk measuring instruments, nanofluidic measurement and control devices, orifice plates, and other watches, clock, measuring devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Watch, Clock, Measuring Device Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses watch, clock, measuring device market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for watch, clock, measuring device ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The watch, clock, measuring device market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Watch, Clock, Measuring Device Market Characteristics

3. Watch, Clock, Measuring Device Market Supply Chain Analysis

4. Global Watch, Clock, Measuring Device Market Trends And Strategies

5. Watch, Clock, Measuring Device Market Analysis Of End Use Industries

6. Watch, Clock, Measuring Device Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Watch, Clock, Measuring Device Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Watch, Clock, Measuring Device Total Addressable Market (TAM) Analysis for the Market

9. Watch, Clock, Measuring Device Market Segmentation

10. Watch, Clock, Measuring Device Market Regional And Country Analysis

11. Asia-Pacific Watch, Clock, Measuring Device Market

12. China Watch, Clock, Measuring Device Market

13. India Watch, Clock, Measuring Device Market

14. Japan Watch, Clock, Measuring Device Market

15. Australia Watch, Clock, Measuring Device Market

16. Indonesia Watch, Clock, Measuring Device Market

17. South Korea Watch, Clock, Measuring Device Market

18. Taiwan Watch, Clock, Measuring Device Market

19. South East Asia Watch, Clock, Measuring Device Market

20. Western Europe Watch, Clock, Measuring Device Market

21. UK Watch, Clock, Measuring Device Market

22. Germany Watch, Clock, Measuring Device Market

23. France Watch, Clock, Measuring Device Market

24. Italy Watch, Clock, Measuring Device Market

25. Spain Watch, Clock, Measuring Device Market

26. Eastern Europe Watch, Clock, Measuring Device Market

27. Russia Watch, Clock, Measuring Device Market

28. North America Watch, Clock, Measuring Device Market

29. USA Watch, Clock, Measuring Device Market

30. Canada Watch, Clock, Measuring Device Market

31. South America Watch, Clock, Measuring Device Market

32. Brazil Watch, Clock, Measuring Device Market

33. Middle East Watch, Clock, Measuring Device Market

34. Africa Watch, Clock, Measuring Device Market

35. Watch, Clock, Measuring Device Market Regulatory and Investment Landscape

36. Watch, Clock, Measuring Device Market Competitive Landscape And Company Profiles

37. Watch, Clock, Measuring Device Market Other Major And Innovative Companies

38. Global Watch, Clock, Measuring Device Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Watch, Clock, Measuring Device Market

40. Watch, Clock, Measuring Device Market High Potential Countries, Segments and Strategies

41. Appendix

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