한글목차

최근 커넥티드 TV 시장 규모가 빠르게 확대되고 있습니다. 2025년 175억 5,000만 달러에서 2026년 199억 6,000만 달러로 CAGR 13.7%로 성장할 것으로 예상됩니다. 지난 몇 년간 성장 요인으로는 광대역 인터넷 보급률 상승, OTT 컨텐츠 소비 증가, LCD 및 LED 패널 가격 하락, 스마트 TV 플랫폼의 조기 통합, 기존 케이블 TV 전환 증가 등을 꼽을 수 있습니다.

커넥티드 TV(CTV) 시장 규모는 향후 몇 년 동안 빠르게 성장할 것으로 예상됩니다. 2030년에는 332억 8,000만 달러에 달할 것으로 예상되며, CAGR은 13.6%에 달할 것으로 전망됩니다. 예측 기간 동안 성장 요인으로는 8K 및 첨단 디스플레이 기술의 확대, 광고 지원 스트리밍 모델의 확산, 음성 비서 및 AI 검색 도구의 통합, 기기 간 컨텐츠 동기화 채택 증가, 인터랙티브하고 몰입감 있는 시청 경험에 대한 수요 증가 등을 꼽을 수 있습니다. 증가를 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 커넥티드 TV 광고 도입 확대, 대형 스크린 스마트 TV로의 전환 가속화, 멀티 플랫폼 스트리밍 생태계의 통합 진전, 개인화된 컨텐츠 시청 수요 증가, 스마트홈 엔터테인먼트 통합 확대 등을 꼽을 수 있습니다.

OTT(Over The Top) 컨텐츠에 대한 수요 증가가 커넥티드 TV 시장의 성장을 견인할 것으로 예상됩니다. OTT 컨텐츠는 기존 케이블이나 위성방송 사업자를 거치지 않고 사용자에게 직접 전달되는 음성, 영상 등 미디어를 말합니다. OTT 컨텐츠 소비의 증가는 유연한 온디맨드 미디어 접근에 대한 소비자 선호, 스마트 기기 보급, 초고속 인터넷 환경 구축, 스트리밍 플랫폼의 확대에 의해 촉진되고 있습니다. 커넥티드 TV는 별도의 기기나 구독 없이도 다양한 스트리밍 서비스를 원활하게 이용할 수 있는 플랫폼을 제공합니다. 예를 들어, 영국에 본사를 둔 미디어 정보 플랫폼 'Business of Apps'에 따르면, 구독형 스트리밍 서비스인 넷플릭스의 가입자 수는 2022년 2억 2,060만 명에서 2023년 2억 3,830만 명으로 약 8.04%의 성장을 기록했습니다. 이처럼 강화된 OTT 시청 경험에 대한 수요가 커넥티드 TV 시장 확대를 견인하고 있습니다.

커넥티드 TV 시장의 주요 기업들은 화질 개선, 컨텐츠 추천의 개인화, 종합적인 사용자 경험 향상을 위해 AI 기반 디스플레이 및 컨텐츠 최적화 시스템과 같은 기술 혁신 개발에 주력하고 있습니다. AI 기반 디스플레이 컨텐츠 최적화 시스템은 머신러닝 알고리즘을 통해 컨텐츠의 종류와 주변 환경에 따라 밝기, 명암비, 색 정확도, 음향 설정을 자동으로 조정하여 고정된 디스플레이 설정의 기존 TV에 비해 더욱 스마트하고 몰입감 있는 시청 경험을 제공합니다. 예를 들어, 지난 7월 한국 기반의 전자제품 제조업체인 LG 인도는 AI Picture Pro, AI Sound Pro, AI Brightness Control 기술을 탑재한 2025년형 'OLED evo' 및 'QNED evo' TV 시리즈를 발표했습니다. 이 제품들은 4K/8K 해상도 옵션, HDR 성능 향상, 돌비 비전 및 돌비 애트모스 지원, 지능형 음성 조작 및 스마트홈 연동 기능을 통해 기존 스마트 TV를 뛰어넘는 고도로 개인화된 몰입형 경험을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

• 시장 정의와 범위
• 시장 세분화
• 주요 제품 및 서비스 개요
• 세계의 커넥티드 TV 시장 : 매력도 스코어와 분석
• 성장 가능성 분석, 경쟁 평가, 전략 적합성 평가, 리스크 프로파일 평가

제3장 시장 공급망 분석

• 공급망과 생태계의 개요
• 리스트 : 주요 원재료·자원·공급업체
• 리스트 : 주요 유통업체, 채널 파트너
• 리스트 : 주요 최종사용자

제4장 세계의 시장 동향과 전략

• 주요 기술과 향후 동향
  • 사물인터넷(IoT), 스마트 인프라 및 커넥티드 생태계
  • 디지털화, 클라우드, 빅데이터, 사이버 보안
  • 인공지능(AI)과 자율형 지능
  • 몰입형 기술(AR/VR/XR)과 디지털 경험
  • 인더스트리 4.0과 지능형 제조
• 주요 동향
  • 커넥티드 TV 광고 채용 확대
  • 대형 화면 스마트 TV로의 전환이 가속
  • 멀티 플랫폼 스트리밍 생태계의 통합이 진행되고 있습니다
  • 개인화된 컨텐츠 시청에 대한 수요 상승
  • 스마트홈 엔터테인먼트 통합 확대

제5장 최종 이용 산업 시장 분석

• 주거용
• 상업용
• 호스피탈리티
• 교육
• 오락시설

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

• 세계의 커넥티드 TV 시장 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
• 세계의 커넥티드 TV 시장 규모, 비교, 성장률 분석
• 세계의 커넥티드 TV 시장 실적 : 규모와 성장, 2020-2025
• 세계의 커넥티드 TV 시장 예측 : 규모와 성장, 2025-2030, 2035F

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

• 스크린 유형별
• 곡면, 평면
• 플랫폼 유형별
• Android, Roku, 기타 플랫폼
• 화면 사이즈별
• 30 인치 미만, 30 인치에서 50 인치, 50 인치에서 70 인치, 70 인치 이상
• 유통 채널별
• 자사 웹사이트, 전문점, 온라인 소매업체, 기타 채널
• 최종 용도별
• 주택용, 업무용
• 곡면 TV 하위 세분화, 유형별
• 4K 곡면 TV, 8K 곡면 TV, LED 곡면 TV, OLED 곡면 TV
• 플랫 하위 세분화, 유형별
• 4K 플랫 TV, 8K 플랫 TV, LED 플랫 TV, OLED 플랫 TV

제10장 지역별·국가별 분석

• 세계의 커넥티드 TV 시장 : 지역별, 실적과 예측, 2020-2025, 2025-2030F, 2035F
• 세계의 커넥티드 TV 시장 : 국가별, 실적과 예측, 2020-2025, 2025-2030F, 2035F

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자 환경

제36장 경쟁 구도와 기업 개요

• 커넥티드 TV 시장 : 경쟁 구도와 시장 점유율, 2024년
• 커넥티드 TV 시장 : 기업 평가 매트릭스
• 커넥티드 TV 시장 : 기업 개요
  • Apple Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • Hitachi Ltd.
  • LG Electronics Inc.

제37장 기타 주요 기업과 혁신적 기업

• Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology(Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병

제40장 시장 잠재력이 높은 국가, 부문, 전략

• 커넥티드 TV 시장 2030 : 새로운 기회를 제공하는 국가
• 커넥티드 TV 시장 2030 : 새로운 기회를 제공하는 부문
• 커넥티드 TV 시장 2030 : 성장 전략
  • 시장 동향에 기반한 전략
  • 경쟁 전략

제41장 부록

영문목차

Connected television (TV) refers to televisions connected to the internet, enabling users to access a diverse range of digital content beyond traditional broadcast or cable channels. These TVs typically utilize internet connectivity to stream video content from various online platforms.

The primary screen types of connected television (TV) include curved and flat screens. Curved televisions (TVs) feature screens that are gently curved outward, aiming to offer a more immersive viewing experience by enveloping the viewer in the content. They operate through various platforms such as Android, Roku, among others, and are available in a variety of screen sizes, including less than 30 inches, 30 to 50 inches, 50 to 70 inches, and above 70 inches. These TVs are distributed through channels such as company-owned websites, specialty stores, online retailers, among others, catering to end uses such as residential and commercial purposes.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on electronic components, display panels, and semiconductor modules have increased production and import costs for connected televisions, particularly affecting screen type and platform segments sourced from Asia Pacific manufacturing hubs. These tariffs disproportionately impact regions reliant on imported flat and curved TV units, prompting price adjustments and slower market penetration. However, tariffs are also encouraging domestic assembly, fostering local component sourcing, and driving innovation in cost optimized connected TV platforms to maintain competitiveness.

The connected television (TV) market research report is one of a series of new reports from The Business Research Company that provides connected television (TV) market statistics, including connected television (TV) industry global market size, regional shares, competitors with a connected television (TV) market share, detailed connected television (TV) market segments, market trends and opportunities, and any further data you may need to thrive in the connected television (TV) industry. This connected television (TV) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The connected television (tv) market size has grown rapidly in recent years. It will grow from $17.55 billion in 2025 to $19.96 billion in 2026 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to rising penetration of broadband internet, growth in ott content consumption, decline in lcd and led panel prices, early smart tv platform integrations, increasing replacement of traditional cable tv.

The connected television (tv) market size is expected to see rapid growth in the next few years. It will grow to $33.28 billion in 2030 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to expansion of 8k and advanced display technologies, growing popularity of ad supported streaming models, integration of voice assistants and AI discovery tools, increasing adoption of cross device content synchronization, rising demand for interactive and immersive viewing experiences. Major trends in the forecast period include growing adoption of connected tv advertising, increasing shift toward large screen smart tvs, rising integration of multi platform streaming ecosystems, growing demand for personalized content viewing, expansion of smart home entertainment integration.

The increasing demand for over-the-top (OTT) content is expected to drive the growth of the connected TV market. OTT content encompasses audio, video, and other media delivered directly to users, bypassing traditional cable or satellite providers. The rise in OTT content consumption is fueled by consumers' preference for flexible, on-demand access to media, the widespread availability of smart devices, high-speed internet, and the expansion of streaming platforms. Connected TVs offer a seamless platform for accessing diverse streaming services without the need for additional devices or subscriptions. For instance, according to Business of Apps, a UK-based media and information platform, Netflix, a subscription-based streaming service, saw a significant increase in its subscriber base from 220.6 million in 2022 to 238.3 million in 2023, marking a growth of approximately 8.04%. Thus, the demand for an enhanced OTT viewing experience is driving the expansion of the connected TV market.

Major companies in the connected television market are focusing on developing technological advancements such as AI-powered display and content optimization systems to improve picture quality, personalize content recommendations, and enhance overall user experience. An AI-powered display and content optimization system uses machine learning algorithms to adjust brightness, contrast, color accuracy, and sound settings according to the content type and surrounding environment, enabling a smarter and more immersive viewing experience compared to traditional TVs with fixed display settings. For example, in July 2025, LG India, a South Korea-based electronics manufacturer, introduced the 2025 OLED evo and QNED evo TV series featuring AI Picture Pro, AI Sound Pro, and AI Brightness Control technologies. These products offer 4K/8K resolution options, improved HDR performance, Dolby Vision and Atmos support, and intelligent voice and smart-home integration, delivering a highly personalized and immersive experience that exceeds that of conventional smart TVs.

In February 2025, Mediaocean, a U.S.-based provider of omnichannel advertising infrastructure, acquired Innovid for an undisclosed amount. This acquisition strengthens the company's connected television advertising capabilities, enhances service offerings for advertisers and agencies across digital, social, and linear TV, accelerates innovation in ad creation, delivery, and measurement, and positions it to capitalize on emerging market opportunities. Innovid is a U.S.-based company that specializes in software platforms for creating, delivering, measuring, and optimizing advertising across connected television.

Major companies operating in the connected television (tv) market are Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Hitachi Ltd., LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology (Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited, Element Electronics Corporation, Pioneer Corporation, Sansui Electric Co. Ltd., Leshi Internet Information & Technology Corp. Beijing

Asia-Pacific was the largest region in the connected television (TV) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (tv) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the connected television (tv) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The connected television (TV) market consists of revenues earned by entities by providing services such as content streaming services, advertising services, content discovery and recommendation services and interactive TV services. The market value includes the value of related goods sold by the service provider or included within the service offering. The connected TV market also includes sales of processor, networking hardware, ethernet ports, Wi-Fi modules, and Bluetooth connectivity and audio hardware. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Connected Television (TV) Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses connected television (tv) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for connected television (tv) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The connected television (tv) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Screen Type: Curved; Flat
• 2) By Platform Type: Android; Roku; Other Platforms
• 3) By Screen Size: Less Than 30 Inches; 30 Inches To 50 Inches; 50 Inches To 70 Inches; Above 70 Inches
• 4) By Distribution Channel: Company Owned Websites; Specialty Stores; Online Retailers; Other Channels
• 5) By End Use: Residential; Commercial
• Subsegments:
• 1) By Curved: 4K Curved TVs; 8K Curved TVs; LED Curved TVs; OLED Curved TVs
• 2) By Flat: 4K Flat TVs; 8K Flat TVs; LED Flat TVs; OLED Flat TVs
• Companies Mentioned: Apple Inc.; Samsung Electronics Co. Ltd.; Sony Corporation; Hitachi Ltd.; LG Electronics Inc.; Panasonic Corporation; Haier Group; Xiaomi Corporation; Toshiba Corporation; Koninklijke Philips N.V.; Sharp Corporation; TCL Technology Group Corporation; Westinghouse Electric Corporation; Hisense Visual Technology Co Ltd; Konka Group Co. Ltd.; JVC Kenwood Corporation; Vizio Inc.; OnePlus Technology (Shenzhen) Co. Ltd.; Bang & Olufsen A/S; Skyworth Digital Holdings Limited; Element Electronics Corporation; Pioneer Corporation; Sansui Electric Co. Ltd.; Leshi Internet Information & Technology Corp. Beijing
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
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Table of Contents

1. Executive Summary

• 1.1. Key Market Insights (2020-2035)
• 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
• 1.3. Major Factors Driving the Market
• 1.4. Top Three Trends Shaping the Market

2. Connected Television (TV) Market Characteristics

• 2.1. Market Definition & Scope
• 2.2. Market Segmentations
• 2.3. Overview of Key Products and Services
• 2.4. Global Connected Television (TV) Market Attractiveness Scoring And Analysis
  • 2.4.1. Overview of Market Attractiveness Framework
  • 2.4.2. Quantitative Scoring Methodology
  • 2.4.3. Factor-Wise Evaluation
• Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
• 2.4.4. Market Attractiveness Scoring and Interpretation
• 2.4.5. Strategic Implications and Recommendations

3. Connected Television (TV) Market Supply Chain Analysis

• 3.1. Overview of the Supply Chain and Ecosystem
• 3.2. List Of Key Raw Materials, Resources & Suppliers
• 3.3. List Of Major Distributors and Channel Partners
• 3.4. List Of Major End Users

4. Global Connected Television (TV) Market Trends And Strategies

• 4.1. Key Technologies & Future Trends
  • 4.1.1 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
  • 4.1.2 Digitalization, Cloud, Big Data & Cybersecurity
  • 4.1.3 Artificial Intelligence & Autonomous Intelligence
  • 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
  • 4.1.5 Industry 4.0 & Intelligent Manufacturing
• 4.2. Major Trends
  • 4.2.1 Growing Adoption Of Connected Tv Advertising
  • 4.2.2 Increasing Shift Toward Large Screen Smart Tvs
  • 4.2.3 Rising Integration Of Multi Platform Streaming Ecosystems
  • 4.2.4 Growing Demand For Personalized Content Viewing
  • 4.2.5 Expansion Of Smart Home Entertainment Integration

5. Connected Television (TV) Market Analysis Of End Use Industries

• 5.1 Residential
• 5.2 Commercial
• 5.3 Hospitality
• 5.4 Education
• 5.5 Entertainment Venues

6. Connected Television (TV) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Connected Television (TV) Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

• 7.1. Global Connected Television (TV) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 7.2. Global Connected Television (TV) Market Size, Comparisons And Growth Rate Analysis
• 7.3. Global Connected Television (TV) Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
• 7.4. Global Connected Television (TV) Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Connected Television (TV) Total Addressable Market (TAM) Analysis for the Market

• 8.1. Definition and Scope of Total Addressable Market (TAM)
• 8.2. Methodology and Assumptions
• 8.3. Global Total Addressable Market (TAM) Estimation
• 8.4. TAM vs. Current Market Size Analysis
• 8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Connected Television (TV) Market Segmentation

• 9.1. Global Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• Curved, Flat
• 9.2. Global Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• Android, Roku, Other Platforms
• 9.3. Global Connected Television (TV) Market, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
• 9.4. Global Connected Television (TV) Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
• 9.5. Global Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• Residential, Commercial
• 9.6. Global Connected Television (TV) Market, Sub-Segmentation Of Curved, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• 4K Curved TVs, 8K Curved TVs, LED Curved TVs, OLED Curved TVs
• 9.7. Global Connected Television (TV) Market, Sub-Segmentation Of Flat, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• 4K Flat TVs, 8K Flat TVs, LED Flat TVs, OLED Flat TVs

10. Connected Television (TV) Market Regional And Country Analysis

• 10.1. Global Connected Television (TV) Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
• 10.2. Global Connected Television (TV) Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11. Asia-Pacific Connected Television (TV) Market

• 11.1. Asia-Pacific Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 11.2. Asia-Pacific Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. China Connected Television (TV) Market

• 12.1. China Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 12.2. China Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. India Connected Television (TV) Market

• 13.1. India Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. Japan Connected Television (TV) Market

• 14.1. Japan Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 14.2. Japan Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Australia Connected Television (TV) Market

• 15.1. Australia Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Indonesia Connected Television (TV) Market

• 16.1. Indonesia Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. South Korea Connected Television (TV) Market

• 17.1. South Korea Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 17.2. South Korea Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. Taiwan Connected Television (TV) Market

• 18.1. Taiwan Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 18.2. Taiwan Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. South East Asia Connected Television (TV) Market

• 19.1. South East Asia Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 19.2. South East Asia Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. Western Europe Connected Television (TV) Market

• 20.1. Western Europe Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 20.2. Western Europe Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. UK Connected Television (TV) Market

• 21.1. UK Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. Germany Connected Television (TV) Market

• 22.1. Germany Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. France Connected Television (TV) Market

• 23.1. France Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. Italy Connected Television (TV) Market

• 24.1. Italy Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Spain Connected Television (TV) Market

• 25.1. Spain Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Eastern Europe Connected Television (TV) Market

• 26.1. Eastern Europe Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 26.2. Eastern Europe Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Russia Connected Television (TV) Market

• 27.1. Russia Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. North America Connected Television (TV) Market

• 28.1. North America Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 28.2. North America Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. USA Connected Television (TV) Market

• 29.1. USA Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 29.2. USA Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. Canada Connected Television (TV) Market

• 30.1. Canada Connected Television (TV) Market Overview
• Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 30.2. Canada Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. South America Connected Television (TV) Market

• 31.1. South America Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 31.2. South America Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. Brazil Connected Television (TV) Market

• 32.1. Brazil Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Middle East Connected Television (TV) Market

• 33.1. Middle East Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 33.2. Middle East Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Africa Connected Television (TV) Market

• 34.1. Africa Connected Television (TV) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 34.2. Africa Connected Television (TV) Market, Segmentation By Screen Type, Segmentation By Platform Type, Segmentation By Screen Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Connected Television (TV) Market Regulatory and Investment Landscape

36. Connected Television (TV) Market Competitive Landscape And Company Profiles

• 36.1. Connected Television (TV) Market Competitive Landscape And Market Share 2024
  • 36.1.1. Top 10 Companies (Ranked by revenue/share)
• 36.2. Connected Television (TV) Market - Company Scoring Matrix
  • 36.2.1. Market Revenues
  • 36.2.2. Product Innovation Score
  • 36.2.3. Brand Recognition
• 36.3. Connected Television (TV) Market Company Profiles
  • 36.3.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 36.3.2. Samsung Electronics Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
  • 36.3.3. Sony Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 36.3.4. Hitachi Ltd. Overview, Products and Services, Strategy and Financial Analysis
  • 36.3.5. LG Electronics Inc. Overview, Products and Services, Strategy and Financial Analysis

37. Connected Television (TV) Market Other Major And Innovative Companies

• Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology (Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited

38. Global Connected Television (TV) Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Connected Television (TV) Market

40. Connected Television (TV) Market High Potential Countries, Segments and Strategies

• 40.1 Connected Television (TV) Market In 2030 - Countries Offering Most New Opportunities
• 40.2 Connected Television (TV) Market In 2030 - Segments Offering Most New Opportunities
• 40.3 Connected Television (TV) Market In 2030 - Growth Strategies
  • 40.3.1 Market Trend Based Strategies
  • 40.3.2 Competitor Strategies

41. Appendix

• 41.1. Abbreviations
• 41.2. Currencies
• 41.3. Historic And Forecast Inflation Rates
• 41.4. Research Inquiries
• 41.5. The Business Research Company
• 41.6. Copyright And Disclaimer