자동차용 헤드업 디스플레이 시장 보고서(2026년)
Automotive Heads-Up Display Global Market Report 2026
상품코드 : 1921410
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

최근 자동차 헤드업 디스플레이 시장 규모가 비약적으로 확대되고 있습니다. 2025년 21억 8,000만 달러에서 2026년 26억 7,000만 달러에 달하고, CAGR 22.7%를 보일 것으로 예측됩니다. 지난 수년간의 성장 요인은 프리미엄 자동차 디스플레이 시스템의 확대, 고급차로의 조기 도입, 기존 계기판 의존도, 운전자 정보 시스템 확대, 스포츠카에 대한 도입 증가 등이 꼽히고 있습니다.

자동차 헤드업 디스플레이 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2030년에는 61억 1,000만 달러에 달할 것으로 예상되며, CAGR은 23.0%를 보일 것으로 전망됩니다. 예측 기간 중 성장 요인으로는 미들 부문 및 이코노미 차량에서의 채택 확대, 첨단 AR 윈드쉴드 HUD 개발, 자율주행 지원 디스플레이 플랫폼의 성장, 안전성을 향상시키는 시각화 기술에 대한 수요 증가, OEM 통합 HUD 생태계 확대 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 AR 통합형 자동차 HUD 채택 확대, AI 지원형 운전자 시각화 시스템 확대, 커넥티드카용 디스플레이 기술 발전, 스마트 모빌리티 최적화 HUD 플랫폼 도입, 몰입형 HUD 인터페이스 개발 등을 꼽을 수 있습니다.

승용차 생산량 증가는 향후 자동차 헤드업 디스플레이 시장의 성장을 촉진할 것으로 예측됩니다. 승용차는 주로 화물이 아닌 사람 수송을 목적으로 설계되었습니다. 승용차에 탑재되는 헤드업 디스플레이는 중요한 정보를 제공하고, 운전자의 주의 산만함을 줄이고, 상황 인식을 향상시켜 안전성과 편의성을 높입니다. 예를 들어 2023년 2월 벨기에에 본부를 둔 업계 단체인 유럽자동차산업협회(ACEA)가 발표한 보고서에 따르면 2022년 세계 승용차 생산량은 6,800만 대를 넘어 전년 대비 7.9% 증가할 것으로 예상했습니다. 또한 2022년 북미 자동차 생산량은 1,040만 대로 10.3% 증가할 것으로 예측됩니다. 따라서 승용차 생산량 증가는 자동차 헤드업 디스플레이 시장 확대를 견인하고 있습니다.

증강현실 헤드업 디스플레이와 같은 혁신적인 제품은 자동차 헤드업 디스플레이 시장의 주요 업체들이 시장 수익성 향상에 초점을 맞추었습니다. 증강현실 헤드업 디스플레이는 일반적으로 앞 유리나 차량 내부의 지정된 영역에 표시되는 운전자의 현실 시야에 가상현실 및 증강현실 정보를 겹쳐서 표시합니다. 예를 들어 미국에 본사를 둔 자동차 기술 기업 하만 인터내셔널 인더스트리즈(HARMAN International Industries)는 2023년 1월 '하만 레디 비전(HARMAN Ready Vision)'을 발표했습니다. 이 종합적인 증강현실(AR) 헤드업 디스플레이(HUD) 솔루션은 하드웨어와 소프트웨어를 완벽하게 통합하고 있습니다. 차량 센서를 활용하여 턴바이턴 방식의 길 안내, 3D 물체 감지, 충돌 경보, 사각지대 경보, 차선이탈, 차선 변경 지원, 저속구간 알림 등 정확한 경고 등 몰입감 있는 시청각 경고를 제공합니다. 이러한 혁신은 운전자의 안전과 편의성을 향상시키기 위한 것입니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 공급망 분석

제4장 세계의 시장 동향과 전략

제5장 최종 용도 산업의 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의에 의한 공급망에 대한 영향, Covid가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장의 세계 TAM(Total Addressable Market)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 대기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 합병과 인수

제40장 시장의 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSA
영문 목차

영문목차

An automotive heads-up display (HUD) is a technology that projects information onto the windshield or another transparent screen in the line of sight of a moving car, allowing the driver to observe crucial information without taking their eyes off the road. The information shown gives the impression that it is floating in front of the driver, creating the appearance of a distant virtual image.

The main types of automotive heads-up displays (HUDs) are windshield heads-up displays and combiner heads-up displays. A windshield heads-up display (HUD) refers to a specific type of HUD system that places information directly in the driver's line of sight on the car's windshield. Various technologies are used, including augmented reality heads-up displays and conventional heads-up displays, with components such as display combiners, display panels, projectors, video generators, software, and others. These systems are utilized in luxury vehicles, sports cars, mid-segment cars, and economy cars. Sales channels include original equipment manufacturers (OEMs) and the aftermarket.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the automotive heads-up display market by raising costs for imported optical modules, projection units, semiconductors, and display components used in HUD systems. Luxury, mid-segment, and sports vehicle categories in North America, Europe, and Asia-Pacific face higher production expenses and longer sourcing cycles due to global supply chain dependencies. However, tariffs are also accelerating domestic display component manufacturing, encouraging regional supply chain localization, and promoting innovation in cost-efficient HUD technologies to enhance long-term production stability.

The automotive heads-up display market research report is one of a series of new reports from The Business Research Company that provides automotive heads-up display market statistics, including automotive heads-up display industry global market size, regional shares, competitors with a automotive heads-up display market share, detailed automotive heads-up display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive heads-up display industry. This automotive heads-up display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive heads-up display market size has grown exponentially in recent years. It will grow from $2.18 billion in 2025 to $2.67 billion in 2026 at a compound annual growth rate (CAGR) of 22.7%. The growth in the historic period can be attributed to growth in premium automotive display systems, early integration in luxury vehicles, reliance on traditional instrument clusters, expansion of driver information systems, increased deployment in sports cars.

The automotive heads-up display market size is expected to see exponential growth in the next few years. It will grow to $6.11 billion in 2030 at a compound annual growth rate (CAGR) of 23.0%. The growth in the forecast period can be attributed to rising adoption in mid-segment and economy vehicles, development of advanced ar windshield huds, growth in autonomous-ready display platforms, increasing demand for safety-enhancing visualization, expansion of oem-integrated hud ecosystems. Major trends in the forecast period include adoption of ar-integrated automotive huds, expansion of AI-assisted driver visualization systems, advancement of connected vehicle display technologies, deployment of smart mobility-optimized hud platforms, development of immersive hud interfaces.

The increase in passenger vehicle production is expected to drive the growth of the automotive head-up display market in the future. A passenger vehicle is designed primarily for transporting people rather than goods. Head-up displays in passenger cars enhance safety and convenience by providing essential information, reducing driver distraction, and improving situational awareness. For instance, in February 2023, a report from the European Automobile Manufacturers' Association (ACEA), a Belgium-based trade organization, noted that over 68 million passenger cars were produced worldwide in 2022, marking a 7.9% increase from the previous year. Additionally, North American auto production rose by 10.3% to 10.4 million units in 2022. Therefore, the growth in passenger vehicle production is fueling the expansion of the automotive head-up display market.

Innovative products such as Augmented Reality Head-Up Displays are focal points for major players in the automotive head-up display market, aiming to boost market profitability. Augmented Reality Head-Up Displays overlay virtual and augmented reality information onto the driver's real-world view, typically displayed on the windshield or a designated area within the vehicle. For instance, Harman International Industries, a US-based automotive technology company, introduced HARMAN Ready Vision in January 2023. This comprehensive Augmented Reality (AR) Head-Up Display (HUD) solution seamlessly integrates hardware and software. Utilizing vehicle sensors, it offers immersive audio-visual alerts, including turn-by-turn directions, 3D object detection, and precise warnings such as collision alerts, blind spot warnings, lane departure, lane change assistance, and notifications for low-speed zones. These innovations aim to elevate safety and convenience for drivers.

In April 2024, AUO Corporation, a Taiwan-based display technology company, acquired Behr-Hella Thermocontrol GmbH (BHTC) for approximately USD 695.09 million (€600 million). Through this acquisition, AUO aims to expand its presence in the smart mobility ecosystem by integrating BHTC's automotive human-machine interface (HMI) and climate control technologies with its advanced automotive display and Micro LED solutions. Behr-Hella Thermocontrol GmbH (BHTC) is a Germany-based company that offers automotive heads-up display systems.

Major companies operating in the automotive heads-up display market are Robert Bosch GmbH, Panasonic Corporation, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, 3M Company, Texas Instruments Incorporated, Yazaki Corporation, Alps Alpine Co., Ltd., Garmin Ltd., Rockwell Collins, Inc. (now Collins Aerospace), Visteon Corporation, Nippon Seiki Co., Ltd., Pioneer Corporation, Delphi Technologies PLC, Jaguar Land Rover Limited, WayRay AG, Unimax Electric Co., Ltd., Envisics Ltd., DigiLens, Inc., Harman International Industries, Inc., Hudway LLC, MicroVision, Inc., CY Vision, Inc., Eyelights GmbH

North America was the largest region in the automotive heads-up display market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive heads-up display market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automotive heads-up display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive heads-up display market includes revenues earned by entities by providing driver assistance information, multimedia and entertainment, augmented reality, speed and navigation aid, car diagnostics, and personalization and customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive heads-up display market also includes of sales of heads-up displays with night vision, virtual image heads-up displays, combiner projected heads-up displays, heads-up displays with advanced driver assistance systems (ADAS), and heads-up displays with multimedia integration. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Heads-Up Display Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses automotive heads-up display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive heads-up display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive heads-up display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Automotive Heads-Up Display Market Characteristics

3. Automotive Heads-Up Display Market Supply Chain Analysis

4. Global Automotive Heads-Up Display Market Trends And Strategies

5. Automotive Heads-Up Display Market Analysis Of End Use Industries

6. Automotive Heads-Up Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Automotive Heads-Up Display Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Automotive Heads-Up Display Total Addressable Market (TAM) Analysis for the Market

9. Automotive Heads-Up Display Market Segmentation

10. Automotive Heads-Up Display Market Regional And Country Analysis

11. Asia-Pacific Automotive Heads-Up Display Market

12. China Automotive Heads-Up Display Market

13. India Automotive Heads-Up Display Market

14. Japan Automotive Heads-Up Display Market

15. Australia Automotive Heads-Up Display Market

16. Indonesia Automotive Heads-Up Display Market

17. South Korea Automotive Heads-Up Display Market

18. Taiwan Automotive Heads-Up Display Market

19. South East Asia Automotive Heads-Up Display Market

20. Western Europe Automotive Heads-Up Display Market

21. UK Automotive Heads-Up Display Market

22. Germany Automotive Heads-Up Display Market

23. France Automotive Heads-Up Display Market

24. Italy Automotive Heads-Up Display Market

25. Spain Automotive Heads-Up Display Market

26. Eastern Europe Automotive Heads-Up Display Market

27. Russia Automotive Heads-Up Display Market

28. North America Automotive Heads-Up Display Market

29. USA Automotive Heads-Up Display Market

30. Canada Automotive Heads-Up Display Market

31. South America Automotive Heads-Up Display Market

32. Brazil Automotive Heads-Up Display Market

33. Middle East Automotive Heads-Up Display Market

34. Africa Automotive Heads-Up Display Market

35. Automotive Heads-Up Display Market Regulatory and Investment Landscape

36. Automotive Heads-Up Display Market Competitive Landscape And Company Profiles

37. Automotive Heads-Up Display Market Other Major And Innovative Companies

38. Global Automotive Heads-Up Display Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Automotive Heads-Up Display Market

40. Automotive Heads-Up Display Market High Potential Countries, Segments and Strategies

41. Appendix

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