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세계의 크리에이터용 인재 마켓플레이스 시장 보고서(2025년)
Talent Marketplace For Creators Global Market Report 2025
상품코드 : 1888477
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터용 인재 마켓플레이스 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 96억 5,000만 달러로 평가되었고, 2025년에는 114억 7,000만 달러에 달할 것으로 추정되며, CAGR 18.9%로 성장할 전망입니다. 이러한 성장은 디지털 컨텐츠에 대한 수요 증가, 크리에이터 경제 참여 확대, 원격 근무 및 프리랜서 업무 증가, 인터넷과 스마트폰의 세계 보급 확대, 브랜드 및 크리에이터의 협업 증가 등이 요인으로 보입니다.

크리에이터용 인재 마켓플레이스 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 226억 3,000만 달러에 달할 것으로 예측되며, CAGR 18.5%로 성장할 전망입니다. 예측 기간의 성장은 기업에 의한 인재 시장의 채용 증가, 크리에이터용 플랫폼 수익화 모델 확대, 크리에이터 경제 인프라에 대한 투자 증가, 신흥 시장에서 지역별 크리에이터 인재 풀의 성장, 틈새 부문 및 산업 특화형 크리에이터 서비스에 대한 수요 증가 등이 요인이 됩니다. 예측 기간 주요 동향으로서는 AI를 활용한 크리에이터 매칭 기술의 진보, 블록체인 기반 결제 및 지적 재산 관리에 있어서의 혁신, 크리에이터용 리얼타임 콜라보레이션 워크플로우 툴의 개발, 몰입형 컨텐츠(VR/AR) 제작 플랫폼의 연구 개발, 분석 기반 크리에이터 퍼포먼스 및 수익화 툴의 혁신 등을 들 수 있습니다.

향후 산업을 가로지르는 디지털 컨텐츠에 대한 수요 증가가 크리에이터를 위한 시장 성장을 이끌 것으로 예측됩니다. 디지털 컨텐츠란 오락, 마케팅, 교육, 커뮤니케이션 목적으로 디지털 플랫폼을 통해 제작, 유통 및 소비되는 동영상, 그래픽, 음악, 저작물 등의 온라인 재료를 말합니다. 이러한 수요 증가는 잠재 고객 참여 및 브랜드 인지도 향상을 목표로 하는 기업의 소셜 미디어, 스트리밍 서비스 및 디지털 마케팅 전략의 채택 확대를 통해 추진되고 있습니다. 크리에이터용 인재 마켓플레이스 시장은 디자이너, 라이터, 인플루언서, 동영상 프로듀서 등의 전문 기술을 갖춘 전문가와 디지털 캠페인 및 미디어 제작에 있어서 창조적 전문 지식을 요구하는 고객과 조직을 연결함으로써 이 수요를 지지하고 있습니다. 예를 들어 미국에 본사를 둔 산업 단체인 인터랙티브 광고 협회(IAB)에 따르면 2023년 12월 현재 디지털 플랫폼 전체의 인터넷 광고 수익은 2022년 2,100억 달러에서 증가했으며 2023년에는 2,250억 달러에 이르렀습니다. 따라서 디지털 컨텐츠에 대한 수요 증가는 크리에이터를 위한 시장 성장을 이끌고 있습니다.

크리에이터용 인재 마켓플레이스 시장에서 사업을 전개하는 주요 기업은 인플루언서와 브랜드와의 제휴 강화를 위한 크리에이터 발굴용 전략적 플랫폼 통합 등 첨단 기술의 통합에 주력하고 있습니다. 크리에이터 발굴을 위한 전략적 플랫폼 통합이란 컨텐츠 크리에이터를 식별하고 평가하며 브랜드, 잠재 고객, 캠페인과 연결하기 위해 설계된 디지털 플랫폼 및 도구의 협조적인 협력을 의미합니다. 예를 들어, 2025년 10월에는 미국을 기반으로 하는 크리에이터 마케팅 기술 기업 Superfiliate가 Meta API를 활용한 'Creator Discovery' 플랫폼을 발표했습니다. 이 AI 탑재 툴은 Meta의 인증된 퍼스트 파티 데이터를 활용하여 시청자층, 참여 행동, 컨텐츠 스타일을 기반으로 제작자를 평가하여 정밀하고 데이터 중심의 제작자와 브랜드 매칭을 실현합니다. 크리에이터 검색은 고급 머신러닝 알고리즘을 사용하여 수십억 개의 데이터 포인트를 분석하여 브랜드가 캠페인 목표 및 타겟 잠재 고객과 일치하는 크리에이터를 파악할 수 있도록 합니다. 또한 실시간 분석 기능을 통합하여 캠페인 실적 측정 및 협업 효율성을 최적화합니다. 인공지능과 데이터 분석을 결합한 크리에이터 디스커버리는 디지털 컨텐츠 생태계에서 크리에이터와 브랜드의 파트너십 강화를 위한 확장성이 높고 지적이고 투명한 접근 방식을 구현합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Talent marketplace for creators refers to digital platforms that allow individuals to showcase their skills, portfolios, and creative work, enabling discovery by potential collaborators, brands, or organizations. These platforms offer interactive tools for content sharing, networking, and monetization, fostering a digital ecosystem where creators can enhance visibility and engagement. Advanced features such as AI-driven recommendations, analytics dashboards, and secure transaction systems improve the overall experience and streamline connections between creators and opportunities, supporting career growth and professional development in the creative field.

The primary platform types of talent marketplaces for creators include freelance platforms, gig marketplaces, content marketplaces, and others. Freelance platforms are digital ecosystems designed to connect independent professionals with clients or businesses seeking specialized expertise for projects, temporary assignments, or long-term contracts. It offers various services such as project-based, hourly, subscription-based, and others, and the different creator types include artists, writers, designers, musicians, influencers, developers, and others. It is applied for content creation, influencer marketing, design and creative services, video production, music and audio, and others, serving end-users including individual creators, agencies, brands, enterprises, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The talent marketplace for creators market research report is one of a series of new reports from The Business Research Company that provides talent marketplace for creators market statistics, including talent marketplace for creators industry global market size, regional shares, competitors with a talent marketplace for creators market share, detailed talent marketplace for creators market segments, market trends and opportunities, and any further data you may need to thrive in the talent marketplace for creators industry. This talent marketplace for creators market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The talent marketplace for creators market size has grown rapidly in recent years. It will grow from $9.65 billion in 2024 to $11.47 billion in 2025 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to rising demand for digital content, increasing participation in the creator economy, growing remote and freelance work engagements, expansion of global internet and smartphone penetration, and increasing collaborations between brands and creators.

The talent marketplace for creators market size is expected to see rapid growth in the next few years. It will grow to $22.63 billion in 2029 at a compound annual growth rate (CAGR) of 18.5%. The growth in the forecast period can be attributed to increasing enterprise adoption of talent marketplaces, expanding platform monetization models for creators, rising investments in creator-economy infrastructure, growth of regional creator talent pools in emerging markets, and increasing demand for niche and industry-specific creator services. Key trends in the forecast period include technological advancements in AI-driven creator-matching, innovations in blockchain-based payments and IP management, developments in real-time collaboration and workflow tools for creators, research and development in immersive content (VR/AR) creation platforms, and innovations in analytics-based creator performance and monetization tools.

The increasing demand for digital content across industries is expected to propel the growth of the talent marketplace for creators market going forward. Digital content refers to online materials such as videos, graphics, music, and written works that are created, distributed, and consumed through digital platforms for entertainment, marketing, education, and communication purposes. The rise in demand for digital content is driven by the growing adoption of social media, streaming services, and digital marketing strategies by businesses aiming to enhance audience engagement and brand visibility. Talent marketplaces for creators support this demand by connecting skilled professionals such as designers, writers, influencers, and video producers with clients and organizations seeking creative expertise for digital campaigns and media production. For instance, in December 2023, according to the Interactive Advertising Bureau, a US-based trade association, internet advertising revenues across digital platforms rose to $225 billion in 2023, up from $210 billion in 2022. Therefore, the increasing demand for digital content is driving the growth of the talent marketplace for creators market.

Major companies operating in the talent marketplace for creators market are focusing on the integration of advanced technologies, such as strategic platform integration for creator discovery, to enhance influencer-brand connections. Strategic platform integration for creator discovery refers to the collaborative alignment of digital platforms and tools designed to identify, evaluate, and connect content creators with brands, audiences, or campaigns. For instance, in October 2025, Superfiliate, a US-based creator marketing technology company, launched its Creator Discovery-Enabled by Meta APIs platform. This AI-powered tool provides precise and data-driven creator-brand matching by leveraging authenticated first-party data from Meta to evaluate creators based on audience demographics, engagement behavior, and content style. Creator Discovery uses advanced machine learning algorithms to analyze billions of data points, enabling brands to identify creators who align with their campaign objectives and target audiences. The platform also integrates real-time analytics to measure campaign performance and optimize collaboration efficiency. By combining artificial intelligence with data analytics, Creator Discovery represents a highly scalable, intelligent, and transparent approach to enhancing partnerships between creators and brands in the digital content ecosystem.

In July 2024, Roar Global, a Sri Lanka-based digital marketing and creator economy company, acquired Creator Flow for an undisclosed amount. Through this acquisition, Creator Flow gains strategic backing to accelerate its growth, expand market reach, and enhance the adoption of its creator-driven digital content solutions. Creator Flow is an Australia-based company that provides a talent marketplace for creators.

Major players in the talent marketplace for creators market are Upwork Inc., Fiverr International Ltd., Guru, Freelancer, AspireIQ Inc., DesignCrowd Pty Ltd., Contrawork Inc., Talentrack, Malt, Voice123 LLC, Twine, PeoplePerHour, Pepper Content Pvt Ltd., Glewee, Awesomic Inc., ArtConnect, JobzMall Inc., Reedsy Ltd., CreatorsXchange, Vidovo, and Talent Sourcer.

North America was the largest region in the talent marketplace for creators market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in talent marketplace for creators report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the talent marketplace for creators market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The talent marketplace for creators market includes revenues earned by entities by providing services such as mentorship and coaching services, legal and copyright assistance, marketing and promotion services, analytics and performance insights, and collaboration and networking services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Talent Marketplace For Creators Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on talent marketplace for creators market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for talent marketplace for creators ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The talent marketplace for creators market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Talent Marketplace For Creators Market Characteristics

3. Talent Marketplace For Creators Market Trends And Strategies

4. Talent Marketplace For Creators Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Talent Marketplace For Creators Growth Analysis And Strategic Analysis Framework

6. Talent Marketplace For Creators Market Segmentation

7. Talent Marketplace For Creators Market Regional And Country Analysis

8. Asia-Pacific Talent Marketplace For Creators Market

9. China Talent Marketplace For Creators Market

10. India Talent Marketplace For Creators Market

11. Japan Talent Marketplace For Creators Market

12. Australia Talent Marketplace For Creators Market

13. Indonesia Talent Marketplace For Creators Market

14. South Korea Talent Marketplace For Creators Market

15. Western Europe Talent Marketplace For Creators Market

16. UK Talent Marketplace For Creators Market

17. Germany Talent Marketplace For Creators Market

18. France Talent Marketplace For Creators Market

19. Italy Talent Marketplace For Creators Market

20. Spain Talent Marketplace For Creators Market

21. Eastern Europe Talent Marketplace For Creators Market

22. Russia Talent Marketplace For Creators Market

23. North America Talent Marketplace For Creators Market

24. USA Talent Marketplace For Creators Market

25. Canada Talent Marketplace For Creators Market

26. South America Talent Marketplace For Creators Market

27. Brazil Talent Marketplace For Creators Market

28. Middle East Talent Marketplace For Creators Market

29. Africa Talent Marketplace For Creators Market

30. Talent Marketplace For Creators Market Competitive Landscape And Company Profiles

31. Talent Marketplace For Creators Market Other Major And Innovative Companies

32. Global Talent Marketplace For Creators Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Talent Marketplace For Creators Market

34. Recent Developments In The Talent Marketplace For Creators Market

35. Talent Marketplace For Creators Market High Potential Countries, Segments and Strategies

36. Appendix

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