세계의 럭비 팬 여행 시장 보고서(2025년)
Rugby Fan Travel Global Market Report 2025
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리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

럭비 팬 여행 시장 규모는 최근 현저한 성장을 보이고 있습니다. 2024년 22억 3,000만 달러에서 2025년에는 24억 4,000만 달러에 달하고, CAGR 9.4%를 나타낼 전망입니다. 이 성장은 국제 럭비 대회 증가, 세계 이벤트를 통한 팬의 참여 증가, 스포츠 애호가의 가처분 소득 증가, 스포츠 관광 인프라 확충, 여행·숙박 옵션의 편리성 향상 등이 요인으로 생각됩니다.

럭비 팬 여행 시장 규모는 향후 몇 년 동안 강력한 성장이 예상됩니다. 2029년에는 34억 8,000만 달러에 달하고, CAGR은 9.2%를 나타낼 전망입니다. 예측 기간 중 성장 요인으로는 국제 럭비 리그의 인기 상승, 디지털 마케팅과 팬 참여의 확대, 몰입형 스포츠 여행 체험에 대한 수요 증가, 럭비 단체와의 여행 제휴 확대, 럭비를 주제로 한 세계 투어 참여 증가 등이 있습니다. 예측 기간의 주요 동향으로는 여행 예약 플랫폼의 기술적 진보, 개인화된 팬 경험 혁신, 스포츠 관광용 가상현실(VR) 및 증강현실(AR) 기술의 발전, 지속 가능한 여행 솔루션의 연구 개발, 팬 참여를 위한 모바일 애플리케이션의 진화 등이 있습니다.

스포츠 투어리즘에 대한 관심 증가는 향후 수년간 럭비 팬 여행 시장의 확대를 견인할 것으로 예측됩니다. 스포츠 투어리즘은 주로 스포츠 이벤트나 관련 활동에의 참가·관전·체험을 목적으로 한 여행을 가리킵니다. 대규모 국제대회가 국경을 넘어 방문하는 팬들을 끌어들여 체류기간을 연장하고 레저나 문화체험을 즐기는 케이스가 증가하고 있기 때문에 이 관심은 고조를 보이고 있습니다. 럭비 팬 여행 시장은 교통 수단, 숙박 시설, 이벤트 티켓, 현지 체험 등을 종합적으로 제공하는 패키지를 통해 스포츠 관광을 지원하고 여행하는 팬의 편리성과 관여도를 향상시키고 있습니다. 예를 들어 아일랜드에 본부를 둔 국제 럭비 연맹 '월드 럭비'에 따르면 2024년 5월 2023년 럭비 월드컵은 42만 5천명의 해외 방문자를 모아 평 10일 동안 총 체류 일수는 총 소비가 18억 유로(19억 5,000만 달러)에 이르렀고, 프랑스에 대한 순 경제 효과는 8억 7,100만 유로(9억 4,500만 달러)를 가져왔습니다. 따라서 스포츠 관광에 대한 관심 증가가 럭비 팬 여행 시장의 성장을 견인하고 있습니다.

럭비 팬 여행 시장에서 사업을 전개하는 주요 기업은 디지털 티켓이나 팬 인게이지먼트 플랫폼과 같은 기술 혁신에 주력해, 팬 체험 전체의 향상, 여행의 편리성 향상, 보안 강화를 도모하는 것과 동시에, 이벤트 주최자에게 새로운 수익원이나 마케팅 기회의 창출에도 임하고 있습니다. 디지털 티켓은 안전한 티켓 배포를 위한 전자 시스템으로, 사기 및 재판매를 줄이고 참가자의 편의성을 향상시킵니다. 팬 인게이지먼트 플랫폼은 이벤트 전, 개최 중, 종료 후를 통해 팬과의 연결을 유지하는 개인화된 컨텐츠 풍부한 경험을 제공합니다. 예를 들어, 2025년 6월, 아일랜드의 SaaS 기업인 Tixserve Limited는 브리티시 앤 아이리쉬 라이온스 투어 2025 개최 중에 럭비 호주를 위한 'RugbyAU Tickets' 앱을 출시했습니다. 이 애플리케이션은 멀리서 손님과 접객 대상자에게 안전한 디지털 티켓 배달, 실시간 이벤트 알림, 법인 및 여행 패키지에 직접 액세스를 제공합니다. 한층 더 몰입형의 경기일 체험을 실현해, 주최자측에의 참가자 데이터 검증을 가능하게 하는 것과 동시에, 코스트 삭감과 환경 부하 저감에 공헌합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Rugby fan travel refers to organized travel experiences tailored for rugby enthusiasts who travel domestically or internationally to attend rugby matches, tournaments, and related events. It includes transportation, accommodation, ticketing, and curated experiences that enhance the enjoyment of live rugby. This niche combines sports tourism with cultural exploration, fostering community and passion among rugby supporters worldwide.

The primary service types in the rugby fan travel market include ticketing, accommodation, transportation, tour packages, and other hospitality options that enhance the overall fan experience. Ticketing involves issuing, managing, and validating tickets that grant access to events, services, or transportation. Bookings are made through multiple channels, including online travel agencies, direct bookings, travel agents, and others. The services cater to different age groups such as youth, adults, and seniors, and serve various traveler types, including individual travelers, groups, corporate clients, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The rugby fan travel market research report is one of a series of new reports from The Business Research Company that provides rugby fan travel market statistics, including the rugby fan travel industry global market size, regional shares, competitors with the rugby fan travel market share, detailed rugby fan travel market segments, market trends, and opportunities, and any further data you may need to thrive in the rugby fan travel industry. This rugby fan travel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The rugby fan travel market size has grown strongly in recent years. It will grow from $2.23 billion in 2024 to $2.44 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth during the historic period can be attributed to the increasing number of international rugby tournaments, rising fan engagement through global events, higher disposable incomes among sports enthusiasts, expansion of sports tourism infrastructure, and greater accessibility of travel and accommodation options.

The rugby fan travel market size is expected to see strong growth in the next few years. It will grow to $3.48 billion in 2029 at a compound annual growth rate (CAGR) of 9.2%. The growth during the forecast period can be attributed to the rising popularity of international rugby leagues, the expansion of digital marketing and fan engagement, increasing demand for immersive sports travel experiences, the growth of travel partnerships with rugby organizations, and the rising participation in rugby-themed global tours. Key trends in the forecast period include technological advancements in travel booking platforms, innovations in personalized fan experiences, developments in virtual and augmented reality for sports tourism, research and development in sustainable travel solutions, and advancements in mobile applications for fan engagement.

The growing interest in sports tourism is expected to drive the expansion of the rugby fan travel market in the coming years. Sports tourism refers to travel primarily undertaken to attend, participate in, or experience sporting events and related activities. This interest is increasing as large international tournaments attract fans who travel across borders and often extend their stays to explore leisure and cultural experiences. The rugby fan travel market supports sports tourism by offering comprehensive packages that include transportation, accommodation, event tickets, and local experiences, enhancing both convenience and engagement for traveling fans. For instance, in May 2024, according to World Rugby, an Ireland-based international rugby federation, the Rugby World Cup 2023 attracted 425,000 international visitors who stayed an average of ten days and generated €1.8 billion (USD 1.95 billion) in total spending, resulting in a net economic impact of €871 million (USD 945 million) for France. Therefore, the growing interest in sports tourism is driving the growth of the rugby fan travel market.

Key companies operating in the rugby fan travel market are increasingly focusing on technological innovations, such as digital ticketing and fan engagement platforms, to enhance the overall fan experience, improve travel convenience, and strengthen security, while also creating new revenue and marketing opportunities for event organizers. Digital ticketing involves electronic systems for secure ticket distribution, reducing fraud and scalping, and improving convenience for attendees. Fan engagement platforms provide personalized, content-rich experiences that keep fans connected before, during, and after events. For instance, in June 2025, Tixserve Limited, an Ireland-based software-as-a-service (SaaS) company, launched the RugbyAU Tickets app for Rugby Australia during the British and Irish Lions Tour 2025. The app offers secure digital ticket delivery for traveling and hospitality guests, real-time event notifications, and direct access to corporate and travel packages. It also enables immersive match-day experiences, validates attendee data for organizers, and helps reduce costs and environmental impact.

In October 2024, Keith Prowse, a UK-based event planning company, acquired Gullivers Sports Travel Limited for an undisclosed amount. Through this acquisition, Keith Prowse aims to strengthen its presence in the rugby fan travel and sports hospitality market by combining expertise to deliver comprehensive, premium travel and event experiences for rugby supporters worldwide. Gullivers Sports Travel Limited is a UK-based specialist sports travel company that organizes and provides tours for fans to watch and play various sports, including rugby.

Major players in the rugby fan travel market are eSky Group Spolka Akcyjna, Fanatics Experiences Limited, Sportsnet Holidays Pty Ltd, Sportsbreaks.com Limited, England Rugby Travel Limited, Portman Travel Group Limited, Rugby World Cup Travel and Hospitality Limited, All Blacks Travel & Hospitality Limited, Edusport Pvt. Ltd., Sports Tours International Limited, Sports Travel and Hospitality Group Limited, Edusport Travel and Tours (Pty) Ltd, SportsLink Travel Pty Ltd, Travel & Sports Australia Pty Ltd, Keith Prowse Travel Limited, STA Travel Holdings AG, Rugby Travel Ireland Limited, Expat Sport LLC, BAC Sport Limited, SA Rugby Travel Proprietary Limited.

North America was the largest region in the rugby fan travel market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in rugby fan travel report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the rugby fan travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The rugby fan travel market includes revenues earned by entities by providing services such as event management, hospitality services, local tours, concierge assistance, travel insurance, merchandise sales, and on-ground support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Rugby Fan Travel Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on rugby fan travel market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for rugby fan travel ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The rugby fan travel market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Rugby Fan Travel Market Characteristics

3. Rugby Fan Travel Market Trends And Strategies

4. Rugby Fan Travel Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Rugby Fan Travel Growth Analysis And Strategic Analysis Framework

6. Rugby Fan Travel Market Segmentation

7. Rugby Fan Travel Market Regional And Country Analysis

8. Asia-Pacific Rugby Fan Travel Market

9. China Rugby Fan Travel Market

10. India Rugby Fan Travel Market

11. Japan Rugby Fan Travel Market

12. Australia Rugby Fan Travel Market

13. Indonesia Rugby Fan Travel Market

14. South Korea Rugby Fan Travel Market

15. Western Europe Rugby Fan Travel Market

16. UK Rugby Fan Travel Market

17. Germany Rugby Fan Travel Market

18. France Rugby Fan Travel Market

19. Italy Rugby Fan Travel Market

20. Spain Rugby Fan Travel Market

21. Eastern Europe Rugby Fan Travel Market

22. Russia Rugby Fan Travel Market

23. North America Rugby Fan Travel Market

24. USA Rugby Fan Travel Market

25. Canada Rugby Fan Travel Market

26. South America Rugby Fan Travel Market

27. Brazil Rugby Fan Travel Market

28. Middle East Rugby Fan Travel Market

29. Africa Rugby Fan Travel Market

30. Rugby Fan Travel Market Competitive Landscape And Company Profiles

31. Rugby Fan Travel Market Other Major And Innovative Companies

32. Global Rugby Fan Travel Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Rugby Fan Travel Market

34. Recent Developments In The Rugby Fan Travel Market

35. Rugby Fan Travel Market High Potential Countries, Segments and Strategies

36. Appendix

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