세계의 산악 전기 자전거 시장 보고서(2025년)
Mountain Electric Bikes Global Market Report 2025
상품코드 : 1888347
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

산악 전기 자전거 시장 규모는 최근 현저한 성장을 보이고 있습니다. 2024년 78억 9,000만 달러에서 2025년에는 85억 1,000만 달러에 달하고, CAGR 7.9%를 나타낼 전망입니다. 지난 몇 년간의 성장은 야외 레크리에이션에 대한 소비자 선호도 증가, 지속 가능하고 환경 친화적인 교통 수단에 대한 의식 향상, 가처분 소득과 어드벤처 관광의 성장, 효율적인 개인 이동 수단에 대한 수요를 견인하는 도시화의 진전, 그리고 피트니스 지향의 라이프 스타일의 보급 확대에

산악 전기 자전거 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 113억 9,000만 달러에 달하고, CAGR은 7.6%를 나타낼 전망입니다. 예측 기간에 있어서의 성장 요인으로는 오프로드 사이클링 스포츠의 인기가 높아지고, 전동 모빌리티에 대한 정부의 지원책의 강화, 전기 자전거 인프라에 대한 투자 확대, 경량 한편 내구성이 뛰어난 소재의 보급 확대, 전기 자전거 렌탈·쉐어링 서비스의 확충 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 배터리 에너지 밀도 향상과 급속 충전 시스템 개발, 모듈식으로 커스터마이징 가능한 전기 자전거 설계의 진화, 경량 복합 프레임 소재의 혁신, 회생 브레이크와 전력 관리 시스템의 강화, 지속 가능한 제조 공정과 재활용 가능한 부품의 진전 등을 들 수 있습니다.

야외 레크리에이션에 대한 관심 증가는 앞으로 산악 전기 자전거 시장의 성장을 이끌 것으로 예측됩니다. 아웃도어레크리에이션이란, 자연환경이나 개방적인 옥외 공간에 있어서, 오락·운동·모험을 목적으로 행해지는 레저 활동이나 신체 활동을 가리킵니다. 건강과 웰빙에 대한 관심이 높아지고 있는 가운데, 스트레스 경감이나 체력 향상을 위해서 액티브한 라이프 스타일이나 자연 체험을 요구하는 사람들이 증가하고 있어, 이 동향은 더욱 강해지고 있습니다. 산악 전기 자전거는 보다 적은 체력으로 장거리 이동이나 혹독한 지형에의 과제를 가능하게 함으로써, 야외 활동의 접근성과 즐거움을 향상시켜, 이 동향을 지지하고 있습니다. 예를 들어, 2024년 11월 미국 경제 분석국이 발표한 데이터에 따르면, 2023년 야외 레크리에이션 경제는 7.1% 성장했으며, 미국 경제 전체의 성장률 2.5%를 크게 웃돌았습니다. 총 생산액은 527억 달러 증가했으며, 과거 최고의 5,637억 달러에 이르렀습니다. 이처럼 야외 레크리에이션에 대한 관심이 높아지면 산악 전기 자전거 시장의 성장을 뒷받침하고 있습니다.

산악 전기 자전거 시장의 주요 기업은 가혹한 지형에서 주행 안정성, 내구성, 종합 성능을 향상시키기 위해 최적의 강도와 강성을 갖춘 제품 개발에 주력하고 있습니다. 강도와 강성은 프레임이 고부하를 견디고, 처짐을 억제하며, 주행 중 제어성, 내구성, 효율적인 동력 전달을 향상시킵니다. 예를 들면, 2025년 10월에는 대만 제조업체의 자이언트 바이시클스가 전동 마운틴 바이크 「레인 어드밴스드 E」를 발표했습니다. 본 모델은 가혹한 트레일이나 엔듀로 주행에 있어서의 탁월한 트랙션과 충격 흡수성을 추구한 개량형 마에스트로 서스펜션 시스템을 탑재하고 있습니다. 지오메트리 조정 가능한 플리퍼블 쇼크 칩, 통합형 다운 튜브 수납, 긴 스트로크 포크와 대형 배터리에 대응한 프레임 설계를 채용해, 가혹한 주행 환경에 있어서의 내구성과 항속 거리의 향상을 실현하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

A mountain electric bike (e-MTB) is a specially designed off-road bicycle fitted with an electric motor and battery that provides pedal assistance. This extra power enables riders to manage steep climbs and travel longer distances easily, improving accessibility while preserving the core experience of mountain biking. With strong suspension, durable components, and aggressive geometry, e-MTBs retain the performance and excitement of traditional mountain bikes while incorporating modern electric technology.

The key drive types of mountain electric bikes include belt drive and chain drive. Belt drive is a low-maintenance, durable drivetrain system that uses a carbon fiber-reinforced belt instead of a conventional metal chain, providing smoother operation, lower noise, and greater longevity, particularly for challenging mountain terrains. These bikes feature mid motors or hub motors and function through pedal-assist or throttle-assist propulsion systems. The key battery types consist of lithium-ion, sealed lead acid, and nickel-metal hydride, and they are available through both offline and online sales channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.

The mountain electric bikes market research report is one of a series of new reports from The Business Research Company that provides mountain electric bikes market statistics, including mountain electric bikes industry global market size, regional shares, competitors with a mountain electric bikes market share, detailed mountain electric bikes market segments, market trends and opportunities, and any further data you may need to thrive in the mountain electric bikes industry. This mountain electric bikes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mountain electric bikes market size has grown strongly in recent years. It will grow from $7.89 billion in 2024 to $8.51 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to rising consumer preference for outdoor recreation, increasing awareness of sustainable and eco-friendly transportation, growth in disposable incomes and adventure tourism, expanding urbanization driving demand for efficient personal mobility, and wider adoption of fitness-oriented lifestyles.

The mountain electric bikes market size is expected to see strong growth in the next few years. It will grow to $11.39 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to the increasing popularity of off-road cycling sports, rising government incentives for electric mobility, growing investments in e-bike infrastructure, wider availability of lightweight and durable materials, and expansion of e-bike rental and sharing services. Key trends in the forecast period include improvements in battery energy density and fast-charging systems, development of modular and customizable e-bike designs, innovation in lightweight composite frame materials, enhancements in regenerative braking and power management systems, and progress in sustainable manufacturing and recyclable components.

The rising interest in outdoor recreation is expected to drive growth in the mountain electric bike market going forward. Outdoor recreation includes leisure and physical activities performed outdoors in natural or open environments for enjoyment, exercise, or adventure. This interest is increasing as people focus on health and well-being, seeking active lifestyles and nature-based experiences to reduce stress and improve fitness. Mountain e-bikes support this trend by allowing riders to cover longer distances and tackle challenging terrains with less physical effort, enhancing accessibility and enjoyment of outdoor activities. For example, in November 2024, the US Bureau of Economic Analysis reported that the outdoor recreation economy grew 7.1% in 2023, significantly outpacing the overall US economy's growth of 2.5%, while gross output rose by $52.7 billion to a record $563.7 billion. This growing interest in outdoor recreation is thus fueling the mountain electric bike market.

Key companies in the mountain electric bike market are focusing on developing products with optimal strength and stiffness to improve riding stability, durability, and overall performance on demanding terrains. Strength and stiffness ensure that the frame can handle high loads, resist flexing, and provide better control, durability, and efficient power transfer during rides. For instance, in October 2025, Giant Bicycles, a Taiwan-based manufacturer, launched the Reign Advanced E electric mountain bike. The bike features the updated Maestro suspension system designed for exceptional traction and bump absorption in aggressive trail and enduro riding. Its features include a flippable shock chip to adjust geometry, integrated downtube storage, and a frame design accommodating longer-travel forks and larger batteries, offering greater durability and extended range for challenging rides.

In March 2023, Canyon Bicycles, a Germany-based manufacturer, partnered with IperionX Limited to advance sustainability in its supply chain by using IperionX's 100% recycled, low-carbon titanium powders to prototype and produce advanced bicycle components, including frames. IperionX Limited, a US-based materials technology company, specializes in sustainable titanium powders and circular manufacturing solutions for high-performance cycling and other industries.

Major players in the mountain electric bikes market are Yamaha Motor Co. Ltd., Giant Manufacturing Co. Ltd, Trek Bicycle Corporation, Accell Group N.V., Merida Industry Co. Ltd., Specialized Bicycle Components Inc., Cube Bikes GmbH, Canyon Bicycles GmbH, Rad Power Bikes LLC, Polygon Bikes, Orbea S. Coop., Haibike GmbH, Santa Cruz Bicycles Inc., Focus Bikes GmbH, BMC Switzerland AG, Pivot Cycles Inc., Scott Sports SA, Ghost Bikes GmbH, Ari Ltd., Simplon Fahrrad GmbH, Whyte Bikes Ltd, Lapierre, Bulls Bikes GmbH, and Commencal Bicycles.

North America was the largest region in the mountain electric bikes market in 2024. The regions covered in mountain electric bikes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the mountain electric bikes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mountain electric bikes market consists of sales of controllers and sensors, braking and drivetrain systems, display units and smart dashboards, and frames and suspension components. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mountain Electric Bikes Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mountain electric bikes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mountain electric bikes ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mountain electric bikes market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Mountain Electric Bikes Market Characteristics

3. Mountain Electric Bikes Market Trends And Strategies

4. Mountain Electric Bikes Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mountain Electric Bikes Growth Analysis And Strategic Analysis Framework

6. Mountain Electric Bikes Market Segmentation

7. Mountain Electric Bikes Market Regional And Country Analysis

8. Asia-Pacific Mountain Electric Bikes Market

9. China Mountain Electric Bikes Market

10. India Mountain Electric Bikes Market

11. Japan Mountain Electric Bikes Market

12. Australia Mountain Electric Bikes Market

13. Indonesia Mountain Electric Bikes Market

14. South Korea Mountain Electric Bikes Market

15. Western Europe Mountain Electric Bikes Market

16. UK Mountain Electric Bikes Market

17. Germany Mountain Electric Bikes Market

18. France Mountain Electric Bikes Market

19. Italy Mountain Electric Bikes Market

20. Spain Mountain Electric Bikes Market

21. Eastern Europe Mountain Electric Bikes Market

22. Russia Mountain Electric Bikes Market

23. North America Mountain Electric Bikes Market

24. USA Mountain Electric Bikes Market

25. Canada Mountain Electric Bikes Market

26. South America Mountain Electric Bikes Market

27. Brazil Mountain Electric Bikes Market

28. Middle East Mountain Electric Bikes Market

29. Africa Mountain Electric Bikes Market

30. Mountain Electric Bikes Market Competitive Landscape And Company Profiles

31. Mountain Electric Bikes Market Other Major And Innovative Companies

32. Global Mountain Electric Bikes Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mountain Electric Bikes Market

34. Recent Developments In The Mountain Electric Bikes Market

35. Mountain Electric Bikes Market High Potential Countries, Segments and Strategies

36. Appendix

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