세계의 크리에이터 결제 분할 도구 시장 보고서(2025년)
Creator Payment Splitting Tools Global Market Report 2025
상품코드 : 1888179
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 결제 분할 도구 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 11억 1,000만 달러에서 2025년에는 13억 4,000만 달러로 성장하고, CAGR20.0%를 나타낼 것으로 전망되고 있습니다. 지난 몇 년간의 성장은 디지털 칩과 패트로 네이지 플랫폼의 보급 확대, 크리에이터와 브랜드 간의 협업 증가, 플랫폼형 기그 에코시스템의 확대, 저비용 핀테크 API의 보급, 지역 결제 게이트웨이의 통합 진전 등이 요인으로 되어 있습니다.

크리에이터 결제 분할 도구 시장 규모는 향후 수년간 급성장할 것으로 예측됩니다. 2029년에는 27억 4,000만 달러에 달하고, CAGR은 19.7%를 나타낼 전망입니다. 예측 기간의 성장은 확대되는 국경을 넘는 크리에이터 간 협업, AI 탑재 결제 자동화 툴의 보급 확대, 규제 준수 및 투명성에 중점의 높아짐, 플랫폼 독립적인 지불 시스템의 확충, 다통화 결제에 대한 수요 증가에 의해 견인됩니다. 예측 기간의 주요 동향으로는 블록체인을 활용한 수익관리의 진전, 실시간 결제 인프라의 혁신, AI 기반의 부정 검지·재무 분석 기술의 개발, 분산형 금융 에코시스템의 연구개발, 그리고 안전한 데이터 교환과 스마트 컨트랙트의 지속적인 혁신을 들 수 있습니다.

콘텐츠 플랫폼 및 스트리밍 서비스의 급속한 성장은 향후 몇 년 동안 크리에이터 결제 분할 도구 시장의 확대를 이끌 것으로 예측됩니다. 콘텐츠 플랫폼 및 스트리밍 서비스는 크리에이터가 동영상, 음악 및 기타 디지털 미디어를 여러 채널을 통해 시청자에게 직접 전달, 수익 창출, 스트리밍할 수 있는 디지털 시스템입니다. 이러한 플랫폼의 성장은 세계 디지털화의 진전과 개인화된 온디맨드 엔터테인먼트 경험에 대한 소비자 수요 증가에 의해 촉진되고 있습니다. 크리에이터용 수익 분배 툴은 콘텐츠 크리에이터, 편집자, 권리자 등 여러 협력자 간의 수익 분배를 자동화·관리함으로써 이 동향을 지원하고 플랫폼 수익의 확대에 따라 투명성이 높고 정확하고 적시에 지불을 실현합니다. 예를 들어, 영국 통신 규제 기관 Ofcom에 따르면, 2024년 7월, 2023년 온라인 동영상 수익은 2022년 대비 20% 증가한 71억 달러(54억 파운드)에 이르렀으며, 플랫폼 수익화 강화와 콘텐츠 라이브러리 확대가 반영되었습니다. 따라서 콘텐츠 플랫폼과 스트리밍 서비스의 급속한 성장은 크리에이터 결제 분할 도구 시장의 확대를 촉진하고 있습니다.

크리에이터 결제 분할 도구 시장의 주요 기업은 스마트 수익 분할 시스템 등의 자동 지불 시스템의 혁신에 주력해, 협업 효율의 향상과, 크리에이터간의 투명성, 정확성, 적시성을 확보한 수입 분배를 실현하고 있습니다. 스마트 수익 분할 시스템은 크리에이터 플랫폼에 내장된 자동 결제 엔진으로, 사전 합의된 비율을 기준으로 수익을 계산하고 분배하므로 수동 개입을 제거하고 대조 오류를 줄일 수 있습니다. 예를 들어, 2023년 9월에는 미국에 본사를 둔 디지털 음악 딜리버리 TuneCore가 "Splits Priority Payouts" 기능을 발표했습니다. 이 기능을 통해 아티스트는 릴리스 워크플로우 내에서 협력자에게 수익 배분을 설정할 수 있으며 우선 옵션, 회수 규칙 및 실시간 대시보드가 있는 여러 당사자에게 지불을 자동화합니다. TuneCore는 자동화를 유통 프로세스에 통합하여 지급 가속화, 투명성 확보, 크리에이터를 위한 컴플라이언스 지원 재무 관리를 간소화합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator payment splitting tools are digital solutions that automatically divide and distribute earnings among multiple creators or collaborators according to predefined agreements. These tools streamline financial transactions by ensuring transparent and accurate revenue allocation. They are often integrated into creative and monetization platforms to simplify payout processes.

The key components of creator payment splitting tools are software and services. Software includes applications that enable automated revenue distribution among multiple creators or stakeholders based on predefined rules or agreements. These tools support various payment methods, including bank transfers, digital wallets, cryptocurrencies, and others, and are deployed through cloud-based and on-premises solutions. Key applications include content platforms, streaming services, e-commerce, social media, and others, with primary end-users comprising individual creators, agencies, enterprises, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator payment splitting tools market research report is one of a series of new reports from The Business Research Company that provides creator payment splitting tools market statistics, including the creator payment splitting tools industry global market size, regional shares, competitors with the creator payment splitting tools market share, detailed creator payment splitting tools market segments, market trends, and opportunities, and any further data you may need to thrive in the creator payment splitting tools industry. This creator payment splitting tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The creator payment splitting tools market size has grown exponentially in recent years. It will grow from $1.11 billion in 2024 to $1.34 billion in 2025 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period is attributed to the increasing adoption of digital tipping and patronage platforms, the growing collaboration between creators and brands, the expansion of platform-based gig ecosystems, the increasing availability of low-cost fintech APIs, and the rising integration of regional payment gateways.

The creator payment splitting tools market size is expected to see exponential growth in the next few years. It will grow to $2.74 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period is driven by the expanding cross-border creator collaborations, the rising adoption of AI-enabled payment automation tools, the growing emphasis on regulatory compliance and transparency, the expansion of platform-agnostic payout systems, and the increasing demand for multi-currency payouts. Key trends in the forecast period include advancements in blockchain-enabled revenue management, innovations in real-time payout infrastructure, developments in AI-based fraud detection and financial analytics, research and development in decentralized financial ecosystems, and continuous innovations in secure data exchange and smart contracts.

The rapid growth of content platforms and streaming services is expected to drive the expansion of the creator payment splitting tools market in the coming years. Content platforms and streaming services are digital systems that enable creators to distribute, monetize, and stream video, music, or other digital media directly to audiences across multiple channels. The growth of these platforms is fueled by expanding global digital adoption and increasing consumer demand for personalized, on-demand entertainment experiences. Creator payment splitting tools support this trend by automating and managing revenue distribution among multiple collaborators, such as content creators, editors, and rights holders, ensuring transparent, accurate, and timely payouts as platform revenues grow. For example, in July 2024, according to Ofcom, a UK-based communications regulator, online video revenue increased by 20% to $7.10 billion (£5.4 billion) in 2023 compared with 2022, reflecting stronger platform monetization and larger content libraries. Therefore, the rapid growth of content platforms and streaming services is fueling the creator payment splitting tools market.

Key companies in the creator payment splitting tools market are focusing on innovations in automated payout systems, such as smart revenue-splitting systems, to improve collaboration efficiency and ensure transparent, accurate, and timely distribution of income among creators. Smart revenue-splitting systems are automated payout engines embedded in creator platforms that calculate and distribute earnings according to pre-agreed percentages, eliminating manual intervention and reducing reconciliation errors. For instance, in September 2023, TuneCore, a US-based digital music distribution company, launched the Splits Priority Payouts feature. This feature allows artists to allocate revenue percentages to collaborators within the release workflow, automating multi-party payouts with priority options, recoupment rules, and real-time dashboards. By embedding automation into distribution, TuneCore accelerates payouts, ensures transparency, and simplifies compliant financial management for creators.

In March 2025, Airwallex, a Singapore-based provider of payments and embedded finance solutions, partnered with PartnerStack to enhance the management and disbursement of global payouts for affiliate and partner networks. Through this partnership, Airwallex and PartnerStack aim to simplify cross-border payments, streamline tax reporting, and accelerate the growth of partner-driven revenue models for SaaS and creator-economy platforms. PartnerStack is a Canada-based software company specializing in partner ecosystem management, including affiliate, referral, and reseller programs.

Major players in the creator payment splitting tools market are Hotmart Ltd., Tipalti Inc., SoundCloud Ltd., Easebuzz Private Limited, Symphonic Distribution LLC, DistroKid Inc., Amuse AB, UnitedMasters Inc., Ditto Music Limited, Payment Labs Inc., BeatStars Inc., Revelator Inc., Gumroad Inc., Mozaic Payments Inc., Gowd Inc., Collabsplits Inc., Pally Technologies Inc., SplitCash LLC, RevSplit Inc., and Melon Digital Assets (Pty) Ltd.

North America was the largest region in the creator payment splitting tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator payment splitting tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator payment splitting tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator payment splitting tools market consists of revenues earned by entities by providing services such as payment processing, revenue management, payout automation, contract management, financial reporting, tax compliance, account reconciliation, and customer support. The market value includes the value of related goods sold by the service provider or included within the service offering. The creator payment splitting tools market also includes sales of payment terminals, servers, networking devices, data storage units, computer hardware, routers, secure payment cards, and authentication devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Payment Splitting Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator payment splitting tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator payment splitting tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator payment splitting tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Payment Splitting Tools Market Characteristics

3. Creator Payment Splitting Tools Market Trends And Strategies

4. Creator Payment Splitting Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Payment Splitting Tools Growth Analysis And Strategic Analysis Framework

6. Creator Payment Splitting Tools Market Segmentation

7. Creator Payment Splitting Tools Market Regional And Country Analysis

8. Asia-Pacific Creator Payment Splitting Tools Market

9. China Creator Payment Splitting Tools Market

10. India Creator Payment Splitting Tools Market

11. Japan Creator Payment Splitting Tools Market

12. Australia Creator Payment Splitting Tools Market

13. Indonesia Creator Payment Splitting Tools Market

14. South Korea Creator Payment Splitting Tools Market

15. Western Europe Creator Payment Splitting Tools Market

16. UK Creator Payment Splitting Tools Market

17. Germany Creator Payment Splitting Tools Market

18. France Creator Payment Splitting Tools Market

19. Italy Creator Payment Splitting Tools Market

20. Spain Creator Payment Splitting Tools Market

21. Eastern Europe Creator Payment Splitting Tools Market

22. Russia Creator Payment Splitting Tools Market

23. North America Creator Payment Splitting Tools Market

24. USA Creator Payment Splitting Tools Market

25. Canada Creator Payment Splitting Tools Market

26. South America Creator Payment Splitting Tools Market

27. Brazil Creator Payment Splitting Tools Market

28. Middle East Creator Payment Splitting Tools Market

29. Africa Creator Payment Splitting Tools Market

30. Creator Payment Splitting Tools Market Competitive Landscape And Company Profiles

31. Creator Payment Splitting Tools Market Other Major And Innovative Companies

32. Global Creator Payment Splitting Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Payment Splitting Tools Market

34. Recent Developments In The Creator Payment Splitting Tools Market

35. Creator Payment Splitting Tools Market High Potential Countries, Segments and Strategies

36. Appendix

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