세계의 크리에이터 팬 SMS 플랫폼 시장 보고서(2025년)
Creator Fan SMS Platforms Global Market Report 2025
상품코드 : 1888167
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 팬 SMS 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 12억 8,000만 달러에서 2025년에는 15억 4,000만 달러로 성장하고, CAGR 20.4%를 나타낼 것으로 전망되고 있습니다. 지난 몇 년간의 성장은 소셜 미디어 참여 증가, 크리에이터 경제 내 채택 확대, 휴대폰 보급률 증가, 디지털 결제 시스템 확대, 팬들의 수익화 기회 증가로 인한 것으로 보입니다.

크리에이터 팬 SMS 플랫폼 시장 규모는 앞으로 수년간 급격한 성장이 예상됩니다. 2029년에는 32억 1,000만 달러에 이르며, CAGR은 20.1%를 나타낼 전망입니다. 예측 기간의 성장은 개인화된 커뮤니케이션에 대한 수요 증가, AI 기반 메시징 도구 통합 증가, 모바일 마케팅 솔루션 채택 확대, 크리에이터를 위한 구독 모델 확대, 팬으로의 직접 수익화에 대한 강한 중점화로 인한 것입니다. 예측 기간 동안 예상되는 주요 동향으로는 자동화 및 분석 기술의 발전, SMS 개인화 도구의 혁신, 데이터 중심의 잠재고객 참여, AI 기반 커뮤니케이션 플랫폼의 연구 개발, 옴니채널 제작자 참여 시스템의 기술적 발전 등이 있습니다.

앞으로 직접적이고 개인화된 커뮤니케이션 채널에 대한 수요 증가는 크리에이터 팬 SMS 플랫폼 시장의 성장을 이끌 것으로 예측됩니다. 직접적이고 개인화된 커뮤니케이션 채널은 제작자, 기업 또는 브랜드가 모바일 기기를 통해 개별 잠재고객에게 직접 맞춤설정된 메시지를 보낼 수 있는 일대일 디지털 상호작용을 의미합니다. 이러한 채널에 대한 수요 증가는 모바일 연결성의 확대와 기존의 브로드캐스트 커뮤니케이션보다 즉각성, 신뢰성, 개인화를 중시하는 소비자의 취향에 의해 추진되고 있습니다. 크리에이터 팬 SMS 플랫폼은 데이터 중심의 인사이트와 자동화를 통해 크리에이터가 지속적인 잠재고객 참여를 유지하고 실시간으로 맞춤화된 메시지를 전달하며 팬의 충성도를 높이고 전체 커뮤니케이션 경험을 강화할 수 있게 함으로써 이러한 수요에 대응합니다. 예를 들어 미국에 본사를 둔 무선통신업계 단체 CTIA에 따르면 2025년 9월 미국 국민은 2024년에 약 2조 2,000억 건의 텍스트 및 멀티미디어 메시지를 교환했으며, 모바일 참여와 직접 메시징 활동이 해마다 꾸준히 증가하고 있음을 반영했습니다. 따라서 직접적이고 개인화된 커뮤니케이션 채널에 대한 수요가 증가함에 따라 크리에이터 팬 SMS 플랫폼 시장의 성장이 이어지고 있습니다.

크리에이터 팬 SMS 플랫폼 시장에서 사업을 전개하는 주요 기업은 네이티브 메시징 앱 내에서 양방향성, 미디어 리치, 검증 가능한 대화를 실현하기 위해 리치 커뮤니케이션 서비스(RCS) 비즈니스 메시징 등의 기술 혁신에 주력하고 있습니다. RCS 비즈니스 메시징은 이동통신사가 지원하는 프로토콜로, 고해상도 이미지 및 동영상, 제안 답장 버튼, 대화형 회전 목마, 보낸 사람 인증, 읽음 알림 및 입력 중 표시기를 지원하여 기존 SMS 기능을 확장합니다. 이를 통해 제작자는 사용자의 기본 메신저를 떠나지 않고도 브랜드화된 양방향 캠페인을 구현할 수 있습니다. 예를 들어, 2025년 3월에는 스웨덴에 본사를 둔 클라우드 통신사 Sinch가 RCS 비즈니스 지원 서비스를 시작했습니다. 이 서비스는 엔드 투 엔드 RCS 프로비저닝 및 에이전트 구성, 분석 기능이 있는 캠페인 작성 대시보드, 이동통신사 및 브랜드를 위한 보안 및 규정 준수 도구를 제공합니다. 업계 단체 및 통신 사업자는 플랫폼의 광범위한 지원 후 RCS 트래픽이 몇 배로 증가했다고 보고하고 있으며 플랫폼 공급업체가 개봉률과 참여율 향상을 위해 RCS를 우선하는 이유를 뒷받침하고 있습니다. RCS 비즈니스 메시징 기능을 지능형 자동화 및 발신자 인증 프레임워크와 통합함으로써 RCS 비즈니스 인에이블먼트 서비스는 팬과의 직접적인 참여와 개인화된 커뮤니케이션을 제공하는 확장성과 고급 양방향성을 갖춘 접근 방식을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

The creator fan SMS platforms are digital communication tools that enable creators to interact directly with their audiences through personalized text messages. These platforms allow creators to send updates, exclusive content, and promotional messages instantly, helping build stronger fan relationships and enhance community engagement. With integrated automation, analytics, and secure payment features, they offer an efficient and scalable way for creators to communicate, market, and monetize their fanbase.

The main components of creator fan SMS platforms are software and services. Creator fan SMS platforms are software solutions that allow creators to connect with fans through personalized text messaging, supporting engagement, community building, and monetization beyond traditional social media channels. They are deployed in cloud-based and on-premises environments for small and medium enterprises as well as large enterprises, and are used for applications such as influencer marketing, fan engagement, promotions and campaigns, content monetization, and more. End-users include creators, influencers, artists, musicians, sports personalities, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator fan SMS platforms market research report is one of a series of new reports from The Business Research Company that provides creator fan SMS platforms market statistics, including creator fan SMS platforms industry global market size, regional shares, competitors with a creator fan SMS platforms market share, detailed creator fan SMS platforms market segments, market trends and opportunities, and any further data you may need to thrive in the creator fan SMS platforms industry. This creator fan SMS platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator fan SMS platforms market size has grown exponentially in recent years. It will grow from $1.28 billion in 2024 to $1.54 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to rising social media engagement, increasing adoption within the creator economy, growing mobile phone penetration, the expansion of digital payment systems, and increasing opportunities for fan monetization.

The creator fan SMS platforms market size is expected to see exponential growth in the next few years. It will grow to $3.21 billion in 2029 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to rising demand for personalized communication, increasing integration of AI-driven messaging tools, growing adoption of mobile marketing solutions, the expansion of creator subscription models, and a stronger emphasis on direct-to-fan monetization. Major trends expected in the forecast period include advancements in automation and analytics technologies, innovations in SMS personalization tools, developments in data-driven audience engagement, research and development in AI-based communication platforms, and technological progress in omnichannel creator engagement systems.

The increasing demand for direct and personalized communication channels is expected to propel the growth of the creator fan SMS platforms market going forward. Direct and personalized communication channels refer to one-to-one digital interactions that enable creators, businesses, or brands to send tailored messages directly to individual audiences through mobile devices. The rise in demand for these channels is driven by growing mobile connectivity and consumers' preference for immediate, authentic, and personalized engagement over traditional broadcast communication. Creator fan SMS platforms address this demand by allowing creators to maintain consistent audience engagement, deliver customized messages in real time, enhance fan loyalty, and strengthen the overall communication experience through data-driven insights and automation. For instance, in September 2025, according to CTIA, a US-based wireless industry association, Americans exchanged nearly 2.2 trillion text and multimedia messages during 2024, reflecting a steady increase in mobile engagement and direct messaging activity year over year. Therefore, the increasing demand for direct and personalized communication channels is driving the growth of the creator fan SMS platforms market.

Major companies operating in the creator fan SMS platforms market are focusing on technology advancements, such as rich communication services (RCS) business messaging, to deliver interactive, media-rich, and verifiable conversations inside native messaging apps. RCS business messaging is a carrier-backed protocol that extends plain SMS by supporting high-resolution images and video, suggested reply buttons and interactive carousels, verified sender identity, and read receipts or typing indicators, enabling creators to run branded, two-way campaigns without leaving the user's default messenger. For instance, in March 2025, Sinch, a Sweden-based cloud communications company, launched its RCS Business Enablement service that provides end-to-end RCS provisioning and agent setup, a campaign creation dashboard with analytics, and security and compliance tooling for operators and brands. Industry groups and operators report multi-fold growth in RCS traffic after wider platform support, underscoring why platform vendors prioritize RCS for higher open and engagement rates. By integrating RCS business messaging capabilities with intelligent automation and verified sender frameworks, the RCS Business Enablement service represents a scalable and highly interactive approach to direct fan engagement and personalized communication.

In July 2025, Subtext, a US-based company providing SMS communication and monetization tools for creators, partnered with SoundCloud to enhance direct creator-fan engagement through personalized text messaging. The partnership aims to help artists build stronger relationships with their audiences by enabling them to share exclusive content, updates, and personalized messages directly with fans via SMS, thereby empowering creators to foster deeper community engagement and create new monetization opportunities through one-to-one mobile communication. SoundCloud is a Germany-based digital audio distribution platform that connects artists and fans globally by offering tools for music streaming, promotion, and audience growth.

Major players in the creator fan SMS platforms market are Twilio, Klaviyo, Attentive, MessageBird, Emotive, Omnisend, Postscript, EZ Texting, Community, SlickText, Trumpia, SimpleTexting, TextMagic, Textedly, Tatango, Mobile Text Alerts, SuperPhone, Textline, Voyce, FanBridge.

North America was the largest region in the creator fan SMS platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator fan SMS platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator fan SMS platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator fan SMS platforms market involves revenues earned by entities providing digital communication and engagement solutions that enable creators to directly interact with their audiences through personalized text messaging. The market value includes the value of related software, tools, and analytics systems sold by the service provider or included within the platform offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Fan SMS Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator fan sms platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator fan sms platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator fan sms platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Fan SMS Platforms Market Characteristics

3. Creator Fan SMS Platforms Market Trends And Strategies

4. Creator Fan SMS Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Fan SMS Platforms Growth Analysis And Strategic Analysis Framework

6. Creator Fan SMS Platforms Market Segmentation

7. Creator Fan SMS Platforms Market Regional And Country Analysis

8. Asia-Pacific Creator Fan SMS Platforms Market

9. China Creator Fan SMS Platforms Market

10. India Creator Fan SMS Platforms Market

11. Japan Creator Fan SMS Platforms Market

12. Australia Creator Fan SMS Platforms Market

13. Indonesia Creator Fan SMS Platforms Market

14. South Korea Creator Fan SMS Platforms Market

15. Western Europe Creator Fan SMS Platforms Market

16. UK Creator Fan SMS Platforms Market

17. Germany Creator Fan SMS Platforms Market

18. France Creator Fan SMS Platforms Market

19. Italy Creator Fan SMS Platforms Market

20. Spain Creator Fan SMS Platforms Market

21. Eastern Europe Creator Fan SMS Platforms Market

22. Russia Creator Fan SMS Platforms Market

23. North America Creator Fan SMS Platforms Market

24. USA Creator Fan SMS Platforms Market

25. Canada Creator Fan SMS Platforms Market

26. South America Creator Fan SMS Platforms Market

27. Brazil Creator Fan SMS Platforms Market

28. Middle East Creator Fan SMS Platforms Market

29. Africa Creator Fan SMS Platforms Market

30. Creator Fan SMS Platforms Market Competitive Landscape And Company Profiles

31. Creator Fan SMS Platforms Market Other Major And Innovative Companies

32. Global Creator Fan SMS Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Fan SMS Platforms Market

34. Recent Developments In The Creator Fan SMS Platforms Market

35. Creator Fan SMS Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

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