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세계의 크리에이터 광고 수익 분석 시장 보고서(2025년)
Creator Ad Revenue Analytics Global Market Report 2025
상품코드 : 1888155
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 광고 수익 분석 시장 규모는 최근 급속히 확대되고 있습니다. 2024년에 16억 5,000만 달러로 평가되었고, 2025년에는 18억 8,000만 달러, CAGR 13.9%로 성장이 전망되고 있습니다. 지난 몇 년간 성장 요인으로는 소셜 미디어 확대, 인플루언서 마케팅 성장, YouTube 수익 창출, 브랜드 디지털 광고로의 전환, 모바일 컨텐츠 소비 증가 등이 있습니다.

크리에이터 광고 수익 분석 시장 규모는 앞으로 수년간 급속한 성장이 예상됩니다. 2029년에는 31억 1,000만 달러에 달하고, CAGR은 13.5%를 나타낼 전망입니다. 예측기간에 있어서의 성장은 크리에이터 경제에의 자금 투입 증가, 데이터 구동형 스폰서십 모델의 채용, 쇼트폼 동영상 플랫폼으로의 이행, 크리에이터 라이선싱권의 확대, 규제 투명성의 향상 등이 요인으로 생각됩니다. 예측 기간의 주요 동향으로는 예측 광고 분석 기술의 진보, 실시간 수익 추적 시스템 혁신, AI 기반 컨텐츠 최적화 개발, 크로스 플랫폼에서 성능 측정 개선, 크리에이터 수익화 모델 연구 개발 등이 있습니다.

디지털 컨텐츠 소비의 급격한 증가는 향후 몇 년 동안 제작자 광고 수익 분석 시장의 성장을 이끌 것으로 예측됩니다. 디지털 컨텐츠 소비는 사용자가 다양한 플랫폼과 장치를 통해 온라인 컨텐츠에 액세스, 시청 및 참여하는 시간과 참여를 의미합니다. 고속 인터넷의 보급으로 사람들이 언제 어디서나 동영상을 스트리밍하고, 소셜 미디어에 액세스하고, 온라인 컨텐츠와 관련이 쉽고 빨라지면서 소비가 증가하고 있습니다. 이 디지털 컨텐츠 소비의 급증은 풍부한 데이터를 가진 생태계를 만들었습니다. 이를 통해 보다 깊은 잠재고객 통찰력 제공, 정밀한 타겟팅 실현, 참여 지표 최적화, 디지털 플랫폼 전반에 걸쳐 효과적인 수익화 전략을 지원할 수 있어 크리에이터 광고 수익 분석이 향상됩니다. 예를 들어 2024년 11월 영국 통신청(Ofcom)이 발표한 보고서에 따르면 2024년 5월 현재 영국 성인은 하루 평균 4시간 20분을 온라인으로 보냈습니다. 2024년 7월 조사에서는 16-24세의 57%가 Snapchat에서 사라지는 스냅을 전송하고 있으며, WhatsApp와 Telegram의 사라지는 미디어 기능은 각각 성인의 9%와 12%가 이용하고 있었습니다. WhatsApp는 가장 인기 있는 메시징 앱으로, 온라인 성인의 87%가 이용하고, 64%가 매일 사용하고 있으며, 2023년의 58%에서 증가하고 있습니다. 따라서 디지털 컨텐츠 소비의 급격한 증가는 제작자 광고 수익 분석 시장의 성장을 가속하고 있습니다.

클라우드 기반 솔루션의 급속한 보급도 크리에이터 광고 수익 분석 시장의 성장을 가속할 것으로 예측됩니다. 클라우드 기반 솔루션은 인터넷을 통해 제공되는 소프트웨어 용도 및 컴퓨팅 서비스로, 사용자는 로컬 설치나 인프라 구축 없이 원격으로 데이터 및 프로그램에 액세스할 수 있습니다. 원격 근무 수요 증가와 협동적이고 확장 가능한 인프라를 필요로 하는 디지털 변환의 발전으로 클라우드 서비스의 확장성, 비용 효율성, 유연성이 평가되고 채택이 확대되고 있습니다. 클라우드 기반 솔루션의 확장은 컨텐츠 제작자가 중앙 집중식 관리 플랫폼을 통해 대량의 수익 정보를 효율적으로 처리하고 분석하고, 실시간 실적 데이터 및 종합적인 광고 측정항목을 어디서나 액세스할 수 있도록 함으로써 제작자 광고 수익 분석을 지원합니다. 예를 들어 미국 소프트웨어 기업인 Flexera에 따르면 2024년 3월 현재 멀티클라우드 이용률은 전년도의 87%에서 올해 89%로 약간 상승했습니다. 따라서 클라우드 기반 솔루션의 급속한 보급은 크리에이터를위한 광고 수익 분석 시장의 성장을 이끌고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Creator ad revenue analytics refers to the process of monitoring and evaluating earnings generated from advertisements on content produced by creators across different platforms. It involves analyzing factors such as ad impressions, engagement rates, and payout trends to assess performance and profitability. These insights help creators understand how their monetization strategies impact overall revenue growth.

The key components of creator ad revenue analytics are software and services. Software for digital content monetization is a tool that tracks, analyzes, and reports revenue and audience engagement to optimize earnings and strategy. It supports platforms such as YouTube, Instagram, TikTok, Facebook, Twitch, and others, and is deployed via cloud or on-premises. It is used for various applications, including content performance tracking, revenue optimization, audience analytics, campaign management, and others, and is used by various end-users, including individual creators, agencies, brands, and enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator ad revenue analytics market research report is one of a series of new reports from The Business Research Company that provides creator ad revenue analytics market statistics, including creator ad revenue analytics industry global market size, regional shares, competitors with the creator ad revenue analytics market share, creator ad revenue analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the creator ad revenue analytics industry. This creator ad revenue analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator ad revenue analytics market size has grown rapidly in recent years. It will grow from $1.65 billion in 2024 to $1.88 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to social media expansion, growth of influencer marketing, rise of YouTube monetization, brand shift to digital ads, and increased mobile content consumption.

The creator ad revenue analytics market size is expected to see rapid growth in the next few years. It will grow to $3.11 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to increasing funding in the creator economy, adoption of data-driven sponsorship models, shift to short-form video platforms, expansion of creator licensing rights, and growing regulatory transparency. Key trends in the forecast period include technological advancements in predictive ad analytics, innovation in real-time revenue tracking systems, development of AI-based content optimization, improvements in cross-platform performance measurement, and research and development in creator monetization models.

The exponential rise in digital content consumption is expected to drive the growth of the creator ad revenue analytics market in the coming years. Digital content consumption refers to the time and engagement users spend accessing, viewing, and interacting with online content across various platforms and devices. Consumption is increasing due to widespread high-speed internet, which makes it easier and faster for people to stream videos, access social media, and engage with online content anytime and anywhere. This surge in digital content consumption has created a data-rich ecosystem that empowers creator ad revenue analytics by providing deeper audience insights, enabling precise targeting, optimizing engagement metrics, and supporting more effective monetization strategies across digital platforms. For example, in November 2024, a report by the UK-based Office of Communications (Ofcom) indicated that in May 2024, UK adults spent an average of 4 hours and 20 minutes online daily. A July 2024 survey found that 57% of 16-24-year-olds sent disappearing snaps on Snapchat, while WhatsApp and Telegram's disappearing media features were used by 9% and 12% of adults, respectively. WhatsApp remained the most popular messaging app, reaching 87% of online adults, with 64% using it daily, up from 58% in 2023. Therefore, the exponential rise in digital content consumption is fueling growth in the creator ad revenue analytics market.

The rapid adoption of cloud-based solutions is also expected to propel growth in the creator ad revenue analytics market. Cloud-based solutions are software applications and computing services delivered over the internet that allow users to access data and programs remotely without local installation or infrastructure. Adoption is rising due to the scalability, cost efficiency, and flexibility of cloud services, driven by the growing need for remote work and digital transformation requiring collaborative, scalable infrastructure. Expansion of cloud-based solutions supports creator ad revenue analytics by enabling content creators to access real-time performance data and comprehensive advertising metrics from any location through centralized platforms that efficiently process and analyze large volumes of revenue information. For example, in March 2024, according to Flexera, a US-based software company, multi-cloud usage rose slightly from 87% last year to 89% this year. Therefore, the rapid adoption of cloud-based solutions is driving growth in the creator ad revenue analytics market.

In December 2023, AppsFlyer Ltd., an Israel-based technology company, acquired Oolo Ltd. for an undisclosed amount. This acquisition aims to enhance AppsFlyer's AI-driven user acquisition and monetization capabilities, strengthen its analytics and decision-making solutions for growth marketers, accelerate innovation in creator-focused advertising insights, and expand its platform's ability to provide actionable intelligence for app developers and media partners. Oolo Ltd. is an Israel-based software company specializing in creator ad revenue analytics.

Major players in the creator ad revenue analytics market are LTK Inc., CreatorIQ Inc., Admitad Creator GmbH, Upfluence Inc., AspireIQ Inc., Sideqik Inc., Pex Inc., HypeAuditor Ltd., The Cirqle Club Inc., LoudCrowd Inc., Aifluence Inc., Analisa.io Inc., Influencity Inc., Tapfiliate B.V., Affable.ai Pte. Ltd., Heepsy Inc., TrendHERO Ltd., InfluencerSoft Inc., PostForRent Inc., and Infloq Inc.

North America was the largest region in the creator ad revenue analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator ad revenue analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator ad revenue analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator ad revenue analytics market includes revenues earned by entities by providing services such as audience insights and engagement analytics, cross-platform monetization tracking, brand sponsorship and campaign effectiveness measurement, ad placement optimization, and fraud detection and compliance analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Ad Revenue Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator ad revenue analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator ad revenue analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator ad revenue analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Ad Revenue Analytics Market Characteristics

3. Creator Ad Revenue Analytics Market Trends And Strategies

4. Creator Ad Revenue Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Ad Revenue Analytics Growth Analysis And Strategic Analysis Framework

6. Creator Ad Revenue Analytics Market Segmentation

7. Creator Ad Revenue Analytics Market Regional And Country Analysis

8. Asia-Pacific Creator Ad Revenue Analytics Market

9. China Creator Ad Revenue Analytics Market

10. India Creator Ad Revenue Analytics Market

11. Japan Creator Ad Revenue Analytics Market

12. Australia Creator Ad Revenue Analytics Market

13. Indonesia Creator Ad Revenue Analytics Market

14. South Korea Creator Ad Revenue Analytics Market

15. Western Europe Creator Ad Revenue Analytics Market

16. UK Creator Ad Revenue Analytics Market

17. Germany Creator Ad Revenue Analytics Market

18. France Creator Ad Revenue Analytics Market

19. Italy Creator Ad Revenue Analytics Market

20. Spain Creator Ad Revenue Analytics Market

21. Eastern Europe Creator Ad Revenue Analytics Market

22. Russia Creator Ad Revenue Analytics Market

23. North America Creator Ad Revenue Analytics Market

24. USA Creator Ad Revenue Analytics Market

25. Canada Creator Ad Revenue Analytics Market

26. South America Creator Ad Revenue Analytics Market

27. Brazil Creator Ad Revenue Analytics Market

28. Middle East Creator Ad Revenue Analytics Market

29. Africa Creator Ad Revenue Analytics Market

30. Creator Ad Revenue Analytics Market Competitive Landscape And Company Profiles

31. Creator Ad Revenue Analytics Market Other Major And Innovative Companies

32. Global Creator Ad Revenue Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Ad Revenue Analytics Market

34. Recent Developments In The Creator Ad Revenue Analytics Market

35. Creator Ad Revenue Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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