세계의 증강현실(AR) 양궁 훈련 시스템 시장 보고서(2025년)
Augmented Reality (AR) Archery Trainer Global Market Report 2025
상품코드 : 1888085
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

증강현실(AR) 양궁 훈련 시스템 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 10억 6,000만 달러로 평가되었고, 2025년에는 12억 5,000만 달러로, CAGR 17.7%로 성장할 전망입니다. 이 성장은 레크리에이션 양궁 참가 증가, 몰입형 스포츠 훈련 체험에 대한 수요 증가, 경기 양궁 이벤트의 인기, 기술계 스포츠에 젊은층의 관여 증가, 피트니스 및 아웃도어 활동 프로그램의 확충, 신체 운동을 촉진하는 정부 시책 증가 등의 요인에 기인한다고 생각됩니다.

증강현실(AR) 양궁 훈련 시스템 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 23억 7,000만 달러에 달하고, CAGR은 17.3%가 될 전망입니다. 예측기간 동안의 성장요인으로는 게이미피케이션화된 피트니스 체험에 대한 관심 증가, 스포츠 트레이닝 시설에 대한 투자 증가, e스포츠 및 하이브리드형 스포츠 이벤트의 확대, 프리미엄 스포츠 용품에의 소비자 지출 증가, 정밀도에 근거한 퍼포먼스 향상에의 인지도 급증, 체험형 스포츠 교육 프로그램에 대한 주목 증가 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 동작 추적과 정밀도 검출의 기술적 진보, 양궁 시뮬레이션용 복합 현실(MR) 통합의 진전, 제스처 인식과 신체 변동 분석의 혁신, 실시간 트레이닝용 센서 기반 피드백 시스템의 개발, 개별 스킬 평가 알고리즘의 연구 개발, 트레이닝 플랫폼용 클라우드 기반 성능 분석의 진보 등을 들 수 있습니다.

향후 수년간 e스포츠 투자 증가가 증강현실(AR) 양궁 훈련 시스템 시장의 성장을 이끌 것으로 예측됩니다. e스포츠는 프로 선수와 팀, 라이브 스트리밍 및 현지 행사를 통한 관객을 동반한 조직화된 경쟁적인 비디오 게임 플레이를 말합니다. 스폰서 계약, 광고, 미디어 권리를 통한 수익화 기회 확대로 e스포츠 투자가 증가하는 경향이 있어 브랜드와 투자자들의 자금 참여가 활발해지고 있습니다. AR 양궁 트레이너는 현실적인 기술 훈련과 몰입형 디지털 게임 플레이를 융합시켜 기업의 성능 향상, 관객의 참여 촉진, 투자자의 종합적인 상업적 가치를 높이고 e스포츠에 대한 투자 가능성을 강화합니다. 예를 들어 2025년 4월 미국 연방준비제도이사회 캔자스시티지구은행(연방준비제도 지역지점)이 발표한 데이터에 따르면 2024년 비디오게임 산업의 수익은 미국에서 약 600억 달러, 세계 전체에서는 약 1,900억 달러에 달했습니다. 따라서 e스포츠 투자 증가는 증강현실(AR) 양궁 훈련 시스템 시장의 성장을 가속하고 있습니다.

증강현실(AR) 양궁 훈련 시스템 시장에서 사업을 전개하는 주요 기업은 적외선 레이저 추적 시스템 등 기술 혁신의 채택에 주력하고, 트레이닝 정밀도, 모션 추적, 몰입감 있는 리얼리즘의 향상을 도모하고 있습니다. 적외선 레이저 트래킹 시스템은 적외선 이미터와 센서를 이용하여 대상물의 위치, 방향, 움직임을 실시간으로 검출 및 계산하는 선진적인 모션 트래킹 기술로 가상 환경에서의 정확한 조준 검출, 실시간 피드백, 공간 동기화를 실현합니다. 예를 들어, 2023년 11월에는 중국에 본사를 둔 스마트 스포츠 장비 제조업체인 WONDERFITTER사가 게이밍, 피트니스, 트레이닝 용도에 몰입감 있는 양궁 체험을 제공할 목적으로 개발한 적외선 레이저 추적 기반 양궁 시스템 'Artemis'를 발표했습니다. 이 시스템은 정밀한 레이저 추적, 인공지능(AI)을 활용한 피드백, 멀티 모드 호환성을 특징으로 합니다. Artemis는 물리적 양궁 기술과 디지털 인터랙티브를 통합하여 사용자의 몰입감, 정확성 및 교육 효율성을 향상시킵니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

An augmented reality (AR) archery trainer is a system that integrates digital visuals with a real-world archery setup to assist and enhance a user's performance. It monitors the archer's body movements, bow, and arrow in real time, presenting virtual aids such as aiming paths, alignment guides, and posture adjustments within their field of view. This supports improved precision, consistency, and overall training effectiveness.

The primary components of an augmented reality (AR) archery trainer are hardware, software, and services. The hardware of an augmented reality (AR) archery trainer consists of devices such as head-mounted displays, sensors, cameras, and tracking units that work together to create an interactive, real-time training environment overlaying digital feedback onto physical archery practice. The various technologies include marker-based augmented reality (AR) and marker less augmented reality (AR). These are distributed through various channels such as online and offline and are utilized by different end-users such as individuals, sports organizations, defense institutions, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The augmented reality (AR) archery trainer market research report is one of a series of new reports from The Business Research Company that provides augmented reality (AR) archery trainer market statistics, including augmented reality (AR) archery trainer industry global market size, regional shares, competitors with the augmented reality (AR) archery trainer market share, augmented reality (AR) archery trainer market segments, market trends, and opportunities, and any further data you may need to thrive in the augmented reality (AR) archery trainer industry. This augmented reality (AR) archery trainer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality (AR) archery trainer market size has grown rapidly in recent years. It will grow from $1.06 billion in 2024 to $1.25 billion in 2025 at a compound annual growth rate (CAGR) of 17.7%. The growth during the historic period can be attributed to increasing participation in recreational archery, rising demand for immersive sports training experiences, growing popularity of competitive archery events, increasing youth engagement in skill-based sports, expansion of fitness and outdoor activity programs, and rising government initiatives promoting physical sports.

The augmented reality (AR) archery trainer market size is expected to see rapid growth in the next few years. It will grow to $2.37 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. The growth during the forecast period can be attributed to growing interest in gamified fitness experiences, rising investments in sports training facilities, expansion of e-sports and hybrid sporting events, increasing consumer spending on premium sports equipment, surge in awareness about precision-based performance improvement, and rising focus on experiential sports education programs. Major trends in the forecast period include technological advancements in motion tracking and accuracy detection, advancements in mixed reality integration for archery simulations, innovations in gesture recognition and body movement analysis, developments in sensor-based feedback systems for real-time training, research and development in personalized skill assessment algorithms, and advancements in cloud-based performance analytics for training platforms.

The rising investments in e-sports are anticipated to drive the growth of the augmented reality (AR) archery trainer market in the coming years. E-sports refers to the organized and competitive playing of video games, often involving professional players, teams, and spectators through live streaming or in-person events. Investments in e-sports are increasing due to the growing monetization opportunities through sponsorships, advertising, and media rights, attracting greater financial participation from brands and investors. AR archery trainers enhance the investment potential in e-sports by combining realistic skill training with immersive digital gameplay, improving player performance, audience engagement, and overall commercial value for investors. For example, in April 2025, according to the Federal Reserve Bank of Kansas City, a US-based regional branch of the central banking system, the video game industry generated nearly USD 60 billion in revenue in the United States and about USD 190 billion globally in 2024. Therefore, the increasing investments in e-sports are fueling the growth of the augmented reality (AR) archery trainer market.

Key companies operating in the augmented reality (AR) archery trainer market are focusing on adopting technological innovations such as infrared laser-tracking systems to improve training precision, motion tracking, and immersive realism. Infrared laser-tracking systems are advanced motion-tracking technologies that utilize infrared emitters and sensors to detect and calculate an object's position, orientation, and movement in real time, enabling accurate aim detection, real-time feedback, and spatial synchronization in virtual environments. For instance, in November 2023, WONDERFITTER, a China-based smart sports equipment manufacturer, introduced Artemis, an infrared laser-tracking-based archery system developed to deliver immersive archery experiences for gaming, fitness, and training applications. It features precision laser tracking, artificial intelligence (AI)-powered feedback, and multi-mode compatibility. Artemis enhances user engagement, accuracy, and training efficiency by integrating physical archery techniques with digital interactivity.

In June 2024, Delta McKenzie Targets, LLC, a US-based manufacturer of high-performance 3D archery training targets, partnered with QuivAR to launch intelligent 3D targets that are fully compatible with augmented reality (AR). Through this partnership, Delta McKenzie aims to enhance the archery training experience by leveraging QuivAR's AR and artificial intelligence (AI) shot-analysis engine to provide archers with real-time insights into arrow placement and internal target anatomy. QuivAR is a US-based AR software company specializing in target visualization and 3D shot-analysis technologies.

Major players in the augmented reality (AR) archery trainer market are Mathews Archery Inc., Mantis Tech LLC, AccuBow, Bigshot Archery, Sports Coach Simulator Limited, Pac Bow Archery, Special Pie Technology, QuivAR LLC, Wonderfitter, Archery Analytics GmbH, K.L. Multimedia, Archery Interactive, ArcheryTime, Minum Archery, Jamma Amusement Technology Co. Ltd., Zynga Inc., Niantic Inc, Wicked Ridge Crossbows, BowSim Company, Bowdometer Company.

North America was the largest region in the augmented reality (AR) archery trainer market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) archery trainer report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the augmented reality (AR) archery trainer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The augmented reality (AR) archery trainer market consists of revenues earned by entities by providing services such as performance optimization services, firmware upgrade services, remote assistance, system calibration, usability testing, and data analytics services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AR archery trainer market also includes sales of bow tracking modules, haptic feedback devices, gesture recognition systems, optical tracking units, depth-sensing cameras, and wearable motion sensors. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality (AR) Archery Trainer Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality (ar) archery trainer market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for augmented reality (ar) archery trainer ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The augmented reality (ar) archery trainer market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Augmented Reality (AR) Archery Trainer Market Characteristics

3. Augmented Reality (AR) Archery Trainer Market Trends And Strategies

4. Augmented Reality (AR) Archery Trainer Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Augmented Reality (AR) Archery Trainer Growth Analysis And Strategic Analysis Framework

6. Augmented Reality (AR) Archery Trainer Market Segmentation

7. Augmented Reality (AR) Archery Trainer Market Regional And Country Analysis

8. Asia-Pacific Augmented Reality (AR) Archery Trainer Market

9. China Augmented Reality (AR) Archery Trainer Market

10. India Augmented Reality (AR) Archery Trainer Market

11. Japan Augmented Reality (AR) Archery Trainer Market

12. Australia Augmented Reality (AR) Archery Trainer Market

13. Indonesia Augmented Reality (AR) Archery Trainer Market

14. South Korea Augmented Reality (AR) Archery Trainer Market

15. Western Europe Augmented Reality (AR) Archery Trainer Market

16. UK Augmented Reality (AR) Archery Trainer Market

17. Germany Augmented Reality (AR) Archery Trainer Market

18. France Augmented Reality (AR) Archery Trainer Market

19. Italy Augmented Reality (AR) Archery Trainer Market

20. Spain Augmented Reality (AR) Archery Trainer Market

21. Eastern Europe Augmented Reality (AR) Archery Trainer Market

22. Russia Augmented Reality (AR) Archery Trainer Market

23. North America Augmented Reality (AR) Archery Trainer Market

24. USA Augmented Reality (AR) Archery Trainer Market

25. Canada Augmented Reality (AR) Archery Trainer Market

26. South America Augmented Reality (AR) Archery Trainer Market

27. Brazil Augmented Reality (AR) Archery Trainer Market

28. Middle East Augmented Reality (AR) Archery Trainer Market

29. Africa Augmented Reality (AR) Archery Trainer Market

30. Augmented Reality (AR) Archery Trainer Market Competitive Landscape And Company Profiles

31. Augmented Reality (AR) Archery Trainer Market Other Major And Innovative Companies

32. Global Augmented Reality (AR) Archery Trainer Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality (AR) Archery Trainer Market

34. Recent Developments In The Augmented Reality (AR) Archery Trainer Market

35. Augmented Reality (AR) Archery Trainer Market High Potential Countries, Segments and Strategies

36. Appendix

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