세계의 제휴 크리에이터 네트워크 시장 보고서(2025년)
Affiliate Creator Network Global Market Report 2025
상품코드 : 1888054
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

제휴 크리에이터 네트워크 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 52억 달러로 평가되었고, 2025년에는 61억 9,000만 달러에 달할 것으로 추정되며, CAGR 18.9%로 성장이 전망되고 있습니다. 지난 수년간의 성장은 인플루언서 마케팅 보급 확대, 디지털 광고 투자 증가, 소셜 미디어 플랫폼의 인기 상승, 온라인 소매 채널 확대, 브랜드 및 크리에이터 간 협업 증가, 성과 보상형 마케팅에 대한 주력 강화 등이 요인으로 여겨지고 있습니다.

제휴 크리에이터 네트워크 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 122억 4,000만 달러에 달할 것으로 예측되며, CAGR 18.6%로 성장할 전망입니다. 예측 기간의 성장 요인으로는 AI 기반 분석의 통합 확대, 진정한 컨텐츠 마케팅 수요 증가, 쇼트폼 동영상 플랫폼의 보급 확대, 세계 제휴 파트너십 확대, 크리에이터 수익화 툴에 대한 주력 강화 등이 있습니다. 예측 기간 주요 동향으로는 AI 기반 크리에이터 매칭 기술의 발전, 성능 최적화를 위한 고급 분석 기법, 투명성 API 솔루션 혁신, 제휴 및 인플루언서 마케팅 플랫폼 통합, 캠페인 관리 자동화 기술 진전 등이 있습니다.

향후 마이크로 인플루언서 및 나노 인플루언서의 상승은 제휴 크리에이터 네트워크 시장의 성장을 이끌 것으로 예측됩니다. 마이크로 및 나노 인플루언서는 틈새 잠재 고객을 진정한 신뢰성에 기반한 컨텐츠로 끌어들이고, 높은 상호작용률과 전환율을 실현하는 소규모 소셜 미디어 크리에이터의 인기 및 영향력을 가리킵니다. 그들의 상승은 추종자와 더 밀접하고 진정한 관계를 유지하며, 틈새 커뮤니티 내에서 강한 참여를 창출함으로써 얻은 높은 잠재고객의 신뢰에 의해 추진되고 있습니다. 제휴 크리에이터 네트워크는 마이크로 및 나노 인플루언서에게 브랜드와의 콜라보레이션 플랫폼 제공, 제휴 제휴에 의한 컨텐츠 수익화, 리치 확대를 지원하면서 제품 프로모션에 의한 성과 보상형 수입 획득을 가능하게 합니다. 예를 들어 미국 마케팅 소프트웨어 기업 HubSpot이 2023년 1월에 발표한 보고서에 따르면 마케터의 거의 절반이 인플루언서 마케팅을 활용하고 있으며, 그 중 56%가 마이크로 인플루언서와의 협업에 주력하고 있습니다. 따라서 마이크로 및 나노 인플루언서의 대두가 제휴 크리에이터 네트워크 시장의 성장을 견인하고 있는 것입니다.

제휴 크리에이터 네트워크 시장에서 사업을 전개하는 주요 기업은 데이터 가시성 향상, 실적 추적 정밀도 향상, 광고주 및 크리에이터와 소비자 간의 신뢰 강화를 목적으로 한 '제휴 전환 투명성 API' 등 기술 혁신에 주력하고 있습니다. 제휴 전환 투명성 API는 제휴 거래 프로세스를 실시간으로 시각화하는 첨단 인터페이스를 말하며 생태계 전반에 걸쳐 투명한 추적, 책임 및 데이터 정확성을 보장합니다. 예를 들어, 2025년 5월에는 일본의 테크놀로지 E 커머스 기업인 라쿠텐 그룹 주식회사가, 제휴의 투명성 향상 및 크리에이터의 성장 지원을 목적으로 한 업계 최초의 솔루션을 발표했습니다. 새로운 서비스는 투명성 API 및 제작자 마케팅 플랫폼과 같은 고급 도구를 도입하여 전환 경로 및 실적 데이터에 대한 실시간 인사이트를 제공합니다. 이러한 혁신은 데이터의 정확성 및 책임을 향상시켜 광고주, 게시자 및 제작자 간의 신뢰를 강화하는 것을 목표로 합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Affiliate creator network refers to a digital platform or ecosystem that connects content creators, influencers, and marketers with affiliate programs provided by brands and businesses. It enables creators to promote products or services and earn commissions based on sales or leads generated through their unique affiliate links. The network provides tools for tracking performance, managing partnerships, and optimizing campaigns. By bridging the gap between brands and creators, it enhances marketing reach, credibility, and revenue opportunities for both parties.

The key components of affiliate creator network are social media platforms, content sharing platforms, video platforms, blogging platforms, and other platform types. An affiliate creator network on social media platforms is a system where content creators partner with brands to promote products or services, earning commissions for driving engagement, leads, or sales through their online influence. The organization sizes include small and medium enterprises and large enterprises. The distribution channels comprise direct channels and third-party channels. Other applications include influencer marketing, affiliate marketing, brand collaboration, content monetization, and additional applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The affiliate creator network market research report is one of a series of new reports from The Business Research Company that provides 5g new radio market statistics, including affiliate creator network industry global market size, regional shares, competitors with a affiliate creator network market share, detailed affiliate creator network market segments, market trends and opportunities, and any further data you may need to thrive in the 5g new radio industry. This automotive affiliate creator network research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The affiliate creator network market size has grown rapidly in recent years. It will grow from $5.20 billion in 2024 to $6.19 billion in 2025 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to rising adoption of influencer marketing, increasing investments in digital advertising, growing popularity of social media platforms, expansion of online retail channels, rising collaborations between brands and creators, and increasing focus on performance-based marketing.

The affiliate creator network market size is expected to see rapid growth in the next few years. It will grow to $12.24 billion in 2029 at a compound annual growth rate (CAGR) of 18.6%. The growth in the forecast period can be attributed to increasing integration of AI-driven analytics, rising demand for authentic content marketing, growing adoption of short-form video platforms, expansion of global affiliate partnerships, and increasing emphasis on creator monetization tools. Key trends in the forecast period include advancements in AI-driven creator matching, advanced analytics for performance optimization, innovations in transparency API solutions, integration of affiliate and influencer marketing platforms, and advancements in automation for campaign management.

The rise of micro- and nano-influencers is expected to propel the growth of the affiliate creator network market going forward. Micro- and nano-influencers refer to the popularity and influence of small-scale social media creators who engage niche audiences with authentic, trust-based content that drives higher interaction and conversion rates. Their rise is driven by higher audience trust, as they maintain closer, more authentic relationships with followers and generate stronger engagement within niche communities. Affiliate creator networks support micro- and nano-influencers by providing platforms to collaborate with brands, monetize content through affiliate partnerships, and expand reach while earning performance-based income from product promotions. For instance, in January 2023, according to a report published by HubSpot, a US-based marketing and software company, nearly half of all marketers leveraged influencer marketing, with 56% focusing on collaborations with micro-influencers. Therefore, the rise of micro- and nano-influencers is driving the growth of the affiliate creator network market.

Key companies operating in the affiliate creator network market are focusing on technological advancements such as the transparency API for the affiliate conversion journey to enhance data visibility, performance tracking accuracy, and trust between advertisers, creators, and consumers. Transparency API for the affiliate conversion journey refers to an advanced interface that provides real-time visibility into the affiliate transaction process, ensuring transparent tracking, accountability, and data accuracy across the ecosystem. For instance, in May 2025, Rakuten Group, Inc., a Japan-based technology and e-commerce company, launched industry-first solutions designed to enhance affiliate transparency and empower creator growth. The new offerings introduce advanced tools such as the Transparency API and Creator Marketing platform, providing real-time insights into conversion journeys and performance data. These innovations aim to strengthen trust among advertisers, publishers, and creators by improving data accuracy and accountability.

In January 2023, Commission Junction LLC (CJ), a US-based performance and affiliate marketing company, acquired Perlu, LLC, for an undisclosed amount. Through this acquisition, CJ aims to strengthen its creator and influencer marketing capabilities by integrating Perlu, LLC's collaborative platform, enhancing partnership opportunities, and driving more authentic, performance-based marketing solutions. Perlu LLC is a US-based influencer marketing technology company that provides services for the affiliate creator network.

Major companies operating in affliate creater network market are Amazon.com Inc.; Rakuten Group Inc.; AWIN Ltd.; Impact Tech Inc.; TUNE Inc.; TradeDoubler AB; OPTIMISE MEDIA GROUP SERVICES PRIVATE LIMITED; Performance Horizon Group Limited; Sovrn Holdings Inc.; Skimlinks Inc.; Admitad GmbH; CPAlead LLC; PartnerStack Inc.; FlexOffers.com LLC; Refersion Inc.; LINKBY PTY LTD.; Dynamic Web Source Inc.; Everflow Technologies Inc.; Click Sales Inc.; CUELINKS TECHNOLOGY PRIVATE LIMITED.

North America was the largest region in the affiliate creator network market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in affiliate creator network report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the affiliate creator network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The affiliate creator network market includes revenues earned by entities through payment processing services, conversion journey insights services, fraud detection and quality control services, brand-creator matchmaking services, and multi-channel support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Affiliate Creator Network Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on affiliate creator network market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for affiliate creator network ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The affiliate creator network market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Affiliate Creator Network Market Characteristics

3. Affiliate Creator Network Market Trends And Strategies

4. Affiliate Creator Network Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Affiliate Creator Network Growth Analysis And Strategic Analysis Framework

6. Affiliate Creator Network Market Segmentation

7. Affiliate Creator Network Market Regional And Country Analysis

8. Asia-Pacific Affiliate Creator Network Market

9. China Affiliate Creator Network Market

10. India Affiliate Creator Network Market

11. Japan Affiliate Creator Network Market

12. Australia Affiliate Creator Network Market

13. Indonesia Affiliate Creator Network Market

14. South Korea Affiliate Creator Network Market

15. Western Europe Affiliate Creator Network Market

16. UK Affiliate Creator Network Market

17. Germany Affiliate Creator Network Market

18. France Affiliate Creator Network Market

19. Italy Affiliate Creator Network Market

20. Spain Affiliate Creator Network Market

21. Eastern Europe Affiliate Creator Network Market

22. Russia Affiliate Creator Network Market

23. North America Affiliate Creator Network Market

24. USA Affiliate Creator Network Market

25. Canada Affiliate Creator Network Market

26. South America Affiliate Creator Network Market

27. Brazil Affiliate Creator Network Market

28. Middle East Affiliate Creator Network Market

29. Africa Affiliate Creator Network Market

30. Affiliate Creator Network Market Competitive Landscape And Company Profiles

31. Affiliate Creator Network Market Other Major And Innovative Companies

32. Global Affiliate Creator Network Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Affiliate Creator Network Market

34. Recent Developments In The Affiliate Creator Network Market

35. Affiliate Creator Network Market High Potential Countries, Segments and Strategies

36. Appendix

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