세계의 온라인 미디어 시장 보고서(2025년)
Online Media Global Market Report 2025
상품코드 : 1877835
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

온라인 미디어 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 4,397억 달러로 평가되었고, 2025년에는 4,996억 1,000만 달러에 이르고, CAGR 13.6%로 성장할 것으로 전망되고 있습니다. 지금까지의 성장은 광대역 인터넷의 보급 확대, 스마트폰의 이용 증가, 소셜 미디어 플랫폼의 성장, 동영상 스트리밍 서비스의 보급, 개인화된 컨텐츠에 대한 수요 증가에 의해 견인되어 왔습니다.

온라인 미디어 시장 규모는 향후 수년간 급속한 성장이 예상되고 있습니다. 2029년에는 8,418억 2,000만 달러에 이르고, CAGR은 13.9%를 나타낼 전망입니다. 예측 기간의 성장은 스마트폰과 인터넷의 보급률 향상, 디지털 광고 지출 증가, 소셜 미디어 통합의 진전, OTT 플랫폼 확대, 라이브 인터랙티브 컨텐츠 소비 증가와 관련됩니다. 예측 기간의 주요 동향으로는 AI를 통한 컨텐츠 개인화, 인터랙티브 라이브 스트리밍 기술의 발전, 블록체인 기반 디지털 저작권 관리(DRM), 멀티플랫폼 통합, 타겟팅 광고를 위한 고급 데이터 분석 등이 있습니다.

소셜 미디어 참여 증가는 향후 온라인 미디어 시장의 성장을 지원할 것으로 예측됩니다. 소셜 미디어 참여란 소셜 플랫폼에서 사용자와 컨텐츠 간의 상호작용을 의미하며, 좋아요, 댓글, 공유, 클릭, 팔로우 등의 행동을 통해 측정됩니다. 소셜 미디어 참여 증가는 스마트폰 이용의 보급에 의해 촉진되고, 이를 통해 사람들은 언제든지 플랫폼에 액세스할 수 있게 되고, 지속적인 교류를 촉진하고, 사용자가 온라인상에서 보다 연결을 계속할 수 있게 되었습니다. 온라인 미디어는 다양한 컨텐츠 제공, 실시간 업데이트, 인터랙티브 기능을 통해 소셜 미디어 참여를 촉진하고 사용자가 '좋아요', 공유, 댓글을 달고 여러 플랫폼에서 적극적으로 연결하도록 촉구합니다. 예를 들어 미국 비영리연구기관 퓨리서치센터에 따르면 2025년 9월 시점에서 미국인들이 일상적으로 뉴스를 열람하는 주요 소셜 미디어 플랫폼은 Facebook과 YouTube이며, Instagram(20%), TikTok(17%), 구 Twitter의 X(12%)를 뉴스 소비에 이용하는 비율은 비교적 따라서 소셜 미디어 참여 증가는 온라인 미디어 시장의 성장을 지원합니다.

온라인 미디어 시장의 주요 기업은 정기적인 수익원 확립, 고객 유지 강화, 개인화된 컨텐츠 경험 제공을 목적으로 구독형 모델 등 혁신적인 전략을 우선적으로 추진하고 있습니다. 구독 모델은 사용자가 일반적으로 월별 또는 연간 요금을 정기적으로 지불하고 제품 및 서비스에 대한 지속적인 액세스를 유지하는 비즈니스 전략입니다. 예를 들어, 2025년 8월에는 미국 스포츠 미디어 플레이어 ESPN Inc.가 새로운 직접 투 컨슈머(DTC) 스트리밍 플랫폼을 도입했습니다. 이 기능은 향상된 ESPN 앱과 온라인 인터페이스를 통해 ESPN 채널, 라이브 스포츠 이벤트, 스튜디오 프로그램, 다큐멘터리 및 독점 컨텐츠에 대한 광범위한 액세스를 제공하여 기존 케이블 및 위성 서비스에 대한 의존성을 제거합니다. 이 플랫폼에는 'ESPN Unlimited'와 'ESPN Select'(ESPN 컨텐츠도 통합)의 2개의 구독 옵션이 준비되어 있어 AI 탑재의 'SportsCenter', 판타지 스포츠와의 연계, 인터랙티브한 참여 기능, Disney와 Hulu와의 번들 옵션 등 개인화된 툴입니다. 이 노력은 시청자가 스포츠 미디어를 경험하고 참여하는 방식을 변화시키는 데 큰 진전을 의미합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Online media is the digital content distributed through the internet, including websites, social media platforms, blogs, and streaming services. It allows users to access, share, and engage with information, videos, images, and audio in real time.

The key types of online media include video, music, news, and games. Video media involves online streaming of movies, television shows, short clips, live broadcasts, and user-generated content. The devices used include smartphones, tablets, laptops and desktops, smart televisions, and others. The revenue models include subscription, advertising, pay-per-view, freemium, and others. The key applications include entertainment, news and information, education and e-learning, marketing and advertising, and social networking, utilized by individuals, enterprises, educational institutions, and other users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The online media market research report is one of a series of new reports from The Business Research Company that provides online media market statistics, including online media industry global market size, regional shares, competitors with a online media market share, detailed online media market segments, market trends and opportunities, and any further data you may need to thrive in the online media industry. This online media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online media market size has grown rapidly in recent years. It will grow from $439.7 billion in 2024 to $499.61 billion in 2025 at a compound annual growth rate (CAGR) of 13.6%. The growth in the historic period is driven by the expansion of broadband internet, increased smartphone adoption, growth of social media platforms, proliferation of video streaming services, and rising demand for personalized content.

The online media market size is expected to see rapid growth in the next few years. It will grow to $841.82 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be connected to growing smartphone and internet penetration, increasing digital advertising spend, increasing social media integration, expansion of OTT platforms, and rising consumption of live and interactive content. Major trends in the forecast period include AI driven content personalization, advancements in interactive live streaming, blockchain based digital rights management, multi platform integration, and enhanced data analytics for targeted advertising.

The increase in social media engagement is expected to support the growth of the online media market going forward. Social media engagement refers to the interaction between users and content on social platforms, measured through actions such as likes, comments, shares, clicks, and follows. The rise in social media engagement is fueled by widespread smartphone use, which enables people to access platforms at any time, encouraging continuous interaction and keeping users more connected online. Online media enhances social media engagement by offering diverse content, real-time updates, and interactive features that motivate users to like, share, comment, and remain actively connected across multiple platforms. For instance, in September 2025, according to Pew Research Center, a United States-based nonpartisan research organization, Facebook and YouTube were the leading social media platforms where Americans regularly accessed news, while smaller shares used Instagram (20 percent), TikTok (17 percent), and X, formerly Twitter (12 percent), for news consumption. Therefore, the increase in social media engagement is supporting the growth of the online media market.

Leading companies in the online media market are prioritizing innovative strategies such as subscription-based models to establish recurring revenue streams, strengthen customer retention, and deliver personalized content experiences. A subscription-based model is a business strategy in which users pay a regular fee, typically monthly or annually, to maintain continuous access to products or services. For instance, in August 2025, ESPN Inc., a US-based sports media organization, introduced a new direct-to-consumer (DTC) streaming platform that provides extensive access to ESPN channels, live sporting events, studio programs, documentaries, and exclusive content through an enhanced ESPN app and online interface-eliminating reliance on traditional cable or satellite services. The platform includes two subscription options, ESPN Unlimited and ESPN Select (which also incorporates ESPN+ content), featuring personalized tools such as an AI-powered SportsCenter, fantasy sports integration, interactive engagement features, and bundle options with Disney+ and Hulu. This initiative represents a major step forward in transforming the way audiences experience and interact with sports media.

In January 2025, T-Mobile US Inc., a US-based wireless network operator, acquired Vistar Media Inc. for $600 million. Through this acquisition, T-Mobile aims to enhance its advertising capabilities by incorporating Vistar Media's programmatic digital-out-of-home technology to improve targeting, broaden audience reach, and deliver more effective campaigns across an extensive digital screen network. Vistar Media Inc. is a US-based digital-out-of-home media company.

Major players operating in the online media market are Meta Platforms Inc., Amazon Web Services Inc., Apple Inc., Netflix Inc., Spotify AB, ByteDance Ltd., Adobe Inc., HubSpot Inc., Jiostar India Private Limited, Paramount Global, Warner Bros. Discovery Inc., NBCUniversal Media LLC, Roku Inc., Hulu LLC, Dow Jones & Company Inc., The New York Times Company, Conde Nast, VICE Media LLC, Vox Media LLC, People Inc., Prisma Media, Ziff Davis Inc., Naspers Limited, Penske Media Corporation, Hotmart S.A., Crunchyroll LLC, Medium Corporation, Consumers Unified LLC, Getty Images Inc., Electronic Arts Inc., Sony Interactive Entertainment LLC, Warner Music Group Corp., NEXON Mediatech Co. Ltd., Bauer Media Group GmbH, Media Prima Berhad, Axel Springer SE, SoundCloud Ltd., OneFootball GmbH, theSkimm Inc., Zee Media Corporation Ltd., Living Media India Limited, HT Media Ltd., THG Publishing Pvt. Ltd., ABP Network Pvt. Ltd., NDTV Convergence Limited, NetEase Inc., The Walt Disney Company, Comcast Corporation, Snap Inc., Alibaba Group Holding Limited, Tencent Holdings Limited.

North America was the largest region in the online media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online media market consists of revenues earned by entities by providing services such as bioinformatics services, genomic sequencing and analysis, and molecular diagnostics support. The market value includes the value of related goods sold by the service provider or included within the service offering. The online media market also includes of sales of bioinformatics software, gene sequencing kits, synthetic biology tools, laboratory automation instruments and molecular diagnostic kits. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for online media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The online media market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Online Media Market Characteristics

3. Online Media Market Trends And Strategies

4. Online Media Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Online Media Growth Analysis And Strategic Analysis Framework

6. Online Media Market Segmentation

7. Online Media Market Regional And Country Analysis

8. Asia-Pacific Online Media Market

9. China Online Media Market

10. India Online Media Market

11. Japan Online Media Market

12. Australia Online Media Market

13. Indonesia Online Media Market

14. South Korea Online Media Market

15. Western Europe Online Media Market

16. UK Online Media Market

17. Germany Online Media Market

18. France Online Media Market

19. Italy Online Media Market

20. Spain Online Media Market

21. Eastern Europe Online Media Market

22. Russia Online Media Market

23. North America Online Media Market

24. USA Online Media Market

25. Canada Online Media Market

26. South America Online Media Market

27. Brazil Online Media Market

28. Middle East Online Media Market

29. Africa Online Media Market

30. Online Media Market Competitive Landscape And Company Profiles

31. Online Media Market Other Major And Innovative Companies

32. Global Online Media Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Online Media Market

34. Recent Developments In The Online Media Market

35. Online Media Market High Potential Countries, Segments and Strategies

36. Appendix

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