세계의 양방향 V2H 통신 시장 보고서(2025년)
Bidirectional Vehicle-To-Home (V2H) Communication Global Market Report 2025
상품코드 : 1872814
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

양방향 V2H 통신 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 11억 6,000만 달러로 평가되었고, 2025년에는 14억 3,000만 달러에 달할 것으로 추정되며, CAGR 23.3%로 성장이 전망되고 있습니다. 이러한 성장은 전기자동차의 보급 확대, 신재생에너지 통합에 대한 의식 고조, 전기자동차 인프라에 대한 정부 지원책의 확충, 스마트 그리드 도입 확대, 그리고 가정의 에너지 내성에 대한 주목의 강화 등의 요인에 의해 견인되고 있습니다.

양방향 V2H 통신 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 32억 7,000만 달러에 달할 것으로 예측되며, CAGR 23.0%로 성장할 전망입니다. 예측 기간의 성장은 V2H 백업 전원에 대한 수요 증가, 에너지 비용 절감을 중시하는 소비자 지향 증가, 양방향 충전기의 도입 확대, 주택용 태양광 발전 설비의 보급 확대, 전력 계통의 안정성 및 재생에너지원에 대한 의존도 우려 증가에 의해 견인됩니다. 예측 기간 중 주요 동향으로는 양방향 충전 기술의 발전, 스마트 에너지 관리 시스템의 혁신, V2X(Vehicle-to-Everything) 통신 표준의 개발, 그리드 연계형 가정용 기술의 진전, 무선 양방향 충전 솔루션의 출현 등이 있습니다.

전기차(EV)의 보급 확대는 미래 양방향 V2H 통신 시장의 성장을 이끌 것으로 예측됩니다. 전기자동차는 내연 기관이 아닌 충전식 배터리에 저장된 에너지를 이용하여 완전히 또는 부분적으로 전기 모터로 구동되는 자동차입니다. 배터리 기술의 진보에 의해 항속 거리가 향상되고, 충전 시간이 단축되며, 비용이 저하됨으로써, 전기자동차의 보급이 진행되어, 일상적인 이용이 보다 현실적으로 되고 있습니다. 양방향 V2H 통신은 전기자동차가 가정에서 전력을 끌어내는 동시에 가정에 전력을 공급할 수 있게 하고, 에너지 관리, 비상 전원, 비용 절감, 재생에너지의 통합을 지원함으로써 전기자동차에 이점을 제공합니다. 예를 들어, 2025년 7월에 유럽 자동차 공업회가 발표한 데이터에 의하면, 2025년 6월 시점에, 유럽 연합(EU) 시장에서 배터리식 전기자동차의 점유율은 15.6%에 달했고, 2024년 상반기의 12.5%로부터 증가했습니다. 이와 같이 전기자동차의 보급 확대가 양방향 V2H 통신 시장의 성장을 가속하고 있습니다.

양방향 V2H 통신 시장의 주요 기업은 에너지 효율을 향상시키고, 원활한 에너지 관리를 가능하게 하며, 전력망 안정화를 지원하고, 가정용으로 안정적인 백업 전원 솔루션을 제공하기 위해 양방향 V2H 충전 시스템과 같은 고급 솔루션 개발에 주력하고 있습니다. 양방향 V2H 충전 시스템은 전기자동차가 가정에서 충전할 뿐만 아니라, 가정에 전력을 공급하는 것도 가능하게 하고, 에너지 관리나 백업 전원으로서 활용할 수 있도록 하는 것입니다. 예를 들어, 2024년 4월에는 독일 자동차 제조업체인 Volkswagen이 ID. 전기자동차 모델용 양방향 V2H 충전 시스템을 도입했습니다. 이 기술을 통해 EV는 모바일 배터리로 작동하여 필요에 따라 축적된 에너지를 가정에 공급할 수 있어 태양광 패널 및 가정용 축전지와 연계한 에너지 관리를 지원합니다. 이를 통해 평균 가정 전력을 약 2일간 공급할 수 있어 에너지 비용 절감과 가정에서의 재생에너지 이용 촉진을 목표로 하고 있습니다. 이 시스템은 현재 스웨덴에서 가정용 에너지 관리 파트너와 함께 테스트되고 있으며, 향후 전력망 전체를 지원하는 V2G 기능의 통합을 위한 한 단계가 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Bidirectional Vehicle-to-Home (V2H) communication is a system that allows an electric vehicle (EV) and a home to exchange electricity and information in both directions. The EV can supply power to the home during peak demand or outages, while the home can charge the EV when electricity is available. This two-way flow of energy and data enables smart energy management, cost savings, and backup power solutions.

The main components of bidirectional Vehicle-to-Home (V2H) communication include hardware, software, and services. Hardware refers to the tangible physical components of the system and encompasses various vehicle types, such as Battery Electric Vehicles (BEVs) and Plug-In Hybrid Electric Vehicles (PHEVs), as well as power ratings ranging from up to 10 kW, 10-50 kW, and above 50 kW. These systems employ technologies such as wired and wireless connections and are applied in residential, commercial, and industrial settings.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.

The bidirectional vehicle-to-home (V2H) communication market research report is one of a series of new reports from The Business Research Company that provides bidirectional vehicle-to-home (V2H) communication market statistics, including bidirectional vehicle-to-home (V2H) communication industry global market size, regional shares, competitors with a bidirectional vehicle-to-home (V2H) communication market share, detailed bidirectional vehicle-to-home (V2H) communication market segments, market trends and opportunities, and any further data you may need to thrive in the bidirectional vehicle-to-home (V2H) communication industry. This bidirectional vehicle-to-home (V2H) communication market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bidirectional vehicle-to-home (V2H) communication market size has grown exponentially in recent years. It will grow from $1.16 billion in 2024 to $1.43 billion in 2025 at a compound annual growth rate (CAGR) of 23.3%. The growth during the historic period is driven by increasing adoption of electric vehicles, rising awareness of renewable energy integration, expanding government incentives for electric vehicle infrastructure, growing deployment of smart grids, and a stronger focus on household energy resilience.

The bidirectional vehicle-to-home (V2H) communication market size is expected to see exponential growth in the next few years. It will grow to $3.27 billion in 2029 at a compound annual growth rate (CAGR) of 23.0%. The growth projected for the forecast period is driven by rising demand for vehicle-to-home backup power, increasing consumer preference for energy cost savings, growing deployment of bidirectional chargers, expansion of residential solar installations, and heightened concerns about grid stability and dependence on renewable energy sources. Key trends during the forecast period include advancements in bidirectional charging technology, innovations in smart energy management systems, development of vehicle-to-everything communication standards, progress in grid-interactive home technologies, and the emergence of wireless bidirectional charging solutions.

The rising adoption of electric vehicles (EVs) is expected to drive the growth of the bidirectional vehicle-to-home (V2H) communication market in the future. Electric vehicles are motor vehicles powered entirely or partially by electric motors, using energy stored in rechargeable batteries rather than internal combustion engines. The adoption of EVs is increasing as advancements in battery technology have enhanced driving range, reduced charging times, and lowered costs, making electric vehicles more practical for everyday use. Bidirectional vehicle-to-home (V2H) communication benefits electric vehicles by allowing them to both draw power from and supply energy to homes, supporting energy management, backup power, cost savings, and the integration of renewable energy. For example, in July 2025, the European Automobile Manufacturers Association reported that, as of June 2025, battery-electric cars accounted for 15.6% of the European Union market share, up from 12.5% in the first half of 2024. Therefore, the growing adoption of electric vehicles is fueling the growth of the bidirectional vehicle-to-home (V2H) communication market.

Major companies in the bidirectional vehicle-to-home (V2H) communication market are focusing on developing advanced solutions, such as bidirectional vehicle-to-home (V2H) charging systems, to improve energy efficiency, enable seamless energy management, support grid stabilization, and provide homeowners with reliable backup power solutions. Bidirectional vehicle-to-home (V2H) charging systems allow electric vehicles to both charge from and supply electricity to a home, facilitating energy management and backup power. For instance, in April 2024, Volkswagen, a German automobile manufacturer, introduced a bidirectional vehicle-to-home (V2H) charging system for its ID. electric vehicle models. This technology enables the EVs to serve as mobile batteries, supplying stored energy back to homes when needed, supporting energy management in conjunction with solar panels and home batteries. It provides approximately two days of average household electricity and aims to reduce energy costs while increasing the use of renewable energy at home. The system is currently being tested with home energy management partners in Sweden and is a step toward integrating vehicle-to-grid capabilities for broader energy grid support in the future.

In April 2025, Nuvve Holding Corporation, a US-based provider of vehicle-to-grid (V2G) platforms and fleet/grid orchestration solutions, acquired Fermata Energy for approximately $659,000. With this acquisition, Nuvve seeks to strengthen its vehicle-to-grid (V2G) and vehicle-to-home (V2H) capabilities, integrate Fermata's bidirectional charging platform technology, and expand its product offerings and market presence in the home and grid energy management sectors. Fermata Energy is a US-based renewable energy technology company that offers bidirectional vehicle-to-home (V2H) communication and technology as part of its broader Vehicle-to-Everything (V2X) platform.

Major players in the bidirectional vehicle-to-home (V2H) communication market are Volkswagen Aktiengesellschaft, Toyota Motor Corporation, General Motors Company, Bayerische Motoren Werke Aktiengesellschaft, Honda Motor Co. Ltd., Tesla Inc., Siemens Aktiengesellschaft, Nissan Motor Co. Ltd., Hitachi Ltd., Groupe Renault, DENSO Corporation, Hyundai Motor Company, Mitsubishi Motors Corporation, Infineon Technologies AG, Schneider Electric SE, Phoenix Contact E-Mobility Holding GmbH, Enphase Energy Inc., The Mobility House AG, Servotech Power Systems Limited, GivEnergy Limited, SETec Power, Nuvve Holding Corp.

North America was the largest region in the bidirectional vehicle-to-home (V2H) communication market in 2024. The regions covered in bidirectional vehicle-to-home (V2H) communication report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the bidirectional vehicle-to-home (V2H) communication market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bidirectional vehicle-to-home (V2H) communication market consists of revenues earned by entities by providing services such as installation and commissioning of V2H systems, software and remote monitoring, energy usage optimization and load management, and maintenance and technical support contracts. The market value includes the value of related goods sold by the service provider or included within the service offering. The bidirectional vehicle-to-home (V2H) communication market also includes sales of bidirectional electric vehicle chargers, vehicle-to-home energy management systems, smart inverters and control units, communication modules, and home battery storage integration kits. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Bidirectional Vehicle-To-Home (V2H) Communication Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on bidirectional vehicle-to-home (v2h) communication market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for bidirectional vehicle-to-home (v2h) communication ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The bidirectional vehicle-to-home (v2h) communication market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Bidirectional Vehicle-To-Home (V2H) Communication Market Characteristics

3. Bidirectional Vehicle-To-Home (V2H) Communication Market Trends And Strategies

4. Bidirectional Vehicle-To-Home (V2H) Communication Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Bidirectional Vehicle-To-Home (V2H) Communication Growth Analysis And Strategic Analysis Framework

6. Bidirectional Vehicle-To-Home (V2H) Communication Market Segmentation

7. Bidirectional Vehicle-To-Home (V2H) Communication Market Regional And Country Analysis

8. Asia-Pacific Bidirectional Vehicle-To-Home (V2H) Communication Market

9. China Bidirectional Vehicle-To-Home (V2H) Communication Market

10. India Bidirectional Vehicle-To-Home (V2H) Communication Market

11. Japan Bidirectional Vehicle-To-Home (V2H) Communication Market

12. Australia Bidirectional Vehicle-To-Home (V2H) Communication Market

13. Indonesia Bidirectional Vehicle-To-Home (V2H) Communication Market

14. South Korea Bidirectional Vehicle-To-Home (V2H) Communication Market

15. Western Europe Bidirectional Vehicle-To-Home (V2H) Communication Market

16. UK Bidirectional Vehicle-To-Home (V2H) Communication Market

17. Germany Bidirectional Vehicle-To-Home (V2H) Communication Market

18. France Bidirectional Vehicle-To-Home (V2H) Communication Market

19. Italy Bidirectional Vehicle-To-Home (V2H) Communication Market

20. Spain Bidirectional Vehicle-To-Home (V2H) Communication Market

21. Eastern Europe Bidirectional Vehicle-To-Home (V2H) Communication Market

22. Russia Bidirectional Vehicle-To-Home (V2H) Communication Market

23. North America Bidirectional Vehicle-To-Home (V2H) Communication Market

24. USA Bidirectional Vehicle-To-Home (V2H) Communication Market

25. Canada Bidirectional Vehicle-To-Home (V2H) Communication Market

26. South America Bidirectional Vehicle-To-Home (V2H) Communication Market

27. Brazil Bidirectional Vehicle-To-Home (V2H) Communication Market

28. Middle East Bidirectional Vehicle-To-Home (V2H) Communication Market

29. Africa Bidirectional Vehicle-To-Home (V2H) Communication Market

30. Bidirectional Vehicle-To-Home (V2H) Communication Market Competitive Landscape And Company Profiles

31. Bidirectional Vehicle-To-Home (V2H) Communication Market Other Major And Innovative Companies

32. Global Bidirectional Vehicle-To-Home (V2H) Communication Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Bidirectional Vehicle-To-Home (V2H) Communication Market

34. Recent Developments In The Bidirectional Vehicle-To-Home (V2H) Communication Market

35. Bidirectional Vehicle-To-Home (V2H) Communication Market High Potential Countries, Segments and Strategies

36. Appendix

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