세계의 자동차용 햇빛 가독성 디스플레이 시장 보고서(2025년)
Automotive Sunlight-Readable Display Global Market Report 2025
상품코드 : 1872793
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

자동차용 햇빛 가독성 디스플레이 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 17억 9,000만 달러로 평가되었고, 2025년에 20억 4,000만 달러에 이를 것으로 예측되며, CAGR은 13.7%를 나타낼 전망입니다. 이 성장은 밝은 햇빛 아래에서의 디스플레이 가독성에 대한 소비자 인식 증가, 차량 내 디지털 계기판 채택 증가, 에너지 효율적인 차량 부품에 대한 수요 증가, 중 및 고급 차량 생산 증가, 디스플레이 기반 운전자 정보 시스템의 사용 확대 등에 기인할 수 있습니다.

자동차용 햇빛 가독성 디스플레이 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 33억 6,000만 달러에 이를 것으로 예측되며, CAGR은 13.3%를 나타낼 전망입니다. 예측 기간 동안의 성장은 전기차에 자동차용 햇빛 가독성 디스플레이의 통합 증가, 대형 햇빛 가독성 스크린에 대한 소비자 선호도 상승, 향상된 운전자 안전 기능에 대한 수요 증가, 차량 디스플레이 가시성 기준에 대한 규제 강화, 가혹한 환경에서의 디스플레이 내구성 개선 필요성 증가 등에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 자동차 디스플레이용 눈부심 방지 코팅 기술 발전, 적응형 밝기 및 대비 시스템 혁신, 첨단 운전자 보조 시스템(ADAS)과의 일광 가독성 디스플레이 통합, 저전력 고휘도 디스플레이 패널 개발, 자동차용 유연 및 투명 디스플레이 소재 진보 등이 있습니다.

전기차(EV)의 점진적 보급은 향후 자동차용 햇빛 가독성 디스플레이 시장 성장을 주도할 것으로 예상됩니다. 기존 내연기관 대신 재충전 가능한 배터리에 저장된 에너지를 사용하는 전동 모터로 완전 또는 부분 구동되는 전기차는 환경 문제의 대두와 저배출 교통수단 장려를 위한 정부 인센티브로 인해 인기를 얻고 있습니다. 자동차용 햇빛 가독성 디스플레이는 운전자와 승객에게 고대비, 저눈부심 정보를 제공함으로써 이 추세를 뒷받침하며, 전기차의 안전성, 편의성 및 운영 효율성을 향상시킵니다. 예를 들어, 2024년 프랑스에 본부를 둔 정부 간 기구인 국제에너지기구(IEA)는 전 세계 전기차 판매량이 1,700만 대를 넘어 2023년 대비 25% 증가했다고 보고했습니다. 특히 중국은 1,100만 대 이상을 판매하며 전 세계 판매량의 약 3분의 2를 차지했습니다. 결과적으로 전기차의 확산은 자동차용 햇빛 가독성 디스플레이 시장의 성장을 촉진하고 있습니다.

자동차용 햇빛 가독성 디스플레이 시장의 주요 기업은 직사광선 아래에서도 가시성과 가독성을 높이고 내구성을 개선하며 승용차와 상용차 모두에서 원활한 사용자 경험을 제공하기 위해 광학 접합 반사 방지 렌즈와 같은 기술 발전에 주력하고 있습니다. 광학 접합 반사 방지 렌즈란 보호 유리를 광학 등급 접착제를 사용하여 화면에 영구적으로 접합한 디스플레이 층을 의미하며, 내부 반사와 눈부심을 줄이면서 햇빛 가독성을 향상시킵니다. 예를 들어, 2023년 1월 내구성 디스플레이 및 제어 솔루션 전문 미국 기업 하이드로 일렉트로닉 디바이스(Hydro Electronic Devices, Inc.)는 5인치부터 15인치까지 다양한 크기의 차세대 사용자 인터페이스 디스플레이를 출시했습니다. 이 디스플레이는 1000니트 IPS 패널과 광학 접착 방식의 반사 방지 렌즈를 적용해 우수한 햇빛 가독성을 보장합니다. 또한 IP67 등급으로 밀봉되어 모바일 장비의 실내 및 실외 적용 모두에 적합합니다. 대시보드 등에 매끄럽게 플러시 마운팅할 수 있도록 가장자리까지 이어지는 유리 인터페이스 디자인을 적용했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Automotive sunlight-readable displays refer to screens designed to remain easily visible even under bright sunlight, helping drivers avoid issues caused by glare and strong light inside vehicles. They use highly bright backlights and specialized optical technology to maintain clear visibility. These displays enable drivers to read digital information more easily, enhancing safety and comfort, and improving interaction with vehicle screens in bright conditions.

The main types of automotive sunlight-readable displays include liquid crystal display (LCD), organic light-emitting diode (OLED), thin film transistor (TFT), and other display types. Liquid crystal display (LCD) is a flat-panel display technology that uses liquid crystals modulated by electric currents to control light and produce images on a screen. These displays are integrated into passenger cars, commercial vehicles, electric vehicles, and other vehicle types, and are distributed through both original equipment manufacturer (OEM) and aftermarket channels. Key applications include infotainment systems, instrument clusters, head-up displays, navigation systems, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The automotive sunlight-readable display market research report is one of a series of new reports from The Business Research Company that provides automotive sunlight-readable display market statistics, including the automotive sunlight-readable display industry global market size, regional shares, competitors with the automotive sunlight-readable display market share, detailed automotive sunlight-readable display market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive sunlight-readable display industry. This automotive sunlight-readable display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive sunlight-readable display market size has grown rapidly in recent years. It will grow from $1.79 billion in 2024 to $2.04 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth during the historic period can be attributed to increasing consumer awareness of display readability in bright sunlight, rising adoption of digital dashboards in vehicles, growing demand for energy-efficient vehicle components, higher production of mid-to-high-end vehicles, and expanding use of display-based driver information systems.

The automotive sunlight-readable display market size is expected to see rapid growth in the next few years. It will grow to $3.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth projected for the forecast period can be attributed to increasing integration of automotive sunlight-readable displays in electric vehicles, rising consumer preference for larger sunlight-readable screens, growing demand for enhanced driver safety features, stricter regulations on vehicle display visibility standards, and a greater need for improved display durability in harsh environments. Key trends in the forecast period include advancements in anti-glare coating technologies for automotive displays, innovations in adaptive brightness and contrast systems, integration of sunlight-readable displays with advanced driver-assistance systems (ADAS), development of low-power high-brightness display panels, and progress in flexible and transparent display materials for automotive applications.

The growing adoption of electric vehicles (EVs) is expected to drive the growth of the automotive sunlight-readable display market in the coming years. Electric vehicles, which are powered either fully or partially by electric motors using energy stored in rechargeable batteries instead of conventional internal combustion engines, are gaining popularity due to rising environmental concerns and government incentives encouraging low-emission transportation. Automotive sunlight-readable displays support this trend by providing high-contrast, low-glare information to drivers and passengers, improving safety, convenience, and operational efficiency in EVs. For instance, in 2024, the International Energy Agency (IEA), a France-based intergovernmental organization, reported that global electric car sales surpassed 17 million, marking a 25% increase from 2023. Notably, China accounted for over 11 million sales, nearly two-thirds of the global total. As a result, the increasing adoption of electric vehicles is fueling the growth of the automotive sunlight-readable display market.

Leading companies in the automotive sunlight-readable display market are focusing on technological advancements, such as optically bonded anti-reflective lenses, to enhance visibility and readability under direct sunlight, improve durability, and deliver a seamless user experience in both passenger and commercial vehicles. An optically bonded anti-reflective lens refers to a display layer where the protective glass is permanently bonded to the screen using optical-grade adhesive, reducing internal reflections and glare while improving sunlight readability. For example, in January 2023, Hydro Electronic Devices, Inc., a U.S.-based company specializing in rugged display and control solutions, introduced a new generation of user interface displays in sizes ranging from 5" to 15". These displays feature a 1000 nit IPS panel with an optically bonded anti-reflective lens, ensuring superior sunlight readability. Additionally, the displays are sealed to IP67 standards, making them suitable for both in-cab and external applications in mobile equipment. The design also includes an edge-to-edge glass interface for seamless flush mounting in dashboards and other applications.

In April 2024, AUO Corporation, a Taiwan-based leader in display technologies, acquired Behr-Hella Thermocontrol GmbH for $654 million (€600 million). This acquisition aims to strengthen AUO's position in the automotive sunlight-readable display market by leveraging Behr-Hella Thermocontrol's expertise in automotive human-machine interfaces and climate control systems. Behr-Hella Thermocontrol GmbH, based in Germany, specializes in developing advanced automotive display solutions, including high-brightness, sunlight-readable displays. The acquisition allows AUO to accelerate its transition into a comprehensive smart mobility solutions provider.

Major players in the automotive sunlight-readable display market are Samsung Electronics, Panasonic Corporation, Denso Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo SA, BOE Technology Group, Texas Instruments Incorporated, Sharp Corporation, LG Display Co., Ltd., Kyocera Corporation, Yazaki Corporation, AUO Corporation, Alps Alpine Co., Ltd., Innolux Corporation, Visteon Corporation, Nippon Seiki Co., Ltd., Japan Display Inc., Barco NV, TIANMA MICROELECTRONICS CO., LTD.

North America was the largest region in the automotive sunlight-readable display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in automotive sunlight-readable display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive sunlight-readable display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive sunlight-readable display market consists of revenues earned by entities by providing services such as installation, maintenance, calibration, repair, customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive sunlight-readable display market also includes sales of liquid crystal display panels, organic light-emitting diode panels, touchscreens, display modules, backlight units. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Sunlight-Readable Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on automotive sunlight-readable display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive sunlight-readable display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive sunlight-readable display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Automotive Sunlight-Readable Display Market Characteristics

3. Automotive Sunlight-Readable Display Market Trends And Strategies

4. Automotive Sunlight-Readable Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Automotive Sunlight-Readable Display Growth Analysis And Strategic Analysis Framework

6. Automotive Sunlight-Readable Display Market Segmentation

7. Automotive Sunlight-Readable Display Market Regional And Country Analysis

8. Asia-Pacific Automotive Sunlight-Readable Display Market

9. China Automotive Sunlight-Readable Display Market

10. India Automotive Sunlight-Readable Display Market

11. Japan Automotive Sunlight-Readable Display Market

12. Australia Automotive Sunlight-Readable Display Market

13. Indonesia Automotive Sunlight-Readable Display Market

14. South Korea Automotive Sunlight-Readable Display Market

15. Western Europe Automotive Sunlight-Readable Display Market

16. UK Automotive Sunlight-Readable Display Market

17. Germany Automotive Sunlight-Readable Display Market

18. France Automotive Sunlight-Readable Display Market

19. Italy Automotive Sunlight-Readable Display Market

20. Spain Automotive Sunlight-Readable Display Market

21. Eastern Europe Automotive Sunlight-Readable Display Market

22. Russia Automotive Sunlight-Readable Display Market

23. North America Automotive Sunlight-Readable Display Market

24. USA Automotive Sunlight-Readable Display Market

25. Canada Automotive Sunlight-Readable Display Market

26. South America Automotive Sunlight-Readable Display Market

27. Brazil Automotive Sunlight-Readable Display Market

28. Middle East Automotive Sunlight-Readable Display Market

29. Africa Automotive Sunlight-Readable Display Market

30. Automotive Sunlight-Readable Display Market Competitive Landscape And Company Profiles

31. Automotive Sunlight-Readable Display Market Other Major And Innovative Companies

32. Global Automotive Sunlight-Readable Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Automotive Sunlight-Readable Display Market

34. Recent Developments In The Automotive Sunlight-Readable Display Market

35. Automotive Sunlight-Readable Display Market High Potential Countries, Segments and Strategies

36. Appendix

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