세계의 자동차용 필러 투 필러(P2P) 디스플레이 시장 보고서(2025년)
Automotive Pillar-To-Pillar Display Global Market Report 2025
상품코드 : 1872791
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

자동차용 필러 투 필러(P2P) 디스플레이 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 9억 8,000만 달러로 평가되었고, 2025년에 12억 달러에 이를 것으로 예측되며, CAGR은 22.5%를 나타낼 전망입니다. 지난 몇 년간의 성장은 고급 및 프리미엄 차량의 채택 증가, 향상된 차량 내 경험에 대한 소비자 수요 증가, 차량 디지털화 추세 확대, 자동차 전자장비에 대한 투자 증가, 커넥티드 카의 인기 상승 등에 기인합니다.

자동차용 필러 투 필러(P2P) 디스플레이 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 26억 8,000만 달러에 이를 것으로 예측되며, CAGR은 22.2%를 나타낼 전망입니다. 예측 기간 동안의 성장은 스마트 및 커넥티드 차량의 인기 증가, 개인화에 대한 소비자 선호도 상승, 차량 인테리어 미학에 대한 관심 증대, 스마트 모빌리티 이니셔티브에 대한 정부 지원 확대, 향상된 사용자 경험 및 인포테인먼트에 대한 수요 증가에 의해 주도될 것입니다. 예측 기간의 주요 트렌드로는 유연한 디스플레이 소재 개발, 에너지 효율적인 패널의 발전, 첨단 운전자 보조 시스템(ADAS)과의 통합, 음성 및 자연어 처리 기술의 도입, 투명 및 시스루 디스플레이 혁신 등이 포함됩니다.

전기차(EV) 수요 증가는 향후 자동차용 필러 투 필러(P2P) 디스플레이 시장의 성장을 주도할 것으로 예상됩니다. 전기차는 기존 내연기관 대신 재충전 가능한 배터리 팩에 저장된 전기로 부분적 또는 완전히 구동되는 자동차입니다. 환경 문제에 대한 인식 제고와 온실가스 배출 감축 필요성이 소비자와 산업계의 청정 운송 솔루션 채택을 촉진함에 따라 전기차 수요가 증가하고 있습니다. 자동차용 필러 투 필러 디스플레이는 차량 내부에 첨단 정보 시각화 및 인포테인먼트 시스템을 원활하게 통합하여 전기차의 운전 인식, 사용자 경험, 에너지 효율적인 차량 관리를 향상시킵니다. 예를 들어, 2024년 2월 미국 연방 기관인 미국 에너지부(DOE)에 따르면, 지난 3년간 월별 전기차 판매량 비교 결과 매월 전년 대비 상당한 성장세를 보였습니다. 월간 판매량은 2021년 약 5만 대에서 정점을 찍은 후, 2022년 약 8만 대로 증가했으며, 2023년에는 10만 대를 넘어섰습니다. 따라서 전기차 수요 증가는 자동차용 필러 투 필러 디스플레이 시장 성장을 촉진하고 있습니다.

자동차용 필러 투 필러(P2P) 디스플레이 시장은 헤드업 디스플레이, 실내 앰비언트 조명 패널, 센터 콘솔 디스플레이, 뒷자석 엔터테인먼트 디스플레이 및 도어 패널 디스플레이의 판매로 구성됩니다. 이 시장의 가치는 '공장 출고 가격'으로, 제조업체 또는 상품 제작자가 다른 기업(다운스트림 제조업체, 도매업체, 유통업체 및 소매업체 포함) 또는 최종 고객에게 직접 판매한 상품의 가치를 의미합니다. 이 시장의 상품 가치에는 상품 제작자가 판매한 관련 서비스도 포함됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

A pillar to pillar display is a wide digital screen that spans a vehicle's dashboard, offering a modern and sleek appearance. It combines the instrument cluster, infotainment system, and controls into a single, seamless interface. The display supports customizable layouts, allowing drivers to access essential information quickly and easily. It also enables software updates and advanced features, enhancing convenience and improving the overall driving experience.

The main types of automotive pillar to pillar displays include organic light emitting diode OLED, liquid crystal display LCD, micro light emitting diode, and others. Organic light emitting diode OLED is a thin film display technology that produces light through an organic material layer when an electric current is applied, delivering high contrast, flexible, and energy efficient screens. These displays are used across various vehicle types, including passenger cars, commercial vehicles, and electric vehicles. They serve multiple applications such as instrument clusters, infotainment systems, navigation, and other functions, and are distributed through various sales channels including original equipment manufacturers OEM and the aftermarket.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The automotive pillar-to-pillar display market research report is one of a series of new reports from The Business Research Company that provides automotive pillar-to-pillar display market statistics, including automotive pillar-to-pillar display industry global market size, regional shares, competitors with an automotive pillar-to-pillar display market share, detailed automotive pillar-to-pillar display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive pillar-to-pillar display industry. This automotive pillar-to-pillar display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive pillar-to-pillar display market size has grown exponentially in recent years. It will grow from $0.98 billion in 2024 to $1.20 billion in 2025 at a compound annual growth rate (CAGR) of 22.5%. The growth in the historic period is attributed to the increasing adoption of luxury and premium vehicles, rising consumer demand for enhanced in car experiences, the growing trend of vehicle digitalization, increasing investment in automotive electronics, and the rising popularity of connected cars.

The automotive pillar-to-pillar display market size is expected to see exponential growth in the next few years. It will grow to $2.68 billion in 2029 at a compound annual growth rate (CAGR) of 22.2%. The growth in the forecast period is driven by the growing popularity of smart and connected vehicles, increasing consumer preference for personalization, greater focus on vehicle interior aesthetics, rising government support for smart mobility initiatives, and growing demand for enhanced user experience and infotainment. Key trends in the forecast period include the development of flexible display materials, advancement of energy efficient panels, integration with advanced driver assistance systems, incorporation of voice and natural language processing, and innovation in transparent and see through displays.

The increasing demand for electric vehicles EVs is expected to drive the growth of the automotive pillar to pillar display market going forward. Electric vehicles are automobiles powered partially or entirely by electricity stored in rechargeable battery packs instead of conventional internal combustion engines. Demand for electric vehicles is rising as greater awareness of environmental issues and the need to reduce greenhouse gas emissions encourage consumers and industries to adopt cleaner transportation solutions. Automotive pillar to pillar displays enhance electric vehicles by seamlessly integrating advanced information visualization and infotainment across the vehicle interior, improving driver awareness, user experience, and energy efficient vehicle management. For example, in February 2024, according to the U.S. Department of Energy, a US based federal agency, a comparison of monthly EV sales over the past three years shows significant year over year growth for each month. Peak monthly sales reached approximately 50,000 vehicles in 2021, rose to around 80,000 in 2022, and surpassed 100,000 in 2023. Therefore, increasing demand for electric vehicles is fueling the growth of the automotive pillar to pillar display market.

Major companies in the automotive pillar to pillar display market are focusing on developing innovative solutions such as ultra large curved liquid crystal display panels to improve driver information visibility and create seamless, immersive cabin experiences. Ultra large curved liquid crystal display LCD panels are expansive, bendable screens that use liquid crystals to produce high resolution visuals, offering a wide and immersive viewing experience across a vehicle's dashboard or interior. For instance, in January 2024, LG Electronics Inc., a South Korea based consumer electronics corporation, launched its largest automotive display, a 57 inch pillar to pillar P2P LCD. Spanning the entire dashboard from the driver's side to the front passenger's side, this ultra large curved screen delivers high definition driving information, climate control, and entertainment content with seamless touch responsiveness, powered by LG's proprietary In Cell Touch technology. Designed for exceptional reliability, it operates flawlessly across extreme temperatures ranging from minus 40 degrees Celsius to 85 degrees Celsius, making it ideally suited for automotive applications.

In August 2024, Taiwan Semiconductor Manufacturing Company TSMC, a Taiwan based semiconductor manufacturing company, acquired Innolux's Tainan plant for 530.6 million dollars. Through this acquisition, TSMC aims to expand its advanced semiconductor packaging capabilities, particularly increasing its chip on wafer on substrate CoWoS capacity to meet growing demand for AI chips. Innolux Corporation is a Taiwan based company that provides automotive pillar to pillar P2P displays.

Major players in the automotive pillar-to-pillar display market are Samsung Electronics Company Limited, Denso Corporation, Continental AG, Forvia Societe Europeenne, Beijing Oriental Electronics Technology Group Co. Ltd., TCL Technology Group Corporation, Valeo Societe Anonyme, Aptiv Public Limited Company, LG Display Company Limited, AU Optronics Corporation, Visteon Corporation, Luxoft Holding Inc., Gentex Corporation, Nippon Seiki Co. Ltd., Japan Display Incorporated, Himax Technologies Inc., Elektrobit Automotive Software GmbH, VIA optronics AG, Rightware Oy, and Tianma Microelectronics Co. Ltd.

Asia-Pacific was the largest region in the automotive pillar-to-pillar display market in 2024. The regions covered in automotive pillar-to-pillar display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive pillar-to-pillar display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive pillar-to-pillar display market consists of sales of head-up displays, interior ambient lighting panels, center console displays, rear-seat entertainment displays, and door panel displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Pillar-To-Pillar Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on automotive pillar-to-pillar display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive pillar-to-pillar display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive pillar-to-pillar display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Automotive Pillar-To-Pillar Display Market Characteristics

3. Automotive Pillar-To-Pillar Display Market Trends And Strategies

4. Automotive Pillar-To-Pillar Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Automotive Pillar-To-Pillar Display Growth Analysis And Strategic Analysis Framework

6. Automotive Pillar-To-Pillar Display Market Segmentation

7. Automotive Pillar-To-Pillar Display Market Regional And Country Analysis

8. Asia-Pacific Automotive Pillar-To-Pillar Display Market

9. China Automotive Pillar-To-Pillar Display Market

10. India Automotive Pillar-To-Pillar Display Market

11. Japan Automotive Pillar-To-Pillar Display Market

12. Australia Automotive Pillar-To-Pillar Display Market

13. Indonesia Automotive Pillar-To-Pillar Display Market

14. South Korea Automotive Pillar-To-Pillar Display Market

15. Western Europe Automotive Pillar-To-Pillar Display Market

16. UK Automotive Pillar-To-Pillar Display Market

17. Germany Automotive Pillar-To-Pillar Display Market

18. France Automotive Pillar-To-Pillar Display Market

19. Italy Automotive Pillar-To-Pillar Display Market

20. Spain Automotive Pillar-To-Pillar Display Market

21. Eastern Europe Automotive Pillar-To-Pillar Display Market

22. Russia Automotive Pillar-To-Pillar Display Market

23. North America Automotive Pillar-To-Pillar Display Market

24. USA Automotive Pillar-To-Pillar Display Market

25. Canada Automotive Pillar-To-Pillar Display Market

26. South America Automotive Pillar-To-Pillar Display Market

27. Brazil Automotive Pillar-To-Pillar Display Market

28. Middle East Automotive Pillar-To-Pillar Display Market

29. Africa Automotive Pillar-To-Pillar Display Market

30. Automotive Pillar-To-Pillar Display Market Competitive Landscape And Company Profiles

31. Automotive Pillar-To-Pillar Display Market Other Major And Innovative Companies

32. Global Automotive Pillar-To-Pillar Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Automotive Pillar-To-Pillar Display Market

34. Recent Developments In The Automotive Pillar-To-Pillar Display Market

35. Automotive Pillar-To-Pillar Display Market High Potential Countries, Segments and Strategies

36. Appendix

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