세계의 인공지능(AI) 컴패니언 앱 시장 보고서(2025년)
Artificial Intelligence (AI) Companion Apps Global Market Report 2025
상품코드 : 1872763
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

인공지능(AI) 컴패니언 앱 시장 규모는 최근 급속히 확대되고 있습니다. 2024년의 35억 8,000만 달러로 평가되었고, 2025년에 42억 4,000만 달러에 이를 것으로 예측되며, CAGR은 18.3%를 나타낼 전망입니다. 이 성장은 스마트폰 보급률 증가, 자연어 처리(NLP) 활용 확대, 맞춤형 디지털 경험에 대한 수요 증가, 소셜 미디어 및 메시징 플랫폼 성장, AI 기반 가상 비서의 조기 도입 등에 기인할 수 있습니다.

인공지능(AI) 컴패니언 앱 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 82억 달러에 이를 것으로 예측되며, CAGR은 17.9%를 나타낼 전망입니다. 예측 기간 동안의 성장은 다중 모드 AI 컴패니언의 확대, AI 기반 정신 건강 및 웰니스 솔루션에 대한 투자 증가, 교육 및 이러닝 플랫폼에 AI 컴패니언 통합, 상황 인식 및 감정 지능 역량 발전, 기업 및 전문 생산성 도구에서의 AI 컴패니언 광범위한 채택 등에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 대화형 AI 개인화, 감정 인식 및 반응, 다중 모드 상호작용 통합, 상황 인식 지원, 적응형 학습, 행동 예측 등이 있습니다.

개인 맞춤형 의료 솔루션에 대한 선호도 증가는 인공지능(AI) 컴패니언 앱 시장 성장을 주도할 것으로 예상됩니다. 개인 맞춤형 의료란 개별 환자의 요구, 선호도, 상황에 맞춰 설계된 서비스 및 기술을 의미합니다. 편리하고 접근성이 우수하며 생활 방식과 일정에 부합하는 의료 서비스에 대한 소비자 기대가 높아지면서 맞춤형 치료 수요가 증가하고 있습니다. 이러한 맞춤형 의료 솔루션은 각 사용자의 고유한 건강 프로필과 일상 패턴에 맞춰진 맞춤형 건강 모니터링, 정신 건강 지원, 상호작용형 지원을 제공하는 AI 컴패니언 앱에 대한 수요를 촉진하고 있습니다. 예를 들어, 2024년 3월 영국 국민건강보험(NHS)은 자사 앱의 등록 사용자가 3,400만 명을 넘어섰으며, 월간 로그인 수가 2023년 2월 1,620만 건에서 2024년 2월 2,900만 건으로 79% 증가했다고 보고했습니다. 결과적으로 맞춤형 의료에 대한 선호도 증가는 AI 컴패니언 앱 시장의 확장을 촉진하고 있습니다.

AI 컴패니언 앱 시장의 주요 기업들은 소통을 강화하고 개인화된 상황 인식 경험을 제공하기 위해 대화형 소셜 생태계와 같은 첨단 솔루션 개발에 주력하고 있습니다. 이러한 생태계는 사용자와 AI 에이전트가 실시간으로 역동적인 상호작용을 펼치는 디지털 공간을 창출하여 연결된 네트워크 내에서 원활한 소통, 협업 및 맞춤형 경험을 가능하게 합니다. 예를 들어, 2025년 8월 미국 기반 대화형 AI 플랫폼 Character.AI는 세계 최초의 AI 네이티브 소셜 피드를 출시했습니다. 현재 모바일 앱에서 이용 가능한 이 기능은 플랫폼을 채팅 중심 도구에서 상호작용형 소셜 생태계로 전환합니다. 사용자는 AI 생성 캐릭터, 장면, 동영상이 포함된 콘텐츠를 스크롤하며 리믹스하고 공동 창작할 수 있어 적극적인 참여와 스토리텔링을 장려합니다. 이 역동적이고 창의적인 환경은 엔터테인먼트와 AI 기반 콘텐츠 제작을 융합합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

An artificial intelligence (AI) companion app is a software application that utilizes natural language understanding and generative models to act as a responsive, constantly available conversational partner, tailored to an individual's context. It is created to offer emotionally supportive interactions and practical assistance to improve user engagement, well-being, and productivity.

The primary types of artificial intelligence (AI) companion apps are text-based artificial intelligence (AI) companions, voice-based artificial intelligence (AI) companions, and multi-modal artificial intelligence (AI) companions. Text-based artificial intelligence (AI) companion apps are software applications that communicate with users mainly through text-based conversations, providing personalized assistance, companionship, and support. These apps are accessible on platforms such as the iPhone operating system (iOS) and Android, which provide features including custom audio-visual (AV) character design and behavioral learning. They are applied in areas such as mental health support, social interaction and companionship, education and learning aids, and personal assistance, with user demographics including teenagers, young adults, adults, and seniors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence (AI) companion apps market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) companion apps market statistics, including artificial intelligence (AI) companion apps industry global market size, regional shares, competitors with an artificial intelligence (AI) companion apps market share, detailed artificial intelligence (AI) companion apps market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) companion apps industry. The artificial intelligence (AI) companion apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) companion app market size has grown rapidly in recent years. It will grow from $3.58 billion in 2024 to $4.24 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. The growth during the historic period can be attributed to increasing smartphone penetration, expanding use of natural language processing (NLP), rising demand for personalized digital experiences, growth of social media and messaging platforms, and early adoption of AI-powered virtual assistants.

The artificial intelligence (AI) companion app market size is expected to see rapid growth in the next few years. It will grow to $8.20 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. The growth during the forecast period can be attributed to the expansion of multi-modal AI companions, increasing investment in AI-driven mental health and wellness solutions, integration of AI companions into education and e-learning platforms, advancement of contextual and emotional intelligence capabilities, and wider adoption of AI companions in enterprise and professional productivity tools. Key trends in the forecast period include conversational AI personalization, emotional recognition and response, multi-modal interaction integration, context-aware assistance, adaptive learning, and behavioral prediction.

The increasing preference for personalized healthcare solutions is expected to drive the growth of the artificial intelligence (AI) companion apps market. Personalized healthcare refers to services and technologies tailored to individual patients' needs, preferences, and circumstances. The rising demand for personalized care is fueled by growing consumer expectations for healthcare that is convenient, accessible, and suited to their lifestyles and schedules. These personalized healthcare solutions are boosting the demand for AI companion apps, as these apps offer customized health monitoring, mental wellness support, and interactive assistance that adapts to each user's unique health profile and daily routines. For example, in March 2024, the National Health Service (NHS) reported that its app had over 34 million registered users, with monthly logins increasing by 79% from 16.2 million in February 2023 to 29 million in February 2024. As a result, the growing preference for personalized healthcare is fueling the expansion of the AI companion apps market.

Leading companies in the AI companion app market are focused on developing advanced solutions, such as interactive social ecosystems, to enhance communication and provide personalized, context-aware experiences. These ecosystems create digital spaces where users and AI agents engage in real-time, dynamic interactions, enabling seamless communication, collaboration, and personalized experiences within a connected network. For instance, in August 2025, Character.AI, a US-based conversational AI platform, launched the world's first AI-native social feed. This feature, now available on its mobile app, transforms the platform from a chat-focused tool into an interactive social ecosystem. Users can scroll through, remix, and co-create content featuring AI-generated characters, scenes, and videos, encouraging active participation and storytelling. This dynamic, creative environment merges entertainment with AI-powered content creation.

In January 2022, Headspace Health, a US-based digital mental health company, acquired Sayana for an undisclosed amount. This acquisition aims to enhance AI-driven personalization and expand companion-style self-care experiences across Headspace Health's global member base. Sayana, a provider of AI-driven mental health tracking and sleep apps, will contribute to Headspace Health's growth in personalized wellness solutions.

Major players in the artificial intelligence (AI) companion apps market are Amazon.com Inc., Apple Inc., Google LLC, Microsoft Corporation, Zoom Communications Inc., Soul Machines Limited, Suffescom Solutions Inc., Woebot Health Inc., Luka Inc., Wysa Health Private Limited, Chai Research Corp., EVA AI, Youper Inc., Cleverbot, Anima AI Ltd, Emotix, Romantic AI, HealthifyMe Private Limited, Kindroid, RolePlai.

North America was the largest region in the artificial intelligence (AI) companion app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) companion apps report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) companion apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI) companion app market includes revenues earned by entities by providing services such as entertainment, health and wellness management, content creation assistance, and lifestyle or habit coaching. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) Companion Apps Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) companion apps market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) companion apps ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) companion apps market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) Companion Apps Market Characteristics

3. Artificial Intelligence (AI) Companion Apps Market Trends And Strategies

4. Artificial Intelligence (AI) Companion Apps Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) Companion Apps Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) Companion Apps Market Segmentation

7. Artificial Intelligence (AI) Companion Apps Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) Companion Apps Market

9. China Artificial Intelligence (AI) Companion Apps Market

10. India Artificial Intelligence (AI) Companion Apps Market

11. Japan Artificial Intelligence (AI) Companion Apps Market

12. Australia Artificial Intelligence (AI) Companion Apps Market

13. Indonesia Artificial Intelligence (AI) Companion Apps Market

14. South Korea Artificial Intelligence (AI) Companion Apps Market

15. Western Europe Artificial Intelligence (AI) Companion Apps Market

16. UK Artificial Intelligence (AI) Companion Apps Market

17. Germany Artificial Intelligence (AI) Companion Apps Market

18. France Artificial Intelligence (AI) Companion Apps Market

19. Italy Artificial Intelligence (AI) Companion Apps Market

20. Spain Artificial Intelligence (AI) Companion Apps Market

21. Eastern Europe Artificial Intelligence (AI) Companion Apps Market

22. Russia Artificial Intelligence (AI) Companion Apps Market

23. North America Artificial Intelligence (AI) Companion Apps Market

24. USA Artificial Intelligence (AI) Companion Apps Market

25. Canada Artificial Intelligence (AI) Companion Apps Market

26. South America Artificial Intelligence (AI) Companion Apps Market

27. Brazil Artificial Intelligence (AI) Companion Apps Market

28. Middle East Artificial Intelligence (AI) Companion Apps Market

29. Africa Artificial Intelligence (AI) Companion Apps Market

30. Artificial Intelligence (AI) Companion Apps Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) Companion Apps Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) Companion Apps Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) Companion Apps Market

34. Recent Developments In The Artificial Intelligence (AI) Companion Apps Market

35. Artificial Intelligence (AI) Companion Apps Market High Potential Countries, Segments and Strategies

36. Appendix

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