세계의 생리 건강 앱 시장 보고서(2025년)
Menstrual Health Apps Global Market Report 2025
상품코드 : 1825458
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 생리 건강 앱 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 CAGR 18.9%로 확대되어 39억 1,000만 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 웨어러블 디바이스와의 통합, 개인화된 건강 및 웰니스, 세계 접근성, 인공지능의 통합, 건강 모니터링 기능의 확장으로 인한 것입니다. 예측 기간의 주요 동향으로는 모바일 기술의 진보, 디지털 건강 및 웰빙 동향, 생리 건강에 대한 공동 연구, 데이터 프라이버시 및 보안, 생리 관련 증상 추적 등이 있습니다.

향후 5년간의 성장률 18.9%라는 예측은 이 시장의 지난 예측으로부터 0.3% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 부과는 한국과 대만에서 수입되는 웨어러블 생리 트래커와 인공지능(AI) 기반 주기 예측 센서의 비용을 상승시키고, 맞춤형 의료를 지연시키거나 예방 의료비를 상승시킬 수 있기 때문에 미국의 디지털 건강 기술 혁신을 혼란시킬 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 보입니다.

스마트폰의 보급 확대가 생리 건강 앱 시장 확대를 견인할 것으로 예측됩니다. 스마트폰은 터치스크린, 통합 운영 체제, 다양한 소프트웨어 용도를 특징으로 하는 휴대용 전자 기기입니다. 생리 건강 앱은 생리 건강과 관련된 신체 증상 및 활동 추적 정확도를 향상시키기 위해 스마트폰용으로 특별히 설계되었습니다. 이러한 앱은 대화형 기능, 알림, 맞춤형 통찰력을 통해 사용자를 유치하고 사용자 참여도를 높이고 생리 건강 데이터의 일관된 추적을 촉진합니다. 예를 들어 영국을 거점으로 하는 비영리 모바일 업계 단체인 GSM Association의 'The State of Mobile Internet Connectivity 2024' 보고서에 따르면 2023년에는 약 1억 6,000만명이 모바일 인터넷 이용을 시작하고, 2022년 동향은 계속되며, 스마트폰 인터넷 사용자의 총수는 약 43억 명이었습입니다. 4G와 5G 이용자 수는 2022년부터 2023년까지 3억 3,000만명 증가했으며, 현재 세계 모바일 인터넷 가입자의 80% 가까이를 차지합니다. 이처럼 스마트폰의 보급대수 증가는 생리 건강 앱 시장 성장에 크게 기여할 것으로 보입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Menstrual health apps are digital software programs designed to assist women in tracking and managing various aspects of their menstrual cycle and overall reproductive health. These apps offer a variety of features, including pill reminders, tracking of body and mood changes, and monitoring periods and ovulation. Additionally, users can often invite their partners to share data, and the apps may provide personalized insights based on the information entered by the user. These apps aim to empower women with tools for better understanding and managing their menstrual health.

The primary types of menstrual health apps include nutrition and fitness apps, menstrual health apps, pregnancy tracking apps, menopause apps, disease management apps, and others. Nutrition and fitness apps in this context concentrate on maintaining a healthy diet and engaging in physical activities to promote overall well-being and health. These apps are available on both Android and iPhone operating system (iOS) platforms, and they are specifically designed for period cycle tracking, fertility and ovulation management, and overall menstrual health management applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The menstrual health apps market research report is one of a series of new reports from The Business Research Company that provides menstrual health apps market statistics, including menstrual health apps industry global market size, regional shares, competitors with a menstrual health apps market share, detailed menstrual health apps market segments, market trends and opportunities, and any further data you may need to thrive in the menstrual health apps industry. This menstrual health apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.65 billion in 2024 to $1.96 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to increased awareness of menstrual health, empowerment and education, women's health movement, fertility awareness, user-centric design.

The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.91 billion in 2029 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to integration with wearable devices, personalized health and wellness, global accessibility, incorporation of artificial intelligence, expanded health monitoring features. Major trends in the forecast period include advancements in mobile technology, digital health and wellness trends, menstrual health research collaborations, data privacy and security, period-related symptom tracking.

The forecast of 18.9% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs may disrupt U.S. digital health innovation by increasing costs for wearable menstrual trackers and Artificial intelligence(AI)-based cycle prediction sensors imported from South Korea and Taiwan, potentially delaying personalized care and raising preventive health expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of smartphone adoption is expected to drive the expansion of the menstrual health apps market. Smartphones are portable electronic devices featuring a touchscreen, an integrated operating system, and various software applications. Menstrual health apps are specifically designed for smartphones to improve the precision of tracking physical symptoms and activities related to menstrual health. These apps engage users through interactive functions, notifications, and tailored insights, boosting user engagement and promoting consistent tracking of menstrual health data. For example, according to The State of Mobile Internet Connectivity 2024 report by the GSM Association, a UK-based non-profit mobile industry organization, around 160 million people started using mobile internet in 2023, continuing the trend of 2022, and bringing the total number of smartphone internet users to nearly 4.3 billion, which accounts for 53% of the global population. The number of 4G and 5G users grew by 330 million between 2022 and 2023, now making up nearly 80% of mobile internet subscribers worldwide. Thus, the rise in smartphone adoption will significantly contribute to the growth of the menstrual health app market.

Leading companies in the menstrual health apps market are focusing on innovative solutions like offline menstrual health trackers to provide girls in Kenya with accessible and accurate information for tracking their menstrual health. An offline menstrual health tracker is a tool that enables individuals to record and predict their menstrual cycles without requiring internet connectivity, ensuring privacy and data security by storing the information locally. For example, in May 2023, the United Nations International Children's Emergency Fund (UNICEF), a US-based UN organization, launched Oky Kenya, an offline menstrual health tracker specifically designed for girls in Kenya. This innovative app offers accessible, evidence-based information about menstruation, helping to dispel myths, reduce stigma, and promote gender equality by empowering girls with the resources to track their menstrual cycles and better understand their reproductive health.

In May 2022, Apricity Fertility U.K. Limited, a UK-based provider of treatment packages for in-vitro fertilization (IVF) and intracytoplasmic sperm injection (ICSI), acquired WOOM Fertility S.L. This acquisition positions Apricity as a holistic fertility solution provider, integrating Woom's expertise in women's health and its advanced AI-based period-tracking app. The strategic move aims to enhance user engagement by combining Woom's community support and personalized tracking features, creating a more comprehensive and supportive experience for users navigating their fertility journey. WOOM Fertility S.L., based in Spain, specializes in the development of women's health, period tracking, and fertility apps.

Major companies operating in the menstrual health apps market report are Apple Inc., Google LLC, Procter And Gamble, Bayer AG, Garmin Ltd., Planned Parenthood Federation of America Inc., Fitbit Inc., Nordic Semiconductor, NURX Inc., Withings, EHE Health, Ovia Health, Natural Cycles USA Corp, Joii Limited, Flo Health Inc., HealthLynked Corp., Tempdrop Premium, Ava Science Inc., CycleBeads, Glow Inc., Symple Wellness Platform Pte. Ltd., Simple Design Ltd., Kindara Premium, Biowink GmbH, GP International LLC

North America was the largest region in the menstrual health apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the menstrual health apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The menstrual health apps market consists of revenues earned by entities by providing services such as menstrual cycle tracking services, ovulation prediction services, fertility tracking services, and period product tracking services that help individuals gain insights into their reproductive health and improve their overall well-being. The market value includes the value of related goods sold by the service provider or included within the service offering. The menstrual health apps market also includes sales of period-tracking wearables and complementary digital health accessories that provide menstrual health management services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Menstrual Health Apps Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on menstrual health apps market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for menstrual health apps ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The menstrual health apps market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Menstrual Health Apps Market Characteristics

3. Menstrual Health Apps Market Trends And Strategies

4. Menstrual Health Apps Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Menstrual Health Apps Growth Analysis And Strategic Analysis Framework

6. Menstrual Health Apps Market Segmentation

7. Menstrual Health Apps Market Regional And Country Analysis

8. Asia-Pacific Menstrual Health Apps Market

9. China Menstrual Health Apps Market

10. India Menstrual Health Apps Market

11. Japan Menstrual Health Apps Market

12. Australia Menstrual Health Apps Market

13. Indonesia Menstrual Health Apps Market

14. South Korea Menstrual Health Apps Market

15. Western Europe Menstrual Health Apps Market

16. UK Menstrual Health Apps Market

17. Germany Menstrual Health Apps Market

18. France Menstrual Health Apps Market

19. Italy Menstrual Health Apps Market

20. Spain Menstrual Health Apps Market

21. Eastern Europe Menstrual Health Apps Market

22. Russia Menstrual Health Apps Market

23. North America Menstrual Health Apps Market

24. USA Menstrual Health Apps Market

25. Canada Menstrual Health Apps Market

26. South America Menstrual Health Apps Market

27. Brazil Menstrual Health Apps Market

28. Middle East Menstrual Health Apps Market

29. Africa Menstrual Health Apps Market

30. Menstrual Health Apps Market Competitive Landscape And Company Profiles

31. Menstrual Health Apps Market Other Major And Innovative Companies

32. Global Menstrual Health Apps Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Menstrual Health Apps Market

34. Recent Developments In The Menstrual Health Apps Market

35. Menstrual Health Apps Market High Potential Countries, Segments and Strategies

36. Appendix

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