세계의 카드 개인화 서비스 시장 보고서(2025년)
Card Personalization Services Global Market Report 2025
상품코드 : 1822725
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

카드 개인화 서비스 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에 CAGR은 7.9%를 나타낼 것으로 예측되고 51억 4,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 비접촉식 결제 옵션에 대한 수요 증가, 스마트 시티 및 디지털 거버넌스 확대, 생체 인식 카드 보안에 대한 주력, 교통 카드에서의 개인화 활용 확대, 스마트 의료 카드의 광범위한 채택에 의해 촉진될 것입니다. 예측 기간 동안 예상되는 주요 동향에는 카드 인쇄 기술 발전, 생체 인식 카드 인증 혁신, 비접촉식 칩 기술 연구 개발, 강화된 보안 기능 통합, 친환경 카드 소재 사용 진전이 포함됩니다.

비접촉식 결제 솔루션에 대한 수요 증가는 향후 카드 개인화 서비스 시장을 촉진할 것으로 예상됩니다. 비접촉 결제 솔루션은 카드, 스마트폰 또는 웨어러블 기기를 통한 무선 주파수 식별(RFID) 또는 근거리 무선 통신(NFC)을 활용하여 물리적 접촉 없이 안전하고 신속한 거래를 가능하게 합니다. 고객 경험을 개선하고 물리적 접촉을 최소화하는 더 빠르고 안전하며 편리한 거래에 대한 수요 증가로 인해 이러한 솔루션에 대한 수요가 증가하고 있습니다. 카드 개인화 서비스는 결제 카드에 사용자별 데이터와 비접촉 기술을 안전하게 내장하여 빠르고 안전하며 편리한 거래를 지원함으로써 비접촉 결제 솔루션을 뒷받침합니다. 예를 들어, 2024년 7월 유럽 중앙은행에 따르면 독일의 비접촉식 카드 결제는 2023년 하반기에 16% 증가했으며, 2022년 동시기에 비해 232억 건에 달했습니다. 따라서 비접촉식 결제 솔루션에 대한 수요가 증가함에 따라 카드 개인화 서비스 시장 확대에 박차를 가하고 있습니다.

카드 개인화 서비스 시장 선도 기업들은 발급 속도를 높이고 고객 맞춤형 서비스를 개선하기 위해 인공지능 기반 카드 디자인 플랫폼 개발에 주력하며 혁신을 추구하고 있습니다. 이러한 AI 기반 플랫폼은 알고리즘을 활용해 사용자 선호도와 발급사 요구사항에 따라 결제 카드 디자인을 자동화하고 맞춤화합니다. 예를 들어, 2025년 7월 미국 신용카드사 마스터카드(Mastercard Inc.)는 은행 등 발행사들을 위한 카드 디자인 프로세스를 간소화하고 개인화하는 고급 플랫폼인 'AI 카드 디자인 스튜디오'를 선보였습니다. 이 플랫폼을 통해 사용자는 로고와 제품 정보를 업로드하고, AI 지원 공구를 활용해 브랜드 규정을 준수하는 다양한 디자인 옵션을 신속하게 기록하며, 필요에 따라 맞춤 설정한 후 최종 버전을 즉시 다운로드할 수 있습니다. 이 솔루션은 디자인 단계를 몇 주에서 몇 분으로 감축해 시장 출시 기간을 획기적으로 단축하는 동시에 창의적 유연성을 높이고 브랜드 일관성을 보장하며, 향후 소비자와 중소기업의 맞춤형 설계를 위한 기반을 마련합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Card personalization services involve customizing payment, identification, or access cards with specific user details such as names, account numbers, photographs, barcodes, or biometric data. These services improve card functionality, security, and the overall user experience by tailoring each card to its designated individual or purpose.

The primary types of card personalization services include embossing, encoding, printing, and other related methods. Embossing is the technique of creating raised or recessed designs on surfaces, commonly used to enhance the look or tactile feel of materials such as paper, plastic, or metal. Personalization can be offered through various approaches such as dynamic, contextual, behavioral, demographic, and preference-based personalization. These services apply to numerous card categories, including financial cards, identification and access cards, healthcare cards, transportation cards, and retail and loyalty cards. They utilize advanced technologies such as artificial intelligence and machine learning, big data analytics, cloud computing, API integrations, as well as augmented and virtual reality. These services cater to a diverse range of end-users, including sectors such as banking, financial services, insurance (BFSI), government, retail, healthcare, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

The card personalization services market research report is one of a series of new reports from The Business Research Company that provides card personalization services market statistics, including card personalization services industry global market size, regional shares, competitors with a card personalization services market share, detailed card personalization services market segments, market trends and opportunities, and any further data you may need to thrive in the card personalization services industry. This card personalization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The card personalization services market size has grown strongly in recent years. It will grow from $3.50 billion in 2024 to $3.79 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth during the historic period can be attributed to the rising demand for secure payment solutions, increased usage of banking and financial cards, a growing need for identity verification in government initiatives, expansion in the telecom sector, and the wider adoption of loyalty programs in retail.

The card personalization services market size is expected to see strong growth in the next few years. It will grow to $5.14 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period is driven by the increasing demand for contactless payment options, the expansion of smart cities and digital governance, heightened focus on biometric card security, greater use of personalization in transportation cards, and broader adoption of smart healthcare cards. Key trends expected in the forecast period include advancements in card printing technologies, innovations in biometric card authentication, research and development in contactless chip technologies, incorporation of enhanced security features, and progress in the use of eco-friendly card materials.

The rising demand for contactless payment solutions is expected to drive the growth of the card personalization services market in the future. Contactless payment solutions enable secure and rapid transactions without physical contact, typically utilizing radio frequency identification or near field communication through cards, smartphones, or wearable devices. This demand is growing due to the increasing need for faster, safer, and more convenient transactions that improve customer experience and minimize physical contact. Card personalization services support contactless payment solutions by securely embedding user-specific data and contactless technologies into payment cards, facilitating fast, secure, and convenient transactions. For example, according to the European Central Bank in July 2024, contactless card payments in Germany increased by 16% during the second half of 2023, reaching 23.2 billion compared to the same period in 2022. Hence, the rising demand for contactless payment solutions is fueling the expansion of the card personalization services market.

Leading companies in the card personalization services market are focusing on innovation by developing artificial intelligence-powered card design platforms to speed up issuance and improve customer personalization. These AI-powered platforms use algorithms to automate and customize payment card designs based on user preferences and issuer requirements. For instance, in July 2025, Mastercard Inc., a US-based credit card company, introduced an AI card design studio-an advanced platform that simplifies and personalizes the card design process for issuers such as banks. This platform enables users to upload logos and product details, utilize AI-assisted tools to quickly generate multiple brand-compliant design options, customize them as needed, and instantly download the final versions. This solution drastically shortens go-to-market timelines by reducing the design phase from weeks to minutes, while offering greater creative flexibility, ensuring brand consistency, and paving the way for future personalization by consumers and small businesses.

In April 2022, Mastercard Inc. acquired Dynamic Yield Ltd., a US-based company specializing in AI-driven personalization technology, for an undisclosed sum. Through this acquisition, Mastercard aims to enhance its consumer engagement and loyalty services by leveraging advanced AI personalization to provide highly tailored customer experiences across multiple channels and industries. Dynamic Yield Ltd. offers personalization services specifically designed for card issuers through its product called Personalization Breeze.

Major players in the card personalization services market are Thales Group S.A., Zebra Technologies Corporation, IDEMIA Group SAS, Muhlbauer Group GmbH, CPI Card Group Inc., Valid Solucoes S.A., AUSTRIACARD AG, In-Solutions Global Ltd. (ISG), MagTek Inc., Evolis S.A., Perfect Plastic Printing Corporation, Matica Technologies AG, Atlantic Zeiser GmbH, CPS Cards LLC, ProCard Co. Ltd., Watchdata Technologies Ltd., X Infotech SIA, Quipu GmbH, SwiftColor Inc., and Samoon Information Technology Co. Ltd.

North America was the largest region in the card personalization services market in 2024. The regions covered in card personalization services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the card personalization services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The card personalization services market includes revenues earned by entities through biometric data integration, data management and secure hosting, on-demand personalization kiosks or solutions, analytics and reporting services, and fulfillment and packaging services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Card Personalization Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on card personalization services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for card personalization services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The card personalization services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Card Personalization Services Market Characteristics

3. Card Personalization Services Market Trends And Strategies

4. Card Personalization Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Card Personalization Services Growth Analysis And Strategic Analysis Framework

6. Card Personalization Services Market Segmentation

7. Card Personalization Services Market Regional And Country Analysis

8. Asia-Pacific Card Personalization Services Market

9. China Card Personalization Services Market

10. India Card Personalization Services Market

11. Japan Card Personalization Services Market

12. Australia Card Personalization Services Market

13. Indonesia Card Personalization Services Market

14. South Korea Card Personalization Services Market

15. Western Europe Card Personalization Services Market

16. UK Card Personalization Services Market

17. Germany Card Personalization Services Market

18. France Card Personalization Services Market

19. Italy Card Personalization Services Market

20. Spain Card Personalization Services Market

21. Eastern Europe Card Personalization Services Market

22. Russia Card Personalization Services Market

23. North America Card Personalization Services Market

24. USA Card Personalization Services Market

25. Canada Card Personalization Services Market

26. South America Card Personalization Services Market

27. Brazil Card Personalization Services Market

28. Middle East Card Personalization Services Market

29. Africa Card Personalization Services Market

30. Card Personalization Services Market Competitive Landscape And Company Profiles

31. Card Personalization Services Market Other Major And Innovative Companies

32. Global Card Personalization Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Card Personalization Services Market

34. Recent Developments In The Card Personalization Services Market

35. Card Personalization Services Market High Potential Countries, Segments and Strategies

36. Appendix

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