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세계의 QR 코드 라벨 시장 보고서(2025년)
Quick Response (QR) Code Labels Global Market Report 2025
상품코드 : 1816777
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

QR 코드 라벨 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에 CAGR은 10.6%를 나타낼 것으로 예측되고 24억 5,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 전자상거래 확대, 증강 현실 기술 발전, 디지털 결제 채택 증가, 비대면 상호작용 수요 증대, 의료 분야 정보 전달을 위한 활용 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 사물인터넷(IoT) 통합, 맞춤형 마케팅 캠페인, 디지털 메뉴 확대 적용, 보안 기능 강화, 스마트 패키징 분야에서의 광범위한 채택 등이 포함됩니다.

향후 5년간 10.6% 성장 전망은 해당 시장에 대한 이전 추정치 대비 0.4% 소폭 하향 조정된 수치입니다. 이 같은 하향 조정은 주로 미국과 타국 간 관세 영향에 기인합니다. 미국은 독일과 일본에서 원하는 고속 QR 인쇄 장비, 동적 데이터 임베딩 소프트웨어, 위조 방지 코드 생성기의 가격이 포장 및 물류 용도로 상승함에 따라 도입 비용 증가에 직면할 수 있습니다. 상호 관세 부과와 무역 긴장 및 제한 강화로 인한 전 세계 경제 및 무역에 대한 부정적 영향으로, 이 효과는 더욱 광범위하게 될 것입니다.

온라인 결제 수요 증가는 QR 코드 라벨 시장 성장을 촉진할 것으로 예상됩니다. 온라인 결제는 상품 또는 서비스 대가로 구매자에서 판매자로 자금을 이체하기 위해 인터넷을 통해 수행되는 거래를 의미합니다. 편의성, 속도, 향상된 인터넷 접근성, 모바일 기기 보급 확대, 보안 조치 개선 등의 요인으로 온라인 결제 수요가 급증했습니다. QR 코드 라벨은 스마트폰을 통한 신속한 거래를 가능하게 하여 더 빠르고 비접촉식 온라인 결제를 지원함으로써 사용자 편의성과 보안성을 동시에 향상시킵니다. 예를 들어, 2023년 9월 영국 금융 서비스 기업 UK Finance는 2022년 영국 내 비접촉식 결제 건수가 전년 131억 건에서 17억 건으로 증가했다고 보고했습니다. 결과적으로 온라인 결제 수요 증가가 QR 코드 라벨 시장 확장을 촉진하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Quick Response (QR) code labels are two-dimensional barcodes that store information accessible by scanning with a smartphone or QR scanner. These labels encode data such as website URLs, product details, or contact information, providing consumers with easy access to relevant content. They are increasingly utilized in marketing, product packaging, and authentication processes, enhancing consumer engagement and facilitating efficient information retrieval.

The main types of QR code labels include sleeve labels, glue applied labels, pressure-sensitive labels, and others. Sleeve labels wrap around a container or product, offering branding, information, or decoration. Materials such as paper, plastic, polyethylene terephthalate, polyvinyl chloride, and vinyl are used alongside printing technologies such as flexographic, digital printing, offset lithography, and gravure printing. These labels serve various end-user industries including food and beverage, pharmaceuticals, personal care and cosmetics, automotive, homecare and toiletries, chemicals, industrial sectors, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the services sector, particularly in business services, IT, and professional consulting. The increased costs of imported technology, office equipment, and critical digital infrastructure are driving up operating expenses for service providers, compelling them to either pass these costs on to clients or absorb the financial strain themselves. Outsourcing firms and IT service providers are grappling with higher hardware costs and supply chain delays, which are disrupting project timelines and squeezing profitability. Furthermore, retaliatory tariffs have weakened demand for U.S.-based professional services in key global markets, slowing export-driven revenues. To navigate these challenges, the sector must focus on accelerating digital transformation, optimizing costs, and strengthening domestic client relationships to sustain growth and remain competitive in an increasingly uncertain trade environment.

The quick response (QR) code label research report is one of a series of new reports from The Business Research Company that provides quick response (QR) code label market statistics, including the quick response (QR) code label industry's global market size, regional shares, competitors with a quick response (QR) code label market share, detailed quick response (QR) code label market segments, market trends and opportunities, and any further data you may need to thrive in the quick response (QR) code label industry. This quick response (QR) code label market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The quick response (qr) code labels market size has grown rapidly in recent years. It will grow from $1.48 billion in 2024 to $1.63 billion in 2025 at a compound annual growth rate (CAGR) of 10.8%. The growth in the historic period can be attributed to inventory management efficiency, enhanced marketing capabilities, increased smartphone adoption, demand for quick information access, and advancements in mobile payment systems.

The quick response (qr) code labels market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to growing e-commerce, advancements in augmented reality, increased digital payment adoption, enhanced contactless interaction demands, and rising use in healthcare for information dissemination. Major trends in the forecast period include integration with internet of things, personalized marketing campaigns, expanded use in digital menus, enhanced security features, and widespread adoption in smart packaging.

The forecast of 10.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The U.S. could face increased implementation costs as high-speed QR printing equipment, dynamic data embedding software, and anti-counterfeit code generators sourced from Germany and Japan become more expensive for packaging and logistics use. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for online payments is expected to drive the growth of the quick response (QR) code labels market. Online payments refer to transactions conducted over the Internet to transfer funds from a buyer to a seller in exchange for goods or services. The demand for online payments has surged due to factors such as convenience, speed, better internet access, widespread use of mobile devices, and improved security measures. QR code labels facilitate faster, contactless online payments by enabling quick smartphone transactions, enhancing both user convenience and security. For example, in September 2023, UK Finance, a UK-based financial service company, reported that in 2022, contactless payments in the UK reached 17.0 billion, up from 13.1 billion payments the previous year. As a result, the growing demand for online payments is fueling the expansion of the QR code labels market.

Leading companies in the QR code label market are focusing on developing innovative technological solutions to enhance product traceability and security. One such advancement is zap vision technology, which offers QR code labels optimized for rapid response and interaction, ultimately improving accessibility and user engagement. For instance, Bayer Plc and Zappar collaborated to introduce Accessible QR codes (AQR) on Bayer's Canescool Soothing Gel Cream product packaging. This groundbreaking innovation aims to make product information more accessible to individuals who are blind or partially sighted, demonstrating a commitment to inclusivity and user accessibility.

In May 2023, Twintag, a US-based SaaS platform, and EE Labels, a label producer headquartered in the Netherlands, collaborated with Tricorp to incorporate smart woven QR codes into their clothing items. This initiative consolidates all product details into a branded interface, simplifying access to information about the garments. The goal of this partnership is to promote sustainability and recycling by introducing digital twin technology across various industries. The innovative smart woven QR codes offer a resilient solution, improving the overall customer experience and revolutionizing Tricorp's product range. Tricorp, a Dutch company specializing in contemporary and long-lasting workwear, stands to benefit from this collaboration by offering innovative products that meet evolving consumer demands.

Major companies operating in the quick response (QR) code labels market are Brother Industries Ltd, Zebra Technologies LLC, CCL Industries Inc., Brady PLC, Cognex Corporation, Bizerba USA Inc, Epson America Inc, HERMA Gmbh, Avery Products Corp, AstroNova Inc, MPI Label Systems, Online Labels LLC, Consolidated Label Co, Citizen Systems Co Ltd, SATO Holdings Corporation, Denso Wave Incorporated, Afinia Label, Holo Security Technologies Pvt Ltd, Coast Label Co, Label Express, Hibiscus Plc, Crown Labels Mfg Co Ltd.

North America was the largest region in the quick response (QR) code labels market in 2024. The regions covered in the quick response (QR) code labels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the quick response (QR) code labels market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The quick response (QR) code labels market sales consists of tamper-evident labels, thermal labels, waterproof labels, and removable labels. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Quick Response (QR) Code Labels Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on quick response (qr) code labels market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for quick response (qr) code labels ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The quick response (qr) code labels market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Quick Response (QR) Code Labels Market Characteristics

3. Quick Response (QR) Code Labels Market Trends And Strategies

4. Quick Response (QR) Code Labels Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Quick Response (QR) Code Labels Growth Analysis And Strategic Analysis Framework

6. Quick Response (QR) Code Labels Market Segmentation

7. Quick Response (QR) Code Labels Market Regional And Country Analysis

8. Asia-Pacific Quick Response (QR) Code Labels Market

9. China Quick Response (QR) Code Labels Market

10. India Quick Response (QR) Code Labels Market

11. Japan Quick Response (QR) Code Labels Market

12. Australia Quick Response (QR) Code Labels Market

13. Indonesia Quick Response (QR) Code Labels Market

14. South Korea Quick Response (QR) Code Labels Market

15. Western Europe Quick Response (QR) Code Labels Market

16. UK Quick Response (QR) Code Labels Market

17. Germany Quick Response (QR) Code Labels Market

18. France Quick Response (QR) Code Labels Market

19. Italy Quick Response (QR) Code Labels Market

20. Spain Quick Response (QR) Code Labels Market

21. Eastern Europe Quick Response (QR) Code Labels Market

22. Russia Quick Response (QR) Code Labels Market

23. North America Quick Response (QR) Code Labels Market

24. USA Quick Response (QR) Code Labels Market

25. Canada Quick Response (QR) Code Labels Market

26. South America Quick Response (QR) Code Labels Market

27. Brazil Quick Response (QR) Code Labels Market

28. Middle East Quick Response (QR) Code Labels Market

29. Africa Quick Response (QR) Code Labels Market

30. Quick Response (QR) Code Labels Market Competitive Landscape And Company Profiles

31. Quick Response (QR) Code Labels Market Other Major And Innovative Companies

32. Global Quick Response (QR) Code Labels Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Quick Response (QR) Code Labels Market

34. Recent Developments In The Quick Response (QR) Code Labels Market

35. Quick Response (QR) Code Labels Market High Potential Countries, Segments and Strategies

36. Appendix

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