세계의 비디오 인코더 시장 보고서(2025년)
Video Encoders Global Market Report 2025
상품코드 : 1811133
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

비디오 인코더 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년에는 32억 5,000만 달러로 성장하며, CAGR은 5.8%에 달합니다. 예측 기간의 성장은 다채널 방송, 컨텐츠 전송 네트워크(CDN)와의 통합, 가상 이벤트의 급성장, 비디오 분석 강화, 인터랙티브 방송, 몰입형 방송 등에 기인합니다. 예측 기간의 주요 동향으로는 고효율 비디오 압축 표준으로의 전환, IP 기반 비디오 감시의 부상, 인공지능(AI) 통합, 클라우드 기반 비디오 인코딩 서비스, 저지연 스트리밍 수요, 4K 및 고해상도 지원, 개방형 표준 및 상호운용성 등이 있습니다.

향후 5년간 5.8%의 성장률 전망은 지난번 예측보다 0.6% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 고효율 압축 칩과 펌웨어 부품에 대한 관세로 인해 제조 비용이 상승하고 제품 출시가 지연됨에 따라 비디오 인코더 시장은 혼란에 빠질 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

동영상 스트리밍 플랫폼의 사용자층이 전 세계에서 확대되고 있는 것도 비디오 인코더 시장의 성장에 크게 기여하고 있습니다. 비디오 스트리밍 플랫폼에서 사용자는 TV 시리즈, 영화 및 기타 스트리밍 미디어에 온디맨드 방식으로 액세스할 수 있으며, 비디오 인코더는 원시 비디오 파일을 디지털 형식으로 변환하여 원활한 재생을 보장합니다. 미국에 본사를 둔 다국적 기술 기업 시스코 시스템즈(Cisco Systems)는 라이브 비디오가 2022년까지 15배 성장하여 전체 인터넷 트래픽의 17%를 차지할 것으로 예측했습니다. 비디오 스트리밍 플랫폼의 사용자 기반이 급증하면서 비디오 인코더에 대한 수요 증가의 원동력이 되고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

A video encoder is a device used to convert either digital or analog video into various digital formats for transmission to a decoder. Its primary function is to process visual information, converting it between analog and digital formats while reducing the video size through compression. This process transforms raw video files into compressed digital formats, enabling the storage of fluid videos rather than individual images.

Video encoders come in different types, including standalone and rack-mounted variants. Standalone video encoders are capable of simultaneous streaming, encoding, decoding, and recording of audio/video content. They are available in various channel configurations such as 1-channel, 2-channels, 4-channels, 8-channels, 16-channels, and configurations with more than 16 channels. These video encoders find applications across diverse sectors like broadcasting, retail, transportation, residential setups, institutional environments, military and defense applications, and various other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The video encoders market research report is one of a series of new reports from The Business Research Company that provides video encoders market statistics, including video encoders industry global market size, regional shares, competitors with video encoders market share, detailed video encoders market segments, market trends, and opportunities, and any further data you may need to thrive in the video encoders industry. This video encoders market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video encoders market size has grown steadily in recent years. It will grow from $2.52 billion in 2024 to $2.59 billion in 2025 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to transition to digital broadcasting, increasing internet penetration, mobile video consumption, video conferencing growth, broadcasting industry evolution, security and surveillance expansion.

The video encoders market size is expected to see strong growth in the next few years. It will grow to $3.25 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to multi-channel broadcasting, integration with content delivery networks (CDN), rapid growth in virtual events, enhanced video analytics, interactive and immersive broadcasting. Major trends in the forecast period include transition to high-efficiency video compression standards, rise of ip-based video surveillance, integration of artificial intelligence (ai), cloud-based video encoding services, demand for low-latency streaming, support for 4k and higher resolutions, open standards and interoperability.

The forecast of 5.8% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The video encoder market could be disrupted as tariffs on high-efficiency compression chips and firmware components raise manufacturing costs, delaying product rollouts. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of the user base on video streaming platforms worldwide is a significant factor contributing to the anticipated growth of the video encoders market. Video streaming platforms, where users can access TV series, movies, and other streaming media on demand, rely on video encoders to convert raw video files into digital formats, ensuring smooth playback. As indicated by Cisco Systems Inc., a multinational technology company based in the United States, live video is projected to grow by 15 times in 2022, constituting a 17% share of all internet traffic. This surge in the user base of video streaming platforms is a driving force behind the increasing demand for video encoders in the market.

The escalating demand in the residential sector is poised to drive the growth of the video encoders market. The residential sector, focused on housing for individuals and families, can benefit significantly from video encoders as a valuable tool for enhancing home security, convenience, and overall quality of life. Video encoders provide efficient and cost-effective solutions for video surveillance and monitoring in residential settings. For instance, according to the United States Census Bureau's data in October 2023, the number of privately owned housing units approved by building permits in February reached 1,524,000 on a seasonally adjusted yearly basis, marking a 13.8% increase from the corrected January rate of 1,339,000. This growth in the residential sector's demand is a key driver for the video encoders market.

Technological innovation emerges as a prominent trend in the video encoders market, with major companies actively pursuing advancements to fortify their market positions. A notable example is the initiative by WISI Group, a German-based company specializing in carrier-grade video technologies. In July 2022, WISI Group launched GT35 HDMI and GT36 SDI/AV, new encoder modules for the Tangram Video Platform. These modules enable operators to seamlessly add local programming to TV lineups at hospitality and edge locations without the need for additional hardware. The Tangram Video Platform is a modular and adaptable technology designed for IP video transmission to hotel and business sites, supporting network upgrades and bandwidth optimization. It transforms IP streams to QAM or Analog at edge locations, with optional decryption and re-encryption, catering to diverse site needs and preserving existing infrastructure. This focus on technological innovation is a key driver for the growth of the video encoders market.

Major players in the video encoders market are strategically focusing on innovative products, specifically high-definition video encoders, to drive revenue growth in their market segment. These high-definition video encoder and streaming solutions are designed to cater to various professional video applications, spanning broadcasting, live streaming, video conferencing, surveillance, and more. For instance, Kiloview Information Technology Co. Ltd., a China-based technology company specializing in video-over-IP solutions, launched the kiloview E3 in January 2023. The kiloview E3 is a high-definition video encoder that facilitates simultaneous H.265 and H.264 encoding of HDMI and 3G-SDI video. It supports video input and loop over HDMI up to 4K P30 and 3G-SDI up to 1080 P60. The upgraded chipset of the E3 allows for the transmission of content to up to 16 destinations simultaneously at a bit rate of up to 100 Mbps. The versatility of the kiloview E3 extends to its ability to encode video inputs from either the 3G-SDI or HDMI port, with options for mixing into a single output in Picture-in-Picture (PIP) or Picture-by-Picture (PBP) mode. Moreover, it can transmit content up to 1080p60 from both HDMI and 3G-SDI ports simultaneously for a single transmission. This innovative product showcases the commitment to delivering advanced solutions in the high-definition video encoding space.

In a strategic move in May 2022, Telestream, a US-based portfolio company of Genstar Capital, bolstered its presence in the video encoders market by acquiring Encoding.com for an undisclosed amount. This acquisition enhances Telestream's capabilities by leveraging the advantages of elasticity, parallel processing, and scalability provided by cloud infrastructure. Encoding.com, a US-based company specializing in cloud video media processing and video encoding, caters to broadcasters, streaming services, and corporate video customers globally. This strategic acquisition aligns with Telestream's objectives to expand its offerings and strengthen its position in the evolving landscape of video encoding solutions.

Major companies operating in the video encoders market are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Imagine Communications Corp., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.

Asia-Pacific was the largest region in the video encoders market in 2024. The regions covered in the video encoders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the video encoders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video encoder market consists of sales of software encoders and hardware encoders. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video Encoders Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video encoders market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for video encoders ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The video encoders market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Video Encoders Market Characteristics

3. Video Encoders Market Trends And Strategies

4. Video Encoders Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Video Encoders Growth Analysis And Strategic Analysis Framework

6. Video Encoders Market Segmentation

7. Video Encoders Market Regional And Country Analysis

8. Asia-Pacific Video Encoders Market

9. China Video Encoders Market

10. India Video Encoders Market

11. Japan Video Encoders Market

12. Australia Video Encoders Market

13. Indonesia Video Encoders Market

14. South Korea Video Encoders Market

15. Western Europe Video Encoders Market

16. UK Video Encoders Market

17. Germany Video Encoders Market

18. France Video Encoders Market

19. Italy Video Encoders Market

20. Spain Video Encoders Market

21. Eastern Europe Video Encoders Market

22. Russia Video Encoders Market

23. North America Video Encoders Market

24. USA Video Encoders Market

25. Canada Video Encoders Market

26. South America Video Encoders Market

27. Brazil Video Encoders Market

28. Middle East Video Encoders Market

29. Africa Video Encoders Market

30. Video Encoders Market Competitive Landscape And Company Profiles

31. Video Encoders Market Other Major And Innovative Companies

32. Global Video Encoders Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video Encoders Market

34. Recent Developments In The Video Encoders Market

35. Video Encoders Market High Potential Countries, Segments and Strategies

36. Appendix

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