세계의 리테일 미디어 네트워크 시장 보고서(2025년)
Retail Media Networks Global Market Report 2025
상품코드 : 1811123
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

리테일 미디어 네트워크 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년에는 344억 6,000만 달러로 성장하며, CAGR은 9.5%에 달합니다. 예측 기간의 성장은 소비자 직접 판매(DTC) 브랜드의 부상, 분석 및 측정 강화, 고객 경험 중시, 쇼퍼블 미디어 및 소셜 커머스, 역동적인 가격 책정 및 프로모션 등에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 옴니채널 전략의 부상, 광고 업무의 인하우스화, 다이내믹 프라이싱의 통합, 모바일 커머스의 가속화, 개인정보 보호 규제 대응 등을 꼽을 수 있습니다.

향후 5년간 9.5%의 성장률 전망은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. IoT 센서, 스마트선반 태그, 수입 분석 툴에 대한 관세는 매장내 소매 미디어 솔루션의 확장을 제한할 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

E-Commerce의 급속한 확대가 향후 리테일 미디어 네트워크 시장의 성장을 촉진할 것으로 예측됩니다. E-Commerce는 온라인으로 제품이나 서비스를 사고파는 기업이나 개인을 포함합니다. 다양한 시장 부문에 걸쳐 있으며, 컴퓨터, 태블릿, 스마트폰, 기타 스마트 기기에서 할 수 있습니다. E-Commerce 플랫폼은 스폰서 광고를 도입하고 있습니다. E-Commerce 플랫폼은 스폰서 광고를 도입하여 기업이 사이트에서 상품을 홍보할 수 있도록 합니다. 예를 들어 미국에 본사를 둔 SEO 에이전시인 마나페라(Manafera)는 2024년 소매 총매출에서 E-Commerce가 차지하는 비중이 2021년 19.6%에서 2022년 21%로 상승할 것으로 예상했습니다. 따라서 E-Commerce의 급격한 성장에 따라 리테일 미디어-네트워크 시장의 확대가 기대됩니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Retail media networks are digital platforms that enable businesses to buy advertising space on a retailer's digital properties, such as websites, apps, and in-store displays. Retailers can collaborate with media companies to enhance their brand visibility and target specific audiences using detailed shopper data.

The major categories of retail media networks comprise search ads and display ads. Search advertising involves displaying advertisements in search engine results when users search for specific services or products. These ads can be deployed in different clouds, including public cloud, private cloud, and hybrid cloud, catering to applications in consumer goods and other sectorors

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The retail media networks market research report is one of a series of new reports from The Business Research Company that provides retail media networks market statistics, including retail media networks industry global market size, regional shares, competitors with retail media networks market share, detailed retail media networks market segments, market trends, and opportunities, and any further data you may need to thrive in the retail media networks industry. This retail media networks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The retail media networks market size has grown strongly in recent years. It will grow from $22.41 billion in 2024 to $23.96 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to shift in advertising budgets, e-commerce growth, data-driven advertising, brand collaboration opportunities, in-store and online integration.

The retail media networks market size is expected to see strong growth in the next few years. It will grow to $34.46 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to rise of direct-to-consumer (DTC) brands, enhanced analytics and measurement, focus on customer experience, shoppable media and social commerce, dynamic pricing and promotions. Major trends in the forecast period include rise of omnichannel strategies, in-housing advertising operations, dynamic pricing integration, mobile commerce acceleration, compliance with privacy regulations.

The forecast of 9.5% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on IoT sensors, smart shelf tags, and imported analytics tools could limit scaling of in-store retail media solutions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The swift expansion of e-commerce is anticipated to drive the growth of the retail media networks market in the future. E-commerce encompasses businesses and individuals that buy and sell products and services online. It spans various market segments and can be conducted on computers, tablets, smartphones, and other smart devices. Retail media networks allow companies to access previously unreachable digital spaces within e-commerce websites. E-commerce platforms introduce sponsored ads to enable businesses to promote their products on their sites. For example, in 2024, Manaferra Inc., a US-based SEO agency, reported that the share of e-commerce in total retail sales rose from 19.6% in 2021 to 21% in 2022. Therefore, the rapid growth of e-commerce is expected to enhance the retail media network market.

The escalating expansion of the media and entertainment industry is also anticipated to contribute to the growth of the retail media networks market. This industry encompasses the creation, production, and distribution of diverse content, including audio, visual, and interactive media, aimed at entertaining, informing, and engaging audiences through various platforms and channels. Retail media networks are strategically utilized by the media and entertainment sector to enhance brand visibility, target specific audience segments, and optimize advertising efforts by seamlessly integrating promotional content within retail environments. For instance, the Federation of Indian Chambers of Commerce & Industry (FICCI), an India-based trade association, projected that the Indian Media & Entertainment sector would reach Rs. 2.83 trillion by 2025, with digital media accounting for 27% growth in 2022. Hence, the flourishing media and entertainment industry is expected to be a driving factor in the growth of the retail media network market.

The retail media network market is witnessing a notable trend in the adoption of technological advancements, with major companies in the sector actively working on developing innovative solutions to maintain their market standing. An example of this is seen in the actions of Criteo S.A., a France-based advertising company, which, in September 2023, introduced Commerce Max DSP. This platform serves as a centralized entry point for retail media inventory across various retailers, offering a suite of solutions that address fragmentation and enhance commerce outcomes throughout the open internet.

Strategic partnerships have become a prevalent strategy among major players in the retail media network market to accelerate growth in eCommerce and retail media. These partnerships involve collaborative efforts between two or more organizations, combining resources and expertise for mutually beneficial goals. A case in point is the collaboration between Mirakl SAS, a France-based cloud-based e-commerce software company, and Havas SA, a France-based communication company. This strategic alliance, established in May 2022, aims to create a robust independent retail media network by leveraging Mirakl's AI-powered advertising technology, specifically optimized for marketplaces and eCommerce.

In January 2022, Stingray Group Inc., a Canada-based media and technology company, acquired InStore Audio Network for $44 million (CA$ 59 million). This acquisition allows Stingray to expand its presence in retail-based digital advertising in the United States, solidifying its position as a leading global provider of digital media solutions. InStore Audio Network, a US-based company, specializes in offering video and audio advertising services for large grocery and drug chains.

Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the retail media networks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail media networks market includes revenues earned by entities by providing on-site media, off-site media, digital incentives, chat-based media, influencer marketing, and in-store media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Retail Media Networks Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on retail media networks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for retail media networks ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The retail media networks market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Retail Media Networks Market Characteristics

3. Retail Media Networks Market Trends And Strategies

4. Retail Media Networks Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Retail Media Networks Growth Analysis And Strategic Analysis Framework

6. Retail Media Networks Market Segmentation

7. Retail Media Networks Market Regional And Country Analysis

8. Asia-Pacific Retail Media Networks Market

9. China Retail Media Networks Market

10. India Retail Media Networks Market

11. Japan Retail Media Networks Market

12. Australia Retail Media Networks Market

13. Indonesia Retail Media Networks Market

14. South Korea Retail Media Networks Market

15. Western Europe Retail Media Networks Market

16. UK Retail Media Networks Market

17. Germany Retail Media Networks Market

18. France Retail Media Networks Market

19. Italy Retail Media Networks Market

20. Spain Retail Media Networks Market

21. Eastern Europe Retail Media Networks Market

22. Russia Retail Media Networks Market

23. North America Retail Media Networks Market

24. USA Retail Media Networks Market

25. Canada Retail Media Networks Market

26. South America Retail Media Networks Market

27. Brazil Retail Media Networks Market

28. Middle East Retail Media Networks Market

29. Africa Retail Media Networks Market

30. Retail Media Networks Market Competitive Landscape And Company Profiles

31. Retail Media Networks Market Other Major And Innovative Companies

32. Global Retail Media Networks Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Retail Media Networks Market

34. Recent Developments In The Retail Media Networks Market

35. Retail Media Networks Market High Potential Countries, Segments and Strategies

36. Appendix

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