세계의 소셜 미디어 관리 소프트웨어 시장 보고서(2025년)
Social Media Management Software Global Market Report 2025
상품코드 : 1810711
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,532,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,442,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,352,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

소셜 미디어 관리 소프트웨어 시장 규모는 앞으로 수년간 급성장할 것으로 전망됩니다. 2029년에는 532억 9,000만 달러로 성장할 전망이며, CAGR 16.9%로 성장할 것으로 예측됩니다. 예측 기간 동안 예상되는 성장은 크로스 플랫폼 관리에 대한 요구 증가, 개인화된 마케팅에 대한 수요 증가, 소셜 미디어의 동영상 컨텐츠 활용 확대, 단편 컨텐츠 플랫폼의 인기 급상승, 브랜드 평판 모니터링에 대한 주력 강화 등으로 인한 것입니다. 이 기간에 예상되는 주요 동향으로는 감정 분석 기술 개발, 실시간 협업 도구 개발, 클라우드 네이티브 소셜 미디어 플랫폼 출현, 소셜 리스닝 및 비즈니스 인텔리전스 도구 통합, 시각적 컨텐츠 스케줄링 혁신 등이 있습니다.

소셜 미디어 사용자 증가는 소셜 미디어 관리 소프트웨어 시장의 향후 성장을 가속할 것으로 예측됩니다. 소셜 미디어 사용자는 소셜 미디어 플랫폼에 적극적으로 참여하고, 컨텐츠를 만들며, 공유하고, 상호 작용하며, 다른 사람과 온라인으로 연결되는 개인 또는 조직을 의미합니다. 소셜 미디어 사용자 증가는 주로 스마트폰의 보급률 증가로 인한 것으로, 사람들은 언제 어디서나 쉽게 소셜 플랫폼에 액세스할 수 있게 되었습니다. 소셜 미디어 관리 소프트웨어는 각 플랫폼의 일정과 컨텐츠의 중앙 관리를 가능하게 함으로써 소셜 미디어 사용자의 온라인 존재를 효율화합니다. 자동화, 분석 및 참여 도구를 제공하여 수작업을 줄이고 전반적인 효율성 및 영향을 향상시킵니다. 예를 들어 영국 미디어 플레이어인 We Are Social Ltd.에 따르면 2024년 1월 소셜 미디어 이용률은 2023년 0.9%에서 1.5%로 상승했습니다. 따라서 소셜미디어 이용자 증가는 소셜미디어 관리 소프트웨어 시장의 성장을 가속하고 있습니다.

소셜 미디어 관리 소프트웨어 시장에서 사업을 전개하는 주요 기업은 멀티 로케이션 퍼블리싱 플랫폼과 같은 혁신적인 솔루션 개발에 주력하고 있으며, 기업이 여러 곳에서 컨텐츠를 효율적으로 관리하고 간소화할 수 있도록 지원하고 있습니다. 다중 위치 게시 플랫폼은 기업이 중앙 집중식 대시보드에서 여러 비즈니스 사이트에 걸쳐 소셜 미디어 컨텐츠를 생성, 예약 및 관리할 수 있는 소프트웨어 도구입니다. 예를 들어, 미국 소프트웨어 회사인 Birdeye Inc.는 2023년 1월 지역 브랜드와 여러 거점을 가진 기업 특유 수요에 맞춘 최첨단 소셜 미디어 관리 플랫폼인 Birdeye Social을 발표했습니다. 이 플랫폼은 복수 거점에 대한 공개 및 일괄 스케줄링 등의 기능으로 일원 관리를 가능하게 해, 통일된 대시보드로부터 다양한 거점의 투고를 간단하게 커스터마이즈 및 관리할 수 있습니다. 또한 AI를 활용한 컨텐츠 제작을 위한 BirdAI, 견고한 참여 추적 도구 및 중앙 집중식 컨텐츠 라이브러리가 포함되어 있으며, 모두 소셜 미디어 워크플로를 간소화하고 잠재고객 참여도를 높일 수 있도록 설계되었습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Social media management software is a digital solution designed to assist individuals and organizations in managing, scheduling, analyzing, and engaging with content across multiple social media platforms from a single, centralized interface. Its core purpose is to streamline social media marketing efforts, enhance audience interaction, and evaluate campaign performance using built-in analytics and reporting tools.

The primary types of social media management software include web-based and cloud-based platforms. Web-based software refers to applications accessed via a web browser without requiring installation on local devices. These tools are typically offered through various pricing models, such as subscription-based, per-user-based, or feature-based plans. Key functionalities include content management, scheduling and publishing, social media analytics, advertising tools, integration with customer relationship management (CRM) systems, and email marketing features. This software caters to both large enterprises and small to medium-sized businesses and is widely adopted across sectors including retail and consumer goods, healthcare, education, manufacturing, financial services, media and entertainment, and travel and hospitality.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The social media management software market research report is one of a series of new reports from The Business Research Company that provides social media management software market statistics, including social media management software industry global market size, regional shares, competitors with a social media management software market share, detailed social media management software market segments, market trends and opportunities, and any further data you may need to thrive in the social media management software industry. The social media management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media management software market size has grown rapidly in recent years. It will grow from $24.40 billion in 2024 to $28.58 billion in 2025 at a compound annual growth rate (CAGR) of 17.1%. The growth during the historic period can be attributed to the widespread adoption of social media by businesses, a global increase in internet users, rising smartphone penetration, a heightened focus on digital marketing strategies, the expansion of the e-commerce sector, and the growing volume of user-generated content.

The social media management software market size is expected to see rapid growth in the next few years. It will grow to $53.29 billion in 2029 at a compound annual growth rate (CAGR) of 16.9%. The growth anticipated in the forecast period can be attributed to the increasing need for cross-platform management, rising demand for personalized marketing, the growing use of video content on social media, the surge in popularity of short-form content platforms, and a stronger focus on brand reputation monitoring. Key trends expected during this period include advancements in sentiment analysis technology, the development of real-time collaboration tools, the emergence of cloud-native social media platforms, the integration of social listening with business intelligence tools, and innovations in visual content scheduling.

The rising number of social media users is expected to propel the growth of the social media management software market going forward. Social media users refer to individuals or organizations who actively engage with social media platforms to create, share, or interact with content and connect with others online. The rising number of social media users is primarily due to the increasing penetration of smartphones, which makes it easier for people to access social platforms anytime and anywhere. Social media management software helps social media users streamline their online presence by enabling centralized scheduling and content management across platforms. It reduces manual effort by offering automation, analytics, and engagement tools, improving overall efficiency and impact. For instance, in January 2024, according to We Are Social Ltd., a UK-based media company, social media usage rose to 1.5% in 2024, compared to 0.9% in 2023. Therefore, the rising number of social media users is driving the growth of the social media management software market.

Leading companies operating in the social media management software market are focusing on developing innovative solutions, such as multi-location publishing platforms, to help businesses manage and streamline content across multiple locations efficiently. Multi-location publishing platforms refer to software tools that allow businesses to create, schedule, and manage social media content across multiple business locations from a centralized dashboard. For instance, in January 2023, Birdeye Inc., a US-based software company, launched Birdeye Social, a cutting-edge social media management platform tailored for the unique demands of local brands and multi-location businesses. The platform enables centralized control with features such as multi-location publishing and bulk scheduling, making it easy to customize and manage posts across various locations from a unified dashboard. It also includes BirdAI for AI-powered content creation, robust engagement tracking tools, and a centralized content library, all designed to simplify social media workflows and enhance audience engagement.

In August 2023, Sprout Social Inc., a US-based software company, acquired Tagger Media Inc. for $140 million. Through this acquisition, Sprout Social seeks to strengthen its position as a leading provider in the social media software market by delivering an all-in-one platform that enables brands to implement comprehensive social strategies at scale. Tagger Media Inc. is a US-based software firm that specializes in influencer marketing tools as part of its social media management offerings.

Major players in the social media management software market are Vista Social Inc., Sprout Social Inc., Hootsuite Inc., Later.com Inc., Zoho Corporation Pvt. Ltd., Falcon.io ApS, Agorapulse SAS, Buffer Inc., NapoleonCat Sp. z o.o, Loomly Inc, Crowdfire Inc., Oktopost Technologies Inc., Maventus Group Inc., SocialPilot Technologies Inc., CoSchedule LLC, eClincher Inc., FeedHive ApS, Iconosquare SAS, Edgar Inc, Planable Inc., Sendible Limited, SocialBee Inc., and Statusbrew Inc.

North America was the largest region in the social media management software market in 2024. The regions covered in social media management software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social media management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social media management software market consists of revenues earned by entities by providing services such as social listening and monitoring, customer engagement and support, campaign management and reporting, influencer management, and content curation and discovery. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Management Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media management software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media management software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social media management software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Social Media Management Software Market Characteristics

3. Social Media Management Software Market Trends And Strategies

4. Social Media Management Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Social Media Management Software Growth Analysis And Strategic Analysis Framework

6. Social Media Management Software Market Segmentation

7. Social Media Management Software Market Regional And Country Analysis

8. Asia-Pacific Social Media Management Software Market

9. China Social Media Management Software Market

10. India Social Media Management Software Market

11. Japan Social Media Management Software Market

12. Australia Social Media Management Software Market

13. Indonesia Social Media Management Software Market

14. South Korea Social Media Management Software Market

15. Western Europe Social Media Management Software Market

16. UK Social Media Management Software Market

17. Germany Social Media Management Software Market

18. France Social Media Management Software Market

19. Italy Social Media Management Software Market

20. Spain Social Media Management Software Market

21. Eastern Europe Social Media Management Software Market

22. Russia Social Media Management Software Market

23. North America Social Media Management Software Market

24. USA Social Media Management Software Market

25. Canada Social Media Management Software Market

26. South America Social Media Management Software Market

27. Brazil Social Media Management Software Market

28. Middle East Social Media Management Software Market

29. Africa Social Media Management Software Market

30. Social Media Management Software Market Competitive Landscape And Company Profiles

31. Social Media Management Software Market Other Major And Innovative Companies

32. Global Social Media Management Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Management Software Market

34. Recent Developments In The Social Media Management Software Market

35. Social Media Management Software Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기