Search Engine Optimization (SEO) Optimization Tools Global Market Report 2025
상품코드:1810693
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 250 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
SEO 툴(검색 엔진 최적화 툴) 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 연평균 복합 성장률(CAGR) 15.1%로 성장할 전망이며, 99억 9,000만 달러로 성장이 예측됩니다. 예측 기간 동안 예상되는 성장은 디지털 공간에서의 경쟁 증가, 디지털 마케팅 및 전자상거래 의존도 증가, 인터넷 보급률 증가, 컨텐츠 마케팅 중요성 증가, 온라인 가시성의 중요성 증가에 기인합니다. 이 기간에 예상되는 주요 동향으로는 컨텐츠 생성에 대한 인공지능(AI) 채택, 음성 검색 최적화, 모바일 첫 번째 색인으로의 전환, 시각 검색 기능 통합, 제로 클릭 검색 최적화 전략, 제네레이티브 검색 경험과의 연계 등이 있습니다.
전자상거래의 확대는 SEO 툴(검색 엔진 최적화 툴) 시장의 확대를 촉진할 것으로 예측됩니다. 전자상거래는 인터넷에서 상거래를 수행하는 것입니다. 그 확대는 소비자가 언제 어디서나 편리하게 쇼핑할 수 있는 인터넷 접속 증가에 의해 촉진되고 있습니다. SEO 툴은 웹사이트의 가시성을 높여 전자상거래를 지원하여 소비자가 온라인으로 제품을 쉽게 찾을 수 있도록 합니다. 이러한 툴는 키워드 조사, 컨텐츠 최적화 및 실적 추적을 자동화하여 디지털 마케팅 실적을 향상시키고 웹사이트 트래픽과 전환을 증가시킵니다. 예를 들어 2025년 2월 미국 정부 기관인 미국 인구조사국은 2024년 전자상거래 총 매출액이 1조 1,926억 달러에 이르렀고, 2023년부터 8.1% 증가할 것으로 보고했습니다. 따라서 전자상거래 확대는 SEO 툴(검색 엔진 최적화 툴) 시장의 성장에 기여하고 있습니다.
SEO 툴(검색 엔진 최적화 툴) 시장의 주요 기업은 인공지능(AI) 기반 컨텐츠 최적화 플랫폼 등의 고급 솔루션 개발에 주력하고, 디스커버빌리티 향상, 검색엔진 순위 상승, 디지털 마케팅 전략의 효율화를 도모하고 있습니다. AI를 활용한 컨텐츠 최적화에서는 머신러닝 및 생성형 AI를 활용하여 상품 설명이나 메타데이터 등의 디지털 컨텐츠를 강화하고 검색 알고리즘 및 사용자의 검색 행동에 따라 일치하도록 합니다. 예를 들어, 2025년 6월 미국 기술 기업인 Lily AI는 기존의 검색 엔진과 생성형 AI 플랫폼 모두에서 가시성을 위해 제품 컨텐츠를 최적화하기 위한 세련된 툴를 발표했습니다. 이 AI를 탑재한 플랫폼은 딥러닝을 적용하여 상품 설명의 평가 및 업그레이드를 실시하고, 키워드의 사용을 자동화하며, 시맨틱의 정밀도를 높이고, 컨텐츠를 실시간으로 적응시킴으로써, 복수의 검색 플랫폼에서의 노출을 높여, 수작업을 삭감합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향 및 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석 및 전략 분석 프레임워크
세계의 SEO 툴(검색 엔진 최적화 툴) : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 성장률 분석
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 실적 : 규모 및 성장(2019-2024년)
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 예측 : 규모 및 성장(2024-2029년, 2034년)
세계의 SEO 툴(검색 엔진 최적화 툴) : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 유형별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
온페이지 검색 엔진 최적화 툴
오프 페이지 검색 엔진 최적화 툴
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 전개별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
클라우드 기반 검색 엔진 최적화 툴
온프레미스 검색 엔진 최적화 툴
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 툴 유형별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
키워드 조사 툴
페이지 최적화 툴
링크 구축 툴
기술 검색 엔진 최적화 툴
분석 및 보고 툴
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 기능 및 성능별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
검색 엔진 최적화 감사 기능
경쟁 분석 툴
컨텐츠 최적화 툴
랭크 추적 기능
소셜 미디어 통합
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 최종 사용자별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
중규모 기업
대기업
디지털 마케팅 에이전시
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 온페이지 검색엔진 최적화 툴 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
키워드 조사 툴
메타태그 제너레이터
컨텐츠 최적화 툴
내부 링크 툴
페이지 속도 최적화 툴
구조화된 데이터 및 스키마 마크업 툴
모바일 최적화 툴
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 오프 페이지 검색 엔진 최적화 툴 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
백링크 분석 툴
링크 구축 플랫폼
소셜 북마크 툴
인플루언서 아웃리치 툴
브랜드 언급 모니터링 툴
포럼 및 블로그 코멘트 툴
로컬 인용 관리 툴
제7장 지역별 및 국가별 분석
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
세계의 SEO 툴(검색 엔진 최적화 툴) 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도 및 기업 프로파일
SEO 툴(검색 엔진 최적화 툴) 시장 : 경쟁 구도
SEO 툴(검색 엔진 최적화 툴) 시장 : 기업 프로파일
Google LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
HubSpot Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
WebFX Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Semrush Holdings Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Conductor LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Ahrefs Pte. Ltd.
BrightEdge Technologies Inc.
Botify
Next Net Media LLC
SE Ranking Ltd.
Moz Inc.
Serpstat LLC
Surfer SEO
WhatConverts LLC
SEO PowerSuite
Screaming Frog Ltd.
SpyFu Inc.
Bonus Tool
Majestic-12 Ltd.
CognitiveSEO
제32장 세계 시장 경쟁 벤치마킹 및 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문 및 전략
SEO 툴(검색 엔진 최적화 툴) 시장(2029년) : 새로운 기회를 제공하는 국가
SEO 툴(검색 엔진 최적화 툴) 시장(2029년) : 새로운 기회를 제공하는 부문
SEO 툴(검색 엔진 최적화 툴) 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
AJY
영문 목차
영문목차
Search engine optimization (SEO) tools are specialized software solutions designed to assist website owners, marketers, and businesses in enhancing their website's visibility and ranking on search engines. These tools support a variety of functions, including keyword research, content optimization, backlink analysis, website auditing, rank tracking, and traffic monitoring. They enable users to uncover optimization opportunities, track performance, and maintain a competitive edge in search engine results.
The primary types of SEO tools include on-page and off-page optimization tools. On-page SEO tools are designed to analyze and optimize individual web pages to improve their relevance and visibility for specific keywords in search engine results. These tools are deployed either as cloud-based solutions or on-premises software and are categorized by function into keyword research tools, on-page optimization tools, link building tools, technical SEO tools, and analytics and reporting tools. Key features offered by these tools include SEO audit capabilities, competitor analysis, content optimization, rank tracking, and social media integration. They cater to a wide range of end users, including small, medium, and large enterprises, as well as digital marketing agencies.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.
The search engine optimization (SEO) optimization tools market research report is one of a series of new reports from The Business Research Company that provides search engine optimization (SEO) optimization tools market statistics, including search engine optimization (SEO) optimization tools industry global market size, regional shares, competitors with a search engine optimization (SEO) optimization tools market share, detailed search engine optimization (SEO) optimization tools market segments, market trends and opportunities, and any further data you may need to thrive in the search engine optimization (SEO) optimization tools industry. This search engine optimization (SEO) optimization tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The search engine optimization (SEO) optimization tools market size has grown rapidly in recent years. It will grow from $4.92 billion in 2024 to $5.69 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth during the historic period can be attributed to the expansion of online shopping, increasing demand for real-time analytics, the rise of content marketing strategies, a surge in online consumer research, and the growing use of chatbots to enhance user engagement and support.
The search engine optimization (SEO) optimization tools market size is expected to see rapid growth in the next few years. It will grow to $9.99 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth anticipated in the forecast period can be attributed to intensifying competition in the digital space, growing dependence on digital marketing and e-commerce, increasing internet penetration, the rising significance of content marketing, and the heightened importance of online visibility. Key trends expected during this period include the adoption of artificial intelligence (AI) for content generation, optimization for voice search, the shift toward mobile-first indexing, integration of visual search capabilities, strategies for zero-click search optimization, and alignment with generative search experiences.
The growing e-commerce sector is expected to drive the expansion of the search engine optimization (SEO) tools market. E-commerce involves conducting commercial transactions over the internet. Its expansion is being fueled by rising internet accessibility, which allows consumers to shop conveniently from anywhere at any time. SEO tools support e-commerce by enhancing website visibility, making it easier for consumers to locate products online. These tools boost digital marketing performance by automating keyword research, content optimization, and performance tracking, resulting in increased website traffic and conversions. For example, in February 2025, the United States Census Bureau, a US-based government agency, reported that total e-commerce sales for 2024 amounted to $1,192.6 billion, reflecting an 8.1% increase from 2023. Therefore, the expansion of e-commerce is contributing to the growth of the search engine optimization (SEO) tools market.
Leading companies in the search engine optimization (SEO) tools market are focusing on the development of advanced solutions such as artificial intelligence (AI)-based content optimization platforms to improve discoverability, boost search engine rankings, and streamline digital marketing strategies. AI-driven content optimization utilizes machine learning and generative AI to enhance product descriptions, metadata, and other digital content so they align better with search algorithms and user search behavior. For instance, in June 2025, Lily AI, a US-based technology company, introduced a sophisticated tool aimed at optimizing product content for visibility on both traditional search engines and generative AI platforms. This AI-powered platform applies deep learning to evaluate and upgrade product descriptions, automating keyword usage, enhancing semantic accuracy, and adapting content in real time to increase exposure across multiple discovery platforms, thereby reducing manual effort.
In October 2022, Saas.group, a software company based in the United States, acquired Seobility for an undisclosed amount. The acquisition is intended to accelerate Seobility's growth and further develop its platform by utilizing Saas.group's broader resources. This strategic acquisition enables Seobility to strengthen its position in the competitive SEO tools market and continue its advancement. Seobility is a Germany-based company, offers search engine optimization (SEO) tools that include website auditing, keyword tracking, and content optimization solutions.
Major players in the search engine optimization (seo) optimization tools market are Google LLC, HubSpot Inc., WebFX Inc., Semrush Holdings Inc., Conductor LLC, Ahrefs Pte. Ltd., BrightEdge Technologies Inc., Botify, Next Net Media LLC, SE Ranking Ltd., Moz Inc., Serpstat LLC, Surfer SEO, WhatConverts LLC, SEO PowerSuite, Screaming Frog Ltd., SpyFu Inc., Bonus Tool, Majestic-12 Ltd., CognitiveSEO, and Siteliner.
North America was the largest region in the search engine optimization (SEO) optimization tools market in 2024. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the search engine optimization (SEO) tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The search engine optimization (SEO) tools market includes revenues earned by entities through keyword research, website auditing, backlink analysis, rank tracking, content optimization, and technical search engine optimization improvements. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Search Engine Optimization (SEO) Optimization Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on search engine optimization (seo) optimization tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for search engine optimization (seo) optimization tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The search engine optimization (seo) optimization tools market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
3) By Tool Type: Keyword Research Tools; On-Page Optimization Tools; Link Building Tools; Technical Search Engine Optimization Tools; Analytics And Reporting Tools
4) By Features And Capabilities: Search Engine Optimization Audit Capabilities; Competitor Analysis tools; Content Optimization Tools; Rank Tracking Features; Social Media Integration
5) By End-User: Small Enterprises; Medium Enterprises; Large Enterprises; Digital Marketing Agencies
Subsegments:
1) By On-Page Search Engine Optimization Tools: Keyword Research Tools, Meta Tag Generators, Content Optimization Tools, Internal Linking Tools, Page Speed Optimization Tools, Structured Data/Schema Markup Tools, Mobile Optimization Tools
2) By Off-Page Search Engine Optimization Tools: Backlink Analysis Tools, Link Building Platforms, Social Bookmarking Tools, Influencer Outreach Tools, Brand Mention Monitoring Tools, Forum & Blog Commenting Tools, Local Citation Management Tools
Companies Mentioned: Google LLC; HubSpot Inc.; WebFX Inc.; Semrush Holdings Inc.; Conductor LLC; Ahrefs Pte. Ltd.; BrightEdge Technologies Inc.; Botify; Next Net Media LLC; SE Ranking Ltd.; Moz Inc.; Serpstat LLC; Surfer SEO; WhatConverts LLC; SEO PowerSuite; Screaming Frog Ltd.; SpyFu Inc.; Bonus Tool; Majestic-12 Ltd.; CognitiveSEO; Siteliner.
4. Search Engine Optimization (SEO) Optimization Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Search Engine Optimization (SEO) Optimization Tools Growth Analysis And Strategic Analysis Framework
5.1. Global Search Engine Optimization (SEO) Optimization Tools PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
6.1. Global Search Engine Optimization (SEO) Optimization Tools Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Page Search Engine Optimization Tools
Off-Page Search Engine Optimization Tools
6.2. Global Search Engine Optimization (SEO) Optimization Tools Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Search Engine Optimization Tools
On-Premises Search Engine Optimization Tools
6.3. Global Search Engine Optimization (SEO) Optimization Tools Market, Segmentation By Tool Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Keyword Research Tools
On-Page Optimization Tools
Link Building Tools
Technical Search Engine Optimization Tools
Analytics And Reporting Tools
6.4. Global Search Engine Optimization (SEO) Optimization Tools Market, Segmentation By Features And Capabilities, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Search Engine Optimization Audit Capabilities
Competitor Analysis Tools
Content Optimization Tools
Rank Tracking Features
Social Media Integration
6.5. Global Search Engine Optimization (SEO) Optimization Tools Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small Enterprises
Medium Enterprises
Large Enterprises
Digital Marketing Agencies
6.6. Global Search Engine Optimization (SEO) Optimization Tools Market, Sub-Segmentation Of On-Page Search Engine Optimization Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Keyword Research Tools
Meta Tag Generators
Content Optimization Tools
Internal Linking Tools
Page Speed Optimization Tools
Structured Data Or Schema Markup Tools
Mobile Optimization Tools
6.7. Global Search Engine Optimization (SEO) Optimization Tools Market, Sub-Segmentation Of Off-Page Search Engine Optimization Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Backlink Analysis Tools
Link Building Platforms
Social Bookmarking Tools
Influencer Outreach Tools
Brand Mention Monitoring Tools
Forum And Blog Commenting Tools
Local Citation Management Tools
7. Search Engine Optimization (SEO) Optimization Tools Market Regional And Country Analysis
7.1. Global Search Engine Optimization (SEO) Optimization Tools Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Search Engine Optimization (SEO) Optimization Tools Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
