세계의 로제 와인 시장 보고서(2025년)
Rose Wine Global Market Report 2025
상품코드 : 1810683
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

로제 와인 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 CAGR 8.2%로 57억 8,000만 달러로 성장할 것으로 예상됩니다. 예측되는 확대의 원동력은 소셜 미디어의 영향력 확대, 와인 패키지의 기술 혁신의 진전, 가벼운 음료에 대한 취향의 향상, 계절 소비의 경향 증가, 신흥 시장에서의 입수성의 향상 등입니다. 예측 기간 동안 예상되는 주요 동향으로는 지속 가능한 와인 생산의 진전, 마케팅 전략에서 인공지능의 통합, 포도원 관리 시스템의 기술적 개선, 친환경 패키징 개발, 저알코올 음료 선택의 진전 등이 있습니다.

낮은 알코올 음료에 대한 선호도 증가는 향후 로제 와인 시장의 성장을 가속할 것으로 예측됩니다. 저알코올 음료는 알코올 도수(보통 3.5% 미만)를 억제한 음료로, 통상의 알코올 음료를 대체하는 가벼운 음료를 제공합니다. 건강 지향 증가와 절제와 건강에 대한 사회적 의식의 변화에 의해 저알코올 음료에 대한 기호가 높아지고 있습니다. 로제 와인은 다양한 소비자들에게 어필하는 맛과 상쾌한 선택을 제공하여 저알코올 음료를 강화합니다. 로제 와인은 건강 지향 소비자와 캐주얼 식수에 맞는 맛과 적당한 알코올 도수를 겸비하여 사교의 장소에서 다양한 옵션을 제공합니다. 예를 들어, 영국의 식물성 음료 회사 펜티맨스에 따르면, 2024년 1월 목텔과 버진 얼터너티브(전통적인 칵테일의 비알코올 버전)를 구입한 소비자는 2023년 35%에서 50%로 증가했습니다. 그러므로 낮은 알코올 음료에 대한 선호도 증가는 로제 와인 시장의 성장을 이끌고 있습니다.

로제 와인 시장의 주요 기업은 맛과 품질을 희생하지 않고 더 건강한 라이프 스타일 선택을 요구하는 소비자 수요 증가에 부응하기 위해 건강 지향 와인과 같은 혁신적인 제품 출시에 주력하고 있습니다. 건강 지향 와인은 건강과 웰빙을 중시하는 소비자에게 호소하기 위해 만들어지고 판매되는 와인을 의미합니다. 이러한 와인은 일반적으로 알코올 도수가 낮고, 당분이 억제되고, 첨가물이 적고, 유기 재배나 지속 가능한 방법으로 재배된 포도로 만들어져, 항산화 물질이나 천연 성분을 풍부하게 포함하는 일도 있습니다. 예를 들어, 2025년 5월 미국의 크래프트 와인 제조업체인 핏바인 와인은 리실러블 750밀리리터의 알루미늄 병에 들어간 새로운 스파클링 로제를 발표하여 활동적이고 건강 지향적인 소비자를 대상으로 한 저당질로 건강 지향의 와인의 구색을 넓혔습니다. 이 제품은 휴대성과 신선함을 브랜드의 깨끗한 라벨에 대한 고집과 지속 가능한 패키징과 결합하여 피트니스와 맛을 선호하는 와인 애호가에게 편리하고 휴대하기 편리한 옵션을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Rose wine is a type of wine characterized by its pink color, achieved by allowing the grape skins to have brief contact with the juice during fermentation. It is generally light, crisp, and refreshing, offering flavor profiles that range from fruity to floral. Rose wines are produced from a variety of red grape types using maceration or saignee methods, making it a versatile and enjoyable beverage that is often served chilled, perfect for casual and warm-weather settings.

The main categories of rose wine include fortified wine and vermouth, sparkling wine, and still wine. Fortified wine is enhanced by the addition of distilled spirits, typically brandy, while vermouth is a fortified wine flavored with a variety of herbs and botanicals. Rose wines include products made from various grape varieties such as Grenache, Merlot, Pinot Noir, and Malbec. These wines are further classified by body into full-bodied, medium-bodied, and light-bodied, and by color into red wine, rose wine, and white wine. Distribution channels include hypermarkets, supermarkets, specialty stores, and online retail platforms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp hike in U.S. tariffs and the associated trade disputes in spring 2025 are notably impacting the aerospace and defense sector by raising costs for titanium, carbon fiber composites, and avionics materials largely sourced from global suppliers. Defense contractors, locked into fixed-price government contracts, absorb these added costs, while commercial aerospace firms face airline pushback on higher aircraft prices. Delays in component shipments due to customs bottlenecks further disrupt tight production schedules for jets and satellites. The industry is responding by stockpiling critical materials, seeking waivers for defense-related imports, and collaborating with allied nations to diversify supply chain.

The rose wine market research report is one of a series of new reports from The Business Research Company that provides rose wine market statistics, including the rose wine industry global market size, regional shares, competitors with the rose wine market share, detailed rose wine market segments, market trends, and opportunities, and any further data you may need to thrive in the rose wine industry. These rose wine market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The rose wine market size has grown strongly in recent years. It will grow from $3.88 billion in 2024 to $4.21 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The increase during the past period is attributable to the rising demand for premium wines, heightened interest in casual drinking, growing popularity among young consumers, expansion of wine tourism, and greater awareness about the health benefits of wine.

The rose wine market size is expected to see strong growth in the next few years. It will grow to $5.78 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The anticipated expansion is driven by the growing influence of social media, increasing innovations in wine packaging, a rising preference for light beverages, the growing trend of seasonal consumption, and enhanced availability in emerging markets. Key trends expected during the forecast period include advancements in sustainable wine production, the integration of artificial intelligence in marketing strategies, technological improvements in vineyard management systems, developments in eco-friendly packaging, and progress in low-alcohol rose wine options.

The rising preference for low-alcohol drinks is expected to propel the growth of the rose wine market going forward. Low-alcohol drinks are beverages that contain a reduced amount of alcohol by volume (typically below 3.5%), offering a lighter alternative to regular alcoholic drinks. The preference for low-alcohol drinks is increasing due to growing health consciousness and changing social attitudes toward moderation and wellness. Rose wine enhances low-alcohol drinks by providing flavorful, refreshing options that appeal to a wide range of consumers. It offers a versatile choice for social occasions, combining taste and moderate alcohol content to suit health-conscious and casual drinkers. For instance, in January 2024, according to Fentimans, a UK-based botanical drinks company, 50% of the consumers bought mocktails or virgin alternatives (non-alcoholic versions of traditional cocktails) in 2024, up from 35% in 2023. Therefore, the rising preference for low-alcohol drinks is driving the growth of the rose wine market.

Leading companies in the rose wine market are concentrating on launching innovative products, such as health-conscious wines, to meet the growing consumer demand for healthier lifestyle options without sacrificing taste or quality. Health-conscious wines refer to those crafted or marketed to appeal to consumers focused on health and wellness. These wines generally have lower alcohol content, reduced sugar, fewer additives, are made from organic or sustainably grown grapes, and sometimes are enriched with antioxidants or natural ingredients. For example, in May 2025, FitVine Wine, a US-based craft wine producer, introduced a new sparkling rose in a resealable 750-milliliter aluminum bottle, broadening its range of low-sugar, health-conscious wines targeted at active and wellness-oriented consumers. This product combines portability and freshness with the brand's clean-label commitment and sustainable packaging, offering a convenient, on-the-go option for wine enthusiasts who prioritize fitness and flavor.

In February 2023, Moet Hennessy, a France-based luxury wines and spirits company, acquired a majority stake in Chateau Minuty for an undisclosed sum. Through this acquisition, Moet Hennessy strengthens its premium rose market position by expanding its portfolio with Chateau Minuty's acclaimed wines and leveraging its heritage to benefit from increasing global demand for premium rose wines. Chateau Minuty is a renowned luxury rose wine producer based in France.

Major players in the rose wine market are Pernod Ricard, Constellation Brands, E. & J. Gallo Winery, Treasury Wine Estates, Chateau Miraval, Sula Vineyards Private Limited, Gerard Bertrand Wines, Wolffer Estate Vineyard Inc., Bodegas Muga, Moet Hennessy, Domaines Ott, Lynfred Winery Inc., Chateau la Tour de l'Eveque, Domaine de la Sangliere, Domaine Tempier, Arianna Occhipinti Azienda Agricola, Chateau de Pibarnon, Chateau Sainte Roseline, Domaine de la Mordoree, Fattoria Sardi Giustiniani, Jean-Luc Colombo Wines, La Vieille Ferme, Lasseter Family Winery LLC, Maison Saint Aix (AIX Rose), Mas de Cadenet, Sacha Lichine Wines, Vini Sassara di Bertaiola Stefano.

Europe was the largest region in the rose wine market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in rose wine report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the rose wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The rose wine market consists of sales of semi-sparkling rose wine, organic and biodynamic rose wines, canned blush wine, rose champagne, maceration rose, and cabernet sauvignon rose. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Rose Wine Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on rose wine market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for rose wine ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The rose wine market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Rose Wine Market Characteristics

3. Rose Wine Market Trends And Strategies

4. Rose Wine Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Rose Wine Growth Analysis And Strategic Analysis Framework

6. Rose Wine Market Segmentation

7. Rose Wine Market Regional And Country Analysis

8. Asia-Pacific Rose Wine Market

9. China Rose Wine Market

10. India Rose Wine Market

11. Japan Rose Wine Market

12. Australia Rose Wine Market

13. Indonesia Rose Wine Market

14. South Korea Rose Wine Market

15. Western Europe Rose Wine Market

16. UK Rose Wine Market

17. Germany Rose Wine Market

18. France Rose Wine Market

19. Italy Rose Wine Market

20. Spain Rose Wine Market

21. Eastern Europe Rose Wine Market

22. Russia Rose Wine Market

23. North America Rose Wine Market

24. USA Rose Wine Market

25. Canada Rose Wine Market

26. South America Rose Wine Market

27. Brazil Rose Wine Market

28. Middle East Rose Wine Market

29. Africa Rose Wine Market

30. Rose Wine Market Competitive Landscape And Company Profiles

31. Rose Wine Market Other Major And Innovative Companies

32. Global Rose Wine Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Rose Wine Market

34. Recent Developments In The Rose Wine Market

35. Rose Wine Market High Potential Countries, Segments and Strategies

36. Appendix

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