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세계의 디지털 언어 학습 시장 보고서(2025년)
Digital Language Learning Global Market Report 2025
상품코드 : 1807878
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 디지털 언어 학습 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 연평균 복합 성장률(CAGR) 19.5%로 확대되어 731억 4,000만 달러로 성장할 것으로 보입니다. 예측 기간의 성장 배경으로는 원격 학습 솔루션에 대한 수요 증가, 세계화 및 이문화 커뮤니케이션, 개인화 학습 및 적응 학습, 교육 시스템 통합, 모바일 학습 등이 있습니다. 예측기간의 주요 동향으로는 커리어 업과 취업 기회, 개별화와 커스터마이즈, 적응 학습 기술, 게이미피케이션과 몰입형 학습, 혼합형 학습 모델 등이 있습니다.

향후 5년간 성장률 19.5%라는 예측은 이 시장의 지난 예측으로부터 0.6% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 마찰은 한국과 캐나다에서 개발된 실시간 번역 API 및 몰입형 VR 언어 환경의 가격을 끌어올려 미국 어학교에 부담을 줄 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 보입니다.

온라인 교육에 대한 수요 증가가 디지털 언어 학습 시장의 성장을 이끌 것으로 예측됩니다. 온라인 교육은 인터넷을 통해 교육 컨텐츠와 교육을 제공하는 것입니다. 이 수요는 기술 혁신과 학습자의 요구 변화에 힘입어 원격 학습 옵션의 유연성, 접근성 및 품질에 의해 촉진됩니다. 온라인 교육은 대화형 리소스에 대한 액세스, 개인화된 학습 경로, 연습 및 피드백을 위한 실시간 기회를 제공함으로써 디지털 언어 학습을 강화합니다. 예를 들어 룩셈부르크를 거점으로 하는 정부기관 Eurostat가 2024년 1월 발표한 보고서에 따르면 EU의 16세부터 74세의 인터넷 이용자 중 지난 3개월간 온라인 강좌에 참가하거나 온라인 교재를 이용한 적이 있는 것은 30%로, 이 숫자는 28%였던 2022년부터 2%포인트 증가했습니다. EU 국가 중에서 온라인 학습에 참여하는 인터넷 사용자의 비율이 가장 높았던 것은 네덜란드(54%)로 핀란드(53%), 스웨덴(48%), 스페인(47%), 에스토니아(45%)로 이어졌습니다. 그 결과, 온라인 교육에 대한 수요 증가가 디지털 언어 학습 시장의 확대에 크게 기여하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Digital language learning encompasses the process of acquiring, practicing, and mastering a language using digital tools, platforms, and resources, typically accessed through the internet. This includes online language courses, interactive apps, language learning software, virtual classrooms, and multimedia materials designed to enhance language acquisition and proficiency in a digital environment.

The primary technologies utilized in digital language learning include virtual reality (VR), artificial intelligence (AI), big data analytics, natural language processing (NLP), and other related technologies. Virtual Reality refers to computer-generated simulations that immerse users in interactive, three-dimensional virtual environments. Various language types, such as English, German, Spanish, Mandarin, and others, are supported across different operating systems such as Windows, Android, iOS, and others. Digital language learning tools cater to a diverse range of end-users, including individuals, enterprises, educational institutions, government agencies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The digital language learning market research report is one of a series of new reports from The Business Research Company that provides digital language learning market statistics, including digital language learning industry global market size, regional shares, competitors with a digital language learning market share, detailed digital language learning market segments, market trends and opportunities, and any further data you may need to thrive in the digital language learning industry. This digital language learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital language learning market size has grown exponentially in recent years. It will grow from $29.64 billion in 2024 to $35.86 billion in 2025 at a compound annual growth rate (CAGR) of 21.0%. The growth in the historic period can be attributed to internet access expansion, globalization and multilingualism, demographic shifts and immigration, and education reform and language curriculum adaptation.

The digital language learning market size is expected to see rapid growth in the next few years. It will grow to $73.14 billion in 2029 at a compound annual growth rate (CAGR) of 19.5%. The growth in the forecast period can be attributed to increasing demand for remote learning solutions, globalization and cross-cultural communication, personalized and adaptive learning, integration with education systems, and rise of mobile learning. Major trends in the forecast period include career advancement and job opportunities, personalization and customization, adaptive learning technologies, gamification and immersive learning, and blended learning models.

The forecast of 19.5% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions may burden U.S. language schools by inflating prices for real-time translation APIs and immersive VR language environments developed in South Korea and Canada, potentially limiting technological innovation in instruction while raising course fees. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for online education is expected to drive the growth of the digital language learning market. Online education involves the delivery of educational content and instruction through the internet. This demand is being fueled by the flexibility, accessibility, and quality of remote learning options, which are supported by technological innovations and the changing needs of learners. Online education enhances digital language learning by offering access to interactive resources, personalized learning paths, and real-time opportunities for practice and feedback. For example, a report from Eurostat, a Luxembourg-based government agency, published in January 2024, indicated that 30% of EU internet users aged 16 to 74 had engaged in online courses or used online learning materials in the past three months, a 2-percentage-point increase from 2022 when the figure was 28%. Among EU nations, the Netherlands led with the highest proportion of internet users participating in online learning (54%), followed by Finland (53%), Sweden (48%), Spain (47%), and Estonia (45%). As a result, the growing demand for online education is significantly contributing to the expansion of the digital language learning market.

Key players in the digital language learning market are channeling their efforts into developing cutting-edge solutions, including advanced language learning applications. These applications are designed to enhance user engagement, personalize learning experiences, and improve language proficiency through innovative features, techniques, and technologies. For instance, Unacademy, an educational technology company based in India, recently introduced a new language learning app to its product lineup. Leveraging Unacademy's robust technology infrastructure and extensive network of educators, the app aims to establish itself as a prominent player in the global language learning industry. This strategic move underscores Unacademy's commitment to expanding its product portfolio and solidifying its presence in the international language learning landscape.

In April 2022, Pearson, a UK-based education company, acquired Mondly for an undisclosed sum. This acquisition enables Pearson to expand its offerings by incorporating online self-study options into its existing range of instructional and assessment services, providing greater flexibility for learners pursuing self-paced language education. It strengthens Pearson's position in the rapidly growing direct-to-consumer English learning market, allowing the company to reach new customer segments and enhance its presence in the digital education sector. Mondly, a Romania-based educational technology firm, is known for its freemium language learning platform.

Major companies operating in the digital language learning market are Pearson plc, McGraw-Hill Education Holdings LLC, Cambridge University Press, Udemy Inc., Coursera Inc., Duolingo Inc., italki HK Limited, Babbel GmbH, Varsity Tutors, Rosetta Stone Inc., Verbling Inc., edX Inc., Lingoda GmbH, Busuu Limited, Mango Languages a division of HarperCollins Publishers LLC, Oxford University Press, Memrise Limited, Pimsleur Language Programs, Tandem Fundazioa, Yabla Inc., FluentU Inc., Living Language, EF Education First Ltd., Transparent Language Inc., Berlitz Corporation

Asia-Pacific was the largest region in the digital language learning market in 2024. The regions covered in the digital language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital language learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital language learning market consists of revenues earned by entities by providing services such as online language courses, language assessment and certification, language assessment services, and virtual tutoring services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital language learning market also includes sales of products including language exchange platforms, language learning software, language learning websites, language learning apps, and language learning platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Language Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital language learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital language learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital language learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Digital Language Learning Market Characteristics

3. Digital Language Learning Market Trends And Strategies

4. Digital Language Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Language Learning Growth Analysis And Strategic Analysis Framework

6. Digital Language Learning Market Segmentation

7. Digital Language Learning Market Regional And Country Analysis

8. Asia-Pacific Digital Language Learning Market

9. China Digital Language Learning Market

10. India Digital Language Learning Market

11. Japan Digital Language Learning Market

12. Australia Digital Language Learning Market

13. Indonesia Digital Language Learning Market

14. South Korea Digital Language Learning Market

15. Western Europe Digital Language Learning Market

16. UK Digital Language Learning Market

17. Germany Digital Language Learning Market

18. France Digital Language Learning Market

19. Italy Digital Language Learning Market

20. Spain Digital Language Learning Market

21. Eastern Europe Digital Language Learning Market

22. Russia Digital Language Learning Market

23. North America Digital Language Learning Market

24. USA Digital Language Learning Market

25. Canada Digital Language Learning Market

26. South America Digital Language Learning Market

27. Brazil Digital Language Learning Market

28. Middle East Digital Language Learning Market

29. Africa Digital Language Learning Market

30. Digital Language Learning Market Competitive Landscape And Company Profiles

31. Digital Language Learning Market Other Major And Innovative Companies

32. Global Digital Language Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Language Learning Market

34. Recent Developments In The Digital Language Learning Market

35. Digital Language Learning Market High Potential Countries, Segments and Strategies

36. Appendix

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