세계의 POS 디스플레이 시장 보고서(2025년)
Point of Sale Display Global Market Report 2025
상품코드 : 1807825
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 POS 디스플레이 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년까지 CAGR 8.4%로 확대되어 188억 4,000만 달러로 성장할 것으로 보입니다. 예측기간의 성장은 지속가능성 우려, 전자상거래 통합, 규제 준수, 동적 공급망, 소매 세계화, 비주얼 머천다이징의 진화에 기인할 수 있습니다. 예측 기간의 주요 동향으로는 디지털 사이니지 솔루션, 대상 마케팅을 위한 맞춤화, 고급 분석 및 데이터 통찰력, 터치스크린 기술, 모바일 POS(mPOS) 시스템 등이 있습니다.

향후 5년간 성장률 8.4%라는 예측은 이 시장의 지난 예측으로부터 0.2% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 마찰은 중국과 대만에서 개발된 디지털 간판 구성요소와 대화형 키오스크 하드웨어의 가격을 늘려 효과적인 매장 프로모션 감소와 머천다이징 비용 상승을 초래하여 미국 소매 마케팅을 혼란시킬 수 있습니다. 또한 상호관세나 무역마찰 및 제한의 격화에 의한 세계 경제 및 무역에 대한 악영향에 의해 그 영향은 보다 광범위하게 미칠 것으로 예측됩니다.

POS 디스플레이 시장의 예상 성장은 소매 체인 확대로 촉진될 것으로 예측됩니다. 소매 체인은 중앙에서 관리되는 공통 브랜드의 매장망으로 구성되어 고객의 충동적인 구매를 자극하는 POS 디스플레이의 혜택을 누리고 있습니다. 예를 들어, 정부 수출 진흥기관인 India Brand Equity Foundation의 보고서에 따르면 인도 소매 섹터는 2020년 8,000억 달러에서 크게 증가했으며, 2030년에는 1조 5,000억 달러에 이를 것으로 예측됩니다. 그 결과, 소매 체인의 확대가 POS 디스플레이 시장의 원동력이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

JHS
영문 목차

영문목차

Point of sale displays refers to a type of printed promotional material strategically placed by retailers at or near the point of sale. Serving as a sales promotion tool, the point of sale (POS) display is positioned next to the merchandise it promotes, offering customers a visual representation of items and aiding in their recognition and appeal.

The main varieties of point-of-sale displays include floor displays, freestanding displays, countertop displays, and other formats. A floor display creates a physical retail space to showcase products for consumer shopping. These displays find applications in mobile and fixed point-of-sale systems used across various industries such as restaurants, retail, healthcare, warehouse, entertainment, and hospitality.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The point of sale displays market research report is one of a series of new reports from The Business Research Company that provides a point of sale displays market statistics, including point of sale displays industry global market size, regional shares, competitors with a point of sale displays market share, detailed point of sale displays market segments, point of sale displays market trends and opportunities, and any further data you may need to thrive in the point of sale displays industry. This point of sale displays a market research report that delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The point of sale display market size has grown strongly in recent years. It will grow from $12.57 billion in 2024 to $13.63 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to retail merchandising strategies, product launches and promotions, influence on consumer behavior, inventory management, brand visibility.

The point of sale display market size is expected to see strong growth in the next few years. It will grow to $18.84 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to sustainability concerns, e-commerce integration, regulatory compliance, dynamic supply chains, globalization of retail, visual merchandising evolution. Major trends in the forecast period include digital signage solutions, customization for targeted marketing, advanced analytics and data insight, touchscreen technologies, mobile point of sale (mPOS) systems.

The forecast of 8.4% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions may disrupt U.S. retail marketing by inflating prices for digital signage components and interactive kiosk hardware developed in China and Taiwan, leading to less effective in-store promotions and higher merchandising costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth in the point of sale display market is expected to be fueled by the expansion of retail chains. Retail chains, comprising a network of outlets under a common brand with centralized management, benefit from point of sale displays in stimulating impulsive purchases among customers. As an illustration, the retail sector in India is projected to reach $1.5 trillion by 2030, a substantial increase from $0.8 trillion in 2020, as reported by the India Brand Equity Foundation, a government export promotion agency. Consequently, the growing expansion of retail chains is a driving force behind the point of sale display market.

The growth of the e-commerce industry is anticipated to drive the expansion of the point of sale display market in the future. E-commerce refers to the buying and selling of goods and services over the Internet. In the context of point of sale displays, e-commerce enables businesses to manage both their physical and online stores through a unified system, allowing for real-time inventory tracking across online and offline channels and centralizing all customer data in one location. For example, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales rose by 8.5% in the first quarter of 2024 compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Consequently, the expansion of the e-commerce industry is a key factor driving the growth of the point of sale display market.

Major companies in the point of sale display market are concentrating on the development of marketing displays to enhance product visibility, effectively engage customers, and drive sales by creating visually appealing and interactive experiences that influence consumer purchasing decisions at the point of sale. These marketing displays offer improved image quality, enabling clear visibility of small text and QR codes, which enhances the viewer's ability to interact with the displayed content. For example, in May 2023, Wi-Charge Ltd, an Israel-based company, introduced the Wi-Spot 7' retail marketing display. This display supports cloud-based content management system (CMS) solutions, allowing for easy updates across multiple screens remotely. This flexibility enables retailers to manage their marketing content efficiently. Additionally, built-in sensors collect valuable data on shopper behavior, such as aisle traffic and dwell time, providing retailers with insights to optimize their marketing strategies.

Major players in the point-of-sale display market are intensifying their focus on introducing innovative solutions, including the implementation of point-of-sale platforms, to gain a competitive edge. A point-of-sale (POS) platform, a combination of hardware and software, serves to simplify and streamline the transaction process for both businesses and customers. In August 2022, Dutchie, a US-based company, launched Dutchie POS, a new cannabis point-of-sale platform. This robust and compliant system offers full customization for cannabis retail, featuring built-in traceability, advanced reporting, and integrated support for various legal markets and payment methods. The platform also enhances the checkout experience with a dual-screen terminal, providing a 15-inch screen for the budtender and a 10-inch screen for the customer.

In August 2023, Capital Group LLC, a US-based company, acquired Diebold Nixdorf Inc. for an undisclosed amount. This acquisition enables Capital Group to expand its portfolio by leveraging Diebold Nixdorf's expertise in providing point of sale (POS) displays. Diebold Nixdorf Inc. is also a US-based company specializing in POS display solutions.

Major companies operating in the point of sale display market include WestRock Company, Smurfit Kappa Group plc, DS Smith Plc, Pratt Industries Inc., INDEVCO Group, Menasha Packaging Company LLC, MBC Signs, Great Northern Corporation, The Royal Group, InnoMark Communications, Rapid Displays Inc., Bay Cities Inc., United Displaycraft, Wright Global Graphics, Creative Displays Now, Vanguard Protex Global Ltd., Easternpak Ltd., Interstate Display & Packaging Inc., Retail Resource Group LLC, Southern Imperial, Unipak Inc., Excel Display & Packaging, Stirling Promotions, Clear Packaging Inc., ColorPoint International LLC, Popco Inc., RICH LTD., Product Display Solutions, Northern Products Incorporated, Marvolus Manufacturing

North America was the largest region in the point of sale display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of sale display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the point of sale display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The point of sale (POS) display market consists of sales of point of sale (POS) display including dump bins, display cubes, and shelf edging, among others. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Point of Sale Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on point of sale display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for point of sale display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The point of sale display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Point of Sale Display Market Characteristics

3. Point of Sale Display Market Trends And Strategies

4. Point of Sale Display Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Point of Sale Display Growth Analysis And Strategic Analysis Framework

6. Point of Sale Display Market Segmentation

7. Point of Sale Display Market Regional And Country Analysis

8. Asia-Pacific Point of Sale Display Market

9. China Point of Sale Display Market

10. India Point of Sale Display Market

11. Japan Point of Sale Display Market

12. Australia Point of Sale Display Market

13. Indonesia Point of Sale Display Market

14. South Korea Point of Sale Display Market

15. Western Europe Point of Sale Display Market

16. UK Point of Sale Display Market

17. Germany Point of Sale Display Market

18. France Point of Sale Display Market

19. Italy Point of Sale Display Market

20. Spain Point of Sale Display Market

21. Eastern Europe Point of Sale Display Market

22. Russia Point of Sale Display Market

23. North America Point of Sale Display Market

24. USA Point of Sale Display Market

25. Canada Point of Sale Display Market

26. South America Point of Sale Display Market

27. Brazil Point of Sale Display Market

28. Middle East Point of Sale Display Market

29. Africa Point of Sale Display Market

30. Point of Sale Display Market Competitive Landscape And Company Profiles

31. Point of Sale Display Market Other Major And Innovative Companies

32. Global Point of Sale Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Point of Sale Display Market

34. Recent Developments In The Point of Sale Display Market

35. Point of Sale Display Market High Potential Countries, Segments and Strategies

36. Appendix

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