세계의 마케팅 조사 및 분석 서비스 시장 보고서(2025년)
Marketing Research And Analysis Services Global Market Report 2025
상품코드 : 1807804
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

마케팅 조사 및 분석 서비스 시장에서는 디지털화의 성장이 향후 중요한 촉진요인이 될 것으로 예측됩니다. 디지털화는 디지털 기술을 활용하여 비즈니스 모델을 변화시키고 새로운 수익원을 창출하고 더 높은 가치를 제공하는 것입니다. 마케팅 조사 및 분석 서비스 분야에서는 디지털 방식의 채택이 진행됨에 따라 시장 분석, 가격 전략, 채널 관리 등의 기능이 향상되고 있습니다. 주목할 점은 International Data Corporation의 보고서에 따르면 세계 디지털화 지출은 향후 5년간 CAGR 16.3%로 성장해 2026년에는 3조 4,000억 달러에 이를 전망입니다. 미국은 디지털화 지출로 선도하고 2025년에는 1조 달러 이상에 달할 것으로 예측되고 있으며, 디지털화에 대한 세계의 동향과 마케팅 조사 및 분석 서비스 시장에 대한 영향을 부각하고 있습니다.

인공지능이 마케팅 조사 및 분석 서비스 업계의 두드러진 트렌드로 떠오르고 있습니다. 인터넷 사용의 급증으로 기업은 온라인으로 제품을 얻을 수 있게 되었고 소비자는 구매 결정 전에 검토, 조사, 설문조사에 의존하게 되었습니다. AI는 이러한 용도에 대한 필드 참여를 간소화하는 데 중요한 역할을 합니다. 주목할만한 예로는 Google 홈, 아마존 에코, 기타 시장 분석 프로세스에 AI를 통합한 채팅봇 등이 있습니다. AI의 도입은 기존의 조사 기법을 보다 효율적이고 데이터 구동 방식으로 대체함으로써 시장 분석을 크게 변화시키고 있습니다. AI 툴과 소셜 미디어 플랫폼에 대한 의존도가 높아짐에 따라, 데이터 과학자들들은 소비자 행동 패턴에 대한 귀중한 통찰력을 수집하는데 매우 중요한 역할을 하게 되어 마케팅 조사 및 분석 서비스 시장에서 인공지능 보급에 더욱 박차가 걸릴 것으로 예측됩니다.

마케팅 조사 및 분석 서비스 시장의 주요 기업은 업무를 최적화하고 수익을 극대화하기 위해 AI를 갖춘 조사 도구를 적극적으로 도입하고 있습니다. AI가 탑재된 설문조사 도구는 알고리즘을 활용하여 설문조사 과정의 다양한 측면을 자동화 및 강화하여 보다 효율적인 데이터 분석과 편향 없는 의사결정을 촉진합니다. 예를 들어 Prelaunch.com은 AI 시장 조사 도구를 제공하기 시작했습니다. 이 도구는 고객의 의견을 신속하게 평가하여 기업이 경쟁사를 식별할 수 있도록 설계된 AI 기반 어시스턴트입니다. 이 도구는 시간이 많이 소요되는 작업을 자동화하고 AI 페이지 빌더, 조사 요약, AI 경쟁 조사 도구 등의 기능을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Marketing research is a systematic process involving the collection, recording, and analysis of both qualitative and quantitative data related to marketing products and service issues. Marketing analysis, on the other hand, is the examination of data from a company's marketing efforts to assess their effectiveness.

The main types of marketing research and analysis include quantitative and qualitative research. Quantitative research involves the systematic examination of phenomena through the collection of measurable data, utilizing statistical, mathematical, or computer methodologies. Sources in marketing research and analysis can be categorized as primary research (direct data collection) and secondary research (utilizing existing data). These activities span across various sectors, including IT services, manufacturing, financial services, construction, healthcare, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry, global marketing research and analysis services market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing research and analysis services market size has grown steadily in recent years. It will grow from $81.27 billion in 2024 to $84.46 billion in 2025 at a compound annual growth rate (CAGR) of 3.9%. The growth in the historic period can be attributed to rise in research and development (R&D) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization.

The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $100.48 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling. Major trends in the forecast period include leveraging artificial intelligence for efficient, accurate and low-cost data collection, adopting agile market research methodologies, investing in virtual reality technology, focusing on innovative and advanced sampling techniques and methods, adopting micro surveys, to garner quick, real-time insights from respondents, adopting longitudinal research and tracking, focusing on social listening and leveraging blockchain to increase participation rates, improve quality and to address privacy concerns.

The forecast of 4.4% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions may disrupt U.S. analysts by inflating prices for predictive modeling software and cross-channel attribution tools developed in Switzerland and Estonia, potentially slowing insights generation while increasing market intelligence costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Companies across various industries are prioritizing the enhancement of profits and the expansion of their consumer base through a strong focus on customer satisfaction. This strategic approach is expected to play a significant role in driving the growth of the marketing research and analysis services industry in the coming years. Customer satisfaction directly contributes to increased revenues, profitability, and improved customer retention levels. Marketing research and analysis services enable companies to achieve these objectives by providing insights into target customers, assessing key competitors, monitoring customer satisfaction across multiple channels, identifying areas for business improvement, and refining overall business strategies.

The growth of digitization is anticipated to be a key driver for the marketing research and analysis services market in the future. Digitization involves leveraging digital technologies to transform business models, create new revenue streams, and offer enhanced value. As businesses increasingly adopt digital approaches, the marketing research and analysis services sector is witnessing improved capabilities in market analytics, pricing strategies, and channel management. Notably, the International Data Corporation reports that global digitization spending is expected to grow at a compound annual growth rate (CAGR) of 16.3% over the next five years, reaching $3.4 trillion in 2026. The United States is projected to lead in digitization spending, surpassing $1 trillion by 2025, highlighting the global trend toward digitization and its impact on the marketing research and analysis services market.

Artificial intelligence emerges as a prominent trend in the marketing research and analysis services industry. The surge in internet usage has prompted companies to make their products available online, leading consumers to rely on reviews, surveys, and questionnaires before making purchase decisions. AI plays a crucial role in streamlining field engagement for these applications. Notable examples include Google Home, Amazon's Echo, and other chatbots that incorporate AI into market analysis processes. The adoption of AI is significantly transforming market analysis by replacing traditional research methods with more efficient and data-driven approaches. As the reliance on AI tools and social media platforms grows, data scientists are expected to play a pivotal role in gathering valuable insights into consumer behavior patterns, further fueling the popularity of artificial intelligence in the marketing research and analysis services market.

Major companies in the marketing research and analysis services market are actively introducing AI-powered research tools to optimize their operations and maximize revenues. AI-powered research tools leverage algorithms to automate and enhance various aspects of the research process, facilitating more efficient data analysis and unbiased decision-making. For example, Prelaunch.com launched its AI Market Research Tool, an AI-powered assistant designed to help companies identify rivals by quickly evaluating customer feedback. The tool automates time-consuming tasks and offers features such as an AI page builder, survey summaries, and AI competitor research tools.

In January 2024, Radius Global Market Research, a market research company based in the U.S., acquired Strive Insight Limited for an undisclosed sum. The acquisition is intended to boost Radius's capacity to provide in-depth insights and solutions for its clients. It will enable Radius to expand its global presence, enhance its data analytics expertise, and offer more tailored, actionable market research services. Strive Insight Limited is a UK-based market research company.

Major companies operating in the marketing research and analysis services market include Gartner, Inc, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

North America was the largest region in the marketing research and analysis services market in 2024. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the marketing research and analysis services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Research And Analysis Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing research and analysis services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for marketing research and analysis services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing research and analysis services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Marketing Research And Analysis Services Market Characteristics

3. Marketing Research And Analysis Services Market Trends And Strategies

4. Marketing Research And Analysis Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Marketing Research And Analysis Services Growth Analysis And Strategic Analysis Framework

6. Marketing Research And Analysis Services Market Segmentation

7. Marketing Research And Analysis Services Market Regional And Country Analysis

8. Asia-Pacific Marketing Research And Analysis Services Market

9. China Marketing Research And Analysis Services Market

10. India Marketing Research And Analysis Services Market

11. Japan Marketing Research And Analysis Services Market

12. Australia Marketing Research And Analysis Services Market

13. Indonesia Marketing Research And Analysis Services Market

14. South Korea Marketing Research And Analysis Services Market

15. Western Europe Marketing Research And Analysis Services Market

16. UK Marketing Research And Analysis Services Market

17. Germany Marketing Research And Analysis Services Market

18. France Marketing Research And Analysis Services Market

19. Italy Marketing Research And Analysis Services Market

20. Spain Marketing Research And Analysis Services Market

21. Eastern Europe Marketing Research And Analysis Services Market

22. Russia Marketing Research And Analysis Services Market

23. North America Marketing Research And Analysis Services Market

24. USA Marketing Research And Analysis Services Market

25. Canada Marketing Research And Analysis Services Market

26. South America Marketing Research And Analysis Services Market

27. Brazil Marketing Research And Analysis Services Market

28. Middle East Marketing Research And Analysis Services Market

29. Africa Marketing Research And Analysis Services Market

30. Marketing Research And Analysis Services Market Competitive Landscape And Company Profiles

31. Marketing Research And Analysis Services Market Other Major And Innovative Companies

32. Global Marketing Research And Analysis Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

34. Recent Developments In The Marketing Research And Analysis Services Market

35. Marketing Research And Analysis Services Market High Potential Countries, Segments and Strategies

36. Appendix

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