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한글목차
기능성 샷 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 16억 5,000만 달러로 성장하고, CAGR은 16.0%를 나타낼 것으로 전망됩니다. 예측기간의 성장은 건강 및 웰니스 제품에 대한 수요 증가, RTD(Ready-to-Drink) 음료에 대한 기호 증가, 국민의 건강 인식 증가, 기능성 샷에 대한 요구 높아짐, 건강 의식 및 인식 향상에 기인하는 것으로 예측됩니다. 예측기간의 주요 동향으로는 제품의 진보, 신기술 개발, 면역력을 높이는 기능성 샷에 대한 소비자 선호도 증가, 혁신적인 제조 공정, 천연 성분이나 식물 유래 성분의 채택 등을 들 수 있습니다.
향후 5년간 성장률 16.0%라고 하는 예측은 이 시장의 전회 예측으로부터 1.1%라는 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세 영향 때문입니다. 이러한 영향은 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향에 의해 더욱 광범위하게 작용할 것으로 보입니다.
건강과 웰빙 제품에 대한 수요가 증가함에 따라 기능성 샷 시장 확대가 이어질 것으로 예측됩니다. 건강 및 웰빙 제품에는 허브 보충제, 단백질 파우더, 전해질 음료, 저탄수화물 음료, 스무디, 블렌드 주스 등 신체적, 정신적, 정서적 건강을 촉진하는 아이템이 포함됩니다. 이 수요는 예방 건강 관리, 노령화, 건강 의식 증가 등의 요인에 의해 촉진되고 있습니다. 기능성 쇼트는 적응성이 높고, 영양 보조 식품, 스포츠 영양, 웰니스 샷, 특정 건강 목적이나 라이프 스타일 기호를 위한 음료 등, 다양한 건강 및 웰니스 제품에 포함할 수 있습니다. 예를 들어 2023년 2월 미국의 에너지 드링크 제조업체인 몬스터 비버리지 코퍼레이션은 2022년 4분기에 이 회사의 몬스터 에너지 드링크 부문 매출이 2.6% 증가하여 2021년 4분기 13억 5,000만 달러에서 2.6% 증가한 13억 9,000만 달러를 기록했다고 보고했습니다. 또한 2023년 5월, 미국의 오가닉 제품의 업계 단체인 Organic Trade Association(OTA)은 미국에 있어서의 오가닉 식품의 매출이 2022년에 617억 달러에 이르렀고, 2021년의 591억 달러에서 4.3%의 성장을 나타냈고, 처음으로 600억 달러를 돌파했다고 발표했습니다. 따라서 건강과 웰빙 제품에 대한 수요가 증가함에 따라 기능성 샷 시장의 성장이 이어지고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 기능성 샷 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 기능성 샷 시장 : 성장률 분석
세계의 기능성 샷 시장 실적 : 규모와 성장, 2019-2024
세계의 기능성 샷 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 기능성 샷 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 기능성 샷 시장 : 제품별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
에너지
면역
디톡스
기타 제품
세계의 기능성 샷 시장 : 기능별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
건강과 웰빙
체중 관리
세계의 기능성 샷 시장 : 유통 채널별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
하이퍼마켓 및 슈퍼마켓
편의점
온라인
기타 유통 채널
세계의 기능성 샷 시장 : 에너지유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
운동 전 보충제
에너지 음료
에너지 바
카페인 기반 제품
Adaptogenic Products
세계의 기능성 샷 시장 : 면역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
비타민 C 보충제
엘더베리 기반 제품
아연과 비타민 D 제품
프로바이오틱스
허브 면역 부스터
세계의 기능성 샷 시장 : 디톡스유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
녹차 기반 제품
디톡스 티
숯 기반 제품
간 지원 보충제
섬유 기반 디톡스 제품
세계의 기능성 샷 시장 : 기타 제품별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
수면 서포트 샷
집중력과 인지력 지원
미용과 피부의 건강 샷
안티 에이징 보충제
수분 보급 샷
제7장 지역별/국가별 분석
세계의 기능성 샷 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 기능성 샷 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
기능성 샷 시장 : 경쟁 구도
기능성 샷 시장 : 기업 프로파일
Monster Beverage Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
Pressed Juicery Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Suja Life LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
5-hour Energy : 개요, 제품 및 서비스, 전략 및 재무 분석
Vital Proteins LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Reed's Inc.
Navitas Organics
The Ginger People
So Good So You
Arden's Garden
Lumi Juice
Uncle Matt's Organic
KOR SHOTS
Ethan's
Sofresco GmbH
Source Wellness LLC
Remedy Organics
Tasty6
BEE&YOU
Safety Shot Inc.
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
기능성 샷 시장 2029 : 새로운 기회를 제공하는 국가
기능성 샷 시장 2029 : 새로운 기회를 제공하는 부문
기능성 샷 시장 2029 : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
Functional shots are drinks crafted with precise ingredients to offer specific health advantages. Their purpose is to supply a potent dose of nutrients or bioactive compounds aimed at enhancing different aspects of health and wellness, such as boosting cognitive function, aiding digestion, or facilitating detoxification.
The primary categories of functional shots include energy, immunity, detox, and more. Energy shots are beverages designed to swiftly provide an easily accessible energy boost. These diverse functions encompass health and wellness as well as weight management and are distributed through various channels, including hypermarkets, supermarkets, convenience stores, online platforms, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.
The functional shots market research report is one of a series of new reports from The Business Research Company that provides functional shots market statistics, including the functional shots industry global market size, regional shares, competitors with functional shots market share, detailed functional shots market segments, market trends and opportunities, and any further data you may need to thrive in the functional shots industry. These functional shots market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The functional shots market size has grown rapidly in recent years. It will grow from $0.78 billion in 2024 to $0.91 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to rise in production and development of concentrated nutritional concoctions sector, increased demand for healthy drinks, rise in focus on mental health, increased aging population, increased demand for healthy hydration products.
The functional shots market size is expected to see rapid growth in the next few years. It will grow to " $1.65 billion in 2029 at a compound annual growth rate (CAGR) of 16.0%. The growth in the forecast period can be attributed to increasing demand for health and wellness products, rising preference for ready-to-drink (RTD) drinks, rising health awareness among the population, rising need for functional shots, increasing health consciousness and awareness. Major trends in the forecast period include product advancement, the development of new technologies, increasing consumer preference for immunity-boosting functional shots, innovative manufacturing processes, the adoption of natural and plant-based ingredients.
The forecast of 16.0% growth over the next five years reflects a modest reduction of 1.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising prices for concentrated health shots containing imported ingredients like turmeric and ginger from India.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing demand for health and wellness products is expected to drive the expansion of the functional shots market. Health and wellness products include items that promote physical, mental, and emotional well-being, such as herbal supplements, protein powders, electrolyte drinks, low-sugar beverages, smoothies, and juice blends. This demand is fueled by factors such as preventive healthcare, aging populations, and increasing health awareness. Functional shots are highly adaptable and can be included in various health and wellness products, including dietary supplements, sports nutrition, wellness shots, and beverages aimed at specific health objectives and lifestyle preferences. For example, in February 2023, Monster Beverage Corporation, a US-based energy drink manufacturer, reported a 2.6% increase in net sales for its Monster Energy Drinks segment, reaching $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the fourth quarter of 2021. Additionally, in May 2023, the Organic Trade Association (OTA), a US-based industry association for organic products, revealed that organic food sales in the United States reached $61.7 billion in 2022, marking a 4.3% growth from $59.1 billion in 2021 and surpassing the $60 billion milestone for the first time. Therefore, the rising demand for health and wellness products is driving the growth of the functional shots market.
Leading companies in the functional shot market are focusing on creating innovative products, such as wellness shots, to offer consumers immune support and additional health benefits. Wellness shots are concentrated, cold-pressed juices that are designed for convenience, fitting easily into daily routines and can be consumed at any time throughout the day to promote overall wellness. For example, in July 2022, ROMR, a US-based lifestyle beverage brand, introduced a range of functional wellness shots aimed at active individuals. Each 3.0-oz. shot is specifically formulated to support various health goals, including energy, immunity, digestion, focus, hydration, and sleep. Made from all-natural ingredients, these shots are intended for daily use to help consumers achieve their wellness objectives.
In November 2022, Suja Life LLC acquired Vive Organic to expand its product range and market presence in the wellness shot segment, leveraging Vive Organic's expertise in immunity-boosting shots to complement Suja's commitment to offering high-quality organic products promoting consumer health and wellness. Vive Organic is known for its range of immunity-boosting shots.
Major companies operating in the functional shots market are Monster Beverage Corporation, Pressed Juicery Inc., Suja Life LLC, 5-hour Energy, Vital Proteins LLC, Reed's Inc., Navitas Organics, The Ginger People, So Good So You, Arden's Garden, Lumi Juice, Uncle Matt's Organic, KOR SHOTS, Ethan's, Sofresco GmbH, Source Wellness LLC, Remedy Organics, Tasty6, BEE&YOU, Safety Shot Inc., ALO Drink, Tulua Functional Shots, Lumen Functional Shots, HPP Functional Shots, Wholesome Organics
North America was the largest region in the functional shots market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the functional shots market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the functional shots market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The functional shots market consists of sales of hydration shots, relaxation shots, digestive health shots, detox shots, and energy shots. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Functional Shots Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on functional shots market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for functional shots ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The functional shots market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product: Energy; Immunity; Detox; Other Products
2) By Function: Health And Wellness; Weight Management
3) By Distribution Channel: Hypermarkets And Supermarkets; Convenience Stores; Online; Other Distribution Channels
Subsegments:
1) By Energy: Pre-Workout Supplements; Energy Drinks; Energy Bars; Caffeine-Based Products; Adaptogenic Products
2) By Immunity: Vitamin C Supplements; Elderberry-Based Products; Zinc And Vitamin D Products; Probiotics; Herbal Immune Boosters
3) By Detox: Green Tea-Based Products; Detox Teas; Charcoal-Based Products; Liver Support Supplements; Fiber-Based Detox Products
4) By Other Products: Sleep Support Shots; Focus And Cognitive Support; Beauty And Skin Health Shots; Anti-Aging Supplements; Hydration Shots
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Functional Shots Market Characteristics
3. Functional Shots Market Trends And Strategies
4. Functional Shots Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Functional Shots Growth Analysis And Strategic Analysis Framework
5.1. Global Functional Shots PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Functional Shots Market Growth Rate Analysis
5.4. Global Functional Shots Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Functional Shots Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Functional Shots Total Addressable Market (TAM)
6. Functional Shots Market Segmentation
6.1. Global Functional Shots Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Energy
Immunity
Detox
Other Products
6.2. Global Functional Shots Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Health And Wellness
Weight Management
6.3. Global Functional Shots Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hypermarkets And Supermarkets
Convenience Stores
Online
Other Distribution Channels
6.4. Global Functional Shots Market, Sub-Segmentation Of Energy, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Pre-Workout Supplements
Energy Drinks
Energy Bars
Caffeine-Based Products
Adaptogenic Products
6.5. Global Functional Shots Market, Sub-Segmentation Of Immunity, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vitamin C Supplements
Elderberry-Based Products
Zinc And Vitamin D Products
Probiotics
Herbal Immune Boosters
6.6. Global Functional Shots Market, Sub-Segmentation Of Detox, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Green Tea-Based Products
Detox Teas
Charcoal-Based Products
Liver Support Supplements
Fiber-Based Detox Products
6.7. Global Functional Shots Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sleep Support Shots
Focus And Cognitive Support
Beauty And Skin Health Shots
Anti-Aging Supplements
Hydration Shots
7. Functional Shots Market Regional And Country Analysis
7.1. Global Functional Shots Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Functional Shots Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
