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Cookie And Cracker Global Market Report 2025
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Cookies and crackers, low-moisture baked goods, pair well with dips, jams, or peanut butter, offering versatile snack options.

The primary categories within the baked goods sector encompass cookies and crackers. Cookies denote small cakes produced from firm, sweet dough, baked on expansive, flat baking sheets, and subsequently sliced or spooned. These products are distributed through various channels such as supermarkets, hypermarkets, convenience stores, specialty outlets, and online platforms, catering to consumers including restaurants, households, and other entities.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The cookie and cracker market research report is one of a series of new reports from The Business Research Company that provides cookie and cracker market statistics, including cookie and cracker industry global market size, regional shares, competitors with cookie and cracker market share, detailed cookie and cracker market segments, market trends, and opportunities, and any further data you may need to thrive in the cookie and cracker industry. This cookie and cracker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cookie and cracker market size has grown steadily in recent years. It will grow from $99.82 billion in 2024 to $102.8 billion in 2025 at a compound annual growth rate (CAGR) of 3.0%. The growth in the historic period can be attributed to consumer preferences, economic conditions, marketing and branding, ingredients and health trends, globalization and cultural influences.

The cookie and cracker market size is expected to see steady growth in the next few years. It will grow to " $118.18 billion in 2029 at a compound annual growth rate (CAGR) of 3.5%. The growth in the forecast period can be attributed to innovation in flavors and formats, sustainability and ethical practices, changing demographics, global expansion and emerging markets, health and wellness trends. Major trends in the forecast period include digital marketing and e-commerce, technology and automation, snacking on-the-go, clean label movement, personalization and customization.

The forecast of 3.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing snack prices, as wheat and butter imports from Canada and the EU become costlier for bakeries.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Anticipated growth in the cookies and crackers market is strongly tied to the rising demand for bakery products. These encompass a range of goods primarily crafted from flour or grains. Manufacturers in the bakery sector are adapting their offerings to meet evolving consumer preferences, emphasizing factors such as reduced fat content and increased nutritional value in their products. Such items are known for their high calorie count and nutritional benefits, leading to a surge in demand for bakery goods and subsequently boosting the cookies and crackers market. As an example, data sourced from Euromonitor International, as published on the Government of Canada's official website in October 2022, indicated that retail sales of baked goods in the US escalated to $67.9 billion in 2021 and are projected to further rise to $75.8 billion by 2026. This escalating interest in bakery items is a key driver fueling the growth trajectory of the cookies and crackers market.

The burgeoning e-commerce realm is anticipated to be a significant driver in the expansion of the cookie and cracker market in the foreseeable future. E-commerce, the online buying and selling of goods and services, plays a pivotal role in the cookies and crackers industry by offering consumers convenience, a wider array of product choices, easy comparison, time efficiency, access to specialty items, and streamlined inventory management with real-time updates on product availability. For instance, data from the United States Census Bureau in August 2023 revealed that in the second quarter of 2023, e-commerce estimates increased by 7.5% (equivalent to 1.4%) in comparison to the second quarter of 2022, whereas overall retail sales saw a 0.6% increase (or 0.4%). This upward trend in the e-commerce sector directly correlates with the upsurge in the cookie and cracker market, indicating that the expanding e-commerce landscape is a significant catalyst behind the market's growth trajectory.

In the cookies and crackers market, product innovation stands out as a leading trend embraced by major companies striving to maintain their market positions. For instance, The Hershey Company, renowned for chocolate and confectionery products, introduced Reese's Dipped Animal Crackers in January 2023. These bite-sized, animal-shaped crackers are fully coated in peanut butter candy and partly dipped in milk chocolate, offering consumers the beloved Reese's flavor in a playful format. Packaged in 4.25-oz bags featuring 13 different animal shapes, such as lions and bears, this product represents a novel addition to the market.

Collaborations and partnerships between prominent entities within the cookie and cracker market are fostering innovation and fortifying market standings. An example is the partnership between Pepperidge Farm Goldfish and OLD BAY, a renowned seasoning blend by McCormick & Company Inc. This collaboration, established in May 2023, combines the bold flavors preferred by enthusiasts of both Goldfish and OLD BAY. By infusing the popular seafood seasoning into the iconic fish-shaped crackers, this limited-edition flavor caters directly to consumer taste preferences. The partnership reflects a shared commitment to food innovation and customer-centricity, showcasing a joint effort to deliver unique and appealing products to the market.

In April 2024, J&J Snack Foods Corp., a US-based manufacturer and distributor of snack foods and frozen beverages, acquired the Thinsters cookie business from Hain Celestial Group for an undisclosed sum. This acquisition aims to bolster J&J Snack Foods' snack portfolio by integrating a complementary product line, thereby expanding its distribution and reaching a broader audience with its diverse snack offerings. This move enhances the company's market position within the cookies and baked goods sector. Hain Celestial Group is a US-based company that offers a variety of food and personal care products, including cookies.

Major companies operating in the cookie and cracker market include Mondelez International, Nestle S.A, PepsiCo Inc., General Mills Inc., Grupo Bimbo S.A.B. de C.V., Kellanova, Ferrero Group, Pladis Global, The Hershey Company, Yamazaki Baking Co., Ltd., Campbell Soup Company, ITC Limited, Meiji Holdings Co., Ltd., United Biscuits Ltd., Flowers Foods Inc., Parle Products Pvt. Ltd., Britannia Industries Limited, Delifrance, Hostess Brands Inc., Premier Foods Group Limited, Lotus Bakeries, Kambly SA, Sara Lee Frozen Bakery, Burton's Biscuit Company, Walkers Shortbread Ltd., Naturell Pvt. Limited, Interstate Bakeries Corp., M.Y. San Corporation, Munchy Food Industries Sdn. Bhd.

Europe was the largest region in the cookie and cracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global cookies and cracker market report during the forecast period. The regions covered in the cookie and cracker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cookie and cracker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cookies and crackers market consist of sales of soda crackers, graham crackers, sprayed snack crackers, drop cookies, bar cookies, and rolled cookies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cookie And Cracker Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cookie and cracker market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for cookie and cracker ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cookie and cracker market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Cookie And Cracker Market Characteristics

3. Cookie And Cracker Market Trends And Strategies

4. Cookie And Cracker Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Cookie And Cracker Growth Analysis And Strategic Analysis Framework

6. Cookie And Cracker Market Segmentation

7. Cookie And Cracker Market Regional And Country Analysis

8. Asia-Pacific Cookie And Cracker Market

9. China Cookie And Cracker Market

10. India Cookie And Cracker Market

11. Japan Cookie And Cracker Market

12. Australia Cookie And Cracker Market

13. Indonesia Cookie And Cracker Market

14. South Korea Cookie And Cracker Market

15. Western Europe Cookie And Cracker Market

16. UK Cookie And Cracker Market

17. Germany Cookie And Cracker Market

18. France Cookie And Cracker Market

19. Italy Cookie And Cracker Market

20. Spain Cookie And Cracker Market

21. Eastern Europe Cookie And Cracker Market

22. Russia Cookie And Cracker Market

23. North America Cookie And Cracker Market

24. USA Cookie And Cracker Market

25. Canada Cookie And Cracker Market

26. South America Cookie And Cracker Market

27. Brazil Cookie And Cracker Market

28. Middle East Cookie And Cracker Market

29. Africa Cookie And Cracker Market

30. Cookie And Cracker Market Competitive Landscape And Company Profiles

31. Cookie And Cracker Market Other Major And Innovative Companies

32. Global Cookie And Cracker Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Cookie And Cracker Market

34. Recent Developments In The Cookie And Cracker Market

35. Cookie And Cracker Market High Potential Countries, Segments and Strategies

36. Appendix

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