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Vegan Protein Powder Global Market Report 2025
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Vegan protein powders are plant-based dietary supplements that support hormone and enzyme production, muscular growth, and tissue repair. These dairy-free options provide essential amino acids, promoting weight loss and muscle building.

The main types of vegan protein powders include soy protein, spirulina protein, wheat protein, pumpkin seed protein, hemp protein, pea protein, rice protein, and others. Soy protein is the primary protein found in soy products, serving as a key ingredient in dairy alternatives and meat substitutes made from soy. It fulfills the essential amino acid requirements for proper growth and development, especially in newborns and children. These products cater to various age groups, including millennials, generation X, and baby boomers, and are available in both organic and conventional forms. The distribution channels include modern groceries, online retail or e-commerce, natural and specialty retail, pharmacies and drug stores, health food stores, convenience stores, and others. Vegan protein powders find applications in sports nutrition and additional nutrition.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The vegan protein powder market research report is one of a series of new reports from The Business Research Company that provides vegan protein powder market statistics, including vegan protein powder industry global market size, regional shares, competitors with a vegan protein powder market share, detailed vegan protein powder market segments, market trends and opportunities, and any further data you may need to thrive in the vegan protein powder industry. This vegan protein powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vegan protein powder market size has grown strongly in recent years. It will grow from $4.87 billion in 2024 to $5.2 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to rising awareness of health and fitness, vegetarian and vegan lifestyle trends, increasing concern for animal welfare, growth in the plant-based food industry, and expanding vegan product availability.

The vegan protein powder market size is expected to see strong growth in the next few years. It will grow to " $7.26 billion in 2029 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to the growing population of health-conscious consumers, demand for sustainable and eco-friendly products, expansion of the vegan food market, increased adoption of plant-based diets, and government initiatives promoting healthy eating. Major trends in the forecast period include technological advancements in plant-based protein extraction, innovation in flavor profiles and formulations, development of novel plant protein sources, increased focus on organic and non-GMO certifications, and personalized nutrition in vegan products.

The forecast of 8.7% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising prices for fitness supplements, as tariffs on rice and hemp protein from China and Canada may impact gym-goers and health-conscious consumers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated increase in the vegan population is poised to drive the growth of the vegan protein powder market. The term 'vegan population' refers to individuals strictly adhering to vegetarianism by abstaining from all animal products, including meat, eggs, and dairy. This demographic relies on vegan protein powder to conveniently meet their daily protein requirements. For instance, according to the U.S. Department of Agriculture's Foreign Agricultural Service in January 2023, Germany exhibited the highest rate of vegetarianism, with over 1.5 million vegans, representing a substantial increase from a decade ago when only 0.1 million individuals identified as vegans. This significant rise in the vegan population is a pivotal factor propelling the growth of the vegan protein powder market.

The expanding fitness industry is also expected to contribute to the growth of the vegan protein powder market. Comprising businesses and activities related to physical exercise, health, and wellness, the fitness industry widely embraces vegan protein powders as plant-based supplements. These powders cater to the nutritional needs of individuals adhering to vegan or vegetarian lifestyles, supporting muscle building, recovery, and overall fitness. For example, as reported by Made in CA in December 2023, the Canadian gym, health, and fitness industry was estimated to be worth $6.2 billion in 2022, with expectations of a 171% growth by 2028. This surge in the fitness industry is a driving force behind the growth of the vegan protein powder market.

An innovative trend in the vegan protein powder market involves the introduction of plant-based protein sources. Major companies in the market are incorporating innovative plant-based protein sources to maintain their market position. For instance, Dymatize Enterprises LLC, a U.S.-based bodybuilding and nutritional supplement company, launched Dymatize Complete Plant Protein in July 2022. This product is fueled by five plant-based protein sources, offering a vegan and plant-based solution with a complete amino acid profile, suitable for consumption before or after exercise. The blend is versatile, easily mixing in water, smoothies, and other macro-friendly meals, and stands out for being free of artificial colors, sweeteners, soy, or dairy ingredients.

Leading companies in the vegan protein powders market are concentrating on creating non-GMO products to meet the increasing consumer demand for clean-label, health-oriented options. Non-GMO vegan protein powders are known for their superior nutritional profiles, as they generally exclude synthetic additives and preservatives commonly found in some genetically modified foods. For example, in August 2024, PoLoPo, an Israel-based food company, launched a new protein called "Patatin," derived from potatoes. Although sourced from genetically engineered potatoes, this molecular-farmed protein is expected to be non-GMO because of its extraction method. The launch offers a cost-effective alternative to traditional egg proteins and addresses the rising demand for affordable plant-based ingredients. PoLoPo highlights the scalability and cost-effectiveness of this new product while seeking USDA regulatory approval to expand Patatin's market reach.

In February 2024, Nestle Limited, a US-based food company, acquired Garden of Life Inc. for an undisclosed amount. This acquisition is intended to strengthen Nestle's position in the health and wellness sector, specifically in plant-based nutrition. Garden of Life Inc. is a US-based company that offers a variety of food products, including vegan protein powder.

Major companies operating in the vegan protein powder market include Cargill Incorporated., Archer-Daniels-Midland Company, Abbott Laboratories Ltd., Kerry Group plc, Amway Corporation, Ingredion Incorporated, Glanbia plc, GNC Holdings LLC, The Scoular Company, Now Health Group Inc., Farbest-Tallman Foods Corp, MusclePharm Corp, Nutiva Inc., Nutrivo LLC, True Nutrition, Transparent Labs LLC, Nutrex Research Inc., Optimum Nutrition Inc., Sunwarrior LLC., Garden of Life LLC, Supplement Manufacturing Partners (SMP Nutra), Archon Vitamin LLC, A&B Ingredients Inc., The Green Lab LLC, Naked Nutrition International, Orgain Inc., AGT Food and Ingredients Inc., Zywie Ventures Private Limited, Nuzest IP Pty Limited, GlobalRidge LLC

North America was the largest region in the vegan protein powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vegan protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the vegan protein powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The vegan protein powder market consists of sales of no cow chocolate protein powder, ghost vegan protein, and sprout living epic protein. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Vegan Protein Powder Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on vegan protein powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for vegan protein powder ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vegan protein powder market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Vegan Protein Powder Market Characteristics

3. Vegan Protein Powder Market Trends And Strategies

4. Vegan Protein Powder Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Vegan Protein Powder Growth Analysis And Strategic Analysis Framework

6. Vegan Protein Powder Market Segmentation

7. Vegan Protein Powder Market Regional And Country Analysis

8. Asia-Pacific Vegan Protein Powder Market

9. China Vegan Protein Powder Market

10. India Vegan Protein Powder Market

11. Japan Vegan Protein Powder Market

12. Australia Vegan Protein Powder Market

13. Indonesia Vegan Protein Powder Market

14. South Korea Vegan Protein Powder Market

15. Western Europe Vegan Protein Powder Market

16. UK Vegan Protein Powder Market

17. Germany Vegan Protein Powder Market

18. France Vegan Protein Powder Market

19. Italy Vegan Protein Powder Market

20. Spain Vegan Protein Powder Market

21. Eastern Europe Vegan Protein Powder Market

22. Russia Vegan Protein Powder Market

23. North America Vegan Protein Powder Market

24. USA Vegan Protein Powder Market

25. Canada Vegan Protein Powder Market

26. South America Vegan Protein Powder Market

27. Brazil Vegan Protein Powder Market

28. Middle East Vegan Protein Powder Market

29. Africa Vegan Protein Powder Market

30. Vegan Protein Powder Market Competitive Landscape And Company Profiles

31. Vegan Protein Powder Market Other Major And Innovative Companies

32. Global Vegan Protein Powder Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Vegan Protein Powder Market

34. Recent Developments In The Vegan Protein Powder Market

35. Vegan Protein Powder Market High Potential Countries, Segments and Strategies

36. Appendix

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