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Ashwagandha Extract Global Market Report 2025
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Ashwagandha extract, derived from the root of the plant Ashwagandha (Withania somnifera), is utilized in dietary supplements and Ayurvedic medicine for its potential benefits in easing pain and inflammation, treating insomnia, and boosting overall nutrition, among other conditions.

The primary types of ashwagandha extract applications include immunity health, stress and anxiety management, weight loss, and general health. Immune health focuses on maintaining a robust immune system to protect the body from external threats. The extract is available in various forms such as powder, capsules, or tablets, and is distributed through business-to-business and business-to-consumer channels. It finds applications in sports nutrition, food and beverages, dietary supplements, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The ashwagandha extract market research report is one of a series of new reports from The Business Research Company that provides ashwagandha extract market statistics, including ashwagandha extract industry global market size, regional shares, competitors with ashwagandha extract market share, detailed ashwagandha extract market segments, market trends, and opportunities, and any further data you may need to thrive in the ashwagandha extract industry. This ashwagandha extracts market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ashwagandha extract market size has grown rapidly in recent years. It will grow from $0.73 billion in 2024 to $0.81 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to traditional ayurvedic medicine use, growing interest in herbal supplements, stress and anxiety management trends, research on health benefits, expansion of natural health and wellness market.

The ashwagandha extract market size is expected to see rapid growth in the next few years. It will grow to " $1.27 billion in 2029 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to rising demand for adaptogens, integration into functional foods and beverages, continued interest in mental health and cognitive function, innovations in product formulations, fitness and performance enhancement applications, expansion of aging population. Major trends in the forecast period include awareness of adaptogenic properties, product innovation and formulation, market expansion in western countries, collaborations and partnerships, regulatory developments.

The forecast of 11.9% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by disrupting supplies of Ayurvedic herbs from India, raising costs for stress-relief supplements and functional beverages.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for dietary supplements is anticipated to drive the growth of the ashwagandha extract market in the future. Dietary supplements are products designed to enhance the diet by supplying concentrated forms of nutrients, including vitamins, minerals, herbs, or amino acids. This growing demand is fueled by rising health awareness and a consumer inclination toward preventive health measures. Ashwagandha extract is frequently included in dietary supplements due to its adaptogenic properties, which help reduce stress, enhance cognitive function, and promote overall health and vitality. For example, in October 2023, a survey conducted by the Council for Responsible Nutrition, a U.S.-based trade association for the dietary supplement and functional food industry, revealed that 74% of U.S. adults are taking dietary supplements. Additionally, confidence in the perceived quality of sports nutrition supplements increased by 5 percentage points to 66% compared to 2022, while confidence in the weight management category rose by 4 percentage points to 56% from 2022. Thus, the growing demand for dietary supplements is expected to propel the growth of the ashwagandha extract market.

The heightened interest in natural and organic products is poised to be another influential factor driving the growth of the ashwagandha extract market. Consumers' increasing preference for natural and organic goods, produced using natural components and processes, has led to the prominence of ashwagandha as a vital element in these products across various sectors. Notably, in March 2023, data from Australian Organic Ltd. indicated a 3.6% surge in organic product adoption within households, accounting for an additional 565,000 households embracing organic products, totaling 9 million homes. This increase demonstrates consumers' inclination toward organic goods, with 37% of organic buyers elevating their household's organic food consumption. As ashwagandha is a common ingredient in natural and organic products, this growing demand for natural and organic goods is bolstering the ashwagandha extract market.

Innovative product developments stand out as a key trend driving growth within the ashwagandha extract market. Major companies in this sector are actively focusing on crafting new solutions to augment their market share. For instance, in September 2022, Nutriventia, an India-based health and wellness company, introduced Prolanza ashwagandha, a sustained-release extract designed to provide day-long support for stress management. This innovative release mechanism ensures prolonged clinical benefits with a single daily dose, signifying the trend towards advanced formulations in ashwagandha extracts to meet evolving consumer needs.

Prominent companies within the ashwagandha extract market are prioritizing product innovations, notably focusing on introducing organic gummies. Organic gummies represent a form of gummy candies or supplements crafted from organic ingredients, often derived from plant extracts or other natural sources. A notable illustration is the August 2023 launch by Himalaya Wellness Company, an India-based pharmaceutical and personal care entity, unveiling their Ashwagandha Organic Gummies, a novel supplement format. These plant-based organic ashwagandha gummies feature clinically researched KSM-66 ashwagandha root extract. Designed to offer a flavorful daily dose, these gummies are aimed at providing energy and stress reduction support by aiding adrenal function, regulating cortisol levels, enhancing sleep quality, and promoting relaxation. Infused with organic cane sugar and organic tapioca syrup, these gummies boast a delightful blackberry flavor while notably catering to vegan preferences, free from gelatin commonly found in many gummy vitamins.

In April 2022, Kerry Group, an Ireland-based provider specializing in functional and nutritional solutions, successfully acquired Natreon Inc in an undisclosed transaction. This strategic acquisition further enriches Kerry's ProActive Health portfolio, leveraging a broader spectrum of branded ingredients and fostering technological advancements within the company. Natreon Inc., a US-based entity, is recognized for its development and marketing of ayurvedic products, aligning well with Kerry's pursuit of expanding its product offerings in the health and wellness domain. This acquisition showcases Kerry's commitment to fortify its presence in the ayurvedic products segment while leveraging Natreon Inc.'s expertise to enhance its ProActive Health portfolio with innovative offerings.

Major companies operating in the ashwagandha extract market include Taos Herb Company, Phyto Life Sciences Pvt. Ltd., Quad Lifesciences Pvt. Ltd., Ideal Natural Extract, Life Extension, Arjuna Natural Extracts Ltd., Sabinsa Corporation, Naturalin Bio-Resources Co. Ltd., Kerry Group, Ixoreal Biomed Pvt. Ltd., Umalaxmi Organics Pvt. Ltd., OmniActive Health Technologies Limited, Unicorn Natural Products Ltd., Carrubba Inc., Botanic Healthcare, Aunutra Industries Inc., Natreon Inc., Himalaya Global Holdings Ltd., NutriBoost B.V., Organic India, Simply by Nature Ltd., Venkatesh Food Industries, Vidya Herbs, Xi'an Sost Biotech Co. Ltd., NutraGenesis LLC, Nature's Velvet Lifecare, Medikonda Nutrients, Penn Herb Company, Emami Ltd.

Asia-Pacific was the largest region in the ashwagandha extract market in 2024. The regions covered in the ashwagandha extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the ashwagandha extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ashwagandha extract market consists of sales of ethanolic extracts, alkaloids, steroidal lactones. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Ashwagandha Extract Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ashwagandha extract market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ashwagandha extract ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ashwagandha extract market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Ashwagandha Extract Market Characteristics

3. Ashwagandha Extract Market Trends And Strategies

4. Ashwagandha Extract Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Ashwagandha Extract Growth Analysis And Strategic Analysis Framework

6. Ashwagandha Extract Market Segmentation

7. Ashwagandha Extract Market Regional And Country Analysis

8. Asia-Pacific Ashwagandha Extract Market

9. China Ashwagandha Extract Market

10. India Ashwagandha Extract Market

11. Japan Ashwagandha Extract Market

12. Australia Ashwagandha Extract Market

13. Indonesia Ashwagandha Extract Market

14. South Korea Ashwagandha Extract Market

15. Western Europe Ashwagandha Extract Market

16. UK Ashwagandha Extract Market

17. Germany Ashwagandha Extract Market

18. France Ashwagandha Extract Market

19. Italy Ashwagandha Extract Market

20. Spain Ashwagandha Extract Market

21. Eastern Europe Ashwagandha Extract Market

22. Russia Ashwagandha Extract Market

23. North America Ashwagandha Extract Market

24. USA Ashwagandha Extract Market

25. Canada Ashwagandha Extract Market

26. South America Ashwagandha Extract Market

27. Brazil Ashwagandha Extract Market

28. Middle East Ashwagandha Extract Market

29. Africa Ashwagandha Extract Market

30. Ashwagandha Extract Market Competitive Landscape And Company Profiles

31. Ashwagandha Extract Market Other Major And Innovative Companies

32. Global Ashwagandha Extract Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Ashwagandha Extract Market

34. Recent Developments In The Ashwagandha Extract Market

35. Ashwagandha Extract Market High Potential Countries, Segments and Strategies

36. Appendix

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