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Ales Global Market Report 2025
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Ale, a variety of beer produced through a warm fermentation process, yields a sweet, full-bodied, and fruity flavor profile. Not only does ale offer significant nutritional value, but it also contributes to hydration. This type of beer is known for its diverse range of flavors, characterized by a brighter, richer, more assertive, and hoppy taste, often accompanied by a higher alcohol content.

The primary production methods for ale include macro brewery, micro-brewery, and craft brewery. Macro breweries engage in large-scale production, crafting quantities exceeding 6 million barrels of beer annually. These ales are packaged in various formats such as bottles, cans, and others, and are classified into popular priced, premium, and super premium categories. Distribution occurs through both on-trade and off-trade channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The ales market research report is one of a series of new reports from The Business Research Company that provides ales market statistics, including ales industry global market size, regional shares, competitors with an ales market share, detailed ales market segments, market trends, and opportunities, and any further data you may need to thrive in the ales industry. This ales market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ales market size has grown strongly in recent years. It will grow from $20.82 billion in 2024 to $22.14 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to cultural and social trends, changing consumer preferences, microbrewery and craft beer movement, local and artisanal focus, food and beverage pairing.

The ales market size is expected to see strong growth in the next few years. It will grow to " $28.15 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to sustainability and locally sourced ingredients, health and wellness trends, innovations in brewing techniques, marketing and branding strategies, globalization of craft beer culture. Major trends in the forecast period include low-alcohol and non-alcoholic ales, sustainable brewing practices, digital marketing and e-commerce, collaborative brews, beer tourism.

The forecast of 6.2% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for specialty hops and malt from Germany and the UK, leading to higher craft beer prices and reduced competitiveness for small breweries.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising inclination to consume beer is anticipated to drive the growth of the ales market in the future. Beer is an alcoholic beverage made by extracting essential materials with water, followed by boiling and fermentation. Light to moderate beer consumption has been linked to a lower risk of heart disease, improved blood sugar control, stronger bones, and a reduced risk of dementia, which contributes to the growing preference for beer and, consequently, ales. For instance, in December 2023, a report from Kirin Holdings Company Limited, a Japan-based beverage company, indicated that approximately 192.1 million kiloliters of beer were consumed in 2022, reflecting a 2.9% increase from the previous year. Additionally, in August 2024, Beverage Daily reported that the Brewers Association, a UK-based digital publication focused on the beverage industry and dedicated to promoting small and independent American brewers, noted that the number of craft breweries rose to 9,761 in 2023, up from 9,675 in 2022, while the craft beer market share increased from 13.2% to 13.6%. Thus, the increasing propensity to consume beer is driving the growth of the ales market.

The burgeoning consciousness surrounding health and wellness is anticipated to be a pivotal factor propelling the expansion of the ales market in the foreseeable future. The understanding that health extends beyond mere absence of illness to encompass mental, social, and physical well-being has sparked a proactive pursuit of wellness-oriented lifestyles. Moderate beer consumption is associated with potential health and wellness benefits such as aiding digestion, providing nutritional advantages, supporting heart health, and exhibiting anti-inflammatory properties, attributed to the minerals and compounds present in beer, particularly ales. As observed in January 2022, with insights from Mindbody, Inc., over half of Australians (52%) were committed to nurturing their overall well-being to fortify their resilience against illnesses, signifying the driving force of increasing health and wellness awareness in shaping the ales market.

Product innovation stands out as a prominent trend gaining traction within the ales market. Leading companies within this sector are channeling efforts into crafting novel products to fortify their market positioning. An exemplary instance emerged in March 2023, as Bira, an India-based craft beer brand, unveiled the Hill Station Cider Ales. These hard cider ales are crafted using fresh Himalayan apples and mountain barley, offering dry yet mildly sweet flavors with subtle malt notes and a robust essence of fresh orchard apples. The natural crispness of Himalayan apple ciders renders them versatile for all seasons and ideally served over ice, showcasing an innovative product catering to evolving consumer preferences within the ales market.

Prominent entities within the ales market are embracing a strategic partnership approach as a means to bolster their visibility and reach. These collaborations involve leveraging the strengths and resources of each partner to attain mutual advantages and foster success. A case in point emerged in May 2023, as Heineken N.V., a Netherlands-based brewing company, unveiled a strategic partnership with Formula 1, a UK-based motor racing competition. This alliance has spurred Heineken's expansive engagement, intending to target a new audience through ethical drinking messaging and the promotion of Heineken 0.0, the world's leading non-alcoholic beverage. The collaboration aims to forge deeper connections with the burgeoning fan base of the sport by introducing innovative initiatives, advocating responsible consumption, and delivering premium entertainment experiences. Notably, the partnership features the involvement of Dutch superstar DJ and producer Martin Garrix, set to headline a series of captivating performances for Heineken across the season, commencing with the Canadian Grand Prix.

In August 2024, Northern Bar Management Ltd., a company based in the UK that operates bars, restaurants, and takeaway brands in Northern England, acquired Anarchy Brew Co. for an undisclosed sum. Through this acquisition, Northern Bar Management Ltd. intends to expand the brewery's taproom, strengthen its market presence, and address financial challenges. Anarchy Brew Co. is a UK-based craft ale brewery.

Major companies operating in the ales market include Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg A/S, Diageo plc, Sierra Nevada Brewing Co., United Breweries Group, China Resources Snow Breweries Limited, The Boston Beer Company Inc., Asahi Group Holdings Ltd., Beijing Yanjing Brewery Co. Ltd., Dogfish Head Craft Brewery Inc., Oettinger Brauerei GmbH, Squatters Craft Beers, D.G. Yuengling & Son Inc., Kirin Holdings Company Limited, Molson Coors Beverage Company, Sapporo Holdings Limited, Tsingtao Brewery Co. Ltd., New Belgium Brewing Company Inc., Bell's Brewery Inc., Stone Brewing Co., The Brooklyn Brewery, Lagunitas Brewing Company, Deschutes Brewery & Public House, Founders Brewing Co., Oskar Blues Brewery, Goose Island Beer Company, Magic Hat Brewing Company, Harpoon Brewery LLC, Full Sail Brewing Company, Rogue Ales & Spirits, Avery Brewing Co., Firestone Walker Brewing Company, Odell Brewing Co., Victory Brewing Company, Left Hand Brewing Company

Asia-Pacific was the largest region in the ales market in 2024. Asia-Pacific is expected to be the fastest-growing region in the ales market report forecast period. The regions covered in the ales market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the ales market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ales market consists of sales of blonde ale, brown ales, pilsner, sour ale, and pale ale. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Ales Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ales market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ales ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ales market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Ales Market Characteristics

3. Ales Market Trends And Strategies

4. Ales Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Ales Growth Analysis And Strategic Analysis Framework

6. Ales Market Segmentation

7. Ales Market Regional And Country Analysis

8. Asia-Pacific Ales Market

9. China Ales Market

10. India Ales Market

11. Japan Ales Market

12. Australia Ales Market

13. Indonesia Ales Market

14. South Korea Ales Market

15. Western Europe Ales Market

16. UK Ales Market

17. Germany Ales Market

18. France Ales Market

19. Italy Ales Market

20. Spain Ales Market

21. Eastern Europe Ales Market

22. Russia Ales Market

23. North America Ales Market

24. USA Ales Market

25. Canada Ales Market

26. South America Ales Market

27. Brazil Ales Market

28. Middle East Ales Market

29. Africa Ales Market

30. Ales Market Competitive Landscape And Company Profiles

31. Ales Market Other Major And Innovative Companies

32. Global Ales Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Ales Market

34. Recent Developments In The Ales Market

35. Ales Market High Potential Countries, Segments and Strategies

36. Appendix

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