호텔 투숙객 피드백 및 설문 조사 소프트웨어 시장 보고서(2025년)
Hotel Guest Feedback And Surveying Software Global Market Report 2025
상품코드 : 1804961
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

호텔 투숙객 피드백 및 설문 조사 소프트웨어 시장 규모는 앞으로 수년간 급성장할 것으로 예측됩니다. 2029년 연평균 성장률(CAGR) 13.6%로 32억 4,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 피드백 및 설문조사 소프트웨어와 호텔 관리 시스템의 통합 증가, 실시간 피드백 솔루션에 대한 수요 증가, 부티크 및 라이프스타일 호텔의 성장, 데이터 보안 및 개인 정보 보호에 대한 우려 증가, 그리고 고객 만족의 중요성에 대한 인식 제고에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 인공지능(AI) 및 머신러닝(ML)의 도입, 음성 및 텍스트 분석 기능 통합, 호텔 관리 시스템(HMS)과의 연동, 강화된 데이터 보안 및 개인정보 보호 조치 등이 포함됩니다.

향후 5년간 13.6% 성장 전망은 해당 시장에 대한 이전 추정치 대비 0.4% 소폭 하락한 수치입니다. 이 하락은 주로 미국과 타국 간 관세 영향 때문입니다. 관세 장벽은 캐나다 및 에스토니아산 실시간 감정 분석 도구와 다국어 설문 플랫폼의 비용 증가로 미국 서비스 개선을 약화시켜 고객 경험(CX) 향상을 지연시킬 수 있습니다. 또한 상호 보복 관세와 무역 긴장 및 제한 강화로 인한 세계 경제 및 무역에 대한 부정적 영향으로 그 효과가 더 광범위하게 나타날 것입니다.

향후 몇 년간 호텔 투숙객 피드백 및 설문조사 소프트웨어 시장 성장은 호스피탈리티 산업의 확장에 힘입어 주도될 것으로 전망됩니다. 호텔 산업은 숙박, 식음료, 엔터테인먼트, 여행 및 관광과 관련된 사업 및 서비스를 포괄합니다. 글로벌화 확대, 가처분 소득 증가, 여행 및 레저 경험에 대한 수요 증가와 같은 요인에 의해 성장이 촉진되고 있습니다. 호텔 투숙객 피드백 및 설문조사 소프트웨어는 호텔과 리조트에 투숙객 만족도에 대한 귀중한 인사이트를 제공함으로써 호텔 산업을 향상시키는 데 중요한 역할을 합니다. 이를 통해 서비스 개선, 투숙객 경험 향상, 높은 수준의 품질 및 서비스 유지가 가능해집니다. 예를 들어, 2023년 1월 미국 호텔 숙박 협회의 보고서에 따르면 2022년 미국 호텔 수요는 2021년 대비 11.1% 증가했으며, 상당한 가동률은 62.7%에 이르며 2021년에서 9% 증가했습니다. 그 결과, 급성장하는 접객 산업이 호텔 투숙객 피드백 및 설문 조사 소프트웨어 시장의 확대에 박차를 가하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Hotel guest feedback and survey software are digital tools or platforms tailored to collect, manage, and analyze feedback from guests during their stay. These platforms empower hotels to glean valuable insights into guest experiences, satisfaction levels, preferences, and areas for improvement.

The primary categories of hotel guest feedback and survey software are cloud-based and on-premises. Cloud-based solutions are hosted and accessed via the internet, typically on remote servers maintained by third-party providers. This software finds application across various hotel types, including luxury, mid-range, business, resort, and boutique hotels, and is utilized by hotel owners, management companies, and chains.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the hospitality sector, especially in areas reliant on imported food and beverage products, furnishings, electronics, and kitchen equipment. Hotels and restaurants are grappling with increased costs for items such as imported wine, seafood, coffee machines, linens, and smart appliances, many of which lack viable domestic substitutes. Budget and mid-range hospitality operators, already working with narrow profit margins, are particularly at risk, with some opting to scale back services or postpone renovations to control costs. Event venues and catering businesses are also facing challenges due to higher prices for imported decor, lighting, and audiovisual gear. In response, the sector is increasingly turning to local suppliers for food and furnishings, renegotiating contracts, and pushing for tariff exemptions on essential imports.

The hotel guest feedback and surveying software market research report is one of a series of new reports from The Business Research Company that provides hotel guest feedback and surveying software market statistics, including hotel guest feedback and surveying software industry global market size, regional shares, competitors with a hotel guest feedback and surveying software market share, detailed hotel guest feedback and surveying software market segments, market trends and opportunities, and any further data you may need to thrive in the hotel guest feedback and surveying software industry. This hotel guest feedback and surveying software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.69 billion in 2024 to $1.94 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%. The growth in the historic period can be attributed to rising competition among hotels, the growing importance of customer satisfaction and experience in the hospitality sector, the shift towards personalization, the rising influence of online reviews, and the globalization of the hospitality industry.

The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to " $3.24 billion in 2029 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to increasing integration of feedback and surveying software with hotel management systems, rise in demand for real-time feedback solutions, growth of boutique and lifestyle hotels, increasing concerns around data security and privacy, and growing awareness of the importance of guest satisfaction. Major trends in the forecast period include the embrace of Artificial Intelligence (AI) and Machine Learning (ML), integration of voice and text analytics capabilities, integration with hotel management systems (HMS), and enhanced data security and privacy measures.

The forecast of 13.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers could weaken U.S. service improvements by increasing fees for real-time sentiment analysis tools and multilingual survey platforms from Canada and Estonia, delaying CX enhancements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of the hospitality industry is projected to drive the growth of the hotel guest feedback and surveying software market in the coming years. The hospitality industry encompasses businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. Its growth is fueled by factors such as increasing globalization, rising disposable incomes, and a growing demand for travel and leisure experiences. Hotel guest feedback and surveying software play a crucial role in enhancing the hospitality industry by providing hotels and resorts with valuable insights into guest satisfaction. This allows them to improve services, enhance guest experiences, and maintain high standards of quality and hospitality. For instance, in January 2023, according to a report by the American Hotel and Lodging Association, U.S. hotel demand increased by 11.1% in 2022 compared to 2021, with significant occupancy reaching 62.7%, a 9% increase from 2021. Consequently, the burgeoning hospitality industry is fueling the expansion of the hotel guest feedback and surveying software market.

Leading companies in the hotel guest feedback and surveying software market are prioritizing the development of technologically advanced solutions, such as real-time survey systems, to capitalize on market growth opportunities. Real-time survey systems are software platforms designed to collect immediate feedback, opinions, or data from individuals or groups. For example, in February 2023, Stay App, a Spain-based hotel technology solution provider, introduced Instant Feedback, a real-time survey solution. This solution allows hoteliers to gather feedback from guests between check-in and checkout, enabling prompt action on guest feedback to enhance their experiences before departure and prevent negative reviews from appearing on third-party websites.

In June 2023, Silver Lake Technology Management L.L.C. and Canada Pension Plan Investment Board (C.P.P. Investments) acquired Qualtrics L.L.C. for $12.5 billion. This acquisition positions Qualtrics as an independent, private company, leveraging its artificial intelligence-powered platform to help organizations worldwide deliver exceptional experiences and foster deep relationships with their customers and employees at scale. Qualtrics L.L.C. is a U.S.-based software company that provides software solutions for hotel and hospitality customer experience programs.

Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., SurveyMonkey Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, Trustpilot Group Inc., TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd, AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd, Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd., HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc, Zonka Technologies Pvt. Ltd.

North America was the largest region in the hotel guest feedback and surveying software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the hotel guest feedback and surveying software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotel guest feedback and surveying software market includes revenues earned by entities by providing services such as licensing, customization, branding, guest relationship management (GRM), and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Hotel Guest Feedback And Surveying Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on hotel guest feedback and surveying software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for hotel guest feedback and surveying software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The hotel guest feedback and surveying software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Hotel Guest Feedback And Surveying Software Market Characteristics

3. Hotel Guest Feedback And Surveying Software Market Trends And Strategies

4. Hotel Guest Feedback And Surveying Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Hotel Guest Feedback And Surveying Software Growth Analysis And Strategic Analysis Framework

6. Hotel Guest Feedback And Surveying Software Market Segmentation

7. Hotel Guest Feedback And Surveying Software Market Regional And Country Analysis

8. Asia-Pacific Hotel Guest Feedback And Surveying Software Market

9. China Hotel Guest Feedback And Surveying Software Market

10. India Hotel Guest Feedback And Surveying Software Market

11. Japan Hotel Guest Feedback And Surveying Software Market

12. Australia Hotel Guest Feedback And Surveying Software Market

13. Indonesia Hotel Guest Feedback And Surveying Software Market

14. South Korea Hotel Guest Feedback And Surveying Software Market

15. Western Europe Hotel Guest Feedback And Surveying Software Market

16. UK Hotel Guest Feedback And Surveying Software Market

17. Germany Hotel Guest Feedback And Surveying Software Market

18. France Hotel Guest Feedback And Surveying Software Market

19. Italy Hotel Guest Feedback And Surveying Software Market

20. Spain Hotel Guest Feedback And Surveying Software Market

21. Eastern Europe Hotel Guest Feedback And Surveying Software Market

22. Russia Hotel Guest Feedback And Surveying Software Market

23. North America Hotel Guest Feedback And Surveying Software Market

24. USA Hotel Guest Feedback And Surveying Software Market

25. Canada Hotel Guest Feedback And Surveying Software Market

26. South America Hotel Guest Feedback And Surveying Software Market

27. Brazil Hotel Guest Feedback And Surveying Software Market

28. Middle East Hotel Guest Feedback And Surveying Software Market

29. Africa Hotel Guest Feedback And Surveying Software Market

30. Hotel Guest Feedback And Surveying Software Market Competitive Landscape And Company Profiles

31. Hotel Guest Feedback And Surveying Software Market Other Major And Innovative Companies

32. Global Hotel Guest Feedback And Surveying Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Hotel Guest Feedback And Surveying Software Market

34. Recent Developments In The Hotel Guest Feedback And Surveying Software Market

35. Hotel Guest Feedback And Surveying Software Market High Potential Countries, Segments and Strategies

36. Appendix

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