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Hotel Guest Feedback And Surveying Software Global Market Report 2025
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Hotel guest feedback and survey software are digital tools or platforms tailored to collect, manage, and analyze feedback from guests during their stay. These platforms empower hotels to glean valuable insights into guest experiences, satisfaction levels, preferences, and areas for improvement.

The primary categories of hotel guest feedback and survey software are cloud-based and on-premises. Cloud-based solutions are hosted and accessed via the internet, typically on remote servers maintained by third-party providers. This software finds application across various hotel types, including luxury, mid-range, business, resort, and boutique hotels, and is utilized by hotel owners, management companies, and chains.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the hospitality sector, especially in areas reliant on imported food and beverage products, furnishings, electronics, and kitchen equipment. Hotels and restaurants are grappling with increased costs for items such as imported wine, seafood, coffee machines, linens, and smart appliances, many of which lack viable domestic substitutes. Budget and mid-range hospitality operators, already working with narrow profit margins, are particularly at risk, with some opting to scale back services or postpone renovations to control costs. Event venues and catering businesses are also facing challenges due to higher prices for imported decor, lighting, and audiovisual gear. In response, the sector is increasingly turning to local suppliers for food and furnishings, renegotiating contracts, and pushing for tariff exemptions on essential imports.

The hotel guest feedback and surveying software market research report is one of a series of new reports from The Business Research Company that provides hotel guest feedback and surveying software market statistics, including hotel guest feedback and surveying software industry global market size, regional shares, competitors with a hotel guest feedback and surveying software market share, detailed hotel guest feedback and surveying software market segments, market trends and opportunities, and any further data you may need to thrive in the hotel guest feedback and surveying software industry. This hotel guest feedback and surveying software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.69 billion in 2024 to $1.94 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%. The growth in the historic period can be attributed to rising competition among hotels, the growing importance of customer satisfaction and experience in the hospitality sector, the shift towards personalization, the rising influence of online reviews, and the globalization of the hospitality industry.

The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to " $3.24 billion in 2029 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to increasing integration of feedback and surveying software with hotel management systems, rise in demand for real-time feedback solutions, growth of boutique and lifestyle hotels, increasing concerns around data security and privacy, and growing awareness of the importance of guest satisfaction. Major trends in the forecast period include the embrace of Artificial Intelligence (AI) and Machine Learning (ML), integration of voice and text analytics capabilities, integration with hotel management systems (HMS), and enhanced data security and privacy measures.

The forecast of 13.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers could weaken U.S. service improvements by increasing fees for real-time sentiment analysis tools and multilingual survey platforms from Canada and Estonia, delaying CX enhancements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of the hospitality industry is projected to drive the growth of the hotel guest feedback and surveying software market in the coming years. The hospitality industry encompasses businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. Its growth is fueled by factors such as increasing globalization, rising disposable incomes, and a growing demand for travel and leisure experiences. Hotel guest feedback and surveying software play a crucial role in enhancing the hospitality industry by providing hotels and resorts with valuable insights into guest satisfaction. This allows them to improve services, enhance guest experiences, and maintain high standards of quality and hospitality. For instance, in January 2023, according to a report by the American Hotel and Lodging Association, U.S. hotel demand increased by 11.1% in 2022 compared to 2021, with significant occupancy reaching 62.7%, a 9% increase from 2021. Consequently, the burgeoning hospitality industry is fueling the expansion of the hotel guest feedback and surveying software market.

Leading companies in the hotel guest feedback and surveying software market are prioritizing the development of technologically advanced solutions, such as real-time survey systems, to capitalize on market growth opportunities. Real-time survey systems are software platforms designed to collect immediate feedback, opinions, or data from individuals or groups. For example, in February 2023, Stay App, a Spain-based hotel technology solution provider, introduced Instant Feedback, a real-time survey solution. This solution allows hoteliers to gather feedback from guests between check-in and checkout, enabling prompt action on guest feedback to enhance their experiences before departure and prevent negative reviews from appearing on third-party websites.

In June 2023, Silver Lake Technology Management L.L.C. and Canada Pension Plan Investment Board (C.P.P. Investments) acquired Qualtrics L.L.C. for $12.5 billion. This acquisition positions Qualtrics as an independent, private company, leveraging its artificial intelligence-powered platform to help organizations worldwide deliver exceptional experiences and foster deep relationships with their customers and employees at scale. Qualtrics L.L.C. is a U.S.-based software company that provides software solutions for hotel and hospitality customer experience programs.

Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., SurveyMonkey Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, Trustpilot Group Inc., TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd, AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd, Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd., HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc, Zonka Technologies Pvt. Ltd.

North America was the largest region in the hotel guest feedback and surveying software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the hotel guest feedback and surveying software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotel guest feedback and surveying software market includes revenues earned by entities by providing services such as licensing, customization, branding, guest relationship management (GRM), and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Hotel Guest Feedback And Surveying Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on hotel guest feedback and surveying software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for hotel guest feedback and surveying software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The hotel guest feedback and surveying software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Hotel Guest Feedback And Surveying Software Market Characteristics

3. Hotel Guest Feedback And Surveying Software Market Trends And Strategies

4. Hotel Guest Feedback And Surveying Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Hotel Guest Feedback And Surveying Software Growth Analysis And Strategic Analysis Framework

6. Hotel Guest Feedback And Surveying Software Market Segmentation

7. Hotel Guest Feedback And Surveying Software Market Regional And Country Analysis

8. Asia-Pacific Hotel Guest Feedback And Surveying Software Market

9. China Hotel Guest Feedback And Surveying Software Market

10. India Hotel Guest Feedback And Surveying Software Market

11. Japan Hotel Guest Feedback And Surveying Software Market

12. Australia Hotel Guest Feedback And Surveying Software Market

13. Indonesia Hotel Guest Feedback And Surveying Software Market

14. South Korea Hotel Guest Feedback And Surveying Software Market

15. Western Europe Hotel Guest Feedback And Surveying Software Market

16. UK Hotel Guest Feedback And Surveying Software Market

17. Germany Hotel Guest Feedback And Surveying Software Market

18. France Hotel Guest Feedback And Surveying Software Market

19. Italy Hotel Guest Feedback And Surveying Software Market

20. Spain Hotel Guest Feedback And Surveying Software Market

21. Eastern Europe Hotel Guest Feedback And Surveying Software Market

22. Russia Hotel Guest Feedback And Surveying Software Market

23. North America Hotel Guest Feedback And Surveying Software Market

24. USA Hotel Guest Feedback And Surveying Software Market

25. Canada Hotel Guest Feedback And Surveying Software Market

26. South America Hotel Guest Feedback And Surveying Software Market

27. Brazil Hotel Guest Feedback And Surveying Software Market

28. Middle East Hotel Guest Feedback And Surveying Software Market

29. Africa Hotel Guest Feedback And Surveying Software Market

30. Hotel Guest Feedback And Surveying Software Market Competitive Landscape And Company Profiles

31. Hotel Guest Feedback And Surveying Software Market Other Major And Innovative Companies

32. Global Hotel Guest Feedback And Surveying Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Hotel Guest Feedback And Surveying Software Market

34. Recent Developments In The Hotel Guest Feedback And Surveying Software Market

35. Hotel Guest Feedback And Surveying Software Market High Potential Countries, Segments and Strategies

36. Appendix

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