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Home-Use Beauty Devices Global Market Report 2025
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Home beauty devices are electronic tools crafted for personal care and beauty regimens, tailored for safe and efficient usage by consumers in their residences. These devices offer convenience and cost-effectiveness, empowering users to attain professional-grade skincare treatments within the confines of their homes.

The primary categories of home beauty devices encompass hair removal, cleansing, acne treatment, light-emitting diode (LED) therapy, photo rejuvenation, oxygen or facial steaming, hair growth, and other applications. Hair removal denotes the elimination of unwanted hair from the body, employing diverse methods such as shaving, waxing, laser therapy, or depilatory creams. Technologies integrated within these devices include laser or light systems, vibration mechanisms, radio frequency energy, nano-iconic elements, micro-needling, and electroporation. These devices find utility across beauty salons, specialty stores, online platforms, and various other channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The home-use beauty devices market research report is one of a series of new reports from The Business Research Company that provides home-use beauty devices market statistics, including the home-use beauty devices industry global market size, regional shares, competitors with the home-use beauty devices market share, detailed home-use beauty devices market segments, market trends, and opportunities, and any further data you may need to thrive in the home-use beauty devices industry. These home-use beauty devices market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The home-use beauty devices market size has grown exponentially in recent years. It will grow from $20.78 billion in 2024 to $26.53 billion in 2025 at a compound annual growth rate (CAGR) of 27.7%. The growth in the historic period can be attributed to an aging population, marketing and media influence, improvements in safety and efficacy, increased availability and accessibility, and focus on personal wellness and self-care.

The home-use beauty devices market size is expected to see exponential growth in the next few years. It will grow to $68.81 billion in 2029 at a compound annual growth rate (CAGR) of 26.9%. The growth in the forecast period can be attributed to rising disposable incomes in emerging markets, male grooming market expansion, eco-conscious consumer behavior, and growth in e-commerce. Major trends in the forecast period include increased online sales and digital marketing, personalization and customization, eco-friendly and sustainable products, expansion in emerging markets, and increasing adoption of smart devices.

The forecast of 26.9% growth over the next five years reflects a modest reduction of 2.1% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through reduced availability of personal care products, as tariffs on microcurrent components and Light-Emitting Diode(LED) therapy panels from Japan and Taiwan raise prices for at-home skincare devices. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing incidence of skin issues is expected to drive the expansion of the home-use beauty device market in the future. Skin problems refer to various conditions that affect the skin's appearance, texture, or function, often leading to discomfort or health concerns. Factors such as rising environmental pollution, changes in lifestyle, genetic factors, diet, and stress are contributing to the increasing prevalence of skin issues. Home-use beauty devices can aid in managing certain skin problems when incorporated into a complete skincare regimen. For example, in February 2024, the Skin Cancer Foundation, a US-based organization, revealed that the number of melanoma cases in 2023 was 186,710, which increased by 7.3% to 200,340 in 2024. Therefore, the increasing prevalence of skin issues continues to drive the growth of the home-use beauty device market.

Leading companies in the home-use beauty device market are concentrating on the development of devices utilizing advanced technologies, such as intense pulsed light (IPL) technology, to provide painless and efficient solutions for silky-smooth hair removal and gain a competitive advantage in the market. IPL technology utilizes broad-spectrum light to address various skin concerns, including hair removal and skin rejuvenation. For instance, in November 2023, Foreo AB., a Sweden-based company specializing in cosmetics and beauty products, introduced the Peach 2, a device featuring advanced IPL technology and an ergonomic design for precise and effective hair removal, ensuring smooth and radiant skin. Its SmartSensor functionality guarantees safe and personalized treatments tailored to individual skin tones.

In April 2024, IBeauty Brands Inc., a US-based company renowned for its high-performance hair styling tools and products, acquired Voloom, a company specializing in home hair care and styling products, for an undisclosed amount. This strategic acquisition aimed to bolster IBeauty Brands Inc.'s product portfolio and market presence while providing access to innovative hair styling technology.

Major companies operating in the home-use beauty devices market are The Procter & Gamble Company, Panasonic Corporation, Xiaomi Corporation, L'Oreal S.A., YA-MAN Co LTD., Koninklijke Philips N.V., Spectrum Brands Holdings Inc., Amorepacific Corporation, Conair Corporation, MTG Co. Ltd., Dr. Dennis Gross Skincare LLC, Cyden Limited, NuFACE LLC, FOREO AB, Photomedex Inc., Silkn beauty Ltd., TRIA Beauty Inc., Lifetrons Switzerland AG, Beauty Bioscience Inc., Project E Beauty, Luke Lady, Shenzhen Mismon Technology Co. Ltd., LightStim, Shenzhen Rhafine Technology Co. Ltd., Pollogen Ltd.

North America was the largest region in the home-use beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home-use beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the home-use beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The home-use beauty devices market consists of sales of facial massagers, facial cleansing brushes, microcurrent devices, anti-aging and wrinkle treatment devices, and ultrasonic devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Home-Use Beauty Devices Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on home-use beauty devices market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for home-use beauty devices ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The home-use beauty devices market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Home-Use Beauty Devices Market Characteristics

3. Home-Use Beauty Devices Market Trends And Strategies

4. Home-Use Beauty Devices Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Home-Use Beauty Devices Growth Analysis And Strategic Analysis Framework

6. Home-Use Beauty Devices Market Segmentation

7. Home-Use Beauty Devices Market Regional And Country Analysis

8. Asia-Pacific Home-Use Beauty Devices Market

9. China Home-Use Beauty Devices Market

10. India Home-Use Beauty Devices Market

11. Japan Home-Use Beauty Devices Market

12. Australia Home-Use Beauty Devices Market

13. Indonesia Home-Use Beauty Devices Market

14. South Korea Home-Use Beauty Devices Market

15. Western Europe Home-Use Beauty Devices Market

16. UK Home-Use Beauty Devices Market

17. Germany Home-Use Beauty Devices Market

18. France Home-Use Beauty Devices Market

19. Italy Home-Use Beauty Devices Market

20. Spain Home-Use Beauty Devices Market

21. Eastern Europe Home-Use Beauty Devices Market

22. Russia Home-Use Beauty Devices Market

23. North America Home-Use Beauty Devices Market

24. USA Home-Use Beauty Devices Market

25. Canada Home-Use Beauty Devices Market

26. South America Home-Use Beauty Devices Market

27. Brazil Home-Use Beauty Devices Market

28. Middle East Home-Use Beauty Devices Market

29. Africa Home-Use Beauty Devices Market

30. Home-Use Beauty Devices Market Competitive Landscape And Company Profiles

31. Home-Use Beauty Devices Market Other Major And Innovative Companies

32. Global Home-Use Beauty Devices Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Home-Use Beauty Devices Market

34. Recent Developments In The Home-Use Beauty Devices Market

35. Home-Use Beauty Devices Market High Potential Countries, Segments and Strategies

36. Appendix

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