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세계의 Android 셋톱박스(STB)와 TV 시장 보고서(2025년)
Android Set Top Box (STB) And Television Global Market Report 2025
상품코드 : 1802780
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

Android 셋톱박스(STB)와 TV 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 14.7%로, 1,758억 9,000만 달러로 성장합니다. 예측 기간의 성장은 클라우드 비디오 스트리밍의 확산, 스마트 TV 솔루션에 대한 수요 증가, OTT(Over The Top) 서비스의 인기 상승, 스마트홈 기기와의 통합, 초고화질 기기에 대한 수요 급증 등에 기인합니다. 예측 기간의 주요 동향으로는 일체형 STB의 개발, 코드 커팅 동향 증가, 스마트홈 기기와의 통합, 하이브리드 컨텐츠에 대한 소비자 수요 증가, 안드로이드 STB와 TV의 사용자 경험 향상, 웹 및 스마트 TV 기술 채택 등이 있습니다.

향후 5년간 14.7%의 성장률 전망은 지난번 전망치보다 1.4% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 이는 주로 중국과 인도에서 생산되는 미디어 장비공급망 병목 현상을 통해 미국에 직접적인 영향을 미쳐 소매 가격 인상과 소비자 수요 감소로 이어질 가능성이 높습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

안드로이드 셋톱박스(STB)와 TV 시장은 OTT(Over The Top) 서비스의 인기 상승에 힘입어 성장세를 보이고 있습니다. OTT 서비스는 케이블 TV나 위성 TV와 같은 전통적인 방송 방식을 우회하여 인터넷을 통해 오디오, 비디오, 기타 미디어 컨텐츠를 전송하는 서비스입니다. OTT 서비스의 매력은 TV와 일체화된 안드로이드 셋톱박스(STB)를 통해 제공되는 편의성, 저렴한 가격, 다양한 컨텐츠에 있습니다. 예를 들어 통신국(Ofcom)이 2022년 8월에 발표한 보고서에 따르면 넷플릭스, 디즈니+ 등의 플랫폼을 포함한 주문형 비디오(SVoD) 서비스는 2020년 3분기 60%에서 2022년 2분기까지 영국 가정의 67%에서 채택되었습니다. 이러한 추세는 안드로이드 셋톱박스(STB)와 TV 수요를 견인하는 OTT 서비스의 역할을 강조하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

An Android set-top box (STB) and television are devices powered by the Android operating system, designed to provide smart TV functionalities to conventional televisions. These devices enable users to stream content from the internet, access apps, games, and various multimedia services, while also offering features such as voice control and personalized recommendations. Their purpose is to enrich the viewing experience by integrating internet capabilities and expanding entertainment options beyond traditional TV programming.

Android set-top boxes (STBs) and televisions are primarily categorized into Android set-top boxes (STBs) and Android televisions (TVs). An Android set-top box (STB) converts a regular television into a smart TV, allowing access to apps, streaming services, and internet browsing. These devices support various resolutions including high definition (HD), full high definition (FHD), and 4K and higher, available through both online and offline distribution channels. They find applications in residential and commercial settings.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The android set top box (STB) and television research report is one of a series of new reports from The Business Research Company that provides android set top box (STB) and television market statistics, including the android set top box (STB) and television industry's global market size, regional shares, competitors with an android set top box (STB) and television market share, detailed android set top box (STB) and television market segments, market trends and opportunities, and any further data you may need to thrive in the android set top box (STB) and television industry. This android set top box (STB) and television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The android set top box (STB) and television market size has grown rapidly in recent years. It will grow from $89.01 billion in 2024 to $101.74 billion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to increasing interest in having an Android-powered STB and TV, the use of Android STBs, accelerated expansion in the Android STB and TV, increased audience demand for hybrid content, increasing consumer awareness of content digitalization.

The android set top box (STB) and television market size is expected to see rapid growth in the next few years. It will grow to $175.89 billion in 2029 at a compound annual growth rate (CAGR) of 14.7%. The growth in the forecast period can be attributed to cloud video streaming becoming more popular, growing demand for smart TV solutions, the rising popularity of over-the-top (OTT) services, integration with smart home devices, the surging demand for ultra-high-definition devices. Major trends in the forecast period include integrated STB development, growing trend of cord-cutting, integration with smart home devices, rising consumer demand for hybrid content, enhanced user experience of android STBs and TVs, and adoption of web and smart television technologies.

The forecast of 14.7% growth over the next five years reflects a modest reduction of 1.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain bottlenecks for media devices, largely manufactured in China and India, leading to retail price hikes and reduced consumer demand. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The android set-top box (STB) and television market is poised for growth driven by the increasing popularity of over-the-top (OTT) services. OTT services deliver audio, video, and other media content over the Internet, bypassing traditional broadcasting methods such as cable and satellite TV. Their appeal lies in convenience, affordability, and diverse content offerings, facilitated through android set-top boxes (STBs) integrated with televisions. For example, a report by the Office of Communications (Ofcom) in August 2022 noted that subscription video-on-demand (SVoD) services, including platforms such as Netflix and Disney+, were adopted in 67% of UK households by the second quarter of 2022, up from 60% in 2020 Q3. This trend underscores the role of OTT services in driving demand for android set-top boxes (STBs) and televisions.

Leading companies in this market are focused on integrating cutting-edge technologies such as 4K high-performance set-top boxes (STBs) to enhance picture quality and user experiences. These next-generation STBs support advanced features such as AI Super Resolution (AI-SR), as seen with ZTE Corporation's B866V6N launched in May 2024. This product enhances image processing capabilities, enabling users to enjoy Ultra High Definition (UHD) videos, smoother gaming experiences, and access to a variety of smart applications. The B866V6N features a Cortex-A55 quad-core architecture, offering up to 30,000 Dhrystone Million Instructions Per Second (DMIPS), 29% faster processing speed, and a 50% reduction in power consumption compared to earlier 4K STB models.

In August 2022 Telstra Group acquired a 51.4% stake in Fetch TV, underscoring its commitment to bolstering the Australian home entertainment landscape. Fetch TV, a provider of Android set-top boxes, aims to leverage this partnership to enhance its competitiveness in the global content and streaming market.

Major companies operating in the android set top box (STB) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Roku Inc., Vantiva SA, VIZIO Inc., Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.

North America was the largest region in the android set-top box (STB) and television market in 2024. The regions covered in the android set top box (STB) and television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the android set top box (STB) and television market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The android set top box (STB) and television market consists of sales of remote controls, high-definition multimedia interface cables, and external storage devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Android Set Top Box (STB) And Television Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on android set top box (stb) and television market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for android set top box (stb) and television ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The android set top box (stb) and television market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Android Set Top Box (STB) And Television Market Characteristics

3. Android Set Top Box (STB) And Television Market Trends And Strategies

4. Android Set Top Box (STB) And Television Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Android Set Top Box (STB) And Television Growth Analysis And Strategic Analysis Framework

6. Android Set Top Box (STB) And Television Market Segmentation

7. Android Set Top Box (STB) And Television Market Regional And Country Analysis

8. Asia-Pacific Android Set Top Box (STB) And Television Market

9. China Android Set Top Box (STB) And Television Market

10. India Android Set Top Box (STB) And Television Market

11. Japan Android Set Top Box (STB) And Television Market

12. Australia Android Set Top Box (STB) And Television Market

13. Indonesia Android Set Top Box (STB) And Television Market

14. South Korea Android Set Top Box (STB) And Television Market

15. Western Europe Android Set Top Box (STB) And Television Market

16. UK Android Set Top Box (STB) And Television Market

17. Germany Android Set Top Box (STB) And Television Market

18. France Android Set Top Box (STB) And Television Market

19. Italy Android Set Top Box (STB) And Television Market

20. Spain Android Set Top Box (STB) And Television Market

21. Eastern Europe Android Set Top Box (STB) And Television Market

22. Russia Android Set Top Box (STB) And Television Market

23. North America Android Set Top Box (STB) And Television Market

24. USA Android Set Top Box (STB) And Television Market

25. Canada Android Set Top Box (STB) And Television Market

26. South America Android Set Top Box (STB) And Television Market

27. Brazil Android Set Top Box (STB) And Television Market

28. Middle East Android Set Top Box (STB) And Television Market

29. Africa Android Set Top Box (STB) And Television Market

30. Android Set Top Box (STB) And Television Market Competitive Landscape And Company Profiles

31. Android Set Top Box (STB) And Television Market Other Major And Innovative Companies

32. Global Android Set Top Box (STB) And Television Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Android Set Top Box (STB) And Television Market

34. Recent Developments In The Android Set Top Box (STB) And Television Market

35. Android Set Top Box (STB) And Television Market High Potential Countries, Segments and Strategies

36. Appendix

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