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세계의 혼합현실 헤드셋 시장 보고서(2025년)
Mixed Reality Headsets Global Market Report 2025
상품코드 : 1802709
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

혼합현실 헤드셋 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 23.0%를 나타내 93억 7,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 접근성과 가격 개선, 교육 및 교육 강화, 의료 및 의료 교육 수요, 게임 및 엔터테인먼트 급증, 증강현실 용도의 상승, 원격 근무 채택 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 지속적인 기술 혁신과 경쟁, 증강현실(AR)과 가상현실(VR)의 융합, 5G 네트워크와의 통합 증가, 경량으로 휴대 가능한 디바이스 개발, 사물 인터넷(IoT) 디바이스와 인공지능(AI) 시스템과의 통합 등이 있습니다.

향후 5년간의 성장률 23.0%라고 하는 예측은 이 시장의 전회 예측으로부터의 2.5%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 이는 주로 대만과 독일에서 공급되는 고급 광학 모듈공급 감소를 통해 미국에 직접 영향을 주고 AR/VR 개발을 방해하고 소비자 가격을 인상할 가능성이 높습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 늘어날 것으로 보입니다.

확대되는 게임산업이 향후 혼합현실 헤드셋 시장 성장을 견인할 것으로 예측됩니다. 게임 산업에는 비디오 게임 제작, 개발, 유통 및 수익화에 관련된 모든 사업이 포함됩니다. 다양한 속성과 플랫폼에 걸쳐 세계의 광범위한 시청자에게 어필하는 몰입형이고 인터랙티브한 체험을 제공할 수 있는 점에서 성장을 이루고 있습니다. 게임의 혼합현실 헤드셋은 가상과 현실의 요소를 원활하게 융합시켜 몰입감을 높여 기업에게 혁신적인 게임 플레이를 제공하여 디지털 환경, 캐릭터, 오브젝트와의 인터랙션을 향상시킵니다. 예를 들어, 2023년 6월 미국에 본사를 둔 업계 단체인 판타지 스포츠 및 게임 협회는 2022년에 비해 미국 내 베터 총수가 7% 증가했다고 보고했습니다. 그 결과, 게임 산업의 성장은 혼합현실 헤드셋 수요를 촉진하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Mixed reality headsets are wearable gadgets that blend augmented reality (AR) and virtual reality (VR) features, enabling users to overlay digital content onto the real world and interact with both virtual and physical environments simultaneously. These headsets typically integrate sensors, cameras, and displays to seamlessly merge digital and physical realities.

The primary types of mixed reality headsets include tethered headsets, untethered headsets, and others. Tethered headsets require a connection to a powerful computer or gaming console to operate, and they encompass various technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR) functionalities. These headsets are distributed through online and offline retail channels, enterprise direct sales, and specialized vendors, catering to end-users spanning consumer electronics, healthcare, industrial and manufacturing sectors, education, and gaming and entertainment industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The mixed reality headsets market research report is one of a series of new reports from The Business Research Company that provides mixed reality headsets market statistics, including mixed reality headsets industry global market size, regional shares, competitors with a mixed reality headsets market share, detailed mixed reality headsets market segments, market trends and opportunities, and any further data you may need to thrive in the mixed reality headsets industry. This mixed reality headsets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mixed reality headsets market size has grown exponentially in recent years. It will grow from $3.3 billion in 2024 to $4.09 billion in 2025 at a compound annual growth rate (CAGR) of 23.9%. The growth in the historic period can be attributed to consumer demand for an enhanced experience, ecosystem development, cross-industry collaborations, evolving user interfaces, and regulatory support.

The mixed reality headsets market size is expected to see exponential growth in the next few years. It will grow to $9.37 billion in 2029 at a compound annual growth rate (CAGR) of 23.0%. The growth in the forecast period can be attributed to accessibility and affordability improvements, enhanced training and education, demand in healthcare and medical training, the surge in gaming and entertainment, the rise of augmented reality applications, increasing adoption of remote work. Major trends in the forecast period include continued innovation and competition, the convergence of augmented reality (AR) and virtual reality (VR), increasing integration with 5G networks, development of lightweight and portable devices, integration with the Internet of Things (IoT) devices and artificial intelligence (AI) systems.

The forecast of 23.0% growth over the next five years reflects a modest reduction of 2.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through reduced supply of advanced optical modules, largely sourced from Taiwan and Germany, hindering AR/VR development and raising consumer prices. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expanding gaming industry is expected to drive the growth of the mixed reality headset market in the future. The gaming industry includes all businesses involved in creating, developing, distributing, and monetizing video games. It is experiencing growth due to its ability to offer immersive and interactive experiences that appeal to a wide global audience across various demographics and platforms. Mixed reality headsets in gaming enhance immersion by blending virtual and real-world elements seamlessly, providing players with innovative gameplay and improving their interaction with digital environments, characters, and objects. For example, in June 2023, the Fantasy Sports & Gaming Association, a U.S.-based trade group, reported a 7% increase in total bettors in the U.S. compared to 2022. As a result, the growth of the gaming industry is fueling the demand for mixed reality headsets.

Key players in the mixed reality headsets market are channeling their efforts toward crafting innovative products, such as mass-market mixed reality headsets, to gain a competitive edge. These consumer-grade devices seamlessly merge elements of virtual reality (VR) and augmented reality (AR) to furnish users with immersive and interactive digital experiences. For instance, in September 2023, Meta Platform Inc., a prominent US-based technology firm, unveiled Quest 3, a mixed reality headset boasting advanced chipsets and cutting-edge graphics technology for delivering stunning visuals and lifelike environments. Engineered to effortlessly blend virtual and real-world experiences, Quest 3 empowers users to play a virtual piano on their coffee table or unlock a portal to alternate dimensions in their living room, all while maintaining visibility of their physical surroundings through high-fidelity, full-color passthrough. With double the graphic processing power of its predecessor, Quest 2, and leveraging the new Snapdragon XR2 Gen 2 platform alongside a 4K+ Infinite Display achieving nearly 30% enhanced resolution compared to Meta Quest 2, Quest 3 sets a new standard in mixed reality headset technology.

In June 2023, Apple Inc., a renowned US-based technology titan, executed the acquisition of Mira Labs Inc. for an undisclosed sum. This strategic move is poised to augment the capabilities of Apple's forthcoming AR devices, leading to the development of more user-friendly and ergonomic headsets, enhanced tracking and spatial mapping functionalities, and advanced gesture recognition features. Mira Labs Inc., a US-based software company specializing in augmented reality (AR) headsets, brings valuable expertise and assets to Apple's AR endeavors, positioning the company at the forefront of innovation within the mixed reality landscape.

Major companies operating in the mixed reality headsets market are Apple Inc., Samsung Electronics Co. Ltd., Meta Platform Inc., Dell Technologies Inc., Huawei Technologies Co. Ltd., Sony Group Corporation, Lenovo Group Limited, Panasonic Corporation, LG Electronics Inc., Qualcomm Technologies Inc., Xiaomi Corporation, Asus Tek Computer Inc., Seiko Epson Corporation, Acer Inc., Razer Inc., Valve Corporation, Magic Leap Inc., High Tech Computer Corporation, Pimax Technology Co. Ltd., Varjo Technologies Oy, Vuzix Corporation, Occipital Inc., GlassUP S.r.l, Atheer Inc., Amber Garage

North America was the largest region in the mixed reality headsets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mixed reality headsets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mixed reality headsets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mixed reality headsets market consists of sales of consumer-grade headsets, development kits, controllers, and hand tracking devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mixed Reality Headsets Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mixed reality headsets market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mixed reality headsets ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mixed reality headsets market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Mixed Reality Headsets Market Characteristics

3. Mixed Reality Headsets Market Trends And Strategies

4. Mixed Reality Headsets Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mixed Reality Headsets Growth Analysis And Strategic Analysis Framework

6. Mixed Reality Headsets Market Segmentation

7. Mixed Reality Headsets Market Regional And Country Analysis

8. Asia-Pacific Mixed Reality Headsets Market

9. China Mixed Reality Headsets Market

10. India Mixed Reality Headsets Market

11. Japan Mixed Reality Headsets Market

12. Australia Mixed Reality Headsets Market

13. Indonesia Mixed Reality Headsets Market

14. South Korea Mixed Reality Headsets Market

15. Western Europe Mixed Reality Headsets Market

16. UK Mixed Reality Headsets Market

17. Germany Mixed Reality Headsets Market

18. France Mixed Reality Headsets Market

19. Italy Mixed Reality Headsets Market

20. Spain Mixed Reality Headsets Market

21. Eastern Europe Mixed Reality Headsets Market

22. Russia Mixed Reality Headsets Market

23. North America Mixed Reality Headsets Market

24. USA Mixed Reality Headsets Market

25. Canada Mixed Reality Headsets Market

26. South America Mixed Reality Headsets Market

27. Brazil Mixed Reality Headsets Market

28. Middle East Mixed Reality Headsets Market

29. Africa Mixed Reality Headsets Market

30. Mixed Reality Headsets Market Competitive Landscape And Company Profiles

31. Mixed Reality Headsets Market Other Major And Innovative Companies

32. Global Mixed Reality Headsets Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mixed Reality Headsets Market

34. Recent Developments In The Mixed Reality Headsets Market

35. Mixed Reality Headsets Market High Potential Countries, Segments and Strategies

36. Appendix

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