세계의 안드로이드 TV 박스 시장 보고서(2025년)
Android TV Box Global Market Report 2025
상품코드 : 1802334
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

안드로이드 TV 박스 시장 규모는 향후 몇 년 동안 비약적인 성장이 예상됩니다. 2029년에는 CAGR 25.3%로 305억 7,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 소비자의 라이프스타일 변화, 사용자 인터페이스 및 경험 강화, 게임 서비스와의 통합, 세계 시장 확대, 컨텐츠 개인화 및 추천에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 구독 및 결제 모델, 지속적인 하드웨어 개선, 음성 제어 및 AI 어시스턴트, 스마트홈과의 통합, 4K 및 HDR 컨텐츠 등이 있습니다.

향후 5년간 25.3%의 성장률 전망은 지난번 예측보다 0.6% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 이는 베트남과 인도네시아로부터의 스트리밍 하드웨어 수입에 대한 관세를 통해 미국에 직접적으로 영향을 미치고, 기술 유통업체의 비용을 상승시키고, 신제품 출시를 지연시킬 가능성이 높습니다. 또한, 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

밀레니얼 세대의 온라인 엔터테인먼트에 대한 인기가 높아지면서 안드로이드 TV 박스 시장의 성장을 주도하고 있습니다. 온라인 엔터테인먼트에는 최신 OTT(Over The Top) 플랫폼, 전화나 TV를 통한 스트리밍 미디어, 비디오 게임, 인터넷을 통해 액세스하는 음악 등 다양한 활동이 포함됩니다. 안드로이드 TV 서비스 제공업체가 제공하는 향상된 사용자 경험과 이러한 플랫폼을 촉진하는 낮은 가입 비용으로 인해 온라인 또는 주문형 엔터테인먼트의 매력은 전 세계 시청자의 공감을 불러일으키며 점점 더 매력적으로 변모하고 있습니다. 예를 들어, 2023년 4월 미국 스트리밍 미디어 플레이어 넷플릭스(Netflix Inc.)의 보도자료에 따르면, 넷플릭스의 2022년 4분기 유료 가입자 수는 2억 2,300만 명이며, 이 수치는 2023년 1분기까지 2억 3,100만 명으로 늘어났습니다고 합니다. 이처럼 전 세계 밀레니얼 세대의 온라인 엔터테인먼트에 대한 인기가 높아지면서 안드로이드 TV 박스 시장이 크게 발전하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나재난과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

An Android TV box refers to a television that operates on the Android operating system, supporting the Google Play Store for downloading apps and games and accessing features such as Google Assistant. The primary objective is to provide users with streaming services and effectively organize their local media files.

The main types of Android TV boxes include 1080p, 4k, and others. A 1080p Android TV box is characterized by high-definition (HD) resolution, featuring 1920 pixels horizontally and 1080 pixels vertically (1920x1080). These boxes find applications in various settings, including homes and commercial spaces, and are available for purchase through various distribution channels, including online platforms and brick-and-mortar stores.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The android TV box market research report is one of a series of new reports from The Business Research Company that provides android TV box market statistics, including android TV box industry global market size, regional shares, competitors with an android TV box market share, detailed android TV box market segments, market trends and opportunities, and any further data you may need to thrive in the android TV box industry. This android TV box market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The android tv box market size has grown exponentially in recent years. It will grow from $10.17 billion in 2024 to $12.4 billion in 2025 at a compound annual growth rate (CAGR) of 21.9%. The growth in the historic period can be attributed to streaming revolution, smart TV adoption, content diversity and accessibility, market competition and innovation, cutting cable costs, user-friendly interface and apps.

The android tv box market size is expected to see exponential growth in the next few years. It will grow to $30.57 billion in 2029 at a compound annual growth rate (CAGR) of 25.3%. The growth in the forecast period can be attributed to consumer lifestyle changes, user interface and experience enhancements, integration with gaming services, global market expansion, content personalization and recommendations. Major trends in the forecast period include subscription and payment models, continued hardware improvements, voice control and AI assistants, smart home integration, 4k and HDR content.

The forecast of 25.3% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through tariffs on streaming hardware imports from Vietnam and Indonesia, increasing costs for tech distributors and delaying new product launches. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising popularity of online entertainment among millennials is driving the growth of the Android TV box market. Online entertainment encompasses various activities, including modern OTT (over-the-top) platforms, streaming media on phones and TVs, video games, and music accessed via the internet. The increasing appeal of online or on-demand entertainment has resonated with a global audience due to the enhanced user experience provided by Android TV service providers and the low subscription costs that promote these platforms. For example, in April 2023, a press release from Netflix Inc., a US-based streaming media company, stated that Netflix had 223 million paying subscribers in the fourth quarter of 2022, and this number grew to 231 million by the first quarter of 2023. Thus, the growing popularity of online entertainment among millennials worldwide is significantly propelling the Android TV box market forward.

The escalating number of internet users worldwide is poised to significantly contribute to the expansion of the android TV box market. The term 'internet user' denotes individuals accessing the internet for various purposes, such as browsing, communication, social media, research, and content consumption. Higher internet penetration levels create an environment conducive to the growth of the Android TV box market, facilitating broader access to online content and driving up demand for these devices globally. A report published by the International Telecommunication Union in November 2022 revealed that approximately 5.3 billion individuals, representing 66% of the global population, were active internet users in 2022, marking a 6.1% growth from the previous year. This surge in internet users underscores the driving force behind the expansion of the android TV box market.

Key players within the Android TV box market are actively developing innovative products, particularly TV boxes tailored for internet streaming, to cater to larger consumer bases and drive sales and revenue growth. These streaming media players or set-top boxes connect televisions to the internet, enabling users to stream digital content onto their TV screens. For instance, Safaricom, an Africa-based mobile network operator, introduced an Android TV Box for internet streaming in July 2022. This product stands out for its capacity to transform any television into a platform for seamless content streaming from popular applications such as YouTube, Netflix, ShowMax, Hulu, Sling, and other Android TV apps. Notably, it simplifies the process of wirelessly projecting smartphone and laptop screens onto TVs through screen casting, designed for effortless setup without technical expertise. Additionally, supporting up to 4K HD resolution, this device ensures superior video clarity for an enriched viewing experience.

Prominent players in the android TV box market are strategically engaging in partnerships to spearhead the evolution of the forthcoming generation of Android TV services. Strategic partnerships involve companies capitalizing on each other's strengths and resources to attain mutual advantages and foster success. An illustrative instance occurred in March 2023 when Telus Corporation, a Canada-based information technology entity, collaborated with Vantiva, a France-based broadband company. This partnership centers on crafting an intuitive, user-friendly, and personalized home entertainment experience for end-users, emphasizing an exceptional Android TV viewing experience. Telus Corporation has selected the 3Ready Product Framework from 3SS as a crucial component of its strategy due to the framework's proven capacity in delivering highly tailored and viewer-centric user experiences.

In July 2022, Reinhart Interactive TV, a Switzerland-based subsidiary under Zappware, a software development enterprise, acquired iWedia, an undisclosed sum. This acquisition aimed to augment the product portfolio and fortify global customer outreach and delivery capabilities by amalgamating both entities into Zappware Entertainment Group. iWedia, situated in Switzerland, specializes in providing software solutions for connected TV devices, with its Serbian development centers pioneering in android TV software architecture, field-tested products, and cost-efficient engineering services. This strategic acquisition positions Zappware Entertainment Group to bolster its market presence and enhance its technological offerings within the android TV space.

Major companies operating in the android tv box market include Amazon.com Inc., Skyworth Group Co. Ltd., NVIDIA Corporation, Xiaomi Corporation, SkyStream LLC, Shenzhen Zidoo Technology Co. Ltd., Matricom Holdings Inc., MINIX Technology Limited, Shenzhen Tictid Technology Co. Ltd., Qbox Technology Limited, Sony Group Corporation, CommScope Inc. (Arris), Technicolor SA, EchoStar Corporation, Humax Co. Ltd., Sagemcom Broadband SAS, Samsung Electronics Co. Ltd., SkyStreamX, Guangzhou Technology Co. Ltd., Changzhou Eagle International Trade Corin, Hangzhou Softel Optic Co. Ltd., Gospell Digital Technology Co. Ltd., HUAWEI Technologies Co. Ltd. (China), Quanzhou Hongyi Electronics Co. Ltd, B2GO, Zidoo, Dolamee, MINIX, Bouygues Telecom

Asia-Pacific was the largest region in the android TV box market in 2024. North America was the second-largest region in the android TV box market. The regions covered in the android tv box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the android tv box market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The android TV box market consists of sales of android TV boxes with USB ports, SD card slots, and ethernet ports. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Android TV Box Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on android tv box market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for android tv box ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The android tv box market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Android TV Box Market Characteristics

3. Android TV Box Market Trends And Strategies

4. Android TV Box Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Android TV Box Growth Analysis And Strategic Analysis Framework

6. Android TV Box Market Segmentation

7. Android TV Box Market Regional And Country Analysis

8. Asia-Pacific Android TV Box Market

9. China Android TV Box Market

10. India Android TV Box Market

11. Japan Android TV Box Market

12. Australia Android TV Box Market

13. Indonesia Android TV Box Market

14. South Korea Android TV Box Market

15. Western Europe Android TV Box Market

16. UK Android TV Box Market

17. Germany Android TV Box Market

18. France Android TV Box Market

19. Italy Android TV Box Market

20. Spain Android TV Box Market

21. Eastern Europe Android TV Box Market

22. Russia Android TV Box Market

23. North America Android TV Box Market

24. USA Android TV Box Market

25. Canada Android TV Box Market

26. South America Android TV Box Market

27. Brazil Android TV Box Market

28. Middle East Android TV Box Market

29. Africa Android TV Box Market

30. Android TV Box Market Competitive Landscape And Company Profiles

31. Android TV Box Market Other Major And Innovative Companies

32. Global Android TV Box Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Android TV Box Market

34. Recent Developments In The Android TV Box Market

35. Android TV Box Market High Potential Countries, Segments and Strategies

36. Appendix

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